Wheelbase

What Wheelbase does

Wheelbase is a cloud-based fleet management operating system serving RV rental operators, auto carshare and rideshare fleet managers, and dealerships with rental divisions. Founded in 2016 and headquartered in Austin, Texas, the platform consolidates inventory tracking, bookings, dynamic pricing, payments, compliance, and driver verification into a single dashboard accessible via self-serve onboarding or enterprise sales. The company is part of the Outdoorsy Group under CEO Jeff Cavins and reports 51-100 employees.

The platform's technical core is differentiated by its embedded insurance layer through subsidiary Roamly, which holds Lloyd's of London Coverholder status and integrates episodic coverage, telematics-based risk scoring, and verified driver checks directly into the booking workflow. Roamly's AI-Powered Carshare Insurance Platform — which won a 2025 Celent Innovation Award — uses machine learning and generative AI for actuarial rating, while Roamly FSD (launching April 2026) extends into usage-based autonomous vehicle insurance with Tesla API integration. Additional integrations include ride.auto marketplace auto-sync, Outdoorsy marketplace network effects, Affirm pay-over-time financing, and Tollspot automated toll capture.

Wheelbase generates revenue through tiered subscriptions (free Core, Pro starting at $150/month, custom Enterprise), marketplace commissions on ride.auto leads, and insurance premiums via Roamly. The go-to-market combines product-led growth with a free Core tier for SMBs and enterprise field sales for multi-location operators, supported by content marketing, case studies, and Outdoorsy Group events. Reported scale includes thousands of fleets across 11 countries and 48 states, with Roamly projecting $12M+ in insurance premium by year-end 2025 across 7,000-12,000 vehicles.

Name

Wheelbase

Legal name

Wheelbase

Website

https://wheelbasepro.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Wheelbase is a cloud-based fleet management platform serving RV rental, auto carshare, and rideshare fleet operators with embedded insurance (Roamly), dynamic pricing, and integrated booking workflows. The Austin-based company operates within the Outdoorsy Group across 11 countries.

Ownership category

akta.pro rank

Product category

Fleet Management Software

NAICS

Truck, Utility Trailer, and RV (Recreational Vehicle) Rental and Leasing (53212), Automotive Equipment Rental and Leasing (5321)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Fleet Management Services (Lifecycle, Compliance, Safety, Driver Programs) (TLABAHAJ)

akta.pro secondary industry

Integrated Fleet Spend Platforms (Fuel+Toll+EV+Expenses) (TLABAMAL)

Keywords

• Fleet management software
• RV rental platform
• Embedded insurance
• Carshare operations
• Dynamic pricing tools

Headquarters

HQ city

Austin

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Subscription Plans: Wheelbase generates revenue through tiered subscription plans (Core, Pro, Enterprise) that scale with fleet size and feature requirements. Coverage starts at $150/month. Plans include essential fleet management tools at base tier with advanced yield management and multi-location support at higher tiers.
2. Marketplace Commissions: Revenue generated through commissions on marketplace leads. Fleet operators capture direct bookings through their own websites using Wheelbase's booking engine, reducing marketplace dependency and associated commission fees.
3. Embedded Insurance (Roamly): Integrated insurance products (Roamly) are embedded into the Wheelbase platform, providing episodic coverage for every trip. Insurance is a core value driver and revenue stream, covering both on-trip and always-on compliance for fleet vehicles.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Wheelbase provides a cloud-based fleet management operating system for RV, auto, carshare, and mobility fleet operators. It consolidates inventory, bookings, payments, compliance, and embedded insurance (via Roamly) into a single dashboard, with a 24/7 website booking engine, dynamic pricing, driver verification, and marketplace sync. Plans are offered as Core (free-to-use), Pro, and Enterprise tiers for fleet sizes ranging from 5 to 500+ vehicles.

Product overview

Wheelbase is a unified fleet management operating system offered as a cloud-based platform with multiple pricing tiers (Wheelbase core, Wheelbase Pro, and Enterprise). The product integrates embedded insurance through Roamly, dynamic pricing tools, 24/7 booking engines, driver verification, and payment processing. Roamly serves as the insurance sub-brand providing episodic coverage, with specialized products like Roamly FSD for autonomous vehicle fleets and an AI-powered Carshare Insurance Platform. The platform supports both RV and auto fleets with specific insurance and operational tools tailored to each vehicle type.

Differentiator

Problem solved

Functional benefit

Products and services

• Wheelbase Fleet Management Platform

Quantifiable outcome

• 35% increase in booking revenue with dynamic pricing tools
• +6 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Feature9 records

Partnerships

Three partnerships are on record, tiered core.

• Lloyd's of LondoncoreStrategic or Co-development PartnerRoamly (Wheelbase's insurance arm) was appointed as a Lloyd's of London Coverholder, gaining access to global specialty insurance markets to design and distribute niche insurance products including AI-powered carshare and autonomous vehicle coverage.
• TeslacoreTechnology or IntegrationRoamly FSD integrates via API with Tesla vehicles for first-to-market usage-based commercial insurance for autonomous fleets. The product prices insurance by the mile in real-time and offers a 50% cost reduction for fleet owners when vehicles operate in Tesla autopilot mode.
• Outdoorsy Group (Parent Company)coreStrategic or Co-development PartnerWheelbase is part of the Outdoorsy Group, led by CEO Jeff Cavins. The platform leverages the Outdoorsy marketplace for network effects, allowing RV fleets to sync with the Outdoorsy platform and access the broader mobility ecosystem. Outdoorsy Group Summit is used for industry events and customer engagement.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Turo: Peer-to-peer car rental marketplace covering the auto fleet operator segment that Wheelbase targets. Turo offers insurance and operational tools directly to hosts, overlapping with Wheelbase's embedded insurance and fleet management offering.
• Booqable: Rental management software platform for equipment and vehicle rental businesses. Directly competes with Wheelbase's booking, inventory, and operational workflow capabilities for SMB rental operators, though without embedded insurance.
• Outdoorsy: RV rental marketplace and parent company of Wheelbase. Outdoorsy operates the consumer-facing marketplace while Wheelbase provides the operator-side fleet management software; they share the same CEO and are tightly integrated distribution partners.
• Hyrecar: Carshare and rideshare fleet marketplace connecting vehicle owners with gig drivers. Operates in a similar peer-to-peer mobility space as Wheelbase's auto fleet operator segment, including insurance facilitation for fleet owners.
• RVshare: Largest RV rental marketplace in the US, serving the same RV fleet operators as Wheelbase. RVshare is a competing distribution channel and may extend into operator-side tooling, posing both a partner and competitive threat.
• currentRMS: Cloud-based rental management software for AV, event, and equipment rental businesses. Offers booking, inventory, and CRM functionality similar to Wheelbase's core platform for rental fleet operators.

Broad incumbents

• Motive: Fleet management and automation platform for physical operations including commercial vehicles. Similar to Samsara/Geotab as a broader fleet platform incumbent that could expand into rental and mobility fleet verticals.
• Geotab: Large incumbent fleet telematics and management platform serving commercial fleets globally. While focused on traditional commercial vehicles, Geotab's data-driven fleet intelligence could be extended to mobility rental operators over time.
• Lytx: Fleet safety and video telematics provider focused on commercial fleets. Overlaps with Wheelbase on driver verification and risk management functionality but serves a broader commercial fleet market.
• Samsara: Public fleet management platform with telematics, safety, and operational tools for commercial fleets. Broader in scope than Wheelbase but increasingly extending into vertical-specific workflows that may overlap with RV/auto rental fleet operators.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/wheelbasepro

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Wheelbase