What Unes Supermercati does

Unes Supermercati (legal entity Unes Maxi S.p.a.) is a privately held Italian supermarket chain founded in 1967 and headquartered in Milan, operating a network of physical stores concentrated in the Lombardy and Piedmont regions of Northern Italy. The company serves value-conscious general consumers, with targeted loyalty programs for over-65 shoppers, university students, and meal voucher holders. Its product portfolio spans groceries, fresh produce, household goods, personal care, baby products, pet food, and alcoholic beverages, augmented by five private-label brands: il Viaggiator Goloso (premium), U Confronta e Risparmia (value), Green Oasis (sustainable household), Compagni di Viaggio (pet food), and Amarsi è Piacersi (dietary-specific, including gluten-free, lactose-free, and plant-based). The Unes Card loyalty program and the Prezzi Bloccati locked-price initiative covering 1,000+ products are central to its customer retention strategy.

The company's digital infrastructure rests on a proprietary e-commerce platform, spesaonline.unes.it, built on SAP Commerce Cloud, offering more than 10,000 SKUs for online ordering with in-store pickup or home delivery. Home delivery reach is extended through third-party integrations with Everli and Amazon Fresh. A Unes-branded mobile application on iOS and Android functions as a digital loyalty card, digital receipts repository, and exclusive-promotions channel. Marketing is driven through bi-weekly promotional flyers (up to 50% discount), the mobile app, and social media content categories covering news, recipes, and tips.

Unes generates revenue primarily through in-store retail transactions and online grocery sales (both recorded as transaction-based revenue). Pricing is retail with periodic promotional offers, and the company applies a horizontal segmentation approach targeting consumer personas and use-cases rather than enterprise accounts. The company operates with 1,001-5,000 employees, €50 million in share capital, and registered offices in Milan and Vimodrone. Its private status, regional concentration, and lack of disclosed revenue make Unes a mid-sized, omnichannel regional retailer with limited geographic optionality beyond Northern Italy at present.

Name

Unes Supermercati

Legal name

Unes Maxi S.p.a.

Website

https://unes.it

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Unes Supermercati is a privately held Northern Italian supermarket chain founded in 1967, operating physical stores and an omnichannel e-commerce platform across 9 provinces in Lombardy and Piedmont, serving value-conscious consumers through five private-label brands and a digital loyalty program.

Ownership category

akta.pro rank

Product category

Supermarket / Grocery Retail

NAICS

Supermarkets and Other Grocery Retailers (except Convenience Retailers) (44511)

SIC

Retail-Grocery Stores (5411)

akta.pro primary industry

Full-Line Supermarkets (National/Regional Chains) (CRAHAAAA)

Keywords

• Supermarket retail
• Online grocery delivery
• Private label brands
• Loyalty program
• Fresh grocery

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. In-store retail sales: Physical supermarket sales across store network in Northern Italy, generating revenue through point-of-sale transactions. Product categories include groceries, fresh produce, dairy, meat, fish, frozen foods, beverages, household goods, personal care, baby products, pet food, and alcoholic beverages.
2. Online grocery sales: E-commerce sales via spesaonline.unes.it with in-store pickup or home delivery. Online orders fulfilled through the physical store network.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Unes Supermercati operates a chain of supermarkets across nine provinces in Northern Italy (Lombardy and Piedmont), selling groceries, fresh produce, household goods, personal care and private label brands through physical stores. Online grocery ordering via spesaonline.unes.it and the Unes mobile app supports in-store pickup and home delivery, complemented by loyalty and discount programs anchored on the Unes Card.

Product overview

Unes Supermercati operates a single unified retail brand combining physical supermarket stores with a digital e-commerce platform (Spesa Online). The product portfolio includes a comprehensive online grocery shopping service with store pickup and home delivery options in select Italian provinces, a loyalty program (Unes Card), and a mobile application. The company's private label brands span multiple categories: il Viaggiator Goloso (premium food), U Confronta e Risparmia (value line), Compagni di Viaggio (pet food), Green Oasis (sustainable household care), and Amarsi è Piacersi (health and dietary products).

Differentiator

Problem solved

Functional benefit

Brands

• il Viaggiator Goloso: Premium product line featuring culinary excellences from Italy, with products sourced from trusted producers offering traditional, passionate, and quality products.
• Green Oasis
• U Confronta e Risparmia
• Compagni di Viaggio
• Amarsi è Piacersi

Products and services

• Spesa Online (Online Grocery Shopping) Online grocery shopping platform allowing customers to browse over 10,000 products, place orders, and choose between in-store pickup or home delivery across nine Northern Italian provinces.
• Unes Card (Loyalty Program) Digital loyalty card program offering personalized discounts, digital coupons, special promotions, cashback rewards, and point-based rewards for frequent shoppers.
• Unes App Mobile application for iOS and Android that serves as a digital loyalty card, provides access to exclusive offers, digital receipts, digital coupons, competition entries, and online shopping features.
• Consegna a Domicilio (Home Delivery) Home delivery service for online grocery orders, available in select provinces including Milan, Monza e Brianza, Lodi, Varese, Como, Lecco, Sondrio, Turin, and Novara; fulfilled via proprietary delivery and third-party integrations with Everli and Amazon Fresh.
• Ritiro in Negozio (Store Pickup) In-store pickup service allowing customers to order online and collect their groceries at a nearby Unes store at a convenient time.
• il Viaggiator Goloso (Private Label) Premium private label product line offering Italian culinary excellences including selected products, recipes, and high-quality ingredients from trusted producers.
• U Confronta e Risparmia (Private Label) Value-oriented private label brand focused on delivering maximum savings without sacrificing quality for everyday grocery needs.
• Compagni di Viaggio (Private Label) Premium pet food brand offering dogs and cats appetizing and tasty daily nutrition.
• Green Oasis (Private Label) Sustainable household and personal care line with Ecolabel-certified products and packaging made up to 95% from recycled plastic.
• Amarsi è Piacersi (Private Label) Health and wellness product line offering diverse food choices including gluten-free, lactose-free, 100% plant-based, no added sugar, and probiotic products.

Named customers3 records

Segments2 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Two partnerships are on record, tiered minor.

• EverliminorGTM or Marketing PartnerThird-party delivery integration allowing Unes customers to receive online grocery orders via Everli's delivery service in areas covered by the platform.
• Amazon FreshminorGTM or Marketing PartnerThird-party delivery integration enabling Unes online grocery orders to be delivered via Amazon Fresh logistics in covered areas.

Scale indicators5 records

Recent moves1 record

Expansion highlights5 records

Regional players

• Despar Italia: Consortium of affiliated supermarkets operating under the Despar/EuroSPAR/Interspar banners across Italy; comparable regional banner model, although with lighter private-label and digital investment than Unes.

Broad incumbents

• Coop Italia: Italy's leading cooperative retailer with nationwide hypermarket and supermarket presence, extensive private label range, and loyalty program (Carta Insieme) — overlapping with Unes on category and shopper, but at materially larger scale.
• Eurospin: Italy's leading discount supermarket chain, rapidly expanding in Northern Italy with aggressive pricing; competes for value-conscious and over-65 shoppers in Unes' core catchments.
• Carrefour Italia: International hypermarket/supermarket group operating in Italy with omnichannel grocery, private label brands, and loyalty programs; broader portfolio but directly overlapping with Unes in Northern Italian catchments.
• Lidl Italia: Hard-discount grocery entrant with extensive Northern Italian store coverage, pressuring Unes on price-sensitive baskets and private label value perception.

Direct peers

• Selex Gruppo Commerciale: Italian affiliated-retailer consortium with supermarkets across Northern Italy under shared private label and promotional platforms; competes with Unes for regional shopper share.
• Conad: One of Italy's largest supermarket consortia with strong private-label programs (Conad Percorso Qualità, Verso Natura) and broad nationwide reach; competes with Unes in Northern Italy through affiliated stores.
• Bennet: Northern Italian hypermarket/supermarket chain with loyalty programs, private label brands, and omnichannel operations directly comparable to Unes' format and regional footprint.
• Pam Panorama: Italian supermarket chain operating in Northern and Central Italy with comparable store formats, loyalty programs, and private label offerings serving a similar value-conscious shopper base.
• Esselunga: Italian supermarket chain headquartered in Lombardy with a strong focus on Northern Italy, an extensive private label portfolio, and a leading proprietary e-commerce and home-delivery platform — the closest direct comparable to Unes' regional, omnichannel, private-label-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/unes_official
• Facebookfacebook.com/U2-Supermercato-106888707500911
• LinkedInlinkedin.com/company/unes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unes Supermercati