Activation, Inc.
New York-based mobile platform founded in 2011 connecting brand enthusiasts on mobile devices. Raised approximately $705,000 in seed funding between 2011 and 2014. Its primary web domain is now a parked GoDaddy page, indicating likely dormancy or ceased operations.
- Company typePrivate
- Founded2011
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
Activation, Inc. firmographics
Firmographics- Name
- Activation, Inc.
- Website
- https://activationmobile.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Unknown
- Headcount range
- 11–50 employees
- Short description
- New York-based mobile platform founded in 2011 connecting brand enthusiasts on mobile devices. Raised approximately $705,000 in seed funding between 2011 and 2014. Its primary web domain is now a parked GoDaddy page, indicating likely dormancy or ceased operations.
- Ownership category
- akta.pro rank
Activation, Inc. industry classification
Industry- Product category
- Mobile Marketing Services
- NAICS
- Indoor and Outdoor Display Advertising (541850)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Activation/Experiential Creative Agencies (MPAAAAAO)
- akta.pro secondary industries
- Brand Activations & Experiential Campaign Design (MPAAAGAA), Brand Activations & Pop-Ups (Retail/Street/Guerrilla) (BPAFAGAF), Sponsorship Activation & Sports/Festival Experiential (BPAFAGAG)
Keywords
Where Activation, Inc. is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
Activation, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Activation, Inc. product offering
Product offeringCore offering
Activation, Inc. provides mobile-focused services that connect brand enthusiasts, enabling brands to engage their most passionate consumers on mobile devices. The company's work centers on activating brand communities through mobile channels for marketing and engagement purposes.
Differentiator
Problem solved
Functional benefit
Products and services
- Mobile Brand Enthusiast Engagement Service A mobile-focused offering that connects brands with their most enthusiastic customers on mobile devices, enabling brand community activation and engagement for marketers.
Companies that use Activation, Inc.
Customer profileIdeal customer profiles1 record
Activation, Inc. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Activation, Inc. competitors and assessment
Company assessmentBroad incumbents
- Sparks: Experiential marketing agency specializing in brand activations, pop-ups, and live brand experiences. Overlaps with Activation's brand-activation thesis at the agency-services layer.
- Momentum Worldwide: Large global experiential marketing agency within the Interpublic Group, delivering brand activations, sponsorships, and live brand experiences. Comparable as a broad incumbent delivering mobile and on-the-ground brand-activation services to enterprise clients.
- Jack Morton Worldwide: Global brand experience agency producing events, activations, and digital experiences for major brands. Comparable as a scaled experiential-activation incumbent competing for the same enterprise brand-activation budgets Activation targeted.
- George P. Johnson Experience Marketing: Long-standing brand experience and event-marketing agency producing brand activations and experiential campaigns worldwide. Comparable as a scaled brand-activation incumbent in the same purchase category Activation would address.
- MKG: Independent experiential marketing and creative agency building brand activations, pop-ups, and live events. Operates in the same brand-activation services category with overlap in mobile-augmented experiences.
- Sid Lee: Full-service creative and experiential agency producing brand activations, content, and digital experiences. Comparable as a broad creative agency whose activation and experiential practice overlaps with Activation's thesis.
Direct peers
- IZEA: Influencer and creator marketing platform that connects brands with audiences through paid social/creator activations. Directly comparable to Activation's thesis of mobile brand-enthusiast connection, operating in the same mobile-marketing and brand-activation category.
- Crowdriff: Influencer marketing platform focused on travel and lifestyle brands, connecting brands to enthusiast audiences via mobile-first creator campaigns. Comparable as a mobile-native brand-activation platform with similar use cases (brand enthusiasts → mobile experiences).
- Influential: Influencer marketing platform using data to connect brands with audiences via mobile/social channels. Comparable as a tech-driven platform in the brand-enthusiast-to-mobile space.
Emerging players
- Ampush: Mobile-first influencer and social-amplification platform that connects brands with audiences through paid mobile/social creator campaigns. Comparable as an emerging mobile-native peer in the same brand-activation category, narrower in scale than full-service agencies.
Market position
Customer concentration
Activation, Inc. social profiles
Digital presenceActivation, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
Activation, Inc. leadership team
Management profileNumber of profiles
Profiles3 records
Activation, Inc. funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Activation, Inc. M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Activation, Inc.
What does Activation, Inc. do?
Activation, Inc. provides mobile-focused services that connect brand enthusiasts, enabling brands to engage their most passionate consumers on mobile devices. The company's work centers on activating brand communities through mobile channels for marketing and engagement purposes.
Is Activation, Inc. a public or private company?
Activation, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently unknown.
When was Activation, Inc. founded?
Activation, Inc. was founded in 2011. It employs 11 to 50 people.
Where is Activation, Inc. based?
Activation, Inc. is headquartered in New York, United States, in the North America region.
Who are Activation, Inc.'s main competitors?
Broad incumbents on record are Sparks, Momentum Worldwide, Jack Morton Worldwide, George P. Johnson Experience Marketing, MKG and Sid Lee. Direct peers are IZEA, Crowdriff and Influential. Ampush is listed as an emerging player.
Does Activation, Inc. have an API?
No public API is recorded for Activation, Inc..
What industry is Activation, Inc. in?
Activation, Inc.'s product category is Mobile Marketing Services. Its primary akta.pro industry code is MPAAAAAO, Activation/Experiential Creative Agencies, with a secondary code of MPAAAGAA, Brand Activations & Experiential Campaign Design. Its NAICS code is 541850 and its SIC code is 7311.