CCR Growth

What CCR Growth does

CCR Growth is a U.S.-based, privately held marketing and growth agency that exclusively serves the senior living industry, including assisted living, memory care, independent living, retirement, and senior care operators ranging from single communities to 15+ location portfolios and boutique 10-50 resident sites. Founded in 2004 and headquartered in Carmel Valley, California, the firm employs 11-50 people and reports having served 191+ communities to date.

The firm's core offering is SGIS™ (Senior Growth Innovation Suite), a proprietary full-funnel growth system that unifies SEO, local SEO, web development, CRM, marketing automation, paid search and social ads, content, reputation management, public relations, and tracking/reporting into one coordinated stack. The stack integrates with Google Analytics 4, Google Search Console, Google Tag Manager, Google Business Profile Insights, CallRail, TalkFurther, and Agency Analytics for cross-channel attribution tied to occupancy outcomes. A sub-brand called Growthly extends a performance-based, lower-touch offering to boutique 10-50 bed communities, and the firm also operates the 'From Leads to Leases' podcast and a tiered sponsorship program as owned-media assets.

CCR Growth generates revenue primarily through ongoing retainer arrangements for integrated marketing services, with go-to-market organized into three tracks: a direct sales motion for 1-14 community operators (CCR Growth), an enterprise track for 15+ community portfolio operators (CCR Portfolio) covering NOI optimization and PE partnership support, and a self-serve/PLG-style channel via Growthly for boutique communities. Pricing is quote-based and not publicly disclosed. The firm is founder-led by CEO Jerry Vinci, with no external funding, parent company, or institutional investors identified in available materials.

Name

CCR Growth

Legal name

CCR Growth

Website

https://ccrgrowth.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

CCR Growth is a U.S.-based, senior-living-only marketing agency operating SGIS™, an integrated full-funnel growth system spanning SEO, paid media, CRM, and reporting, serving 191+ assisted living, memory care, and independent living operators from single communities to 15+ location portfolios.

Ownership category

akta.pro rank

Product category

Senior Living Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (541820)

akta.pro primary industry

Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)

Keywords

• Senior living marketing
• Occupancy growth services
• Digital marketing agency
• Lead generation services
• Senior living SEO

Headquarters

HQ city

Holladay

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Marketing Agency Services: Full-service senior living marketing agency offering integrated services through SGIS™. Services include digital marketing, paid ads, content creation, email marketing, social media marketing, SEO, AEO, marketing automation, review management, custom web development, brand design, public relations, and tracking/reporting. Revenue is generated through ongoing retainer arrangements for integrated marketing services.
2. Podcast Sponsorship: From Leads to Leases podcast sponsorship program with tiered partnership options including podcast sponsorship, newsletter sponsorship, social media partnerships, recurring thought leadership collaboration, and dedicated email campaigns.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels12 records

Core offering

CCR Growth is a senior-living-only marketing agency that delivers an integrated full-funnel growth system called SGIS (Senior Growth Innovation Suite), covering digital marketing, SEO, paid search and social, web development, CRM and marketing automation, branding, public relations, reputation management, organic social media, and tracking/reporting tied to occupancy outcomes. It also operates Growthly, a dedicated performance-based platform for boutique 10–50 resident communities, and produces the From Leads to Leases podcast as a thought-leadership and sponsorship channel.

Product overview

CCR Growth is a senior living marketing agency offering a unified platform called SGIS (Senior Growth Innovation Suite), which is a full-funnel growth system that connects digital marketing services, SEO, website development, CRM systems, content, ads, and automation into one cohesive process. The SGIS platform includes multiple integrated service modules: CRM & Automation, Google Search Ads, Meta Ads, SEO & AEO, Local SEO, UX/UI Design, Web Development, Community Branding, Strategic Social Media, Reputation Management, Public Relations, and Tracking & Reporting. The company also operates the From Leads to Leases podcast as a thought leadership channel and offers Growthly, a separate performance-based platform for boutique communities with 10-50 residents.

Differentiator

Problem solved

Functional benefit

Brands

• Growthly: A dedicated, performance-based platform for boutique senior living communities with 10-50 residents.

Products and services

• SGIS (Senior Growth Innovation Suite) Integrated senior-living-only growth system combining SEO, local SEO, web development, CRM, content, paid ads, and marketing automation, with outcomes measured by occupancy and move-ins rather than vanity metrics.
• Growthly Dedicated performance-based marketing platform built specifically for boutique senior living communities with 10–50 residents, designed for operators with limited staff, limited time, and high dependency on the next move-in.
• From Leads to Leases Podcast Sponsorship Program Tiered partnership program offering podcast sponsorship, newsletter sponsorship, social media partnerships, recurring thought leadership collaborations, and dedicated email campaigns to brands seeking access to senior living decision-makers.

Quantifiable outcome

• 191+ communities served across all sizes
• +4 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature5 records

Partnerships

One partnership is on record.

• GrowthlycoreStrategic or Co-development PartnerGrowthly is a dedicated, performance-based platform built by CCR Growth specifically for boutique senior living communities with 10-50 residents. This represents their strategic initiative to address the unique challenges of smaller operators who have limited staff, limited time, and high dependency on the next move-in.

Scale indicators7 records

Recent moves2 records

Expansion highlights5 records

Direct peers

• SageAge Strategies: Senior living marketing agency providing full-service marketing including digital advertising, PR, brand strategy, and lead generation. Direct competitor targeting the same operator buyer.
• GlynnDevins: Long-established marketing agency specialized exclusively in senior living communities, offering branding, digital marketing, advertising, and lead generation. Closest direct competitor to CCR Growth in the same vertical and customer base.
• Kuno Creative: Inbound marketing agency focused on healthcare and senior living, offering content, SEO, website development, and marketing automation. Overlaps with CCR Growth's SGIS service stack and target buyer.
• Big Buzz: Marketing agency serving healthcare and senior living organizations with branding, public relations, content marketing, and lead generation services. Direct competitor in the healthcare/senior living marketing space.

Broad incumbents

• Influence & Co. Content marketing and PR agency with healthcare practice. Overlaps with CCR Growth's content, PR, and thought leadership offerings across a broader set of industries.
• Healthcare Success: Healthcare marketing agency covering hospitals, healthcare systems, and senior living communities. Broader than CCR Growth's vertical focus but overlaps in senior living demand acquisition.
• Cardinal Digital Marketing: Healthcare and multi-location marketing agency offering SEO, paid media, and web development. Overlaps with CCR Growth's service portfolio while serving a broader healthcare footprint.
• Media Logic: Healthcare marketing and advertising agency serving health systems, payers, and senior living operators. Broader category incumbent with overlapping service offerings.
• 919 Marketing: Full-service marketing agency serving multiple industries including healthcare, franchising, and B2B. Overlaps with CCR Growth's integrated service stack but without senior living vertical specialization.
• JConnelly: PR and integrated communications agency serving healthcare, financial services, and other regulated industries. Overlaps with CCR Growth's public relations and thought leadership service line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtiktok.com/@ccr.growth
• YouTubeyoutube.com/@ccrgrowth
• Facebookfacebook.com/ccrgrowth
• LinkedInlinkedin.com/company/ccr-growth
• Instagraminstagram.com/CCRGrowth

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CCR Growth