Dietnet
Dietnet is a founder-owned São Paulo nutrition clinic offering in-person and online personalized nutritional consultations across six specialties, served by 27 nutritionists, with on-site body-composition diagnostics and 12 health insurance partnerships.
- Company typePrivate
- Founded2006
- HeadquartersSão Paulo, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Dietnet does
Dietnet (legal name: Dietnet — Clínica de Nutrição) is a private, founder-owned nutrition clinic founded in 2006 in São Paulo, Brazil, by Dra. Lara Natacci, PhD from the Universidade de São Paulo. It operates a single physical location in the Itaim Bibi district (Rua Tabapuã, 500) plus a nationwide online video consultation channel, served by a team of 27 specialized nutritionists and accepting 12 health insurance plans including Amil, SulAmérica, Omint, and Care Plus. The clinic's core service is personalized nutritional consultation covering six specialties: weight management, muscle gain and sports nutrition, metabolic health, pre/post-surgical (including bariatric) support, women's health, and life-stage nutrition.
The underlying clinical platform combines a proprietary methodology ("Método Dietnet") with three on-site diagnostic modalities — bioimpedance (body composition by segment), adipometry (subcutaneous fat measurement), and indirect calorimetry (resting metabolic rate) — that are integrated into the consultation workflow to enable data-driven plan personalization. Results from these exams are released immediately to the patient during the in-person visit. No proprietary software product, app, or AI/ML capability is disclosed; the technology moat is clinical expertise and diagnostic instrumentation rather than software.
The business model is direct-to-consumer professional services. Pricing is publicly listed in Brazilian Reais: R$ 250 per in-person consultation (with bioimpedance included), R$ 125 per online consultation, 3-session packages at a 20% discount (R$ 562.50 presencial / R$ 300 online), and standalone diagnostic exams (R$ 125 bioimpedance, R$ 150 adipometry, R$ 250 calorimetry). Patient acquisition runs primarily through earned media — Dra. Lara Natacci's column in Veja Saúde and recurring TV Globo appearances (Fantástico, Encontro, É de Casa) — plus WhatsApp-direct booking and Google Reviews social proof. The clinic is independently held by its founder with no institutional investors, funding rounds, subsidiaries, or M&A activity in evidence.
Dietnet firmographics
Firmographics- Name
- Dietnet
- Legal name
- Dietnet — Clínica de Nutrição
- Website
- https://dietnet.com.br
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dietnet is a founder-owned São Paulo nutrition clinic offering in-person and online personalized nutritional consultations across six specialties, served by 27 nutritionists, with on-site body-composition diagnostics and 12 health insurance partnerships.
- Ownership category
- akta.pro rank
Dietnet industry classification
Industry- Product category
- Clinical Nutrition Services
- NAICS
- Diet and Weight Reducing Centers (812191)
- SIC
- Services-Medical Laboratories (8071)
- akta.pro primary industry
- Medical Nutrition Therapy (Registered Dietitian) (HSADAFAE)
- akta.pro secondary industries
- Weight Loss Coaching (Non-Clinical) (HSADAFAB), Meal Planning & Prep Coaching (Macros, Grocery Guidance) (HSADAFAN)
Keywords
Where Dietnet is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Dietnet business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Individual Consultations: One-time consultation fees for in-person or online nutritional consultations. Patients pay per visit and may return for follow-up appointments.
- Consultation Packages: Bundled pricing for 3 consecutive consultations at a discount (20% savings). Encourages patient retention and ongoing care relationship.
- Standalone Diagnostic Exams: Individual body composition exams (bioimpedance, adipometry, indirect calorimetry) sold separately for patients not requiring full nutritional consultation.
- Health Insurance Reimbursement: Accepts 12 health insurance plans including Amil, Vivest, Care Plus, Fundação Assefaz, Medical, Omint, Rede Mais Saúde, Prevent Senior, São Cristovão, Sul América, Sami, and Tem Saúde. Patients with coverage may receive reimbursement for consultations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Presential consultation with bioimpedance included |
| Subscription | Multi-year contract | Presential consultation package — 3 sessions with 20% discount |
| Unit Pricing | Pay-as-you-go | Online video consultation |
| Subscription | Multi-year contract | Online consultation package — 3 sessions with savings |
| Unit Pricing | Pay-as-you-go | Standalone bioimpedance exam |
| Unit Pricing | Pay-as-you-go | Standalone adipometry exam |
| Unit Pricing | Pay-as-you-go | Standalone indirect calorimetry exam |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Dietnet product offering
Product offeringCore offering
Dietnet is a direct-to-consumer nutrition clinic offering in-person consultations at its São Paulo location and online video consultations across Brazil. Services include personalized nutrition plans, body composition diagnostic exams (bioimpedance, adipometry, indirect calorimetry), and bundled consultation packages. The clinic applies its proprietary "Método Dietnet" framework, combining clinical evaluation, scientific knowledge, and practical strategies tailored to each patient's circumstances.
Product overview
Dietnet is a nutrition clinic operating as a single unified service model combining in-person and online consultation modalities with integrated diagnostic body composition assessments. The core offerings consist of individual consultations (presencial and online) that include personalized nutrition plans, supplemented by diagnostic exams (bioimpedance, adipometry, indirect calorimetry) and bundled packages (Pacote Presencial and Pacote Online) for continuous care. The clinic accepts 12 health insurance providers and serves patients across different life stages and health conditions including weight management, metabolic health, sports nutrition, and pre/post-operative care.
Differentiator
Problem solved
Functional benefit
Products and services
- Consulta Presencial (In-Person Consultation)
- Consulta Online (Online Video Consultation)
- Pacote Presencial (In-Person 3-Consultation Package)
- Pacote Online (Online 3-Consultation Package)
- Bioimpedância (Bioimpedance Exam)
- Adipometria (Adipometry Exam)
- Calorimetria Indireta (Indirect Calorimetry Exam)
Quantifiable outcome
- 100,000+ patients served over 20 years of operation
- +2 more outcomes
Companies that use Dietnet
Customer profileNamed customers2 records
Segments6 records
Ideal customer profiles3 records
Dietnet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature4 records
Dietnet partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core.
- AmilcoreHealth insurance provider accepted at Dietnet clinic, allowing insured patients to receive nutritional consultations with coverage. Part of a network of 12 accepted insurance plans.
- VivestcoreHealth insurance provider accepted at Dietnet clinic, allowing insured patients to receive nutritional consultations with coverage.
- Care PluscoreHealth insurance provider accepted at Dietnet clinic, allowing insured patients to receive nutritional consultations with coverage.
- Fundação AssefazcoreHealth insurance provider accepted at Dietnet clinic, allowing insured patients to receive nutritional consultations with coverage.
- MedicalcoreHealth insurance provider accepted at Dietnet clinic, allowing insured patients to receive nutritional consultations with coverage.
- OmintcoreHealth insurance provider accepted at Dietnet clinic, allowing insured patients to receive nutritional consultations with coverage.
- Rede Mais SaúdecoreHealth insurance provider accepted at Dietnet clinic, allowing insured patients to receive nutritional consultations with coverage.
- Prevent SeniorcoreHealth insurance provider accepted at Dietnet clinic, allowing insured patients to receive nutritional consultations with coverage.
- São CristovãocoreHealth insurance provider accepted at Dietnet clinic, allowing insured patients to receive nutritional consultations with coverage.
- Sul AméricacoreHealth insurance provider accepted at Dietnet clinic, allowing insured patients to receive nutritional consultations with coverage.
- SamicoreHealth insurance provider accepted at Dietnet clinic, allowing insured patients to receive nutritional consultations with coverage.
- Tem SaúdecoreHealth insurance provider accepted at Dietnet clinic, allowing insured patients to receive nutritional consultations with coverage.
Scale indicators5 records
Recent moves5 records
Expansion highlights5 records
Dietnet competitors and assessment
Company assessmentBroad incumbents
- WW (Weight Watchers): Global incumbent in weight management with a long-standing brand, digital tools, and coaching programs. Comparable to Dietnet's weight-loss and life-stage nutrition positioning, but operates at mass-market scale rather than a single clinical specialty.
- Hospital Israelita Albert Einstein - Nutrição: Large Brazilian hospital system offering in-person nutrition consultations and diagnostics as part of its broader healthcare portfolio. Comparable to Dietnet as an established provider of clinical nutrition services with insurance acceptance in São Paulo.
Others
- Smart Fit: Brazilian fitness chain with a large member base that frequently co-purchases sports nutrition and body-composition services. Comparable to Dietnet as an adjacent ecosystem player in the São Paulo fitness-and-wellness consumer market.
- NutriAdmin: Software platform serving nutrition professionals with meal-planning and patient management tools. Comparable to Dietnet as an enabling technology layer in the nutrition services market, though it serves practitioners rather than end patients directly.
- Wellhub (Gympass): Brazilian-origin corporate wellness platform connecting employees to gyms, nutritionists, and wellness services. Comparable to Dietnet as a potential B2B distribution channel for nutrition consultations through employer benefits programs.
Emerging players
- Noom: Global digital health platform offering app-based weight management and nutrition coaching with personalized plans. Comparable to Dietnet in weight-management focus, but competes via digital delivery and lower per-month price points rather than in-person clinical diagnostics.
- Zenklub: Brazilian digital mental and physical wellness platform offering online sessions with specialists including nutritionists via subscription. Comparable to Dietnet's online consultation tier and represents a subscription-based competitor in the Brazilian health-and-wellness space.
Direct peers
- Conexa Saúde: Brazilian telehealth marketplace connecting patients to specialists including nutritionists. Comparable to Dietnet's online consultation tier and represents the digital-first competitive threat to traditional in-person nutrition clinics.
- Dr. Consulta: Brazilian omnichannel health platform offering in-person and online consultations across multiple specialties including nutrition. Comparable to Dietnet in serving São Paulo consumers with hybrid in-person/digital care, broader insurance acceptance, and a focus on accessible specialist appointments.
Regional players
- Equilibrium - Centro de Nutrição: Brazilian regional nutrition clinic offering in-person and online consultations with body composition diagnostics. Closely comparable to Dietnet in service model, diagnostic stack, and patient segmentation in the Brazilian market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Dietnet social profiles
Digital presenceDietnet compliance and trust
Trust signalCompliance1 record
Dietnet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dietnet leadership team
Management profileNumber of profiles
Profiles1 record
Dietnet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dietnet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dietnet
What does Dietnet do?
Dietnet is a direct-to-consumer nutrition clinic offering in-person consultations at its São Paulo location and online video consultations across Brazil. Services include personalized nutrition plans, body composition diagnostic exams (bioimpedance, adipometry, indirect calorimetry), and bundled consultation packages. The clinic applies its proprietary "Método Dietnet" framework, combining clinical evaluation, scientific knowledge, and practical strategies tailored to each patient's circumstances.
Is Dietnet a public or private company?
Dietnet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dietnet founded?
Dietnet was founded in 2006. It employs 11 to 50 people.
Where is Dietnet based?
Dietnet is headquartered in São Paulo, Brazil, in the Latin America region.
How does Dietnet make money?
Four revenue lines are on record. Individual Consultations are the primary driver. The others are consultation Packages, standalone Diagnostic Exams and health Insurance Reimbursement.
Who are Dietnet's main competitors?
Broad incumbents on record are WW (Weight Watchers) and Hospital Israelita Albert Einstein - Nutrição. Others are Smart Fit, NutriAdmin and Wellhub (Gympass). Emerging players are Noom and Zenklub. Direct peers are Conexa Saúde and Dr. Consulta. Equilibrium - Centro de Nutrição is listed as a regional player.
Does Dietnet have an API?
No public API is recorded for Dietnet.
What industry is Dietnet in?
Dietnet's product category is Clinical Nutrition Services. Its primary akta.pro industry code is HSADAFAE, Medical Nutrition Therapy (Registered Dietitian), with a secondary code of HSADAFAB, Weight Loss Coaching (Non-Clinical). Its NAICS code is 812191 and its SIC code is 8071.