Digital Refinery
Digital Refinery is a New Zealand-based full-service digital marketing agency offering website development, SEO including AI-ready GEO services, paid advertising, and multi-channel analytics dashboards for SMB and mid-market clients primarily across New Zealand with select international engagements.
- Company typePrivate
- Founded2018
- HeadquartersAuckland, New Zealand
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Digital Refinery does
Digital Refinery is a New Zealand-owned and operated full-service digital marketing agency headquartered at 8a Sylvia Park Road in Mount Wellington, Auckland. The company delivers an integrated suite of services covering website design and development on WordPress, Shopify, and WooCommerce; search engine optimization including AI-ready Generative Engine Optimization (GEO) services; paid media management across Google, Meta, LinkedIn, TikTok, and Pinterest; marketing dashboards and analytics with 50+ platform integrations; branding and graphic design; email marketing automation; content writing and PR; and social media management. The agency was formerly known as Business Refinery prior to a rebrand.
The business operates a hybrid revenue model combining fixed-fee professional services engagements (project-based or retainer) with a tiered subscription dashboard product (Basic, Advanced, Customized). Go-to-market is sales-led through direct website engagement, free audit offers as lead generation, and consultative selling, with distribution executed exclusively in-house by a small Auckland-based team of seven identified specialists spanning strategy, performance marketing, SEO, design, and project management. Customer base spans SMBs through enterprise across at least nine verticals (finance, healthcare, legal, automotive, agriculture, transportation, education technology, beauty, and consulting), primarily in New Zealand with select international engagements.
Digital Refinery is privately held with no disclosed funding rounds, parent organization, patents, certifications, or formal technology partnerships. The agency emphasizes long-term client partnerships, a 48-hour maximum response commitment, and high client retention as core operating principles, and positions AI-search optimization (GEO) and consolidated multi-channel analytics dashboards as its primary forward-looking differentiators.
Digital Refinery firmographics
Firmographics- Name
- Digital Refinery
- Legal name
- Digital Refinery
- Website
- https://digitalrefinery.co.nz
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Digital Refinery is a New Zealand-based full-service digital marketing agency offering website development, SEO including AI-ready GEO services, paid advertising, and multi-channel analytics dashboards for SMB and mid-market clients primarily across New Zealand with select international engagements.
- Ownership category
- akta.pro rank
Where Digital Refinery is headquartered
LocationHeadquarters
- HQ city
- Auckland
- HQ country
- New Zealand
- HQ region
- Oceania
Offices1 record
Markets served
Digital Refinery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Digital Marketing Services: Full-service digital marketing agency offering website design & development, SEO, Google Ads, social media management, email marketing, branding, and copywriting services. Operates on fixed-fee model with no hidden costs. Services provided as ongoing retainer arrangements or project-based work.
- Marketing Dashboard Services: Three-tier dashboard service (Basic, Advanced, Customised) providing analytics and reporting across multiple platforms. Ongoing subscription-style service with tiered pricing based on dashboard complexity and data sources tracked.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Fixed-fee service model |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels10 records
Digital Refinery product offering
Product offeringCore offering
Digital Refinery is a full-service digital marketing agency that designs and develops websites, runs SEO and AI-ready Generative Engine Optimisation campaigns, manages online advertising across Google and social platforms, builds marketing analytics dashboards, and delivers branding, email marketing, copywriting, and social media management services. All work is performed in-house by a New Zealand-based team under fixed-fee transparent pricing for small to medium businesses and professional services firms across New Zealand and selectively internationally.
Product overview
Digital Refinery is a full-service digital marketing agency offering an integrated suite of services centered on digital marketing performance. The core portfolio consists of Website Design & Development (building on WordPress, Shopify, and WooCommerce), Search Engine Optimisation (including AI-ready GEO services), Online Advertising (Google Ads & Social Ads), Marketing Dashboards & Analytics, Branding & Graphic Design, Email Marketing, Content Writing & PR, and Social Media Management. These services are designed to work together as an integrated digital marketing ecosystem - websites built for SEO and conversions feed into marketing dashboards for performance tracking, supported by branding, content, and social media that drives engagement. The agency also offers supporting services including website hosting, domain management, professional email setup, and various audit services. All work is performed in-house by a team of digital strategists based in Auckland, New Zealand.
Differentiator
Problem solved
Functional benefit
Products and services
- Website Design & Development
Quantifiable outcome
- 30% click-through rate on Google Ads for Three Kings Medical
- +5 more outcomes
Companies that use Digital Refinery
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles4 records
Digital Refinery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration69 records
AI capability5 records
Feature3 records
Digital Refinery partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights6 records
Digital Refinery competitors and assessment
Company assessmentOthers
- WPP:
- SEMrush: SEO and digital marketing SaaS platform that Digital Refinery integrates and partners with. Adjacent/ecosystem player rather than direct competitor, but increasingly productizes services (audits, content, AI SEO) that agencies have historically delivered.
Direct peers
- First Page Digital: New Zealand-based full-service digital marketing agency offering SEO, Google Ads, web design, and social media to SMB and mid-market clients. Direct competitor with overlapping service portfolio and similar target verticals in the NZ market.
- Pure SEO: New Zealand SEO-focused agency also offering Google Ads and web design. Closely comparable on core SEO + paid-search offering and SMB/mid-market customer base, and a direct competitor for AI-ready SEO positioning.
- Salt Agency: Auckland-based creative and digital marketing agency covering branding, web design, and digital campaigns. Comparable in geography, full-service positioning, and mid-market client profile.
- The Big Search: NZ SEO agency specializing in Google rankings and content-driven organic growth. Direct peer on the SEO and content side of Digital Refinery's offering, competing for the same Auckland-based mid-market clients.
- GoClick Media: New Zealand digital marketing agency offering SEO, Google Ads, social media, and web design. Comparable in service breadth, customer segment (NZ SMB), and value proposition around measurable ROI.
- Engage Digital: Auckland-based digital marketing agency providing SEO, paid media, and web development to NZ businesses. Comparable in scale, location, and full-service SMB focus.
Broad incumbents
- Dentsu: Global advertising and marketing services holding company with significant ANZ presence. Operates across the same digital marketing categories as Digital Refinery but at enterprise scale and as part of a much wider portfolio.
Emerging players
- Webflow: Visual website building platform increasingly competing with agencies for website development work. Relevant adjacent player as agencies like Digital Refinery may either adopt Webflow or face client disintermediation on the website build side.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Digital Refinery social profiles
Digital presenceDigital Refinery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Digital Refinery leadership team
Management profileNumber of profiles
Profiles7 records
Digital Refinery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Digital Refinery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Digital Refinery
What does Digital Refinery do?
Digital Refinery is a full-service digital marketing agency that designs and develops websites, runs SEO and AI-ready Generative Engine Optimisation campaigns, manages online advertising across Google and social platforms, builds marketing analytics dashboards, and delivers branding, email marketing, copywriting, and social media management services. All work is performed in-house by a New Zealand-based team under fixed-fee transparent pricing for small to medium businesses and professional services firms across New Zealand and selectively internationally.
Is Digital Refinery a public or private company?
Digital Refinery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Digital Refinery founded?
Digital Refinery was founded in 2018. It employs 1 to 10 people.
Where is Digital Refinery based?
Digital Refinery is headquartered in Auckland, New Zealand, in the Oceania region.
How does Digital Refinery make money?
Two revenue lines are on record. Digital Marketing Services are the primary driver. The others are marketing Dashboard Services.
Who are Digital Refinery's main competitors?
Others on record are WPP and SEMrush. Direct peers are First Page Digital, Pure SEO, Salt Agency, The Big Search, GoClick Media and Engage Digital. Dentsu is listed as a broad incumbent. Webflow is listed as an emerging player.
Does Digital Refinery have an API?
No public API is recorded for Digital Refinery.