Hayati

What Hayati does

Hayati, legally HAYATI HOMEGARDEN SRL, is a Romanian direct-to-consumer e-commerce operator running the hayati.ro marketplace. The company was registered in Bucharest in 2024 under registration number J40/9530/2024 with minimal share capital of 200 RON, indicating a founder/bootstrapped structure with no disclosed institutional funding. Despite the floral heritage embedded in its name and social handles ("hayati.flori"), the platform has been deliberately broadened into a horizontal general-merchandise marketplace spanning 11 categories — floral arrangements, Christmas decorations, toys and baby, home/garden/DIY, grocery, personal care, household appliances, gaming/books, fashion, sports/travel, and auto accessories — with a catalog of 14,500+ SKUs at price points between 52 and 977 RON (19% VAT inclusive).

The storefront is built on Magento Commerce with a Codazon theme and offers standard DTC e-commerce modules: customer accounts, wishlists, RMA/returns, star-rated reviews, and a 14-day return policy. Fulfillment is executed through three third-party couriers — DPD, Fan Courier, and Cargus — across Romania. Payments are accepted via cash on delivery, bank transfer, and online card through MobilPay, with no minimum order value. Customer acquisition runs through Mailchimp/Newsman email, Google Ads, Facebook and Instagram organic social, and two affiliate networks (Profitshare and 2Performant), with a listing on the Compari.ro price-comparison aggregator.

The business model is unit-pricing retail with promotional sales. No B2B segment, no subscription product, no enterprise contracts, and no physical retail footprint are present. The company self-reports an 81% customer return rate and 10 million site members, though the latter figure is implausible relative to Romania's ~19M population and should be treated as a vanity claim. No management team, no investors, and no M&A activity are disclosed.

Name

Hayati

Legal name

HAYATI HOMEGARDEN SRL

Website

https://hayati.ro

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Hayati (HAYATI HOMEGARDEN SRL) is a Romanian direct-to-consumer e-commerce marketplace founded in 2024, operating hayati.ro with 14,500+ SKUs across 11 categories — anchored in floral arrangements and expanded into toys, home, fashion, electronics, and auto accessories — serving Romanian consumers via Magento-powered DTC sales and three-carrier delivery.

Ownership category

akta.pro rank

Product category

Online Retail / Multi-Category E-commerce

NAICS

Hobby, Toy, and Game Retailers (45912), Lawn and Garden Equipment and Supplies Retailers (4442), Building Material and Garden Equipment and Supplies Dealers (444), Other Building Material Dealers (44418)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Wholesale-Furniture & Home Furnishings (5020)

akta.pro primary industry

Gift Basket & Curated Hamper Assembly (HSACANAD)

akta.pro secondary industry

Daiso-Style Japanese/Asian Variety Stores (CRAEAGAE)

Keywords

• Online retail store
• Floral arrangements
• Gift shop
• Home goods ecommerce
• Multi-category marketplace

Headquarters

HQ city

Bucurestii Noi

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. E-commerce Product Sales: Revenue is generated through direct online sales of products across multiple categories including floral arrangements, gifts, home goods, toys, cosmetics, electronics, and more. The company sells products at varying price points (ranging from approximately 52 RON to 977 RON based on product listings), with some products on promotion/sale. No minimum order value is required.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Hayati operates hayati.ro, a Romanian direct-to-consumer e-commerce storefront that sells its own catalog of 14,500+ products across 11 main categories, anchored by personalized floral arrangements (heart-shaped arrangements, bouquets, soap roses, wedding florals) and extending into gifts, Christmas decorations, toys, home and garden, personal care, household appliances, fashion accessories, sports equipment, and auto accessories. Products are fulfilled from a Bucharest operational address and shipped via DPD, Fan Courier, and Cargus to Romanian consumers who can pay by cash on delivery, bank transfer, or online card payment.

Product overview

Hayati is a multi-category Romanian e-commerce marketplace operating at hayati.ro, offering a diverse portfolio of 14,500+ products across 11 main categories. The platform's core offerings include floral arrangements (heart-shaped arrangements, bouquets, soap roses, wedding decorations), Christmas decorations, toys and baby products, home and garden items, personal care and cosmetics, household appliances, fashion accessories, sports equipment, and auto accessories. The business operates as a single online storefront (Magento Commerce) rather than a modular platform-plus-products architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Floral Arrangements (Aranjament Floral) Heart-shaped arrangements, bouquets, flower boxes, soap roses, wedding and event floral decorations, personalized gifts, and seasonal flower arrangements sold online to Romanian consumers for gifting and personal use.
• Christmas Decorations (Decoratiuni, ornamente Craciun) Seasonal category offering Christmas lights, ornaments, trees, tinsel and garlands, wreaths, figurines, and costume accessories for Romanian consumers.
• Toys, Children & Baby (Jucarii, Copii & Bebe) Children's clothing and footwear, educational toys and games, hygiene and care products, nursery items, toys, hobby items, and outdoor toys sold to Romanian parents and gift buyers.
• Home, Garden & DIY (Casa, Gradina & Bricolaj) Textiles and carpets, towels, kitchen and serving items, decorations, artificial plants, hallway furniture, power tools and equipment, gardening supplies, lighting and electrical, garden furniture, plumbing, construction materials, and cleaning supplies for Romanian households.
• Grocery (Bacanie) Cleaning and maintenance products, pet supplies, and gift items sold online to Romanian consumers.
• Personal Care & Cosmetics (Ingrijire personala & Cosmetice) Makeup, cosmetics and personal care products, health and wellness articles, eyeglasses, and perfumes sold to Romanian consumers.
• Household Appliances & Climate Control (Electrocasnice & Climatizare) Washing machines, vacuum cleaners, irons and sewing machines, climate control and heating systems sold to Romanian households.
• Gaming, Books & Stationery (Gaming, Carti & Birotica) Stationery and papeterie plus children's stationery and school supplies sold online to Romanian consumers.
• Fashion Women's clothing, women's bags and accessories, men's bags and accessories, and men's watches sold to Romanian consumers.
• Sports & Travel (Sport & Travel) Fitness and nutrition, sports accessories, indoor sports, camping, fishing and hunting, and water sports equipment sold to Romanian consumers.
• Auto, Moto Exterior and interior car accessories, car maintenance and cosmetics sold to Romanian motorists.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• DPDcoreImplementation/ SI/ Consulting PartnerCourier and logistics partner for package delivery throughout Romania.
• Fan CouriercoreImplementation/ SI/ Consulting PartnerCourier and logistics partner for package delivery throughout Romania.
• CarguscoreImplementation/ SI/ Consulting PartnerCourier and logistics partner for package delivery throughout Romania.
• MobilPaycoreTechnology or IntegrationOnline payment processing platform for credit/debit card transactions.
• ProfitshareminorGTM or Marketing PartnerAffiliate marketing network driving traffic to hayati.ro through commission-based referrals.
• 2PerformantminorGTM or Marketing PartnerAffiliate marketing network driving traffic to hayati.ro through commission-based referrals.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• About You: European fashion DTC platform with an active Romanian storefront. Comparable to Hayati's Fashion category on target customer and DTC fulfillment model.
• Floris: Romanian online florist offering bouquets, arrangements, and gift sets. Direct competitor to Hayati's core floral and gift verticals on product, occasion, and geography.
• Florăria Iris: Established Romanian online florist specializing in bouquets, arrangements, and event florals. Directly comparable to Hayati's flagship Aranjament Floral vertical in product, target occasion, and Romanian DTC customer base.
• Notino: European DTC cosmetics and personal-care pure-play with a Romanian storefront. Directly comparable to Hayati's Ingrijire personala & Cosmetice vertical in assortment and customer intent.

Broad incumbents

• eMag: Romania's dominant generalist online marketplace, operating across electronics, home, fashion, and increasingly gifts. Hayati competes for the same Romanian DTC wallet and faces eMag's scale, pricing, and logistics advantages.
• Altex: Major Romanian electronics and appliances retailer with growing online channel. Overlaps with Hayati's Electrocasnice & Climatizare category and competes for similar household consumer spend.
• Flanco: Romanian consumer electronics and small appliances retailer with national online presence. Comparable on the appliances/HVAC side of Hayati's catalog and on Romanian DTC customer overlap.
• Dedeman: Romania's largest home improvement and DIY retailer. Comparable to Hayati's Casa, Gradina & Bricolaj category on assortment breadth and the Romanian home-maintenance customer.
• Kaufland România (online): Grocery and general merchandise retailer with an expanding Romanian e-commerce offering. Overlaps with Hayati's Bacanie, toys, and general household categories on DTC convenience positioning.

Others

• 2Performant: Affiliate marketing network that already partners with Hayati. Included as an ecosystem peer given its role as a customer-acquisition enabler for Hayati and other Romanian e-commerce players.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/hayati.flori
• Instagraminstagram.com/hayati_flori

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hayati