CCR Growth
CCR Growth is a U.S.-based, senior-living-only marketing agency operating SGIS™, an integrated full-funnel growth system spanning SEO, paid media, CRM, and reporting, serving 191+ assisted living, memory care, and independent living operators from single communities to 15+ location portfolios.
- Company typePrivate
- Founded2024
- HeadquartersCarmel By The Sea, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What CCR Growth does
CCR Growth is a U.S.-based, privately held marketing and growth agency that exclusively serves the senior living industry, including assisted living, memory care, independent living, retirement, and senior care operators ranging from single communities to 15+ location portfolios and boutique 10-50 resident sites. Founded in 2004 and headquartered in Carmel Valley, California, the firm employs 11-50 people and reports having served 191+ communities to date.
The firm's core offering is SGIS™ (Senior Growth Innovation Suite), a proprietary full-funnel growth system that unifies SEO, local SEO, web development, CRM, marketing automation, paid search and social ads, content, reputation management, public relations, and tracking/reporting into one coordinated stack. The stack integrates with Google Analytics 4, Google Search Console, Google Tag Manager, Google Business Profile Insights, CallRail, TalkFurther, and Agency Analytics for cross-channel attribution tied to occupancy outcomes. A sub-brand called Growthly extends a performance-based, lower-touch offering to boutique 10-50 bed communities, and the firm also operates the 'From Leads to Leases' podcast and a tiered sponsorship program as owned-media assets.
CCR Growth generates revenue primarily through ongoing retainer arrangements for integrated marketing services, with go-to-market organized into three tracks: a direct sales motion for 1-14 community operators (CCR Growth), an enterprise track for 15+ community portfolio operators (CCR Portfolio) covering NOI optimization and PE partnership support, and a self-serve/PLG-style channel via Growthly for boutique communities. Pricing is quote-based and not publicly disclosed. The firm is founder-led by CEO Jerry Vinci, with no external funding, parent company, or institutional investors identified in available materials.
CCR Growth firmographics
Firmographics- Name
- CCR Growth
- Legal name
- CCR Growth
- Website
- https://ccrgrowth.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CCR Growth is a U.S.-based, senior-living-only marketing agency operating SGIS™, an integrated full-funnel growth system spanning SEO, paid media, CRM, and reporting, serving 191+ assisted living, memory care, and independent living operators from single communities to 15+ location portfolios.
- Ownership category
- akta.pro rank
CCR Growth industry classification
Industry- Product category
- Senior Living Marketing Services
- NAICS
- Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)
- akta.pro primary industry
- Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)
Keywords
Where CCR Growth is headquartered
LocationHeadquarters
- HQ city
- Carmel By The Sea
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CCR Growth business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Marketing Agency Services: Full-service senior living marketing agency offering integrated services through SGIS™. Services include digital marketing, paid ads, content creation, email marketing, social media marketing, SEO, AEO, marketing automation, review management, custom web development, brand design, public relations, and tracking/reporting. Revenue is generated through ongoing retainer arrangements for integrated marketing services.
- Podcast Sponsorship: From Leads to Leases podcast sponsorship program with tiered partnership options including podcast sponsorship, newsletter sponsorship, social media partnerships, recurring thought leadership collaboration, and dedicated email campaigns.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels12 records
CCR Growth product offering
Product offeringCore offering
CCR Growth is a senior-living-only marketing agency that delivers an integrated full-funnel growth system called SGIS (Senior Growth Innovation Suite), covering digital marketing, SEO, paid search and social, web development, CRM and marketing automation, branding, public relations, reputation management, organic social media, and tracking/reporting tied to occupancy outcomes. It also operates Growthly, a dedicated performance-based platform for boutique 10–50 resident communities, and produces the From Leads to Leases podcast as a thought-leadership and sponsorship channel.
Product overview
CCR Growth is a senior living marketing agency offering a unified platform called SGIS (Senior Growth Innovation Suite), which is a full-funnel growth system that connects digital marketing services, SEO, website development, CRM systems, content, ads, and automation into one cohesive process. The SGIS platform includes multiple integrated service modules: CRM & Automation, Google Search Ads, Meta Ads, SEO & AEO, Local SEO, UX/UI Design, Web Development, Community Branding, Strategic Social Media, Reputation Management, Public Relations, and Tracking & Reporting. The company also operates the From Leads to Leases podcast as a thought leadership channel and offers Growthly, a separate performance-based platform for boutique communities with 10-50 residents.
Differentiator
Problem solved
Functional benefit
Brands
- Growthly: A dedicated, performance-based platform for boutique senior living communities with 10-50 residents.
Products and services
- SGIS (Senior Growth Innovation Suite) Integrated senior-living-only growth system combining SEO, local SEO, web development, CRM, content, paid ads, and marketing automation, with outcomes measured by occupancy and move-ins rather than vanity metrics.
- Growthly Dedicated performance-based marketing platform built specifically for boutique senior living communities with 10–50 residents, designed for operators with limited staff, limited time, and high dependency on the next move-in.
- From Leads to Leases Podcast Sponsorship Program Tiered partnership program offering podcast sponsorship, newsletter sponsorship, social media partnerships, recurring thought leadership collaborations, and dedicated email campaigns to brands seeking access to senior living decision-makers.
Quantifiable outcome
- 191+ communities served across all sizes
- +4 more outcomes
Companies that use CCR Growth
Customer profileNamed customers10 records
Segments4 records
Ideal customer profiles3 records
CCR Growth technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature5 records
CCR Growth partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- GrowthlycoreGrowthly is a dedicated, performance-based platform built by CCR Growth specifically for boutique senior living communities with 10-50 residents. This represents their strategic initiative to address the unique challenges of smaller operators who have limited staff, limited time, and high dependency on the next move-in.
Scale indicators7 records
Recent moves2 records
Expansion highlights5 records
CCR Growth competitors and assessment
Company assessmentDirect peers
- SageAge Strategies: Senior living marketing agency providing full-service marketing including digital advertising, PR, brand strategy, and lead generation. Direct competitor targeting the same operator buyer.
- GlynnDevins: Long-established marketing agency specialized exclusively in senior living communities, offering branding, digital marketing, advertising, and lead generation. Closest direct competitor to CCR Growth in the same vertical and customer base.
- Kuno Creative: Inbound marketing agency focused on healthcare and senior living, offering content, SEO, website development, and marketing automation. Overlaps with CCR Growth's SGIS service stack and target buyer.
- Big Buzz: Marketing agency serving healthcare and senior living organizations with branding, public relations, content marketing, and lead generation services. Direct competitor in the healthcare/senior living marketing space.
Broad incumbents
- Influence & Co. Content marketing and PR agency with healthcare practice. Overlaps with CCR Growth's content, PR, and thought leadership offerings across a broader set of industries.
- Healthcare Success: Healthcare marketing agency covering hospitals, healthcare systems, and senior living communities. Broader than CCR Growth's vertical focus but overlaps in senior living demand acquisition.
- Cardinal Digital Marketing: Healthcare and multi-location marketing agency offering SEO, paid media, and web development. Overlaps with CCR Growth's service portfolio while serving a broader healthcare footprint.
- Media Logic: Healthcare marketing and advertising agency serving health systems, payers, and senior living operators. Broader category incumbent with overlapping service offerings.
- 919 Marketing: Full-service marketing agency serving multiple industries including healthcare, franchising, and B2B. Overlaps with CCR Growth's integrated service stack but without senior living vertical specialization.
- JConnelly: PR and integrated communications agency serving healthcare, financial services, and other regulated industries. Overlaps with CCR Growth's public relations and thought leadership service line.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
CCR Growth social profiles
Digital presenceCCR Growth financial estimates
Financial estimateRevenue estimate
Valuation estimate
CCR Growth leadership team
Management profileNumber of profiles
Profiles2 records
CCR Growth funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CCR Growth M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CCR Growth
What does CCR Growth do?
CCR Growth is a senior-living-only marketing agency that delivers an integrated full-funnel growth system called SGIS (Senior Growth Innovation Suite), covering digital marketing, SEO, paid search and social, web development, CRM and marketing automation, branding, public relations, reputation management, organic social media, and tracking/reporting tied to occupancy outcomes. It also operates Growthly, a dedicated performance-based platform for boutique 10–50 resident communities, and produces the From Leads to Leases podcast as a thought-leadership and sponsorship channel.
Is CCR Growth a public or private company?
CCR Growth is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CCR Growth founded?
CCR Growth was founded in 2024. It employs 11 to 50 people.
Where is CCR Growth based?
CCR Growth is headquartered in Carmel By The Sea, United States, in the North America region.
How does CCR Growth make money?
Two revenue lines are on record. Marketing Agency Services are the primary driver. The others are podcast Sponsorship.
Who are CCR Growth's main competitors?
Direct peers on record are SageAge Strategies, GlynnDevins, Kuno Creative and Big Buzz. Broad incumbents are Influence & Co., Healthcare Success, Cardinal Digital Marketing, Media Logic, 919 Marketing and JConnelly.
Does CCR Growth have an API?
No public API is recorded for CCR Growth.
What industry is CCR Growth in?
CCR Growth's product category is Senior Living Marketing Services. Its primary akta.pro industry code is MPAAAIAL, Customer Communications Management (CCM) & Transactional Messaging. Its NAICS code is 5418.