STERKADO
STERKADO is a Netherlands-based B2B employee gifting platform founded in 2006, serving Dutch and Belgian companies with gift cards, customizable branded webshops, and themed gift packages for workplace occasions such as birthdays, anniversaries, and Christmas.
- Company typePrivate
- Founded2006
- HeadquartersWoerden, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingServices
What STERKADO does
STERKADO is a Netherlands-based B2B employee gifting company, founded in 2006 by Hans Opmeer as SterConcepts and rebranded to STERKADO around 2021. The company provides corporate gift concepts including its flagship 'Keuze Kado' product — a gift card combined with a personalized, employer-branded webshop where employees self-select from 1,500+ gifts, gift cards, experiences, books, magazines, and charity donations using a points-based model — alongside customizable Christmas packages ('Kerstpakketten', delivered from 25 units) and occasion-specific gifts for birthdays, anniversaries, retirements, promotions, farewells, thank-yous, and welcome events. The underlying technology stack comprises a proprietary branded webshop platform with multi-language support and points-based selection, layered with partnered advanced fulfillment infrastructure (including robot technology) that enables 30-minute e-voucher delivery and 1–2 working day physical delivery with track & trace, and personalized packaging printed under ISO14001-compliant processes.
STERKADO operates a sales-led B2B go-to-market targeting Dutch and Belgian companies via account managers, with a free customizable test webshop, an online quote-request flow, and direct ordering options. Pricing is unit-based with a €20/person minimum for Keuze Kado and is positioned as VAT-exempt under Dutch WKR ('werkkostenregeling') regulations, which is a recurring compliance and content-marketing theme. The company serves 4,450+ reviewed customers across at least ten industries with a self-reported 8.1/10 satisfaction score. In October 2025, STERKADO was acquired by Touch Incentive, a loyalty and incentives specialist, becoming part of a full-service loyalty and appreciation platform while continuing to operate under the STERKADO brand.
STERKADO firmographics
Firmographics- Name
- STERKADO
- Legal name
- STERKADO
- Website
- https://sterkado.nl
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- STERKADO is a Netherlands-based B2B employee gifting platform founded in 2006, serving Dutch and Belgian companies with gift cards, customizable branded webshops, and themed gift packages for workplace occasions such as birthdays, anniversaries, and Christmas.
- Ownership category
- akta.pro rank
STERKADO industry classification
Industry- Product category
- Corporate Employee Gifting Services
- NAICS
- Gift, Novelty, and Souvenir Retailers (45942)
- SIC
- Wholesale-Durable Goods, Nec (5099)
- akta.pro primary industry
- Gift Sourcing & Procurement (Local & Online) (HSACANAB)
- akta.pro secondary industries
- Group Gifting & Registry Fulfillment (HSACANAL), Personalized & Custom Gift Creation (Engraving/Monogramming/Photo Gifts) (HSACANAC)
Keywords
Where STERKADO is headquartered
LocationHeadquarters
- HQ city
- Woerden
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
STERKADO business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Keuze Kado Gift Cards: Gift card concept where employees choose their own gift from a webshop with 1500+ options. Companies purchase gift cards/packages for employees on various occasions.
- Christmas Packages: Customizable Christmas gift packages with themes and compositions, delivered from 25 units. Can be sent to employees' home addresses.
- Personalized Employee Gifts: Custom gifts for various occasions including birthdays, anniversaries, retirements, promotions, farewells, and special days.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Keuze Kado starting from €20 per person |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
STERKADO product offering
Product offeringCore offering
STERKADO provides B2B corporate employee gifting concepts in the Netherlands and Belgium, anchored by Keuze Kado — a gift card and branded webshop product through which employees self-select from 1,500+ gifts, gift cards, experiences, books, magazines, and charity donations. The company also delivers themed Christmas packages (Kerstpakketten) from 25 units and a broader portfolio of personalized employee gifts for occasions including birthdays, jubilees, retirements, farewells, promotions, and end-of-year celebrations.
Product overview
STERKADO offers a unified employee gifting platform anchored by its flagship Keuze Kado product — a giftcard-and-webshop system complemented by a portfolio of pre-assembled Christmas packages (Kerstpakketten) and a full catalogue of occasion-based gifts (birthdays, jubilees, retirements, departures, etc.). The platform provides a free branded webshop, multiple delivery formats (physical giftbox, folding card, e-voucher), and access to 1500+ gift options including merchandise, gift cards, experiences, books, magazines, and charity donations. Add-on services include automated birthday management and personalized (video) messaging. The company operates primarily in the Netherlands and Belgium, serves over 4,450 customers with a satisfaction rating of 8.1, and was acquired by Touch Incentive in October 2025.
Differentiator
Problem solved
Functional benefit
Brands
- Keuze Kado: The company's most popular employee gift concept where employees choose their own gift from a selection of over 1500 items via a personalized webshop.
Products and services
- Keuze Kado A giftcard-based employee reward platform where employees self-select their own gift from a webshop. Employers receive a free branded webshop with company logo, colors, personal messages, and optional welcome video; employees choose from 1,500+ gifts, gift cards, experiences, books, magazines, and charity donations using a points-based system. Available for any number of employees from a minimum budget of €20 per person.
- Kerstpakketten Themed Christmas gift packages (food and non-food) for Dutch and Belgian companies. Employers select the theme and composition, with packages assembled according to current trends. Delivered from 25 units and shippable to either the workplace or directly to employees' home addresses.
- Personeelsgeschenken (Employee Gifts Portfolio) A comprehensive range of personalized employee gift solutions covering workplace occasions including Christmas, thank-you gestures, birthdays, end-of-year, jubilees, departures, retirements, promotions, welcome packages, sector days (Dag van de Zorg, Dag van de Leraar, Dag van de Leidster, Secretaressedag), Easter, Sinterklaas, and summer gifts.
Quantifiable outcome
- Customer satisfaction rating of 8.1 out of 10 from 4,450+ reviews
- +3 more outcomes
Companies that use STERKADO
Customer profileNamed customers14 records
Segments1 record
Ideal customer profiles2 records
STERKADO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
STERKADO partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Touch IncentivecoreTouch Incentive acquired STERKADO in October 2025, making STERKADO part of their full-service loyalty and appreciation platform. This strategic acquisition expands possibilities for STERKADO and its customers by integrating into Touch Incentive's comprehensive loyalty and incentive services.
- TreebytreeminorPartnership for tree planting projects and CO2 compensation. STERKADO and Treebytree collaborate to make a positive environmental impact through tree planting initiatives that compensate CO2 emissions.
- Fulfillment Partner (QLS)coreOne of the most advanced fulfillment partners enabling fast and accurate order processing. Gift cards delivered within 30 minutes via email. Advanced fulfillment technology and robot technology used for efficient processing.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
STERKADO competitors and assessment
Company assessmentBroad incumbents
- Hallmark Netherlands: Hallmark is a global greeting-card publisher with a Dutch presence. While it does not focus on corporate gifting the way STERKADO does, it competes in the adjacent card-and-occasion category relevant to the Keuze Kado foldable card and e-voucher formats.
- Bol.com: Bol.com is the largest Dutch/Belgian e-commerce platform and offers corporate gifting, gift cards, and bulk ordering. As a broad incumbent, it competes with STERKADO on catalog breadth and price rather than on choice-based personalization depth.
- Sodexo Benefits & Rewards Services: Sodexo is a global benefits, rewards, and incentive provider that both is a STERKADO customer and competes in the broader corporate incentive and employee recognition market where Touch Incentive operates. As an incumbent with enterprise reach, it represents both partnership and competitive overlap.
Direct peers
- Cadeau.nl: Cadeau.nl is a Dutch online gift retailer covering gift cards, personalized gifts, and themed packages. It competes with STERKADO for corporate gifting budgets and shares the year-end Christmas package category with Kerstpakketten.
- YourSurprise: YourSurprise is a Dutch personalized-gifts platform offering customizable products for B2C and B2B buyers. It directly overlaps with STERKADO's personalized employee-gifting and corporate merchandise category, competing for Dutch HR buyer budgets.
- Greetz: Greetz is a leading Dutch online greeting-card and gift-delivery platform. It competes with STERKADO in the personal-occasion and corporate gifting space, particularly for the giftcard-plus-add-on positioning used in Keuze Kado.
- MultiChoice Gift Card (Vrije Keuze Cadeaukaart): The MultiChoice / Vrije Keuze Cadeaukaart is a Dutch free-choice gift card accepted across many retailers. It is the closest conceptual peer to Keuze Kado, both offering a choice-based gift card that solves the unwanted-gift problem for corporate and consumer buyers.
Others
- Helloprint: Helloprint is a European printing platform that supplies customized packaging and printed materials. It serves as an enabling/supply-side peer to STERKADO's branded packaging and folding-card delivery formats rather than a direct competitor.
Emerging players
- Bloemen.nl: Bloemen.nl is a Dutch online flower and gift delivery platform with corporate accounts. It addresses part of the corporate gifting occasion set (anniversaries, thank-you, get-well) and is adjacent to STERKADO's occasion-based gift portfolio.
- Loket: Loket is a Dutch HR and payroll platform that increasingly bundles employee engagement and benefits features. Its trajectory into birthday/anniversary automation overlaps with STERKADO's Verjaardagsbeheer feature and could become a bundling competitor or integration partner.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
STERKADO social profiles
Digital presenceSTERKADO financial estimates
Financial estimateRevenue estimate
Valuation estimate
STERKADO leadership team
Management profileNumber of profiles
Profiles3 records
STERKADO funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
STERKADO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about STERKADO
What does STERKADO do?
STERKADO provides B2B corporate employee gifting concepts in the Netherlands and Belgium, anchored by Keuze Kado — a gift card and branded webshop product through which employees self-select from 1,500+ gifts, gift cards, experiences, books, magazines, and charity donations. The company also delivers themed Christmas packages (Kerstpakketten) from 25 units and a broader portfolio of personalized employee gifts for occasions including birthdays, jubilees, retirements, farewells, promotions, and end-of-year celebrations.
Is STERKADO a public or private company?
STERKADO is a private company. It is classified as corporate owned and is currently operating.
When was STERKADO founded?
STERKADO was founded in 2006. It employs 11 to 50 people.
Where is STERKADO based?
STERKADO is headquartered in Woerden, Netherlands, in the Europe region.
How does STERKADO make money?
Three revenue lines are on record. Keuze Kado Gift Cards are the primary driver. The others are christmas Packages and personalized Employee Gifts.
Who are STERKADO's main competitors?
Broad incumbents on record are Hallmark Netherlands, Bol.com and Sodexo Benefits & Rewards Services. Direct peers are Cadeau.nl, YourSurprise, Greetz and MultiChoice Gift Card (Vrije Keuze Cadeaukaart). Helloprint is listed as an others. Emerging players are Bloemen.nl and Loket.
Does STERKADO have an API?
No public API is recorded for STERKADO.
What industry is STERKADO in?
STERKADO's product category is Corporate Employee Gifting Services. Its primary akta.pro industry code is HSACANAB, Gift Sourcing & Procurement (Local & Online), with a secondary code of HSACANAL, Group Gifting & Registry Fulfillment. Its NAICS code is 45942 and its SIC code is 5099.