What Fuel Marketing does

Fuel Marketing (legal entity: FUEL Marketing, LLC) is a privately held, full-service marketing and creative agency founded circa 2005 in Salt Lake City, Utah, with a secondary operating presence in Scottsdale, Arizona. The firm operates as a professional services agency rather than a software company: it has no proprietary technology platform and no disclosed data, API, or AI products. Its offering spans digital marketing, paid social, TV/radio media, out-of-home advertising, traditional advertising media, website design and development, public relations, video production, copywriting, graphic design, branding, trade expos, market research, media buying, email advertising, direct mail, print media, and market surveys. Deliverables are produced by in-house account, creative, media, PR, and web teams rather than via a software/SaaS stack.

The agency's go-to-market is consultative sales-led, with inbound inquiries handled through a 'Let's Talk' form, phone (801-484-2888), and email. It organizes its positioning around three primary verticals (Healthcare, Education, Franchises) plus secondary verticals in Auto, Financial, Fitness & Athletics, Outdoors, Retail, and Wellness. Named enterprise and institutional clients include Maverik (convenience retail franchise launch of 80 stores over six years), Restore Hyper Wellness, Grifols, University of Utah, Utah System of Higher Education, Utah Broadband, Uptown Cheapskate, Utah Eye Centers, Oceanic, and Salt Lake Film Society. Revenue mechanics are project-based fees and retainer engagements rather than product/subscription revenue, and no pricing, ARR, or headcount-compensation data is publicly disclosed.

Ownership appears fully independent: there is no parent company, no disclosed external investors, no funding rounds, no M&A activity, and no PE/VC sponsorship referenced in any source. The firm employs 11-50 people (with roughly 14 senior team members named on the About page), generates revenue through project and retainer work, and has accumulated regional industry recognition including Mountain West Capital Top 100 Fastest Growing Companies, Utah Business Top 10 Advertising Agency, and a 2019 GDUSA Health + Wellness Award. Geographic scope is regional-to-national within the United States, with service reach concentrated in Utah and Arizona and selective national accounts.

Name

Fuel Marketing

Legal name

FUEL Marketing, LLC

Website

https://fuelmarketing.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Fuel Marketing is a privately held, full-service marketing and creative agency based in Salt Lake City with a Scottsdale, Arizona outpost, serving mid-market and enterprise clients in healthcare, education, franchises, retail, and wellness with integrated digital, media, creative, PR, and web services.

Ownership category

akta.pro rank

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Services: Full-service marketing agency providing branding, digital marketing, social media, TV/radio, outdoor advertising, media buying, website design and development, SEO, graphic design, PR, copywriting, video production, direct mail, and trade show services. Revenue appears to come from project-based fees and retainer engagements with clients across various industries.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Fuel Marketing is a full-service marketing and creative agency that provides integrated advertising, branding, digital marketing, media planning and buying, web design and development, public relations, video production, and creative services to business clients. The agency delivers project-based and retainer engagements across verticals such as healthcare, education, franchises, retail, and outdoors, consolidating all marketing support under one roof to drive lead generation and brand cohesiveness.

Product overview

Fuel Marketing is a full-service marketing and creative agency offering a comprehensive suite of integrated marketing services. The agency's portfolio includes Digital Marketing, Social Media, TV/Radio Media, Out-of-Home Advertising, Website Design and Development, Public Relations, Video Production and Editing, Copywriting, Graphic Design, Branding, Trade Expos, Content Creation, Market Research, Media Buying, Email Advertising, Direct Mail, and Print Media. These services work together to provide cohesive marketing support, reducing costs and stress while maintaining brand consistency for clients across industries including Healthcare, Education, Franchises, Auto, Financial, Fitness & Athletics, Outdoors, Retail, and Wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Marketing Results-driven digital strategies using advanced data analytics and market research to pinpoint precise digital channels, including paid search campaigns and social media initiatives for business clients.
• Social Media Social media approach combining strategy and creativity with in-depth audience research and data-driven campaigns across platforms including META, LinkedIn, and TikTok.
• TV/Radio Media Television and radio advertising services leveraging broadcast creative and media expertise for campaign development and placement.
• Out-of-Home Advertising Physical space advertising including billboards, transit ads, and interactive installations to extend brand reach and create lasting impressions.
• Advertising Media Meticulous advertising media recommendations optimizing budgets through comprehensive research into market trends, demographics, and competition with continuous monitoring and optimization.
• Media Buying Strategic media buying services to secure favorable rates and placements for cost efficiency across advertising channels.
• Website Design and Development Creation of visually stunning, user-friendly, and high-performance websites that drive online success with responsive and conversion-optimized platforms.
• Public Relations Public relations services including news release writing, media list building, media pitching, and outreach for business clients.
• Video Production and Editing Top-tier video creation and editing services for social media and digital ads, including scriptwriting, content organization, video capture, motion video, sound, and animation.
• Copywriting Ad copywriting combining creativity with strategic mindset for concise, impactful messaging, persuasive headlines, and body content with A/B testing and continuous optimization.
• Graphic Design Graphic design solutions including compelling branding materials, eye-catching marketing collateral, and engaging digital graphics across various mediums.
• Branding Comprehensive branding services including brand story creation, logo design, and comprehensive brand guidelines ensuring consistency across all touchpoints.
• Trade Expos Trade expo materials including booth design, engagement strategies, and lead generation to elevate brand presence at events.
• Content Creation Content creation services across multiple formats for various platforms and marketing channels.
• Market Research In-depth market research to inform marketing strategies and campaigns for clients.
• Market Surveys Market survey services to gather consumer insights and inform marketing decisions.
• Email Advertising Email advertising campaigns for direct audience engagement and promotional communications.
• Direct Mail Tailored direct mail solutions with personalized design and messaging, including shared mail capabilities.
• Print Media Print media campaigns with thorough market research, tailored content and design, collaborating with trusted printers and suppliers.
• Franchise Marketing Specialized marketing services for franchisors and franchisees, supporting Fortune 500 to startup franchise clients with strategies for launching and growing franchise businesses.

Quantifiable outcome

• Launched 80 new Maverik stores in just six years
• +4 more outcomes

Named customers12 records

Segments9 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Struck: Salt Lake City-based creative and branding agency offering integrated strategy, design, digital, and content services — comparable regional competitor with similar full-service positioning.
• Disruptive Advertising: Salt Lake City-based digital and full-service marketing agency serving mid-market and enterprise clients with paid media, SEO, and creative — directly comparable in size, geography, and service mix to Fuel Marketing.
• Scorpion: Full-service marketing and technology agency serving SMB and mid-market clients with digital, creative, and traditional media services — comparable offering breadth and customer size mix.
• R&R Partners: Las Vegas-headquartered independent full-service advertising and marketing agency with strong regional presence across the Mountain West — directly comparable in mid-market full-service offerings.

Others

• HubSpot: Marketing platform and inbound methodology provider — adjacent ecosystem participant whose partner-agency program includes agencies like Fuel Marketing but increasingly offers DIY tools to clients.

Broad incumbents

• VML: Global full-service advertising, brand, and customer experience agency (formerly VMLY&R) — competes for the same enterprise healthcare, franchise, and education accounts at much greater scale.
• Razorfish: Publicis-owned digital marketing and experience agency offering strategy, creative, media, and technology — larger incumbent competing for integrated marketing RFPs in healthcare and retail.

Emerging players

• Biggs|Gilmore: Healthcare-focused creative and brand agency — overlaps directly with Fuel Marketing's healthcare vertical and could win the same hospital/clinic RFPs.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@fuelmarketing68
• Facebookfacebook.com/FuelMarketingSaltLakeCity
• LinkedInlinkedin.com/company/fuel-marketing-llc
• Instagraminstagram.com/fuelmarketingllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fuel Marketing