Cole Hargrave Snodgrass & Associates

What Cole Hargrave Snodgrass & Associates does

Cole Hargrave Snodgrass & Associates (CHS) is a privately held professional services firm founded in 1995 and headquartered in Oklahoma City. The company provides qualitative and quantitative research services to three primary client segments: political campaigns, corporations and trade associations (marketplace research), and law firms (courtroom research). Its core offerings include voter sentiment analysis, campaign messaging strategy, market share studies, jury pool analysis, and change-of-venue support.

The firm's underlying operational model centers on an in-house call center used for primary data collection, which CHS positions as a quality and accuracy differentiator versus competitors that outsource panel operations. The company publishes the 'Sooner Survey,' a recurring political polling publication covering Oklahoma elections and public policy issues, authored by President Pat McFerron. There is no evidence of a software product, SaaS platform, or AI/ML components; the technology stack is traditional survey research tooling paired with telephone-based data collection.

CHS generates revenue on a project-by-project basis through direct client engagement, with no publicly disclosed pricing, recurring contracts, or subscription model. Customer acquisition is relationship-driven, anchored by named endorsements from former Oklahoma Governor Frank Keating, nationally recognized defense attorney Stephen Jones, and political consulting firms including Howell & Company. The firm claims a nationwide service footprint while concentrating operational presence in Oklahoma, and operates without external funding, parent company, or disclosed subsidiaries.

Name

Cole Hargrave Snodgrass & Associates

Legal name

Cole Hargrave Snodgrass & Associates

Website

https://chs-inc.com

Company type

Private

Founded year

1995

Operating status

Operating

Short description

Cole Hargrave Snodgrass & Associates is an Oklahoma City-based polling and research firm serving political campaigns, corporations, and law firms with qualitative and quantitative studies, leveraging an in-house call center for primary data collection.

Ownership category

akta.pro rank

Product category

Political Polling and Research Services

NAICS

Marketing Research and Public Opinion Polling (54191), Research and Development in the Social Sciences and Humanities (541720)

SIC

Services-Engineering, Accounting, Research, Management (8700)

akta.pro primary industry

Survey, Panel & Fieldwork Services (BPAHALAJ)

akta.pro secondary industries

Market Research, Analytics & Consumer Insights (BPAFAAAM), Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• Political polling services
• Marketplace research
• Courtroom research
• Voter sentiment analysis
• Campaign strategy research

Headquarters

HQ city

Oklahoma City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Professional Research Services: The firm generates revenue through providing polling and research services to political campaigns, corporations, and law firms. Services include quantitative and qualitative research, campaign strategy, marketplace analysis, and courtroom/jury research. Revenue is project-based, typically involving specific research engagements with clients.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Cole Hargrave Snodgrass & Associates is a professional polling and research firm that conducts qualitative and quantitative research for political campaigns, corporations, and law firms. The firm operates its own in-house call center to collect primary data and provides research in three core service lines: political campaign research, marketplace research, and courtroom/jury research. It also publishes the Sooner Survey, an ongoing political polling series covering Oklahoma elections and public policy.

Product overview

Cole Hargrave Snodgrass & Associates is a research services firm offering three core service lines: Political Campaigns Research, Marketplace Research, and Courtroom Research. The company publishes the Sooner Survey, a regular polling publication covering Oklahoma politics, elections, and public policy. All services utilize the company's own call center for data collection and include both qualitative and quantitative research methodologies.

Differentiator

Problem solved

Functional benefit

Brands

• Sooner Survey: The company's regular political polling publication covering Oklahoma elections, public policy issues, and public opinion research.

Products and services

• Political Campaigns Research Qualitative and quantitative research services for political candidates and ballot initiative organizations, including voter sentiment analysis, constituent messaging strategy, and targeted outreach to voter pools.
• Marketplace Research Research services for retailers, trade associations, and corporations seeking to better understand target audiences, influence consumer perception, and shape marketplace strategy through qualitative and quantitative research.
• Courtroom Research Jury pool analysis, change of venue research, and courtroom messaging development for civil and criminal cases, using data collected through the firm's in-house call center.
• Sooner Survey Recurring political polling publication that delivers survey research on Oklahoma politics, elections, and public policy issues.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Emerging players

• Marist Poll: University-based polling operation producing political and consumer research; comparable to CHS in methodology and public-opinion focus but anchored to an academic institution.
• Emerson College Polling: Academic-affiliated polling operation producing national and state-level political surveys; comparable in methodology and output type, though newer and more nationally scaled than CHS.
• Quinnipiac University Poll: Academic-affiliated national polling operation publishing state and national political surveys; partially comparable to CHS's political polling output though at a much larger national scale.

Direct peers

• Selzer & Company: Boutique polling firm known for high-profile state-level political surveys; directly comparable to CHS as a similarly-sized, reputation-driven boutique competitor.
• SurveyUSA: Polling and market research firm conducting political, consumer, and corporate research using proprietary survey methodologies; directly comparable to CHS's blended political and marketplace research offering.
• Rasmussen Reports: National public opinion polling firm producing political and consumer tracking surveys; directly comparable to CHS's political polling and Sooner Survey outputs, with similar methodology and customer overlap with political campaigns.
• McLaughlin & Associates: Political polling and survey research firm serving Republican campaigns, trade associations, and corporations; closely comparable to CHS's political and marketplace research focus on right-leaning and corporate clients.
• Public Policy Polling: Political polling firm producing public opinion surveys for campaigns, media, and advocacy organizations; directly comparable to CHS's political polling work and Sooner Survey-style publications.
• Mason-Dixon Polling & Strategy: Independent political and public-policy polling firm operating across U.S. states; directly comparable to CHS as a similarly-sized state-and-regional political polling competitor.

Broad incumbents

• Gallup: Large-scale polling and analytics firm offering political, consumer, and workforce research with a global footprint; comparable as a broad incumbent whose public-opinion polling overlaps with CHS's core service.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cole Hargrave Snodgrass & Associates