P&K Equipment
P&K Equipment is a privately held authorized John Deere dealership group operating 20 full-service locations across Oklahoma and Arkansas, plus a 10-location Iowa/Illinois sister operation (P&K Midwest), serving farmers, ranchers, homeowners, landscapers, and construction contractors with new and used equipment, parts, service, and precision-agriculture technology.
- Company typePrivate
- Founded1985
- HeadquartersOklahoma, United States
- Headcount251–500
- GTM typeB2C
- OfferingServices
What P&K Equipment does
P&K Equipment is a privately held authorized John Deere dealership group founded in 1985 in Kingfisher, Oklahoma by Barry Pollard and Wendell Kirtley. It operates 20 full-service retail locations across Oklahoma and Arkansas with a sister operation, P&K Midwest, running 10 additional dealerships in Iowa and Illinois. The combined network employs more than 600 people, including over 200 factory-trained service technicians, and maintains over $35 million in parts inventory across its stores.
The company sells and supports the full John Deere product portfolio, including compact and utility tractors (23-125 HP), residential and commercial mowers, Gator utility vehicles, combines and other agricultural equipment, compact construction equipment, and specialized golf and turf machinery. It also distributes complementary brands such as STIHL and EGO. Its core technical capability is the integration and ongoing support of John Deere's precision-agriculture stack (AutoTrac guidance, Section Control, RowSense, SF-RTK, and the Operations Center data platform), delivered through a dedicated in-house Precision Ag Solutions team and a proprietary P&K RTK network.
P&K generates revenue through new and used equipment sales, parts sales, full-service shop repairs, mobile on-site service in the Oklahoma City and Tulsa metros, and John Deere Financial-mediated equipment financing. It serves a fragmented customer base spanning farmers and ranchers, residential property owners, commercial landscapers, golf courses, small-to-medium construction contractors, and government agencies. Distribution is anchored in physical dealerships but extended through Shop.Deere.com online parts ordering, the My P&K Login customer portal, mobile service vehicles, and the John Deere Rewards loyalty program with affinity-based partnership discounts.
P&K Equipment firmographics
Firmographics- Name
- P&K Equipment
- Legal name
- P&K Equipment
- Website
- https://pkequipment.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- P&K Equipment is a privately held authorized John Deere dealership group operating 20 full-service locations across Oklahoma and Arkansas, plus a 10-location Iowa/Illinois sister operation (P&K Midwest), serving farmers, ranchers, homeowners, landscapers, and construction contractors with new and used equipment, parts, service, and precision-agriculture technology.
- Ownership category
- akta.pro rank
P&K Equipment industry classification
Industry- Product category
- Agricultural Equipment Dealership
- NAICS
- Outdoor Power Equipment Retailers (444230), Lawn and Garden Equipment and Supplies Retailers (4442)
- SIC
- Lawn & Garden Tractors & Home Lawn & Gardens Equip (3524), Farm Machinery & Equipment (3523)
- akta.pro primary industry
- Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers) (CRAIADAG)
- akta.pro secondary industry
- Livestock & Dairy Equipment (IMAHACAG)
Keywords
Where P&K Equipment is headquartered
LocationHeadquarters
- HQ city
- Oklahoma
- HQ country
- United States
- HQ region
- North America
Offices21 records
Markets served
P&K Equipment business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- New Equipment Sales: Sales of new John Deere equipment including tractors, combines, Gator utility vehicles, residential and commercial mowers, and compact construction equipment. Also sells STIHL tools and attachments.
- Used Equipment Sales: Comprehensive range of used equipment across 20 locations. Extensive inventory of farm, landscaping, and construction equipment from multiple manufacturers.
- Parts Sales: Parts sales across all 20 locations with parts warehouses at each store. Online parts ordering through Shop.Deere.com and My P&K Login portal. $35 million in parts inventory.
- Service and Repairs: Full-service shops at all 20 locations with factory-trained technicians. Mobile service vehicles for on-site support. Mobile service program for Oklahoma City and Tulsa metro areas at Norman and Owasso locations.
- Equipment Financing: Facilitates John Deere Financial financing options for equipment purchases including installment plans, revolving credit, and multi-use accounts.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | S100 Lawn Tractors starting at $2,499 |
| One time/ perpetual license | Pay-as-you-go | Z300 Series Zero Turn Mowers starting at $3,599 |
| One time/ perpetual license | Pay-as-you-go | Z500 Series Zero Turn Mowers with 0% financing |
| One time/ perpetual license | Pay-as-you-go | 1023E Tractor starting at $13,699 |
| One time/ perpetual license | Pay-as-you-go | 1023E Deputy Package at $20,499 |
| One time/ perpetual license | Pay-as-you-go | Rio Grande Package at $33,249 |
| One time/ perpetual license | Pay-as-you-go | 4044M Tractor & Loader at $36,549 |
| One time/ perpetual license | Pay-as-you-go | 6105E MFWD Cab Tractor at $92,999 |
| One time/ perpetual license | Pay-as-you-go | John Deere 316GR Compact Skid Steer at $43,695 |
| One time/ perpetual license | Pay-as-you-go | John Deere S780 Combine from $399,750 |
| Subscription | Annual | Level One Maintenance at $199.99 |
| Subscription | Annual | Level Two Maintenance at $319.99 |
| Subscription | Multi-year contract | AutoTrac License at $1,900 |
| Subscription | Annual | Essentials License at $2,000 |
| Subscription | Annual | Essentials and SF-RTK at $3,500 |
| Subscription | Annual | Advanced License at $4,250 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
P&K Equipment product offering
Product offeringCore offering
P&K Equipment is an authorized John Deere dealership franchise that sells new and used agricultural, residential/commercial turf, Gator utility vehicle, and compact construction equipment through 20 full-service locations across Oklahoma and Arkansas. Revenue is supported by multi-brand parts sales, factory-trained in-shop and mobile service, John Deere Financial financing facilitation, and a Precision Ag Solutions team that integrates John Deere guidance and data-management technology.
Product overview
P&K Equipment is a John Deere dealership franchise operating 20 full-service locations across Oklahoma and Arkansas, with sister company P&K Midwest in Iowa and Illinois. The company offers a comprehensive equipment portfolio centered on John Deere products: compact and utility tractors (1-5 Series, 23-125 HP), residential and commercial mowers (S100 through Z900 ZTrak lines), Gator utility vehicles (Work, Mid-Size, Full-Size, and Electric models), compact construction equipment (excavators, skid steers, track loaders, wheel loaders including new P-Tier), agricultural equipment (combines, hay/forage, tillage, seeding, planting), and specialized golf & turf equipment. The company bundles tractors with implements through its Tractor Package Central program offering themed packages (Deputy, Marshal, Sheriff, Legend, Rio Grande, etc.). Supporting services include precision agriculture technology (AutoTrac guidance, Section Control, Operations Center), parts sales across multiple brands, full-service maintenance with mobile capabilities, and John Deere Financial financing. The company also distributes STIHL and EGO power equipment. Founded in 1985, P&K employs over 600 people and maintains over $35 million in parts inventory across its network.
Differentiator
Problem solved
Functional benefit
Brands
- P&K Midwest: Sister dealership network operating 10 locations across eastern Iowa and Illinois, established in 2012.
Products and services
- Compact & Utility Tractors Full line of John Deere compact and utility tractors including 1 Series Sub-Compact, 2 Series Compact, 3 Series Compact, 4 Series Compact, 5E Series Utility, and 5M Series Utility tractors with horsepower ranging from 23 to 125 HP, sold to farmers, ranchers, property owners, and contractors across Oklahoma and Arkansas.
- Residential & Commercial Mowers John Deere ride-on, zero-turn, and walk-behind mowers including S100 Lawn Tractors, X500 Select Series, Z300/Z500/Z700 Residential ZTrak, and Z900 Commercial ZTrak mowers, sold to homeowners, residential property owners, and commercial landscaping customers.
- Gators & Side-by-Side Vehicles John Deere utility vehicles including Work Series, Mid-Size, Full-Size, and Electric Gator models for varied terrain and workload requirements, sold to farmers, ranchers, property owners, and commercial users.
- Compact Construction Equipment John Deere compact excavators, skid steer loaders, compact track loaders, and compact wheel loaders for construction applications, including the new P-Tier models, sold to contractors, utilities, and site-preparation companies.
- Agricultural Equipment John Deere farm equipment including Ag Tractors, Combines & Harvest Equipment, Application Equipment, Hay & Forage Equipment, Cutters & Shredders, Seeding Equipment, Planting Equipment, and Tillage Equipment, sold to farmers and agricultural operators.
- Golf & Turf Equipment Specialized turf equipment for golf courses and sports fields including Bunker Rakes, Fairway Mowers, Rough/Trim/Surrounds Mowers, Triplex Riding Greens Mowers, Turf Aeration Equipment, Turf Sprayers, Walk-Behind Greens Mowers, and Golf & Turf Utility Vehicles.
- Used Equipment Comprehensive range of used equipment including articulated 4WD tractors, row crop tractors, compact utility tractors, utility tractors, lawn & garden tractors, zero turn mowers, ATVs & Gators, combines, round balers, and compact track loaders from multiple manufacturers.
- Parts & Accessories Multi-brand parts inventory including John Deere parts, STIHL, EGO Power equipment, A&I All Makes Parts, and parts for Frontier, Sunflower, Krause, LandPride, Landoll, and other manufacturers, available via online ordering with in-store pickup or shipping.
- Service & Maintenance Full-service shop repairs and maintenance on John Deere products at all 20 locations, with a mobile service fleet for on-site support, dedicated mobile service programs for commercial and lawn & garden customers in the OKC and Tulsa metros, and seasonal maintenance packages.
- Financing Services Facilitation of John Deere Financial financing options including tractor and residential equipment financing, compact construction financing, multi-use accounts, and revolving credit plans for equipment purchases.
- Precision Ag Solutions John Deere precision agriculture technology integration services including AutoTrac guidance, Section Control, RowSense, SF-RTK, AutoTrac Implement Guidance, AutoTrac Turn Automation, AutoPath, In-Field Data Sharing, Machine Sync, and Precision Essentials Kits, delivered with setup, data management, and field mapping support.
- Tractor Package Central Pre-configured tractor packages bundling John Deere tractors with loaders and implements, including themed packages such as Deputy, Marshal, Sheriff, Starter, Commander, Legend, Kitchen Sink, Undefeated, General, Rio Grande, High Noon, True Grit, Trailblazer, and Patriot packages.
- STIHL Outdoor Power Equipment STIHL gas and battery-powered outdoor power equipment including chainsaws, trimmers, brushcutters, blowers, shredder vacs, edgers, sprayers, and hedge trimmers for homeowners and professionals.
- John Deere Rewards Program Loyalty rewards program (formerly Green Fleet) offering equipment discounts, parts savings, and member-only promotions, with Platinum level membership available for military, first responders, Farm Bureau members, and equine and cattle association members.
Quantifiable outcome
- 200+ factory-trained service technicians available for repairs and maintenance
- +3 more outcomes
Companies that use P&K Equipment
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles5 records
P&K Equipment technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
P&K Equipment partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- John Deereflagship/coreP&K Equipment is an authorized John Deere dealer representing the complete John Deere product line including tractors, combines, Gator utility vehicles, commercial mowers, and compact construction equipment. This longstanding partnership dates back to 1985 when P&K was founded. John Deere is a 175-year-old global brand.
Scale indicators6 records
Recent moves7 records
Expansion highlights5 records
P&K Equipment competitors and assessment
Company assessmentDirect peers
- Heritage Tractor: John Deere dealer operating multiple full-service locations across Kansas, Missouri, Arkansas, and Nebraska—directly comparable geographic and customer profile to P&K's Midwest/southern footprint.
- Plains Ag: Multi-location John Deere dealer group serving the Texas Panhandle and surrounding agricultural regions—overlapping customer segments and equipment categories with P&K.
- Greenmark Equipment: John Deere dealer group operating across Michigan and Indiana, providing ag, residential, commercial, and compact construction equipment with similar full-service dealership infrastructure.
- Stotz Equipment: Multi-state John Deere dealer group operating across the western U.S. with full ag, lawn & garden, and compact construction product lines and a similar parts/service infrastructure model.
- RDO Equipment Co. One of the largest John Deere dealer networks in North America operating across multiple states with full ag, construction, and turf equipment lines. Most directly comparable to P&K in scale, vertical mix, and John Deere franchise model.
- Brandt Tractor: Major CNH (Case IH) equipment dealer group with broad geographic reach and integrated agriculture and construction equipment offerings—directly comparable as a large multi-brand/full-line equipment dealer.
- 21st Century Equipment: Multi-location John Deere dealer serving western Nebraska, Colorado, and Wyoming with full-line ag, residential, and commercial equipment offerings—comparable scale and operating model.
- C&B Operations: Large multi-state John Deere dealer group serving Montana, Wyoming, Idaho, and surrounding states with the same full-line equipment, parts, and service dealership model.
- TriGreen Equipment: John Deere dealer network across Tennessee, Alabama, and Mississippi offering the full ag, residential, and commercial equipment portfolio through a similar multi-location service model.
Broad incumbents
- Tractor Supply Co. National rural-lifestyle retailer serving similar small-acreage, residential, hobby-farm, and light-commercial customers with complementary (not competing) equipment, parts, and supplies—useful as a broader incumbent benchmark for the rural equipment retail category.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
P&K Equipment social profiles
Digital presenceP&K Equipment financial estimates
Financial estimateRevenue estimate
Valuation estimate
P&K Equipment leadership team
Management profileNumber of profiles
Profiles2 records
P&K Equipment subsidiaries and ownership
Company hierarchySubsidiaries1 record
P&K Equipment funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
P&K Equipment M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about P&K Equipment
What does P&K Equipment do?
P&K Equipment is an authorized John Deere dealership franchise that sells new and used agricultural, residential/commercial turf, Gator utility vehicle, and compact construction equipment through 20 full-service locations across Oklahoma and Arkansas. Revenue is supported by multi-brand parts sales, factory-trained in-shop and mobile service, John Deere Financial financing facilitation, and a Precision Ag Solutions team that integrates John Deere guidance and data-management technology.
Is P&K Equipment a public or private company?
P&K Equipment is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was P&K Equipment founded?
P&K Equipment was founded in 1985. It employs 251 to 500 people.
Where is P&K Equipment based?
P&K Equipment is headquartered in Oklahoma, United States, in the North America region.
How does P&K Equipment make money?
Five revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, parts Sales, service and Repairs and equipment Financing.
Who are P&K Equipment's main competitors?
Direct peers on record are Heritage Tractor, Plains Ag, Greenmark Equipment, Stotz Equipment, RDO Equipment Co., Brandt Tractor, 21st Century Equipment, C&B Operations and TriGreen Equipment. Tractor Supply Co. is listed as a broad incumbent.
Does P&K Equipment have an API?
No public API is recorded for P&K Equipment.
What industry is P&K Equipment in?
P&K Equipment's product category is Agricultural Equipment Dealership. Its primary akta.pro industry code is CRAIADAG, Lawn & Garden Equipment Retail (Mowers, Trimmers, Snow Blowers), with a secondary code of IMAHACAG, Livestock & Dairy Equipment. Its NAICS code is 444230 and its SIC code is 3524.