Muro

Name

Muro

Legal name

Muro

Website

https://muro.art

Company type

Private

Founded year

2023

Operating status

Acquired

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Digital Art Platform

NAICS

Graphic Design Services (541430)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Prepackaged Software (7372)

akta.pro primary industry

Interactive & Immersive Content Production (AR/VR/3D) (BPAFAIAL)

akta.pro secondary industries

Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN), Meditation Apps, Digital Courses & Online Communities (HSADAJAH)

Keywords

• Digital art installations
• Neuroesthetic experiences
• Mood curation platform
• EEG-validated art
• Enterprise digital displays

Headquarters

HQ city

Lisbon

HQ country

Portugal

HQ region

Europe

Offices6 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Digital Art Installation Services: Muro deployed curated digital art experiences into physical environments (hotels, offices, wellness spaces, events) across commercial displays. Revenue was generated through installation and licensing arrangements with enterprise clients. The company operated for approximately 2.5 years, streaming over 41,000 hours of content across 1,600+ displays before being acquired by Sedition Art in 2025.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Muro deployed curated digital art experiences into physical spaces — luxury hotels, corporate offices, wellness centers, and event venues — by streaming AI- and neurofeedback-curated visual artwork to commercial digital displays. The platform classified artwork into three mood-driven modes (Relax, Focus, Inspire) developed using a proprietary neuroesthetic methodology built in partnership with MuLabs via EEG brain-mapping. The offering was sold directly to enterprise clients as installed, managed art experiences rather than as off-the-shelf software.

Product overview

Muro operated as a single unified digital art platform that transformed physical spaces into mood-enhancing environments through AI-powered, neuroscience-backed art experiences. The core offering consisted of the Muro Digital Art Platform streaming curated digital artwork to displays, supported by a proprietary Neuroesthetic Methodology developed with MuLabs using EEG brain-mapping. The platform categorized art into three mood-driven experiences—Relax, Focus, and Inspire—designed to evoke specific emotional responses. The company collaborated with over 100 digital artists to exhibit 1,000+ artworks across 1,600+ displays, reaching over 1 million visitors. Muro's technology, datasets, and methodology were acquired by Sedition Art in 2025, with the founder now building new ventures while continuing artist support through RnA Studio in Lisbon.

Differentiator

Problem solved

Functional benefit

Products and services

• Muro Digital Art Platform A digital art streaming platform that transforms physical spaces (luxury hotels, corporate offices, wellness centers, event venues) into emotionally engaging environments by streaming AI- and neurofeedback-curated visual artwork to commercial digital displays. Content is organized into three mood modes — Relax, Focus, and Inspire — built on a proprietary neuroesthetic methodology co-developed with MuLabs using EEG brain-mapping. Targeted at enterprise B2B clients seeking to differentiate guest, client, employee, or attendee experiences through evidence-based visual design.

Quantifiable outcome

• 90% of visitors recorded positive emotional responses during digital art experiences, as measured by EEG brain-mapping
• +2 more outcomes

Named customers8 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Sedition ArtcoreTechnology or Integration · 1 January 2025Sedition Art acquired Muro's technology, datasets, and neuroesthetic methodology in 2025 as part of a strategic acquisition. Muro's research and emotional-design philosophy will continue as part of Sedition's innovation roadmap, bringing mood-curated digital art to luxury hospitality, wellness, and architectural spaces worldwide. This acquisition represents a significant strategic exit for Muro, integrating its technology into Sedition's broader art platform.
• MuLabscoreTechnology or Integration · 1 January 2024Muro partnered with MuLabs to develop its neuroesthetic methodology, using advanced EEG brain-mapping technologies to measure and quantify emotional responses to digital art. This partnership was foundational to Muro's scientific approach and differentiated the company from conventional digital art providers. MuLabs provided the neurofeedback and brain-mapping expertise that underpinned Muro's evidence-based mood-curated experiences.
• RnA StudiocoreStrategic or Co-development Partner · 1 January 2024Muro co-founded RnA Studio in Lisbon as a dedicated gallery and experimental space for contemporary digital art. RnA Studio served as the physical home for Muro's gallery operations and a space for experimentation with new forms of digital art, combining Muro's technology with artist curation. The founder continues his involvement with RnA Studio post-acquisition.

Scale indicators9 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Sedition Art: Sedition Art is a digital art platform distributing curated artworks to screens and displays globally, and is now Muro's parent company following the 2025 acquisition. It is the most direct comparable in terms of B2B digital art licensing for hotels, offices, and hospitality venues, though it lacks Muro's neuroscience-driven curation layer.
• Niio: Niio is a digital art platform specifically built for hotels, luxury residences, and commercial spaces, providing curated and licensed digital art for in-room and lobby displays. It overlaps directly with Muro's hospitality and real estate customer segments and operates a similar B2B deployment model, making it the closest independent competitor.
• Loupe Art: Loupe is a digital art streaming and display service that partners with galleries and artists to bring rotating curated artworks to digital screens in homes and businesses. Its subscription-based digital art delivery to physical displays closely mirrors Muro's core offering, though without the EEG-driven mood curation layer.

Emerging players

• Meural (by Netgear): Meural produces connected digital art frames and a subscription art library for consumers and small businesses, with curated artworks displayed on Wi-Fi-enabled frames. While primarily a consumer product rather than enterprise, the digital canvas + curated library concept and display-as-a-service model overlap with Muro's approach.
• FRAMED: FRAMED provides digital art screens and curated artwork subscriptions for residential and small commercial use, with rotating galleries from contemporary artists. It competes for digital canvas real estate in the same general category as Muro but targets smaller-scale, often residential deployments.
• Electric Objects: Electric Objects (now defunct but historically relevant) was a digital art display and content platform that streamed curated artworks to dedicated screens in homes and offices. It pioneered the digital-canvas-for-spaces category that Muro operates in, making it a useful historical reference point for the business model.
• Vortic: Vortic creates digital exhibition platforms and virtual viewing rooms that allow galleries to present physical artworks digitally to remote audiences, with a focus on high-end contemporary and modern art. It overlaps with Muro in digitizing physical art experiences for curated contexts but emphasizes viewing rooms over mood-based installation.

Broad incumbents

• Rise Art: Rise Art is an online art marketplace and rental platform connecting collectors, designers, and corporate clients with curated contemporary artworks for both digital and physical display. It overlaps with Muro in the corporate/commercial art-for-spaces segment but focuses on art advisory and rental rather than neuroscience-driven digital installations.

Others

• Artlogic: Artlogic provides gallery management, inventory, and online viewing room software for contemporary art galleries and dealers globally. While not a direct digital art display competitor, it serves the same ecosystem of galleries and artists that supply premium digital art for spaces like Muro's deployments.
• Ambient Weather / Ambient Soundscape apps: Ambient sensory environment platforms and apps focused on mood, relaxation, and focus overlap thematically with Muro's Relax/Focus/Inspire positioning, particularly in the wellness and productivity verticals. They represent adjacent sensory-wellness technology competitors rather than direct visual art competitors.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/in/gianlucaboccadifuoco
• Instagraminstagram.com/murodigitalart
• Xx.com/murodigitalart

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Muro