Floraria Iris

What Floraria Iris does

Floraria Iris (SC Floraria Iris SRL) is a Romanian florist retailer founded in 1970, operating eleven or more physical retail locations concentrated in Bucharest alongside a national e-commerce storefront at florariairis.ro. The company sells fresh-cut bouquets, floral arrangements, potted plants, wedding and event floristry, and funeral flowers, serving individual Romanian consumers, event planners, and families across a wide price range from approximately 110 lei for small bouquets to 6,100+ lei for premium arrangements.

The business is built on a multi-channel distribution model: dense physical store coverage in Bucharest is paired with an in-house courier delivery fleet that enables same-day fulfilment, differentiating the offering from smaller local florists and pure-play delivery aggregators that depend on third-party logistics. The e-commerce platform extends the catalogue beyond the Bucharest catchment area and serves national orders, while the own-fleet logistics layer underwrites the service promise on perishable goods where delivery speed directly drives conversion.

Floraria Iris makes money by selling flowers and plants across both retail walk-in and online channels, with revenue mechanics driven by a high-frequency, mid-ticket retail base supplemented by higher-value wedding, event, and funeral contracts. The company self-positions as the "4th place in Europe" in its category, an unverified marketing claim. No public financials, funding history, or management disclosure are available, and the business operates without disclosed AI, data, or technology differentiation beyond the standard e-commerce stack.

Name

Floraria Iris

Legal name

SC FLORARIA IRIS SRL

Website

https://florariairis.ro

Company type

Private

Founded year

1970

Operating status

Operating

Headcount range

11–50 employees

Short description

Floraria Iris is a Romanian florist retailer founded in 1970, operating 11+ physical stores across Bucharest and a national e-commerce platform, serving individual consumers, weddings, events, and funeral occasions with bouquets, arrangements, plants, and same-day delivery.

Ownership category

akta.pro rank

Product category

Retail Florist

NAICS

Florists (45931), Florists (4593), Florists (459310), Nursery, Garden Center, and Farm Supply Retailers (444240)

akta.pro primary industry

Event Floral Design & Arrangements (HSACAOAA)

akta.pro secondary industries

Floral & Event Installations (HSACAAAC), Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ), Wedding Design, Decor & Floral Planning (HSACABAH), Indoor Plants, Faux Florals & Botanical Décor Retail (CRAIACAG), Flowers, Gifts & Specialty Occasion Marketplaces (CRAFABAN)

Keywords

• Retail flower shop
• Floral arrangements
• Wedding floristry
• Funeral flower arrangements
• Indoor plants

Headquarters

HQ city

Bucharest

HQ country

Romania

HQ region

Europe

Offices11 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flower and Plant Sales: One-time product sales of handcrafted bouquets, floral arrangements, potted plants, and related items. Products range from everyday flowers to premium arrangements with prices from approximately 110 lei to 6,000+ lei.
2. Gift Cards: Gift cards sold for gifting occasions, allowing recipients to choose their own flowers or arrangements.
3. Event and Consultation Services: Consultation services for weddings, baptisms, and events including bridal bouquets, wedding candles, and baptism candles.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Floraria Iris sells handcrafted flower bouquets, floral arrangements, potted plants, funeral tributes, and wedding/event floristry products through 11 physical retail locations in Bucharest and an e-commerce platform (florariairis.ro). The company operates its own courier fleet for same-day and scheduled flower delivery within Bucharest and offers consultation services for weddings, baptisms, and special events.

Product overview

Floraria Iris is a Romanian flower shop established in 1970, operating as both an e-commerce platform and physical retail chain with multiple locations in Bucharest. The company offers a comprehensive floral portfolio organized into core product categories: Summer Flowers (Flori de vara), Flower Bouquets (Buchete de flori), Floral Arrangements (Aranjamente florale), and Flower Boxes (Flori in cutii). The business also serves specialized segments through Funeral Arrangements (Funerare) and Events (Evenimente) sub-products including Bridal Bouquets (Buchete mireasa), Wedding Candles (Lumanari de cununie), and Baptism Candles (Lumanari de botez). A separate Plants (Plante) division offers indoor plants, tropical varieties, trees, and palms. Accessories include Plant Pots (Vase pentru plante) and Gift Cards (Felicitare cadou). The company operates its own courier delivery service for online orders and maintains physical store locations throughout Bucharest.

Differentiator

Problem solved

Functional benefit

Products and services

• Flori de vara (Summer Flowers) Seasonal summer flower arrangements and bouquets, including various summer-themed floral compositions with prices ranging from approximately 275 to 1,290 lei. Targeted at consumers seeking seasonal floral gifts.
• Buchete de flori (Flower Bouquets) Handcrafted flower bouquets including rose bouquets (19, 51, 101 stems), freesia bouquets, peony bouquets, and romantic rose arrangements. Prices range from 265 lei to 1,650 lei.
• Aranjamente florale (Floral Arrangements) Professional floral arrangements including flower boxes, rose arrangements, and seasonal compositions with various flower types and colors. Prices range from 285 to 2,100 lei.
• Funerare (Funeral Arrangements) Funeral floral arrangements including wreaths (coroane funerare), heart-shaped arrangements, cross arrangements, and standing arrangements with roses, chrysanthemums, carnations, and orchids. Prices range from 560 to 2,100 lei.
• Cosuri cu flori (Flower Baskets) Flower baskets, primarily pink-colored arrangements, for various gifting occasions.
• Buchete mireasa (Bridal Bouquets) Wedding-specific bouquets including various models (BMN series) with prices ranging from approximately 570 to 2,490 lei. Designed for brides and wedding ceremonies.
• Lumanari de cununie (Wedding Candles) Wedding ceremony candles available in various models (LC3 through LC45 series) priced from approximately 645 to 2,935 lei per pair. Designed for wedding ceremonies.
• Lumanari de botez (Baptism Candles) Baptism ceremony candles in various models (LB3 through LB45 series) priced from approximately 355 to 1,475 lei. Designed for christening celebrations.
• Plante (Plants) Indoor and outdoor plants including orchids (Phalaenopsis, Dendrobium), Ficus varieties (Lyrata in sizes 140-350cm), Monstera, Strelitzia, palms (Washingtonia, Trachycarpus), citrus trees, hydrangeas, and various tropical plants with heights from 30cm to 450cm. Prices range from 110 to 6,100 lei.
• Flori in cutii (Flower Boxes) Flower arrangements presented in decorative boxes, including rose boxes (16, 17, 23, 29 stems) in various colors. Designed as premium gift presentations.
• Vase pentru plante (Plant Pots) Decorative containers and pots for plants, sold as accessories to the plant product line.
• Felicitare cadou (Gift Card) Gift cards offered as a supplementary product for purchasing flowers and arrangements, allowing recipients to choose their own flowers.
• Wedding and Event Consultation Services Appointment-based florist consultation services for weddings, baptisms, and special events, including design recommendations and venue delivery coordination. Reachable via dedicated phone lines 004 0732 148 255 and 004 0723 200 255.

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Aquarelle: French online and retail florist offering same-day delivery in major French cities; comparable as a premium urban florist combining e-commerce with own delivery infrastructure, though focused on France rather than Eastern Europe.
• Interflora: Global flower delivery network operating in Romania through local florist partners; directly comparable to Floraria Iris as a retail florist serving gifting and occasion-driven demand, though Interflora operates as an aggregator rather than a vertically integrated chain with own stores and couriers.
• Teleflora: US-based floral delivery network operating through local florist partners; comparable as a multi-channel retail florist serving everyday and event-driven occasions, though primarily active in North America.
• Euroflorist: European online flower delivery brand active in Romania offering same-day and next-day delivery; comparable as a pan-European retail florist competing for the same Bucharest consumer occasions (birthdays, weddings, funerals) but lacking Floraria Iris's owned retail footprint.
• 1-800-Flowers: Large US multi-brand gifting retailer covering flowers, plants, and gift baskets across many occasions; comparable as a vertically integrated flower-and-gift retailer with both e-commerce and event services, though operating at much greater scale and in a different geography.
• Fleurop: European flower-order network with German roots and broad Continental coverage; relevant comparable as a multi-country retail florist servicing similar event and everyday gifting occasions, though Fleurop's presence in Romania is thinner than Floraria Iris's local density.

Emerging players

• Bloom & Wild: UK-founded digital-native florist specializing in letterbox and boxed flowers with strong e-commerce DNA; comparable as a premium, design-led flower retailer targeting similar gifting occasions, though not yet scaled in Romania.
• Bunches: UK online florist with own-grow sourcing and direct e-commerce model; comparable as a digitally-led retail florist pursuing similar occasion-driven segments (birthdays, anniversaries, sympathy), though UK-focused.

Regional players

• Florăria de Vis: Competing Romanian online florist with e-commerce ordering and Bucharest-area delivery; directly comparable local competitor pursuing the same D2C flower delivery proposition in the same geography.
• Fleur Ami: Romanian floral design boutique focused on premium event floristry including weddings and corporate events; comparable as a higher-end event florist targeting the same bridal and corporate clientele in Romania, though without the broad retail footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/FlorariaIris
• Facebookfacebook.com/florariairis.admin
• LinkedInlinkedin.com/company/floraria-iris

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Floraria Iris