YOGABODY

What YOGABODY does

YOGABODY is a science-based yoga education company founded in 2006 by Lucas Rockwood, operating as YOGABODY Naturals LLC from a San Diego legal base with its primary training operations in Barcelona, Spain. The company delivers a portfolio of at-home practice programs (Five for Life subscription, Science of Stretching, 21-Day Hip Opening and Happy Back Challenges, Science of Breathing Course) and professional certification tracks (YOGABODY Coach Training, Stretch Coach, Breath Coach, Trapeze Teacher Training, Yoga Business Mastery), alongside corporate wellness delivery and annual in-person retreats.

Its core methodology is the proprietary Science of Stretching protocol — long-hold passive postures combined with a 4:8 nose-to-mouth breathing technique and progressive tissue adaptation principles — packaged into a digital eLearning platform with Wistia-powered video streaming, mobile apps, live Zoom sessions, and a private Telegram community. The platform is accredited across Yoga Alliance, ACE, ICF, and NASM/AFAA, enabling graduates to teach and secure insurance in 41 countries.

YOGABODY monetizes through a hybrid model: $69–$79 one-time program purchases, $29.95/month (or $24.95/month annual) Five for Life subscriptions, $695–$2,495 certification programs with installment financing, founder-delivered corporate training (Meta, Noom), and premium in-person retreats. Distribution is direct-to-consumer via yogabody.com with global multi-currency checkout; growth is driven by owned media (a YouTube channel at 2M+ monthly reach, a podcast with 600+ episodes and 2.5M+ listens), an alumni referral ecosystem of 23,000+ graduates, and Trustpilot-validated customer reviews (4.7/5).

Name

YOGABODY

Legal name

YOGABODY Naturals LLC

Website

https://yogabody.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

YOGABODY is a science-based yoga education company founded in 2006 that delivers at-home flexibility, breathwork, and challenge programs alongside accredited teacher certification courses, serving health-conscious adults, aspiring yoga teachers, and corporate wellness clients across 41 countries.

Ownership category

akta.pro rank

Product category

Yoga Education and Training

NAICS

Sports and Recreation Instruction (61162), Fitness and Recreational Sports Centers (71394)

SIC

Services-Educational Services (8200), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

General Yoga Instruction (Hatha/Vinyasa/Flow) (HSADACAA)

akta.pro secondary industries

Aerial Yoga & Specialty Yoga Modalities (HSADACAH), Guided Meditation Instruction (1:1 & Group) (HSADAJAA)

Keywords

• Yoga teacher training
• Flexibility training programs
• Breathwork certification
• Online wellness education
• Fitness professional certification

Headquarters

HQ city

San Leandro

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Online Programs & Challenges: One-time purchase programs including 21-day challenges (Hip Opening, Happy Back), Science of Stretching, Science of Breathing courses. Purchased once with lifetime access. Average price $69-79.
2. Professional Certification Programs: 200hr YOGABODY Coach Certification ($2495) and Stretch Coach Training ($695) delivered via live Zoom with lifetime eLearning access. Multiple payment plans available.
3. Five for Life Subscription: Monthly or annual subscription providing daily video classes, live Friday sessions, and community access. Priced at $29.95/month or $24.95/month annual.
4. Corporate Training: Enterprise wellness training for companies including Meta and Noom. Lucas Rockwood provides corporate training services.
5. Live Events & Retreats: In-person events including Mindful Marathon Costa Brava and Five for Life Retreat in Barcelona. Multi-day immersive experiences.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

YOGABODY is an online yoga education platform that sells at-home flexibility and wellness practice programs (Five for Life subscription, Science of Stretching, 21-Day Challenges, Science of Breathing) and internationally-accredited professional certification courses (200-hour YOGABODY Coach Training, Stretch Coach, Breath Coach, Trapeze Teacher Training, Yoga Business Mastery). Programs are delivered digitally via web, mobile apps, and live Zoom, with in-person retreats in Spain for premium experiences.

Product overview

YOGABODY is a yoga education company offering a portfolio of digital wellness products including at-home practice programs (Five for Life, Science of Stretching, breathing and challenge courses) and professional certification programs (YOGABODY Coach Training, Stretch Coach, Breath Coach, Trapeze Teacher Training). The company operates primarily as an online education platform with a YouTube channel and podcast for content delivery, targeting both consumers seeking fitness improvement and professionals pursuing teaching careers.

Differentiator

Problem solved

Functional benefit

Products and services

• Five for Life Subscription-based daily at-home strength, flexibility, and metabolism program featuring 15-minute bodyweight exercise videos, live Friday Zoom sessions, masterclass bonuses, and a community forum for members seeking to improve healthspan.
• Science of Stretching Program A 4-week, 15-min-per-day flexibility training program using long-hold passive stretching and breathing techniques (Science of Stretching methodology) to unlock hips, hamstrings, and spine. 236,000+ students completed.
• 21-Day Hip Opening Challenge A 21-day corrective exercise program focused exclusively on hip mobility through Science of Stretching principles, featuring live masterclass and 30-day direct coaching access via Instagram with Lucas Rockwood. 80,000+ students completed.
• 21-Day Happy Back Challenge A 21-day strength, balance, and flexibility protocol designed to relieve back pain, strengthen core muscles, and improve posture through daily 15-minute sessions with masterclass bonuses. 120,000+ students completed.
• Science of Breathing Course A 7-day at-home course with 21 breathing practices and 7 learning modules teaching nervous system regulation through pranayama techniques for stress reduction, sleep improvement, and metabolic benefits. Yoga Alliance CE approved.
• YOGABODY Coach Training A 7-week, 200-hour live online yoga teacher certification program covering breathwork, flexibility, functional strength, yoga, and business skills, accredited by Yoga Alliance and ACE. Graduates can teach in 41 countries.
• Stretch Coach Training A 10-day intensive online certification in Science of Stretching methodology, qualifying graduates with a 30-hour Yoga Alliance certification to teach flexibility classes and private sessions worldwide. NASM/AFAA CE approved.
• Breath Coach Training A 10-day online certification program in breathing science and coaching techniques for teaching nervous system regulation practices to clients.
• Trapeze Teacher Training Teacher training program for teaching Yoga Trapeze, a prop-based inversion and decompression method developed by YOGABODY using the registered Yoga Trapeze® trademark.
• Yoga Business Mastery Business training course for yoga teachers covering marketing, client acquisition, studio management, and entrepreneurial skills to launch and grow a teaching practice.
• YOGABODY Podcast (The Lucas Rockwood Show) Weekly wellness podcast hosted by Lucas Rockwood with over 600 episodes covering health, yoga, breathing, and business topics; 2.5M+ listens total. Functions as a free content channel supporting program sales.
• YOGABODY YouTube Channel Educational fitness video channel (@YOGABODY.Official) with science-based yoga content reaching over 2 million monthly viewers; functions as a free top-of-funnel content channel supporting program sales.

Quantifiable outcome

• Strength gains typically felt within 10-14 days
• +4 more outcomes

Named customers4 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• MetacoreStrategic or Co-development PartnerMeta (formerly Facebook) is a corporate training client of Lucas Rockwood/YOGABODY for employee wellness programs.
• NoomcoreStrategic or Co-development PartnerNoom is a corporate training client for wellness training programs delivered by Lucas Rockwood/YOGABODY.
• Yoga AlliancecoreOthersYoga Alliance organizations register yoga courses and provide directory listings. YOGABODY is a registered school with Yoga Alliance USA and Yoga Alliance European Registry.
• American Council on Exercise (ACE)coreOthersACE formally reviews and approves yoga and fitness courses for professional-level training. YOGABODY has ACE certified trainer status.
• American Council on Education (ACE)coreOthersACE is a university-level accreditation organization. YOGABODY courses have been reviewed and endorsed for university-level credits recognized at 4,000+ universities.
• International Coach Federation (ICF)coreOthersICF provides independent credentialing for professional coaches. YOGABODY provides ICF credential pathway for coach certification.
• NASM/AFAAminorOthersNational Academy of Sports Medicine and Athletics and Fitness Association of America continuing education provider program. YOGABODY is an approved provider for CE credits.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Gaia: Subscription streaming platform for yoga, meditation, and conscious living content. Direct competitor in the digital wellness subscription space with overlapping audience of practice-oriented adults seeking holistic content.
• Glo: Premium online yoga and meditation subscription platform with live and on-demand classes. Direct competitor to YOGABODY's Five for Life subscription in the at-home digital yoga category, with comparable monthly pricing and global streaming delivery.
• Asana Rebel: App-based yoga and fitness subscription platform popular in Europe. Comparable to YOGABODY's mobile-first digital programs, especially for the European consumer base where YOGABODY also has operational presence.
• Yoga International: Subscription-based online yoga platform offering classes, courses, and teacher training. Competes directly with YOGABODY on the digital yoga education and certification side, with a similar Yoga Alliance-aligned content library and global subscriber base.
• Alo Moves: Subscription yoga, fitness, and mindfulness platform from Alo Yoga. Competes directly with YOGABODY's digital practice programs, leveraging a strong parent brand and significant marketing budget in the same at-home yoga consumer segment.
• DoYogaWithMe: Online yoga class library and teacher training resource with thousands of free and paid videos. Comparable to YOGABODY's digital content ecosystem and Yoga Alliance-aligned certification offerings, particularly for self-directed learners.

Broad incumbents

• CorePower Yoga: Largest US yoga studio chain offering teacher training programs and on-demand classes. Comparable to YOGABODY on the certification and digital content side but with a dominant physical studio footprint that YOGABODY lacks.
• Peloton: Large connected fitness platform offering yoga, strength, and meditation classes via subscription. Operates broadly across fitness rather than specializing in yoga, but overlaps significantly with YOGABODY's at-home strength/stretch subscription offering.
• Mindbody: Wellness business management software and consumer marketplace. Comparable to YOGABODY's Teachers College graduate directory and corporate wellness angle as an enabling platform for the broader yoga/wellness ecosystem.

Emerging players

• Wellness Coach: Corporate wellness platform offering digital programs including yoga, breathwork, and stress management. Overlaps with YOGABODY's enterprise training business (Meta, Noom) but operates as a B2B SaaS rather than content-led model.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/c/YOGABODY_Official
• Facebookfacebook.com/yogabody.naturals
• Instagraminstagram.com/yogabody

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about YOGABODY