United Ag & Turf

What United Ag & Turf does

United Ag & Turf is a privately held, locally owned John Deere equipment dealership group operating 49 retail and service locations across Texas, Oklahoma, Arkansas, New Mexico, and Colorado, supported by 1,200+ employees and a fleet of 55+ field service trucks. The company sells the full John Deere equipment lineup organized across residential (lawn tractors, zero-turn mowers, sub-compact tractors), commercial (compact construction equipment, commercial mowers, Gator utility vehicles), agricultural (row crop tractors, hay equipment, combines, sprayers, tillage and planting), and golf/sports turf segments, alongside complementary brands such as STIHL, Kuhn, Great Plains Ag, and Big Tex Trailers. Underlying technology includes John Deere's precision-ag stack (JDLink, AutoTrac, GPS, Operations Center) and T3RRA land forming software integrated with John Deere guidance systems.

The company generates revenue through multiple streams: one-time equipment sales (new and 711-listing pre-owned inventory), parts sales (in-store and via shop.deere.com), professional service and repair by John Deere-certified technicians, PowerGard extended warranties (subscription/recurring), equipment rentals including scraper tractors with T3RRA software, and financing facilitation through John Deere Financial. The go-to-market combines traditional field sales through physical dealerships, dedicated PRO Account Managers for commercial and government customers, on-site field service, and online quote and parts ordering. Customer segments span homeowners, large row-crop and precision-farming operators, hay and cattle producers, construction and commercial landscaping firms, golf course superintendents, rural property owners, and outdoor enthusiasts, with PRO-tier programs and government cooperative access (BuyBoard, Sourcewell, HGAC) addressing commercial and institutional buyers.

Name

United Ag & Turf

Legal name

United Ag & Turf

Website

https://unitedagandturf.com

Company type

Private

Founded year

1981

Operating status

Operating

Headcount range

501–1,000 employees

Short description

United Ag & Turf is a privately owned John Deere dealership group operating 49 retail and service locations across five U.S. states, selling, servicing, and financing agricultural, commercial, residential, and golf/sports turf equipment for farmers, contractors, government agencies, and homeowners.

Ownership category

akta.pro rank

Product category

Agricultural and Turf Equipment Dealership

NAICS

Lawn and Garden Equipment and Supplies Retailers (4442), Outdoor Power Equipment Retailers (444230)

SIC

Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)

akta.pro primary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Blowers) (CRAIAIAA)

akta.pro secondary industry

Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)

Keywords

• Agricultural equipment dealer
• Compact tractor sales
• Commercial mowing equipment
• Golf turf equipment
• John Deere dealership

Headquarters

HQ city

Waco

HQ country

United States

HQ region

North America

Offices51 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Supply Chain, Personnel

Revenue model

1. Equipment Sales: Sales of new and pre-owned John Deere equipment including tractors, mowers, Gator utility vehicles, compact construction equipment, farming equipment, and golf/sports turf products. Also sells other supported brands.
2. Parts Sales: Sales of John Deere OEM parts, STIHL products, and other branded parts and accessories. Includes online parts ordering through shop.deere.com and in-store parts purchases.
3. Service and Repair: Professional servicing and repair by John Deere-certified technicians, including preventative maintenance, harvest support, and field service with over 55 service trucks on the road.
4. Extended Warranties (PowerGard): PowerGard Protection Plans offering extended coverage beyond factory warranty for residential, agricultural, and commercial equipment.
5. Equipment Financing: Financing through John Deere Financial including installment credit, revolving credit, leasing, and seasonal payment options. The company facilitates but does not directly provide financing.
6. Equipment Rentals: Scraper tractor rentals including 9570R with scraper pans, along with T3RRA software modules on a rental basis.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels12 records

Core offering

United Ag & Turf is an authorized full-line John Deere dealership selling new and pre-owned tractors, mowers, Gator utility vehicles, compact construction equipment, agricultural equipment, and golf/sports turf equipment across 49 locations in five states. The company complements equipment sales with parts, John Deere-certified technician service and repair, mobile field service, PowerGard extended warranties, equipment rentals, and John Deere Financial financing facilitation. It also retails complementary brands including STIHL, Kuhn, Big Tex Trailers, and Alamo Industrial.

Product overview

United Ag & Turf is a locally owned John Deere dealership with 49 locations across Oklahoma, Texas, Arkansas, New Mexico, and Colorado. The product portfolio centers on the full John Deere equipment lineup organized into distinct customer segments: residential/homeowner products (lawn tractors, zero-turn mowers, sub-compact tractors under the 1 Family), commercial products (compact construction equipment including excavators, skid steers, track loaders, and commercial mowing equipment), agricultural/farm equipment (row crop tractors, hay equipment, harvesting combines, sprayers, tillage and planting equipment), and golf & sports turf equipment (precision mowers, aeration, spraying). The company also supports additional brands including STIHL, Alamo Industrial, Big Tex Trailers, Kuhn, and others. Beyond equipment sales, the portfolio includes complementary services: parts sales with online ordering via shop.deere.com, professional repair by John Deere-certified technicians with on-site field service, Powergard extended warranties, PRO Account Management for commercial customers with priority service and next-day parts guarantees, scraper tractor rental with T3RRA land forming software, and financing through John Deere Financial including revolving credit, leasing, and seasonal payment options. Pre-owned equipment inventory and government purchasing contract access (BuyBoard, Sourcewell, HGAC) round out the offering.

Differentiator

Problem solved

Functional benefit

Brands

• United Ag & Turf PRO: Business account management program offering competitive pricing, priority service, and fleet management assistance for commercial landscapers, construction companies, and government agencies.
• United Ag & Turf GOLF

Products and services

• Residential Lawn Tractors
• Zero-Turn Mowers
• Compact Utility Tractors
• Tractor Packages
• Commercial Mowers
• Compact Construction Equipment
• Agricultural Equipment
• Gator Utility Vehicles
• Golf & Sports Turf Equipment
• Other Supported Brands
• Pre-Owned Equipment
• Parts & Service
• PowerGard Extended Warranties
• United Ag & Turf PRO Account Management
• Scraper Tractor Rentals with T3RRA Land Forming Software
• Financing through John Deere Financial

Quantifiable outcome

• 6-year powertrain warranty standard on compact utility tractors
• +2 more outcomes

Named customers6 records

Segments7 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

13 partnerships are on record, tiered primary, minor and secondary.

• John DeereprimaryChannel Partner/ Reseller/ DistributorUnited Ag & Turf is an authorized John Deere dealer with full line access to John Deere equipment including tractors, mowers, Gator utility vehicles, compact construction equipment, and golf/sports turf products. The partnership provides access to John Deere Financial financing, PowerGard extended warranties, and JDLink connectivity technology.
• Dallas CowboysminorGTM or Marketing PartnerOfficial Ag & Turf Equipment Supplier of the Dallas Cowboys NFL team. Marketing partnership providing brand visibility and association with professional sports.
• Major League Baseball (MLB)minorGTM or Marketing PartnerJohn Deere partnership with MLB to celebrate America's pastime, teams, players, and construction/agriculture professionals. United Ag & Turf supports this through their John Deere product offerings.
• STIHLsecondaryChannel Partner/ Reseller/ DistributorUnited Ag & Turf sells STIHL handheld equipment and power tools as part of their other supported brands lineup. Multi-unit discount programs available.
• Alamo IndustrialsecondaryChannel Partner/ Reseller/ DistributorSupported brand for additional equipment offerings at United Ag & Turf dealerships.
• BernhardsecondaryChannel Partner/ Reseller/ DistributorSupported brand for golf course and sports turf equipment.
• Big Tex TrailerssecondaryChannel Partner/ Reseller/ DistributorSupported brand for trailer products.
• Great Plains AgsecondaryChannel Partner/ Reseller/ DistributorSupported brand for agricultural equipment.
• KuhnsecondaryChannel Partner/ Reseller/ DistributorSupported brand for hay and forage equipment.
• LandollsecondaryChannel Partner/ Reseller/ DistributorSupported brand for agricultural equipment.
• BuyBoardminorChannel Partner/ Reseller/ DistributorGovernment purchasing cooperative available through United Ag & Turf PRO for governmental purchases in Texas, Oklahoma, and Arkansas.
• SourcewellminorChannel Partner/ Reseller/ DistributorGovernment purchasing cooperative available through United Ag & Turf PRO for governmental purchases.
• HGACminorChannel Partner/ Reseller/ DistributorGovernment purchasing cooperative available through United Ag & Turf PRO for governmental purchases.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• John Deere (Deere & Company): The manufacturer principal of United Ag & Turf's entire equipment, parts, financing, and technology portfolio. As the OEM, Deere sets dealer economics, territory boundaries, product roadmap, and direct-sales initiatives that determine the dealer's upside and risk.

Direct peers

• Ag-Pro Companies: Large privately held John Deere dealer group operating dozens of locations across the southern US, including Texas and surrounding states. Direct overlap with United Ag & Turf's territory, customer mix, and full-line product strategy.
• Stotz Equipment: Multi-state John Deere dealer group with locations across the western US, including agricultural, residential, commercial, and turf lines. Comparable scale and product breadth to United Ag & Turf, with adjacent territorial footprint in the Southwest.
• Quality Equipment: Multi-state John Deere dealer group serving the Carolinas and Mid-Atlantic with row crop, commercial, and turf equipment. Analogous full-line dealership model and customer mix even though operating in a different geography.
• P&K Equipment: Oklahoma-based John Deere dealer with locations across Oklahoma and surrounding states. Direct competitor for agricultural, homeowner, and commercial landscaping customers within United Ag & Turf's Oklahoma footprint.
• Greenway Equipment: Multi-location John Deere dealer group based in Arkansas serving row crop, hay, cattle, residential, and commercial customers. Directly comparable business model and customer segmentation within Arkansas territory.
• H&R Agri-Power: Multi-state John Deere agricultural equipment dealer with locations across the Mid-South. Comparable full-line ag and rural property owner focus with similar regional concentration dynamics.
• RDO Equipment Co. Largest John Deere construction and forestry dealer in North America, operating across multiple states with deep ag, construction, and turf lines. Highly comparable to United Ag & Turf as a multi-state, multi-vertical authorized John Deere dealer group.
• Heritage Tractor: Multi-state John Deere agricultural and compact construction equipment dealer serving the Plains and Midwest. Closely comparable full-line ag and commercial strategy to United Ag & Turf with a similar store footprint model.
• Plains Ag: Regional John Deere agricultural and turf equipment dealer operating in Texas. Competes head-to-head with United Ag & Turf for farmer, rancher, and commercial customer share within overlapping Texas territory.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/UnitedAgAndTurf
• YouTubeyoutube.com/c/unitedagturf
• Facebookfacebook.com/unitedagandturf
• LinkedInlinkedin.com/company/united-ag-turf
• Instagraminstagram.com/united_ag_and_turf
• TikToktiktok.com/@united.ag.and.turf
• Pinterestpinterest.com/unitedagandturf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about United Ag & Turf