What Boostworks does

Boostworks, formerly peoplevalue, is a UK-based B2B SaaS employee engagement platform founded in 2002 and headquartered in Wheatley, Oxford. The company delivers a unified employee engagement solution through a web platform and a native mobile app branded to each client, consolidating six service modules: Boost Discounts (corporate retail discounts, gym and cinema offers, gift cards, cashback), Boost Recognition (peer-to-peer appreciation, milestone awards, points-based personalised rewards, interactive social wall), Boost Benefits (EV scheme, cycle to work, tech benefits, holiday trading), Boost Comms (internal communications and social hub), Boost Wellbeing (physical, mental and financial wellbeing including GP 24/7 helpline), and Boost Festive (seasonal engagement campaigns). It also operates dedicated modules for membership organisations (Boost Members) and contingent workers (Boost Contractors), and provides white-label platforms such as CSSC Savings.

The technology stack comprises a self-service Boost Admin Centre for client configuration and insights, an interactive social wall for peer recognition, and a 25,000+ product reward catalogue augmented through third-party integrations. The company holds ISO 27001 (information security, certificate 220029) and ISO 9001 (quality management, certificate 219260) certifications and uses native mobile apps on iOS and Android delivered to employees of client organisations.

Boostworks generates revenue through annual enterprise B2B SaaS subscriptions on a quote-based pricing model with no publicly disclosed rates, sold via dedicated Customer Success Managers through a direct enterprise sales motion targeting UK employers. The platform serves 400+ UK businesses and 2 million+ users across industries including rail/travel (GWR, Network Rail), hospitality (Costa Coffee, The Restaurant Group, Heathrow), automotive (RAC), retail/distribution (Ricoh, Wolseley), construction (NG Bailey, Murphy), financial services (Coventry Building Society), public sector (CSSC), and healthcare (iON Ambulance Care). The company employs 51–100 staff and operates as a privately held, bootstrapped UK limited company (Boostworks People Engagement Limited).

Name

Boostworks

Legal name

Boostworks People Engagement Limited

Website

https://boostworks.co.uk

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

51–100 employees

Short description

Boostworks is a UK-based B2B SaaS platform that delivers employee engagement, rewards, recognition, wellbeing and benefits solutions via a white-labelled web platform and mobile app, serving 400+ UK businesses and 2 million+ users.

Ownership category

akta.pro rank

Product category

Employee Engagement Software

NAICS

Computer Systems Design and Related Services (54151), Business Support Services (5614), Health and Welfare Funds (525120)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Loyalty, Rewards & Retention Platforms (BPAFAFAH)

akta.pro secondary industries

Loyalty, Rewards & Incentive Programs (BPAFAMAE), Benefits Administration & Total Rewards Outsourcing (BPACAKAE), Benefits Administration & Enrollment Support (BPAAAIAB), Compensation, Benefits & Total Rewards Advisory (BPACAJAG)

Keywords

• Employee engagement platform
• Employee benefits software
• Employee recognition platform
• Workforce wellbeing solutions
• Corporate discount schemes

Headquarters

HQ city

Wheatley

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Platform Subscription (B2B SaaS): Boostworks provides employee engagement platforms to UK businesses on a subscription basis. Employers pay for access to the platform which is configured and branded for their organisation. The platform includes discounts, recognition, wellbeing, and benefits management capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Boostworks provides a unified, white-labelled B2B SaaS employee engagement platform delivered via web and native mobile app, consolidating employee discounts, peer-to-peer recognition, milestone and manager-led rewards, benefits administration (EV scheme, cycle to work, tech benefits, holiday trading), internal communications, and financial/physical/emotional wellbeing in a single branded experience for UK employers and membership organisations. The platform is configured and supported per client by dedicated Customer Success Managers, with a 25,000+ item reward catalogue, thousands of retail discounts, and deep integrations with Maji (financial wellbeing), Octopus EV (EV salary sacrifice), and Tillo (gift card network).

Product overview

Boostworks is an employee engagement platform that delivers benefits, rewards, recognition, and wellbeing solutions through a web platform and native mobile app. The core Boostworks Platform serves as the unified delivery mechanism, with six branded service modules: Boost Discounts (corporate retail discounts, gym memberships, cinema tickets, reloadable gift cards, cashback), Boost Recognition (peer-to-peer appreciation, milestone awards, personalised points-based rewards, interactive social wall), Boost Benefits (Electric Vehicle Scheme, Cycle to Work, Tech Benefits, Holiday Trading), Boost Comms (internal communications and social hub), Boost Wellbeing (physical, mental, and financial wellbeing support), and Boost Festive (seasonal campaigns). The platform targets UK businesses, membership organisations, and contractors through dedicated modules (Boost Members, Boost Contractors). Boostworks also offers white-label platforms, exemplified by CSSC Savings for the Civil Service Sports Council. The platform is branded to each client's specification and integrates with third-party services including Maji (financial wellbeing via open banking) and Octopus EV (Electric Vehicle Salary Sacrifice).

Differentiator

Problem solved

Functional benefit

Products and services

• Boostworks Platform Unified employee engagement SaaS platform delivered via web and native mobile app, branded to each UK client business, providing single-point access to discounts, recognition, wellbeing content, communications, and benefits administration.
• Boostworks Mobile App Native mobile application providing employees of client organisations access to rewards, recognition, wellbeing content, discounts and benefits on iOS and Android, including real-time social wall, recognition messaging, and instant voucher delivery.
• Boost Discounts Employee discount programme offering corporate retail discounts, employee gym memberships, cinema tickets, cashback, digital vouchers, and access to thousands of shopping discounts delivered through the Boostworks platform.
• Boost Recognition Employee recognition solution enabling peer-to-peer appreciation, milestone awards, personalised points-based rewards from a catalogue of 25,000+ products and experiences, and an interactive social wall for posting, liking, commenting and sharing recognitions.
• Boost Benefits Benefits administration module providing Electric Vehicle Salary Sacrifice Scheme, Cycle to Work, Tech Benefits, and Holiday Trading to client employees via the Boostworks platform.
• Boost Comms Internal communications tool enabling UK businesses to share company news, celebrate wins, and engage employees through an interactive social hub integrated within the Boostworks platform.
• Boost Wellbeing Employee wellbeing programme providing physical, mental and financial wellbeing support including GP 24/7 helpline access, health resources, financial education, and integration with the Maji financial wellbeing platform.
• Boost Festive Seasonal engagement campaigns (for example Christmas and thank-you campaigns) designed to drive morale and platform engagement during festive periods for client workforces.
• Boost Members Engagement platform offering tailored for UK membership organisations, delivering loyalty benefits, rewards, and discounts to drive member retention and demonstrate ongoing membership value.
• Boost Contractors Employee benefits and engagement services tailored for temporary workers and contractors in the contingent workforce, extending discounts, recognition, and wellbeing access to non-permanent staff.

Quantifiable outcome

• 244% increase in platform logins during GWR festive campaign
• +7 more outcomes

Named customers17 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature6 records

Partnerships

Four partnerships are on record, tiered core, minor and supporting.

• Octopus Electric VehiclescoreStrategic or Co-development Partner · 9 September 2025Partnership with Octopus EV (part of Octopus Energy Group) to integrate their Electric Vehicle Salary Sacrifice Scheme into Boostworks' employee benefits portfolio. Makes driving electric more accessible for client employees through the Boostworks mobile app and web platform. Scheme offers savings of up to 40%, free charger, breakdown cover, insurance, servicing, road tax, tyres, and reduced energy tariffs. Employers benefit from easy admin, National Insurance savings, and carbon emission reduction (avg 8.2 tonnes per year per EV). Supported by UK government's new Electric Car Grant.
• MajicoreTechnology or Integration · 25 March 2025Strategic partnership with Maji, the UK's foremost financial wellbeing and money management platform. Sophisticated integration linking employees' financial data and spending habits (with full consent) to deliver personalised savings opportunities and targeted discounts through Boostworks' rewards ecosystem. Addresses escalating cost-of-living challenges by providing real-time, data-driven financial support including financial education resources, coaching, and money management tools. CEOs Jo Werker (Boostworks) and Sahil Sethi (Maji) emphasised this partnership as setting a new industry benchmark for employee benefits delivery.
• Raise'24minorOthers · 14 November 2024Boostworks joined Raise'24, a local charity initiative created by Oxfordshire business networking community B4. The initiative fundraises for ten Oxfordshire-based charities. Boostworks committed to raising £2,000 with team members collectively moving 1,500 km in January 2025. charities include Homeless Oxfordshire, Oxfordshire Youth, Sobell House, Oxfordshire Community Foundation, Plunkett UK, Be Free Young Carers, Survivor Space Oxfordshire, DEBRA UK, Connection Support, and Pancreatic Cancer UK.
• TillosupportingTechnology or Integration · 16 October 2024Partnership with Tillo, described as 'the first global gift card network purpose-built for both brands and buyers.' Selected following a rigorous competitive pitch process. Tillo provides gift card infrastructure and network access for Boostworks' reward catalogue.

Scale indicators6 records

Recent moves7 records

Expansion highlights4 records

Emerging players

• Limeade: Employee experience platform focused on wellbeing, engagement, and inclusion. While US-headquartered, it competes in adjacent categories to Boostworks' wellbeing and recognition offerings, particularly with multinational employers.
• Helpfulpeeps (formerly Happeo): Internal communications and employee engagement platform used by mid-market employers. While it focuses more on communications and intranet functionality, it competes with Boostworks' Boost Comms module in the same enterprise sales channel.
• Bonusly: Employee recognition and rewards platform offering peer-to-peer recognition and a global rewards catalogue. Competes specifically with Boostworks' Boost Recognition module and is growing its presence in the UK market.

Broad incumbents

• Edenred: Global leader in employee benefits, including owner of Reward Gateway. Operates prepaid corporate benefits, mobility, and rewards programs at a global scale, dwarfing Boostworks in international reach and partner breadth.
• Virgin Pulse: Global employee wellbeing and engagement platform offering health, wellbeing, and engagement programs for large enterprises. Competes with Boostworks' Boost Wellbeing module and has been expanding its UK and EMEA presence.
• Pluxee: Spun off from Sodexo, Pluxee is a global employee benefits and engagement provider operating across multiple geographies with much larger scale. Overlaps with Boostworks in employee discounts and rewards but operates internationally and across broader benefit categories.

Direct peers

• Perkbox: UK-based employee benefits and wellbeing platform providing perks, insurance, and recognition products to UK employers. Competes head-to-head with Boostworks in the mid-market and enterprise UK B2B segment with a comparable subscription-led model.
• Yulife: UK-based wellbeing and employee benefits platform combining life insurance, rewards, and wellbeing content. Targets UK employers with a similar B2B SaaS motion and overlaps substantially with Boostworks' Boost Discounts and Boost Wellbeing modules.
• Reward Gateway: UK-founded (and now Edenred-owned) employee engagement platform offering rewards, recognition, wellbeing, and benefits communications. It is Boostworks' most direct UK competitor, serving a similar enterprise B2B SaaS motion with overlapping modules (discounts, recognition, communications).
• Kudos: Employee recognition and engagement platform with a focus on peer recognition, performance, and culture analytics. Overlaps with Boostworks' recognition and comms modules and serves mid-market and enterprise UK and North American clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/boostworks__

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boostworks