SageAge

What SageAge does

SageAge is a US-based, full-service senior living marketing agency founded in the 1980s and headquartered in Scottsdale, Arizona, with a distributed team operating across Kansas City, Central Pennsylvania, Arizona, South Carolina, and Denver. The company is privately held, employs 51-100 people, and serves senior living operators, developers, and investors across all care levels (Independent Living, Assisted Living, Memory Care, Skilled Nursing, CCRCs, Lifecare, and Home Care). It claims over 3,000 historical senior living partnerships and over 300 active client-partners, with several multi-decade enterprise relationships.

The agency's core offering is an integrated marketing and consulting portfolio spanning creative/branding and strategic messaging, digital and integrated marketing (SEO, paid search, paid social, programmatic, CTV, email, direct mail), website development with CRM integration, marketing and sales consulting, market research (feasibility studies, competitive analysis, mystery shopping, consumer research, consumer targeting, strategic sales assessments), and proprietary GROW sales training for senior living sales professionals. The proprietary technology stack is limited; the agency does not operate a software platform but does embed AI-powered website visitor intelligence into client sites and offers AI-search-aware SEO services. The company's stated differentiators are four decades of exclusive senior living focus, a 'Work as WE' embedded team model, deep client-side operational experience among staff, and the proprietary GROW sales methodology.

SageAge generates revenue through professional services engagements billed on a project or retainer basis to senior living operators, Blue Sky developers, and market research clients. Pricing is not publicly disclosed and is scoped per engagement. The go-to-market is direct enterprise field sales supported by an inbound content engine (blog, case studies, social), with no channel partners or resellers. The firm has no disclosed external funding and is led by CEO Melinda Schmitz and Founder/Chief Strategy Officer Faith Turner, consistent with a founder-influenced ownership structure.

Name

SageAge

Legal name

SageAge

Website

https://sageage.com

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

51–100 employees

Short description

SageAge is a US-based, full-service senior living marketing agency offering branding, digital marketing, web development, SEO, market research, and proprietary sales training to senior living operators, developers, and investors nationwide.

Ownership category

akta.pro rank

Headquarters

HQ city

Montoursville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Services - Full-Service Marketing Agency: SageAge generates revenue through a comprehensive suite of professional services billed to senior living provider clients. Engagements span consulting, market research, creative/branding, digital marketing, website development, SEO, sales training, and project management. Revenue is project- and retainer-based, with services scoped and priced according to client needs and community scope.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels11 records

Core offering

SageAge is a full-service senior living marketing agency that partners with operators, developers, and multi-community systems to drive lead generation, sales conversion, and occupancy growth. Its offering spans creative/branding/strategic messaging, digital and integrated marketing, website development and SEO, client services and project management, marketing and sales consulting, the proprietary GROW sales training program, and a market research practice covering feasibility studies, competitive analysis, consumer research, and strategic sales assessments.

Product overview

SageAge is a full-service senior living marketing agency offering an integrated portfolio of services focused on lead generation, sales, and occupancy growth for senior living communities. The core offering spans Creative/Branding/Strategic Messaging, Digital & Integrated Marketing, Website Development & Strategy, SEO, Client Services & Project Management, Marketing & Sales Consulting, and Market Research. Key proprietary offerings include GROW Sales Training (an experiential sales methodology), and specialized market research services. Services are delivered through a 'Work as WE' model where SageAge teams merge with client-partner teams, providing concierge-level service, customized creative, and targeted strategies. The company operates nationally with remote teams across Kansas City, Central Pennsylvania, Arizona, South Carolina, and Denver.

Differentiator

Problem solved

Functional benefit

Products and services

• Creative, Branding & Strategic Messaging Customized branding development and strategic messaging services integrated through digital and traditional channels to build brand awareness, boost lead generation, and increase occupancy for senior living communities.
• Digital & Integrated Marketing

Quantifiable outcome

• Over 3,000 senior living organizations have partnered with SageAge for strategic marketing and occupancy growth strategies.
• +1 more outcomes

Named customers14 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered supporting partner, client and core client.

• Sherpa CRMsupporting partnerTechnology or IntegrationSherpa is a CRM specifically designed for the senior living market. SageAge partnered with Sherpa to develop, design, optimize, and provide content for Sherpa's website. The relationship reflects SageAge's digital and web technology capabilities applied to a senior-living-specific software product.
• 12 Oaks Senior LivingclientOthers12 Oaks Senior Living is referenced as a market research client of SageAge, utilizing SageAge's market feasibility and demand analysis services.
• Diakon Senior Livingcore clientOthersDiakon Senior Living is a long-standing client-partner of SageAge, utilizing brand refresh, creative services, and marketing support for CCRCs in Pennsylvania and Maryland.
• Arbor CompanyclientOthersArbor Company is listed as a market research client of SageAge among the senior living providers served nationally.
• Artemis Real Estate PartnersclientOthersArtemis Real Estate Partners is listed as a market research client utilizing SageAge's market analysis services.
• CERTUS Senior LivingclientOthersCERTUS Senior Living is listed as a market research client of SageAge.
• MadisonMarquette (Developer of Hidden Springs)clientOthersMadisonMarquette developed Hidden Springs (operated by 12 Oaks Senior Living) with SageAge leading the full marketing strategy from inception.
• Quadrum Global (Developer of amavida)clientOthersQuadrum Global developed amavida senior living in Fort Myers, Florida, selecting SageAge to develop the website, collateral materials, and integrated lead generation campaign.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GlynnDevins: GlynnDevins is one of the largest US marketing and advertising agencies dedicated to the senior living sector, serving many of the country's biggest operators. It is the closest direct competitor to SageAge in niche senior living marketing services.

Broad incumbents

• Wpromote: Wpromote is a large US digital marketing agency with healthcare and senior care clients. It competes with SageAge for digital, SEO, and paid media budgets from larger senior living operators seeking scaled performance marketing capabilities.
• Publicis Groupe: Publicis is a global advertising holding company whose agencies (e.g., Saatchi & Saatchi, Digitas, Leo Burnett) serve healthcare and senior-living-adjacent clients. It competes for enterprise senior living clients seeking a full-service, multi-channel partner.
• Merkle: Merkle is a large data-driven customer experience marketing agency with significant healthcare and senior care exposure. It competes with SageAge for performance-oriented, data-heavy senior living marketing engagements.

Others

• Sherpa CRM: Sherpa is a CRM platform designed specifically for the senior living market and is a documented SageAge partner for website and content work. It is an ecosystem participant rather than a direct agency competitor.
• A Place for Mom: A Place for Mom is the largest US senior living referral platform with extensive digital marketing spend. It competes indirectly for senior living occupancy marketing budgets and overlaps with SageAge's SEO and discovery services.
• Caring.com: Caring.com is a senior care referral and content platform with significant marketing presence. It competes with SageAge for SEO, content, and digital discovery budgets in the senior living space.
• NRC Health: NRC Health (formerly National Research Corporation) is a healthcare and senior living consumer insights and experience measurement firm. It competes with SageAge's market research and consumer research services for senior living provider clients.
• Activated Insights: Activated Insights is a senior living employee and resident satisfaction research firm that overlaps with SageAge's consumer research and strategic sales assessment offerings for senior living operators.
• Holleran: Holleran is a senior living-focused research and consulting firm. It competes with SageAge's market research, consumer research, and strategic assessment services for community-based senior living providers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/Sageagestrategies
• Facebookfacebook.com/SageAgeStrategies
• LinkedInlinkedin.com/company/sage-age-strategies
• Instagraminstagram.com/sageagestrategies
• TikToktiktok.com/@sageagestrategies
• Xx.com/sageagesocial

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SageAge