Blacklight Group

What Blacklight Group does

Blacklight Group is a Nashville-based digital marketing and advertising agency founded in February 2024 by CEO Ander Sevilla and four co-founders. It operates from a Germantown, Nashville headquarters opened in February 2025, with a secondary office in California led by President Dylan Sonderegger. The agency offers seven integrated service lines: digital advertising (Meta and Google Ads management), web development and SEO, social media management, media production (photo, video, design), AI integration, branding, and copywriting. Clients are primarily small and medium-sized businesses across verticals including fashion/retail, restaurants/hospitality, sports and entertainment, construction, transportation, and healthcare, with a publicly named roster that includes LIV Golf, Vanderbilt x Sacha, Jasper Builds, The Rutledge, Jonathan's Grille, Rowdy Bus, Crofoot Clinic, Hillrock Distillery, and Veragreen.

The agency's go-to-market is sales-led via free website consultation booking, with a no-long-term-contract policy as a central differentiator against incumbent agencies. Reported outcomes include a 4x average ROAS for clients, $9.2 million in managed ad spend, and $40.3 million in revenue generated for clients (the latter being client-side revenue, not Blacklight's own revenue). Underlying delivery combines in-house creative and production teams with what is described as AI-powered campaign optimization and consumer behavior analysis, though no proprietary AI models or research are disclosed.

Blacklight raised a Series A round in January 2025 from undisclosed investors at an $8.7 million valuation, growing the team from 5 founders to approximately 23 professionals. Pricing is custom and includes project-based fees, monthly retainers, and performance-based arrangements, with full performance data transparency to clients as a stated differentiator. The company manages 100+ accounts and operates primarily in Tennessee with expansion into California via its second office.

Name

Blacklight Group

Legal name

Blacklight Group

Website

https://blacklightgrp.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

11–50 employees

Short description

Blacklight Group is a Nashville-based digital marketing agency offering digital advertising, web development, social media management, media production, branding, and AI integration services primarily to SMBs across verticals in the United States.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (541830)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (BPAFAAAE)

akta.pro secondary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Digital marketing services
• Paid media management
• Social media management
• Brand identity development
• Media production services

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Digital Advertising Management: Managed ad spend services including Meta and Google Ads management, campaign building and optimization, keyword and audience research
2. Social Media Management: Ongoing social media management, content creation, content strategy development, and performance reporting
3. Web Development Services: Website design and development, SEO services, landing pages and funnels, ongoing support and maintenance
4. Media Production: Photo and video production services including product photography, lifestyle photography, video editing and production, digital and print design
5. Branding Services: Brand identity development including logo design, messaging strategy, and visual elements
6. Performance-Based Arrangements: Customized pricing models including project-based fees, monthly retainers, and performance-based arrangements based on client scope and complexity

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Blacklight Group is a Nashville-based full-service digital marketing and advertising agency offering seven integrated service lines: Digital Advertising (Meta and Google Ads management), Web Development with SEO, Social Media Management, Media Production (photo and video), AI Integration, Branding, and Copywriting. The agency delivers custom-tailored marketing solutions to businesses with an emphasis on transparency, no long-term contracts, and data-driven results claiming a 4x average return on ad spend.

Product overview

Blacklight Group is an innovative digital marketing and advertising agency offering a comprehensive suite of integrated marketing services. The company's portfolio consists of seven core service offerings: Digital Advertising (Meta and Google Ads management), Web Development (websites, SEO, landing pages), Social Media Management (content strategy, posting, reporting), Media Production & Creation (photography, video, design), AI Integration & Development (AI-powered marketing automation), Branding (identity and messaging), and Copywriting (content creation). These services are designed to work together as a custom-tailored marketing solution, with the agency emphasizing transparency, no long-term contracts, and data-driven results with a reported 4x average ROAS.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Advertising

Quantifiable outcome

• 4x average return on ad spend (ROAS) for clients
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature2 records

Partnerships

One partnership is on record.

• Client Partner Logos (Hillrock Distillery, Rowdy Bus, Vanderbilt Commodores, Crofoot MD, Jasper Builds, Jonathan's Grille, The Rutledge, Revelette Wines)minorOthersVarious Nashville and regional businesses that Blacklight Group has served as clients, displayed as partner logos on their website.

Scale indicators7 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• KlientBoost: Performance marketing agency offering PPC, paid social, and CRO services with a strong landing-page and conversion focus — directly comparable on the paid media and performance/ROAS-led value proposition.
• SmartSites: Full-service digital agency offering web design, SEO, PPC, and social media marketing, primarily to SMBs — comparable service mix, customer profile, and consultative sales motion.
• Ignite Visibility: Performance-focused digital marketing agency providing SEO, paid media, social media, and email marketing services, with a comparable multi-channel service model and SMB-to-mid-market customer profile.
• Power Digital Marketing: Full-service digital marketing agency covering paid media, SEO, social, content, and CRO for mid-market and enterprise clients — comparable integrated service offering with a similar performance-marketing orientation.
• LYFE Marketing: Social media and digital marketing agency focused on small and mid-sized businesses, offering social media management, PPC, and web design — direct overlap with Blacklight's SMB-centric positioning.
• Directive Consulting: B2B-focused performance marketing agency specializing in paid media, SEO, and content strategy with a strong data-transparency positioning — comparable on data-driven, performance-led approach to paid media management.
• Disruptive Advertising: Digital marketing agency specializing in paid media management (Google/Meta Ads), SEO, and lifecycle marketing — closely overlaps with Blacklight's ad management and reporting capabilities.
• Thrive Agency: Full-service digital marketing agency offering social media management, web design, SEO, PPC, and content production for SMBs and mid-market clients — directly comparable to Blacklight's integrated service stack and SMB target segment.

Broad incumbents

• WebFX: Larger, established full-service digital marketing agency with a broader portfolio (SEO, PPC, web design, content, social) and proprietary technology platform — overlaps with Blacklight's services but operates at significantly greater scale and brand recognition.
• Tinuiti: Large independent performance marketing agency with strong paid media, social, and commerce capabilities across major platforms — competes with Blacklight for the same Meta/Google-driven ad budgets but at substantially larger scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/blacklightgrp

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blacklight Group