What Portable does

Portable is a private New York-based software company founded in 2020 that operates an ELT (Extract, Load, Transform) data integration platform marketed to data teams and SaaS-driven businesses. The platform's core proposition is a catalog of 1,500+ prebuilt connectors spanning CRM (Salesforce, HubSpot, Pipedrive), marketing automation (Google Ads, Facebook Ads, Marketo, Klaviyo), analytics (Google Analytics, Mixpanel, Amplitude, Segment, Tableau, Looker), databases and warehouses (PostgreSQL, Snowflake, Amazon S3, Google Cloud Storage, Azure), payments (Stripe, PayPal, Square), and collaboration tools (Slack, Teams, Zoom, GitHub), with on-demand custom connector development for sources outside the catalog.

The product is delivered as a no-code/scheduled data pipeline with a freemium self-serve entry point (app.portable.io) and a sales-assisted demo path for enterprise buyers; the company highlights "expert services" in which its team researches, develops, and troubleshoots integrations on the customer's behalf, and a predictable (non-consumption) pricing model positioned against Fivetran and Matillion. In 2025 the company announced AI Orchestration Capabilities, extending the platform beyond pure ELT into AI-driven workflow automation, and separately secured AUD $1.1 million in Australian federal funding to develop Sweep, a wage-compliance product addressing underpayment in Australia.

Commercially, Portable is a privately held, founder-led (CEO Ethan Aaron) company with 1–10 employees, a horizontal GTM targeting data-driven businesses across verticals, and a global self-serve reach. The company has raised approximately $3.24 million via an August 2022 SEC securities offering (with FirsthandVC named as an investor) and supplemented this with the 2025 non-dilutive Australian grant; no subsequent equity round, named enterprise customer logos, or revenue figures are publicly disclosed.

Name

Portable

Legal name

Portable

Website

https://portable.io

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Portable is a private, New York-based ELT data integration platform offering 1,500+ prebuilt connectors and on-demand custom integration services, plus AI Orchestration capabilities, targeting data teams and SaaS-driven businesses via a freemium self-serve and sales-assisted go-to-market.

Ownership category

akta.pro rank

Product category

Data Integration Software

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Integrated Systems Design (7373), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Connector/Adapter Frameworks & Integration Runtimes (HDAEACAJ)

akta.pro secondary industries

Data/Apps Connectivity & Adapters (Connectors, Drivers, SDKs) (HDAEAIAK), System Integration & Connectors (BPAMAOAC)

Keywords

• ELT data integration
• Data integration platform
• Prebuilt data connectors
• Data pipeline automation
• AI data orchestration

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales

Revenue model

1. ELT Platform Subscription: Subscription-based access to the ELT platform with prebuilt connectors, custom development capabilities, and premium customer support

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels3 records

Core offering

Portable provides an ELT (Extract, Load, Transform) data integration platform with 1,500+ prebuilt connectors that move data from SaaS applications, databases, advertising platforms, CRM systems, and payment processors into data warehouses and analytics tools. The offering is complemented by on-demand custom connector development, AI Orchestration capabilities launched in 2025, and expert services where Portable's team researches, builds, and troubleshoots integrations on customers' behalf under a predictable subscription pricing model.

Product overview

Portable is an ELT (Extract, Load, Transform) data integration platform offering a unified solution for data connectivity. The core product is the Portable ELT Platform, which provides 1500+ prebuilt connectors for integrating data from CRM systems (Salesforce, HubSpot), marketing platforms, analytics tools, databases, and payment processors into data warehouses. The platform is complemented by Expert Services for premium support and Custom Connector Development for building bespoke integrations. In 2025, Portable expanded its offering to include AI Orchestration Capabilities, adding intelligent automation features to its core ELT functionality. The product operates on a predictable pricing model with no-code connector access.

Differentiator

Problem solved

Functional benefit

Products and services

• Portable ELT Platform Core ELT (Extract, Load, Transform) data integration platform providing 1,500+ prebuilt connectors for syncing data from SaaS applications, databases, advertising platforms, CRM systems, and payment processors into data warehouses and analytics tools. Sold to data teams at mid-market and enterprise companies on a predictable subscription basis.
• AI Orchestration Capabilities AI-powered automation layer introduced in 2025 that extends the core Portable ELT platform with intelligent data workflow orchestration and process automation capabilities. Targets data teams seeking no-code, AI-assisted pipeline management alongside prebuilt connectors.

Quantifiable outcome

• Independent research shows modular booth systems can reduce carbon emissions by approximately 57.7% (Note: This applies to PortableX, a different company - the modular exhibit company)

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration43 records

AI capability2 records

Feature4 records

Scale indicators4 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Fivetran: Fivetran is the leading fully-managed ELT platform, offering automated data connectors from SaaS sources into cloud warehouses. It is Portable's primary direct competitor, explicitly named in Portable's own comparison content.
• Airbyte: Airbyte is an open-source data integration platform with a large connector catalog, directly competing with Portable in the ELT and connector marketplace space. Portable lists Airbyte as a comparable.
• Matillion: Matillion is a cloud-native ELT platform providing prebuilt connectors and transformation capabilities for data warehouses. Portable explicitly positions against Matillion in its comparison content.
• Stitch: Stitch is a cloud-first open-source ELT service focused on simple data pipeline replication into warehouses. It targets the same mid-market data team buyer as Portable.
• Hevo Data: Hevo is a no-code ELT platform with prebuilt integrations and automated schema mapping, directly comparable to Portable's value proposition of rapid, no-code data pipeline creation.
• Integrate.io: Integrate.io is a data integration platform offering ELT, ETL, and reverse ETL with a no-code interface, competing in the same SMB/mid-market segment as Portable.

Broad incumbents

• Informatica: Informatica is a large enterprise data integration and management suite covering ETL, data quality, governance, and master data. It is a broader incumbent in the same data integration category where Portable competes for enterprise deals.
• Talend: Talend (now part of Qlik) provides enterprise data integration, quality, and governance tooling with broad connector and ETL capabilities, overlapping with Portable's data connectivity offering at the high end.
• Workato: Workato is an enterprise iPaaS and automation platform with deep SaaS connector coverage and workflow orchestration, broader than Portable's ELT focus but overlapping in connector breadth and target buyers.
• SnapLogic: SnapLogic is an enterprise iPaaS offering prebuilt connectors (Snaps) and integration workflows, competing with Portable for connector-driven integration use cases at the enterprise tier.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Portable