Simply Social Media

What Simply Social Media does

Simply Social Media is a Santa Fe, New Mexico-based influencer marketing agency founded in 2015 by Amy Tischler and Caitlin Krantz, both of whom serve as Co-CEOs. The firm operates as Simply Social Media LLC, a privately held, women-owned company with 1–10 employees and no disclosed external funding. Its core offering comprises four interconnected services: Group Influencer Trips, Brand Ambassador Programs, Seasonal Travel Trips, and Speaking Services, all targeted at travel, tourism, hospitality, and cultural-sector clients seeking authentic micro-influencer–driven content rather than celebrity endorsements.

The agency's underlying technology and methodology consist of proprietary campaign management processes built on the founders' decade-plus experience as practicing influencers. It maintains a curated Influencer Network of 100+ vetted content creators across NM, AZ, CO, TX, CA, OK, and NV, and operates two owned Instagram platforms — @SimplySantaFeNM (36.4K followers) and @TravelNewMexico (55.2K followers) — totaling 91.6K followers that function as both showcase and recruiting channels. In 2024, the company expanded into broader digital marketing services (SEM, email, PPC) for small businesses. No proprietary software platform, app, API, or AI/ML capability is disclosed; the model is services-led and process-driven rather than product-led.

Revenue is generated through professional-services fees on a quote-based, multi-year contract cadence, with Group Influencer Trips starting at $5,000 and pricing scaled to campaign scope. The go-to-market motion combines direct inbound inquiries via website contact form, referral-driven sales from a roster of 60+ brand partners, and event-led acquisition through company-organized InstaMeet experiences. Customer segments span government tourism boards (New Mexico Tourism Department, Visit Las Cruces), SMBs (Sky Railway, Popejoy Hall, Sunrise Springs Spa Resort), and mid-market hospitality brands (Hilton, Hyatt, Mercedes-Benz of Albuquerque). The flagship relationship is the FY26–FY27 Seasonal Destination Influencer Travel Campaigns under the New Mexico Tourism Department Cooperative Marketing Program.

Name

Simply Social Media

Legal name

Simply Social Media LLC

Website

https://simplysocialmedianm.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Simply Social Media is a Santa Fe-based influencer marketing agency that runs Group Influencer Trips, Brand Ambassador Programs, and Seasonal Travel Campaigns for travel, tourism, hospitality, and cultural-sector clients across the US Southwest.

Ownership category

akta.pro rank

Product category

Influencer Marketing Agency Services

NAICS

Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Sourcing & Casting (Discovery/Shortlisting) (MPAAAHAC)

Keywords

• Influencer marketing agency
• Micro-influencer campaigns
• Social media marketing services
• Tourism brand promotion
• Brand ambassador programs

Headquarters

HQ city

Santa Fe

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Influencer Marketing Campaign Services: The company charges fees for managing influencer marketing campaigns including group influencer trips, seasonal travel campaigns, and brand ambassador programs. Pricing is quote-based and customized to campaign scope, with Group Influencer Trips starting from $5,000 as a baseline.
2. Digital Marketing Campaign Services: Recently expanded service offering to include comprehensive digital marketing campaigns for small businesses, including SEM, email marketing, and PPC management. This represents an additional revenue stream from managed marketing services.
3. Speaking Engagements: The co-founders offer speaking services at events and conferences, providing talks on social media strategies, micro-influencer marketing, and community building. This serves as both a revenue stream and marketing channel for attracting new clients.

Pricing tiers

Go-to-market motion3 records

Distribution channels2 records

Marketing channels6 records

Core offering

Simply Social Media is a full-service influencer marketing agency that curates and manages micro-influencer campaigns for travel, tourism, hospitality, and cultural brands across the Southwest US. The agency organizes group influencer trips, runs ongoing brand ambassador programs, and executes seasonal travel campaigns, handling every aspect from influencer selection and trip logistics through content production and ROI reporting. The agency's offerings are built on the founders' own decade-plus experience as practicing content creators in the New Mexico travel space.

Product overview

Simply Social Media is a New Mexico-based influencer marketing agency offering a unified suite of campaign services centered on micro-influencer marketing for travel and culture brands. The core offering comprises four interconnected services: Group Influencer Trips (organized group travel campaigns for multiple influencers), Brand Ambassador Programs (ongoing ambassador partnerships with consistent content creation), Seasonal Travel Trips (campaigns timed to seasonal promotions), and Speaking Services (educational presentations on social media strategy). The agency positions itself as an insider-led service built by former influencers who manage the full campaign lifecycle from strategy through execution and reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Group Influencer Trips Managed campaign service where Simply Social Media organizes and facilitates group travel experiences for curated micro-influencers to visit a destination or brand, handling all logistics from planning to execution and delivering trackable results. Group Influencer Trips start from $5,000 as a baseline, with typical trips running 2-3 nights and producing posts, stories, and comprehensive analytics reports.
• Brand Ambassador Program

Quantifiable outcome

• One Cold Weather HotWaters campaign: 110,868 individuals reached, 152,150 impressions, 3,315 comments within one week
• +2 more outcomes

Named customers8 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• New Mexico Tourism DepartmentflagshipStrategic or Co-development PartnerSimply Social Media produces Seasonal Destination Influencer Travel Campaigns as part of the New Mexico Tourism Department Cooperative Marketing Program. The company manages application processes, influencer selection, trip logistics, and campaign execution for destinations across New Mexico for FY26 and FY27.
• Visit Las CrucescoreStrategic or Co-development PartnerPartnership with Visit Las Cruces for multiple influencer campaigns including group InstaMeet events and seasonal travel campaigns. The company organized a Halloween and Dia de los Muertos InstaMeet bringing together eight creators from NM, TX, CO, and UT.
• Sky RailwaycoreGTM or Marketing PartnerOngoing influencer campaign partnership for Sky Railway's Santa Fe adventure train experiences. Simply Social Media recruits and manages influencers who receive complimentary train tickets in exchange for content creation featuring Sky Railway.
• Popejoy HallminorStrategic or Co-development PartnerCultural arts venue that engaged Simply Social Media for influencer campaigns and subsequently invited influencers back to attend other shows, demonstrating ongoing relationship beyond initial campaign.
• New Mexico Early Childhood Education and Care Department (ECECD)minorGTM or Marketing PartnerGovernment department partnered with Simply Social Media for a Universal Child Care awareness influencer campaign that included community engagement events like the 'Coffee & Crying' event in Santa Fe.
• Tourism Partners (Various)coreChannel Partner/ Reseller/ DistributorPartnerships with various New Mexico tourism entities including Santa Fe, Raton, Angel Fire, Albuquerque, Ruidoso, Visit Gallup, Las Cruces, and IFAM. These organizations utilize Simply Social Media's influencer marketing services to promote their destinations.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Aspire (formerly AspireIQ): Aspire is an influencer marketing platform serving brands and agencies with creator management and campaign tools. Comparable to Simply Social Media as a broader incumbent enabling influencer marketing workflows, with both self-serve platform and managed services.
• LTK (formerly rewardStyle): LTK is a creator commerce platform connecting influencers with brands for shoppable content and paid campaigns. Comparable to Simply Social Media as a broader incumbent in the creator economy, with overlaps in influencer campaign services and marketplace infrastructure.
• IZEA Worldwide: IZEA operates an influencer marketing platform plus managed services for brand and agency clients. It is comparable to Simply Social Media as a broader incumbent in the influencer marketing services space, with both software platform and agency offerings.
• CreatorIQ: CreatorIQ is an enterprise influencer marketing platform offering creator discovery, campaign management, and analytics. Comparable to Simply Social Media as a broader incumbent providing influencer marketing solutions, though focused on enterprise SaaS rather than boutique campaign services.

Direct peers

• Open Influence: Open Influence is a global influencer marketing agency operating end-to-end campaign management for Fortune 500 brands. Comparable to Simply Social Media as a managed influencer marketing services competitor, though at much larger scale and broader category footprint.
• Carusele: Carusele is a full-service influencer marketing agency that plans, executes, and measures influencer campaigns for brands. Compared to Simply Social Media, it operates the same agency model focused on influencer campaign management, with a similar emphasis on content-driven engagement rather than pure software.
• NeoReach: NeoReach is an influencer marketing agency and platform running data-driven campaigns for global brands. Comparable to Simply Social Media as a managed influencer marketing services provider, though NeoReach operates at national scale with proprietary analytics tooling.
• The Motherhood: The Motherhood is a full-service influencer marketing agency that connects brands with vetted content creators and manages campaigns from planning through reporting. It is comparable to Simply Social Media as a boutique, service-led influencer agency, though its niche skews parenting/lifestyle rather than travel/tourism.
• Socialfly: Socialfly is a female-founded social media and influencer marketing agency serving lifestyle, beauty, and consumer brands. Comparable to Simply Social Media as a women-owned, boutique influencer agency with a similar founder-led, content-led service model.
• Vamp (formerly Influencer.com): Vamp is a global influencer marketing agency and platform that runs end-to-end creator campaigns for brands. It is comparable to Simply Social Media as a managed-services influencer agency with campaign execution, though Vamp operates at a much larger scale and international footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/simplysocialnm
• Xx.com/simplysocialnm
• Facebookfacebook.com/simplysocialnm
• LinkedInlinkedin.com/company/simplysocialnm

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Simply Social Media