Rezcontrol
Rezcontrol (Avon Data Systems Ltd) is a Bristol, UK-based cloud property management system for independent hotels, hotel groups, full-service properties and pub-inns, integrating front-office, back-office, payments (RezPay), distribution, revenue management and POS via 50+ partners on a flat monthly subscription.
- Company typePrivate
- Founded1986
- HeadquartersBristol, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Rezcontrol does
Rezcontrol (legal entity Avon Data Systems Ltd) is a cloud-based property management system (PMS) for hotels, headquartered in Bristol, UK. Founded in 1994 under the legacy Avondata brand, the company transitioned its server-based Hotel Executive product to the modern Rezcontrol cloud platform in 2020 after four years of development. The platform targets four UK-centric property segments — independent hotels, hotel groups, full-service hotels, and pubs/inns — with deployments scaling from 5 to 500+ rooms. Core capabilities span front-desk and back-office operations, distribution (via SiteMinder to 300+ OTAs and 500,000+ travel agencies through GDS), revenue management (Rate Matrix plus RoomPriceGenie integration), event management, and a booking engine launched in 2024 that unifies room, table and upsell bookings.
The technology stack is built on the AWS Well-Architected Framework and delivered as browser-based SaaS with automatic fortnightly/third-weekly updates. A deep integration catalogue of more than 50 partners covers 13+ POS systems, payments, accounting (Sage, Xero), CRM, spa/leisure, gift voucher platforms and channel managers, positioning Rezcontrol as the orchestration layer rather than a single-vendor monolith. The 2025 launch of RezPay powered by ClearAccept extends the product into embedded payments, leveraging parent group ClearCourse's payments infrastructure.
The business model is a transparent flat monthly subscription fee scaled by property size, with no transaction or commission charges on bookings and unlimited user licences. Free onboarding, two half-days of 1:1 training, dedicated account managers, and 365-day UK-based support (7am–11pm) underpin a consultative, sales-led GTM executed via website demos (Calendly), phone sales, and content marketing (blog, case studies, testimonials). A secondary transaction-fee revenue stream is emerging through RezPay. The company is the largest privately owned PMS supplier in the UK and operates as part of the ClearCourse group of 40+ software brands.
Rezcontrol firmographics
Firmographics- Name
- Rezcontrol
- Legal name
- Avon Data Systems Ltd
- Website
- https://rezcontrol.com/
- Company type
- Private
- Founded year
- 1986
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Rezcontrol (Avon Data Systems Ltd) is a Bristol, UK-based cloud property management system for independent hotels, hotel groups, full-service properties and pub-inns, integrating front-office, back-office, payments (RezPay), distribution, revenue management and POS via 50+ partners on a flat monthly subscription.
- Ownership category
- akta.pro rank
Rezcontrol industry classification
Industry- Product category
- Hotel Property Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)
- akta.pro primary industry
- Property Management Systems (PMS) (THALACAA)
- akta.pro secondary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
Keywords
Where Rezcontrol is headquartered
LocationHeadquarters
- HQ city
- Bristol
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Rezcontrol business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- PMS Subscription: Monthly subscription fee based on hotel size (number of rooms). Transparent flat monthly fee covering all core functionalities including updates, support and training. No commission or transaction fees on bookings.
- RezPay Payment Processing: Payment services revenue through embedded payments product powered by ClearAccept. Includes revenue finance options through Liberis Ltd for merchant cash advances.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based pricing scaled by property size |
| Subscription | Monthly | Free onboarding and training included |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
Rezcontrol product offering
Product offeringCore offering
Rezcontrol is a cloud-based property management system (PMS) for hotels and hospitality venues, offering an integrated platform covering reservations, front desk, back office, invoicing, channel management, payments, dynamic pricing, event management, and reporting. It serves independent hotels, hotel groups, full-service properties, and pubs/inns with 5 to 500+ rooms, billed via a flat monthly subscription fee with no transaction or commission charges on bookings.
Product overview
Rezcontrol is a cloud-based hotel management platform offering a unified ecosystem of integrated modules designed for independent hotels, hotel groups, boutique pubs, and inns. The core Rezcontrol PMS serves as the central platform connecting front desk operations, back office accounting, payment processing, and distribution management. The platform integrates 50+ third-party solutions including 13+ POS providers, multiple booking engines (SiteMinder, Avvio, Profitroom), table reservation systems (Resdiary, Access Collins), revenue management (RoomPriceGenie), accounting (Sage, Xero), and payment services (RezPay powered by ClearAccept, Stripe, Giftpro). Additional modules include Event Management for conferences and weddings, Rate Matrix for dynamic pricing, and Rezgift for gift voucher sales. The platform processes bookings for properties ranging from 5 to 500+ rooms, with deployment via browser-based cloud access available anytime from any device.
Differentiator
Problem solved
Functional benefit
Brands
- RezPay: Built-in payments product powered by ClearAccept, providing secure payment processing, reconciliation, and revenue finance solutions for hotel management.
- Rezgift
Products and services
- Rezcontrol PMS
Quantifiable outcome
- 20% average revenue increase with revenue management integration
- +5 more outcomes
Companies that use Rezcontrol
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
Rezcontrol technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration45 records
AI capability3 records
Feature6 records
Rezcontrol partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- SiteMindercoreStrategic channel management partnership providing access to over 300 online travel agencies and GDS connectivity to 500,000+ travel agencies worldwide. Rezcontrol partners with SiteMinder as primary distribution platform.
- ClearAcceptcorePowers RezPay embedded payments product. ClearAccept is Rezcontrol's parent company ClearCourse's proprietary payments platform, providing purpose-built hotel payment solutions.
- RoomPriceGeniecoreRevenue management system integration providing automated dynamic pricing with up to 12 daily updates. Hotels report 20% average revenue increase.
- NewbridgecoreEPOS integration partner specifically highlighted for handling meal packages in guest bookings, automatic allowance reconciliation to room bills.
- ResdiarycoreTable reservation integration ensuring table bookings automatically follow room cancellations, freeing up capacity and preventing lost opportunities.
- Access CollinscoreTable reservation integration with Collins hospitality management suite.
- ClearCoursecoreParent company - UK-based software group with 40+ brands providing sector-specific software and embedded payment solutions for SMEs. Provides access to ClearAccept payments platform and wider group expertise.
Scale indicators10 records
Recent moves6 records
Expansion highlights5 records
Rezcontrol competitors and assessment
Company assessmentDirect peers
- Guestline: UK-based cloud PMS and hospitality tech platform serving hotels, groups, and serviced apartments. Closest geographic and segment peer to Rezcontrol, also targeting UK independent hotels and small chains with cloud-based reservation and property tools.
- Cloudbeds: Cloud hospitality suite for independent hotels, hostels, and B&Bs combining PMS, booking engine, and channel manager. Competes head-to-head in the same SMB-to-mid-market hospitality segment, particularly for properties seeking all-in-one cloud stacks.
- Little Hotelier: Cloud PMS built specifically for small independent hotels, B&Bs, and guesthouses. Direct competitor to Rezcontrol's independent-hotel track, with overlapping value proposition of simplicity, channel management, and direct booking tools.
- Mews: Cloud-native hospitality management platform for hotels, hostels, and alternative accommodations with PMS, payments, and booking engine. Direct competitor chasing the same UK and European independent-segment customers, though broader internationally.
Emerging players
- Clock PMS: Cloud PMS for hotels, B&Bs, hostels, and serviced apartments. Competes in the same SME hospitality segment with cloud delivery and broad module suite, useful as an EU-based comparable for Rezcontrol.
- RoomKey PMS: Property management system targeting small to mid-size hotels with cloud delivery. Overlaps in product category but is typically pursued by different sales channels (North America-focused), so comparable on product but not geography.
- Hotelogix: Cloud hotel PMS for independent and group properties, serving SMB hospitality primarily across Asia and emerging markets. Comparable in function (PMS, booking engine, channel manager) but with different geographic concentration.
Broad incumbents
- Oracle OPERA Cloud: Enterprise hospitality PMS from Oracle Hospitality used by large chains, resorts, and full-service hotels. Represents the upper-tier incumbent that Rezcontrol's full-service and hotel-group target segments could either upgrade from or be displaced by.
Others
- SiteMinder: Hotel distribution platform with channel manager and booking engine. Rezcontrol's primary channel-distribution partner via SiteMinder rather than a competitor; both serve independent hotels via overlapping product surfaces and partnerships.
- RoomPriceGenie: Revenue management system for hotels with algorithmic dynamic pricing. Rezcontrol's key RMS partner rather than competitor, included as an ecosystem comparable that co-sells into the same customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key highlights7 records
Customer concentration
Rezcontrol social profiles
Digital presenceRezcontrol financial estimates
Financial estimateRevenue estimate
Valuation estimate
Rezcontrol leadership team
Management profileNumber of profiles
Profiles5 records
Rezcontrol funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Rezcontrol M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Rezcontrol
What does Rezcontrol do?
Rezcontrol is a cloud-based property management system (PMS) for hotels and hospitality venues, offering an integrated platform covering reservations, front desk, back office, invoicing, channel management, payments, dynamic pricing, event management, and reporting. It serves independent hotels, hotel groups, full-service properties, and pubs/inns with 5 to 500+ rooms, billed via a flat monthly subscription fee with no transaction or commission charges on bookings.
Is Rezcontrol a public or private company?
Rezcontrol is a private company. It is classified as corporate owned and is currently operating.
When was Rezcontrol founded?
Rezcontrol was founded in 1986. It employs 11 to 50 people.
Where is Rezcontrol based?
Rezcontrol is headquartered in Bristol, United Kingdom, in the Europe region.
How does Rezcontrol make money?
Two revenue lines are on record. PMS Subscription is the primary driver. The others are rezPay Payment Processing.
Who are Rezcontrol's main competitors?
Direct peers on record are Guestline, Cloudbeds, Little Hotelier and Mews. Emerging players are Clock PMS, RoomKey PMS and Hotelogix. Oracle OPERA Cloud is listed as a broad incumbent. Others are SiteMinder and RoomPriceGenie.
Does Rezcontrol have an API?
No public API is recorded for Rezcontrol.
What industry is Rezcontrol in?
Rezcontrol's product category is Hotel Property Management Software. Its primary akta.pro industry code is THALACAA, Property Management Systems (PMS), with a secondary code of THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty). Its NAICS code is 518.