Keller Williams Peninsula Estates

What Keller Williams Peninsula Estates does

Keller Williams Peninsula Estates is a privately held, independently owned and operated franchise of Keller Williams Realty, headquartered at 1430 Howard Avenue in Burlingame, California. Founded in 2009, the brokerage serves the San Francisco Bay Area Peninsula — including Burlingame, Hillsborough, San Mateo, Half Moon Bay, and surrounding communities — providing residential buy, sell, and lease services, commercial real estate through KW Commercial, and luxury property representation through KW Luxury. The office claims to be the #1 Office in the Bay Area and leverages 15+ years of local market presence.

The firm's core product is agent-delivered real estate brokerage, supported by a proprietary technology stack that is centrally provisioned by Keller Williams: the Command CRM for client lifecycle management, the KWLS listing distribution system (which syndicates to Zillow and Trulia), and the KW Luxury platform for high-value transactions. The product surface is extended through a deep partner ecosystem — RE Mortgage Advisors (mortgage), American Home Shield (warranty), Home Concierge (pre-sale renovation), Acton ADU (accessory dwelling units), NHD Go (natural hazard disclosures), Aerial Canvas and Open Homes Photography (media), California Concierge (marketing), Greystone Insurance, Luxury Presence (websites/IDX), and CA Realty Training (education).

The business model is commission-based, with agents retaining a portion of transaction commissions and the franchise taking a split per KW's profit-sharing structure. Adjacent recurring revenue streams exist in the form of KW Commercial memberships at $199 per month per agent. Customer acquisition is sales-led and direct-to-consumer: agents source through property listings, online consultation requests, partner referrals, open houses, blog content, and community networking across the Peninsula. The firm serves two primary end-user segments — home buyers and home sellers — with secondary segments in landlords, luxury clients, commercial clients, and relocating families, plus a persona segment of real estate agents being recruited into the franchise.

Name

Keller Williams Peninsula Estates

Legal name

Keller Williams Advisors - Peninsula Estates

Website

https://kwpeninsulaestates.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

251–500 employees

Short description

Keller Williams Peninsula Estates is a privately held Keller Williams franchise brokerage in Burlingame, California, serving Bay Area Peninsula home buyers, sellers, landlords, and luxury and commercial clients through agent-led transactions backed by KW's proprietary technology and a deep partner ecosystem.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121), Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Buyer Representation Services (BPAJAAAJ)

akta.pro secondary industries

Investment Sales Brokerage (BPAJABAI), Tenant Representation & Corporate Services Brokerage (BPAJABAJ), Commercial Real Estate Brokerage (Leasing & Sales) (FSAEAJAB)

Keywords

• Residential real estate brokerage
• Luxury real estate services
• Commercial real estate services
• Property listing services
• Real estate agent support

Headquarters

HQ city

Burlingame

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Transaction Commissions: Standard real estate commission-based revenue model where agents earn commissions on completed buy, sell, and lease transactions. As a Keller Williams franchise, commissions are split between the agent and the brokerage according to KW's profit-sharing structure.
2. Commercial Membership Fees: KW Commercial membership fee of $199 per month for individual agents, providing training, networking opportunities, and commercial real estate resources.
3. Agent Recruitment and Support Services: Revenue from recruiting agents to join KW Peninsula Estates and providing them with training, marketing support, staffing assistance, and technology tools.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Keller Williams Peninsula Estates is a residential and commercial real estate brokerage that helps individual clients buy, sell, and lease properties across the Bay Area Peninsula, including Burlingame, Hillsborough, Half Moon Bay, and San Mateo. The brokerage operates a team of agents supported by Keller Williams' proprietary Command CRM, KWLS listing system, and a curated network of mortgage, warranty, insurance, renovation, and marketing partners. It also runs KW Luxury and KW Commercial divisions serving high-net-worth and commercial clients respectively.

Product overview

Keller Williams Peninsula Estates is a real estate brokerage operating under the Keller Williams franchise, offering residential and commercial real estate services across the Bay Area. The company's product portfolio centers on its core real estate transaction services (buying, selling, leasing) enhanced by a comprehensive suite of support modules including Agent Training Programs through CA Realty Training, Marketing Concierge Services via California Concierge, Transaction Coordination, Virtual Assistant Staffing, Prospecting Tools, Loan Programs through RE Mortgage Advisors, Home Warranty via American Home Shield, Natural Hazard Disclosure Reports through NHD Go, Home Inspection Services, Media Services via Aerial Canvas and Open Homes Photography, Home Concierge Renovation Services, ADU Construction through Acton ADU, and a Real Estate Website Platform through Luxury Presence. The brokerage also includes specialized sub-brands for luxury properties (KW Luxury) and commercial real estate (KW Commercial).

Differentiator

Problem solved

Functional benefit

Products and services

• Residential Real Estate Services Full-service residential real estate brokerage offering buying, selling, and leasing services for residential properties across the Bay Area Peninsula (Burlingame, Hillsborough, Half Moon Bay, San Mateo and surrounding communities), with access to KW technology and the 100,000+ KW associate referral network.
• Commercial Real Estate Services (KW Commercial) Commercial real estate services delivered via the KW Commercial division, connecting agents with over 2,000 commercial associates and providing access to commercial property opportunities, training, and networking for the Bay Area market.
• KW Luxury Real Estate Services Luxury real estate division offering specialized agent training, resources, and networking for agents working with high-value properties and ultra-affluent clients on the Bay Area Peninsula.
• KW Commercial Membership Recurring monthly membership for individual commercial real estate agents, priced at $199 per month, providing KW Commercial training, networking opportunities, and commercial real estate resources.

Quantifiable outcome

• $1.5B in KW Luxury 2021 Sales Volume
• +4 more outcomes

Named customers1 record

Segments7 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

14 partnerships are on record, tiered core and minor.

• Acton ADUcoreStrategic or Co-development PartnerADU (Accessory Dwelling Unit) construction company serving the Bay Area. Offers 3D space designing, architectural drawing, building, and 3D model building services. Provides pre-sales home improvement services to help homeowners prepare properties for sale.
• Home ConciergecoreStrategic or Co-development PartnerComprehensive pre-sales home renovation service that designs, manages, and pays upfront for remodels and pre-sales preparation. Homeowners pay nothing until the home sells from escrow proceeds.
• American Home ShieldcoreChannel Partner/ Reseller/ DistributorHome warranty company providing protection for home buyers and sellers. Covers repair or replacement of home appliances and system components. Offers Seller Coverage Option for listings and buyer/seller protection plans.
• Greystone InsuranceminorChannel Partner/ Reseller/ DistributorInsurance agency providing individual, business, and professional insurance services. Offers personal attention and top-quality service for insurance needs.
• California ConciergecoreTechnology or IntegrationMarketing services provider offering print products, website services, digital branding, social media campaigns, email campaigns, and Google campaigns for real estate agents.
• Aerial CanvascoreTechnology or IntegrationFull-service marketing agency providing photography, cinematography, aerial drone services, 3D tours, and real estate marketing solutions. Packages starting at $995.
• Open Homes PhotographycoreTechnology or IntegrationPhotography and videography services including HDR photos, twilight photography, video tours, property websites, Matterport 3D tours, floor plans, and aerial services. 150+ Bay Area KW agents partner with Open Homes.
• NHD GocoreTechnology or IntegrationNatural Hazard Disclosure reporting service providing fast, reliable property disclosure reports covering flood zones, earthquake fault zones, fire hazard zones, and other environmental hazards.
• RE Mortgage AdvisorscoreChannel Partner/ Reseller/ DistributorMortgage marketplace providing pre-approval in 10 minutes, personal loan advisors, digital applications, and access to wholesale and retail lenders for competitive rate quotes.
• Luxury PresencecoreTechnology or IntegrationReal estate website platform providing award-winning website designs, IDX home search, property websites, digital CMA, lead intelligence, and SEO services.
• CA Realty TrainingminorImplementation/ SI/ Consulting PartnerReal estate education provider offering online and in-person courses for beginning licensing, exam preparation, post-licensing, continuing education, and license upgrades.
• Aaron Soffer (Berri Real Estate)minorOthersBroker Associate affiliated with KW Peninsula Estates, serving Burlingame area with DRE# 01948137.
• Adam Chinn (REALTOR)minorOthersREALTOR affiliated with KW Peninsula Estates with expertise in luxury goods, sales, real property, new home sales, and rentals.
• Keller Williams WorldwidecoreStrategic or Co-development PartnerGlobal real estate franchise present in 50+ regions across 5 continents with 300+ market center locations and over 10,000 agents outside US and Canada. Provides global referral network and training support.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Compass: Large-scale residential and luxury real estate brokerage with substantial Bay Area presence. Directly competes with KW Peninsula Estates for agents, listings, and buyer/seller mandates across similar Peninsula and SF geographies with a technology-led model.
• Intero Real Estate Services: Bay Area-headquartered residential brokerage that historically operated as a Berkshire Hathaway affiliate. Directly competes in Peninsula and South Bay markets with similar service offerings and agent-recruitment focus.
• Coldwell Banker (Bay Area): Established residential brokerage franchise with significant Peninsula and Bay Area agent networks. Competes directly on listing share and agent recruitment with overlapping buy/sell/lease service offerings in the same geography.
• The Agency: Luxury- and design-oriented residential brokerage active in California. Competes on luxury mandates and high-net-worth agent recruiting, overlapping with KW Peninsula Estates' luxury positioning in the Bay Area.
• Alain Pinel Realtors (Compass): Long-established Bay Area luxury and residential brokerage, now under Compass. Competes on the Peninsula for luxury listings and experienced agent talent, sharing a similar high-touch, relationship-driven service approach.
• Redfin (Bay Area): Technology-enabled residential brokerage serving Bay Area buyers and sellers. An emerging competitor using a tech-led, lower-commission model that pressures traditional full-service brokerages like KW Peninsula Estates on pricing and consumer experience.
• Berkshire Hathaway HomeServices DrysdaleProperties: Established Bay Area Peninsula residential brokerage. Comparable franchise-style operation competing for similar buyer and seller clients across Burlingame, Hillsborough, and surrounding Peninsula communities.
• Sotheby's International Realty - San Francisco Peninsula: Luxury-focused brokerage with strong Bay Area Peninsula office network. Direct peer in the luxury segment where KW Peninsula Estates competes with its KW Luxury sub-brand for high-end listings and affluent buyer representation.

Emerging players

• eXp Realty: Cloud-based, low-overhead brokerage franchise model. Targets the same agent population as Keller Williams with a different cost structure, creating competition for agent recruiting in the Bay Area.

Regional players

• KW Commercial (division): The commercial real estate arm of the same Keller Williams franchise system. Shares the KW Peninsula Estates parent brand and franchisee network but focuses on commercial rather than residential brokerage, representing a related peer in the broader KW ecosystem.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/kwpeninsulaestates
• LinkedInlinkedin.com/company/kwpe

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Keller Williams Peninsula Estates