Subsonic
Subsonic is a French gaming accessories and furniture company, founded in 2008, designing officially licensed gaming chairs, desks, steering wheels, and peripherals distributed in 30+ countries via its e-commerce site and major retailers including Amazon, Carrefour, and Fnac.
- Company typePrivate
- Founded2008
- HeadquartersLimonest, France
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What Subsonic does
Subsonic, operating legally as SUBSONIC SAS, is a French designer and e-commerce company of gaming accessories and furniture, founded in 2008 and headquartered in Limonest (Lyon region). The company's product portfolio centers on three sub-brands: Subsonic (gaming chairs across the Iconic premium, Pro Gaming, Original, Junior, and Office collections; gaming desks; and accessories including mouse pads, mice, floor mats, wrist rests, and headsets), Superdrive (multi-platform racing steering wheels and the DPZ cockpit, launched in 2010), and Raiden (eSports and streaming equipment such as the Stream Pack Pro). The core technical proposition is multi-platform hardware compatibility — Superdrive wheels support X-Input and Direct Input protocols and work across PS4, PS5, Xbox One, Xbox Series X/S, Nintendo Switch, and PC — combined with officially licensed designs from major entertainment franchises including Harry Potter, Dragon Ball, Assassin's Creed, DC Comics, Game of Thrones, Lord of the Rings, AC/DC, Iron Maiden, Motörhead, Ghost, Rick and Morty, and Looney Tunes.
The business model is straightforward direct-to-consumer and retail-channel hardware sales. Subsonic.com is the primary D2C storefront, supported by an extensive third-party retail network across Europe that includes LDLC, Carrefour, Fnac, Auchan, But, Cultura, Microminia, and Amazon; products are distributed in more than 30 countries. Pricing is one-time unit pricing ranging from approximately €5.99 for Switch 2 accessories up to €499.99 for the Iconic Apollon Collector chair, with student discounts, bundle deals, and buy-now-pay-later options via Klarna and PayPal used to support conversion. The customer base is horizontal and consumer-focused — individual gamers, parents buying for children, e-sports enthusiasts, and remote workers/students — with no disclosed enterprise or B2B anchor customers; B2B activity is limited to a professional dealer network.
The company is privately held, founder/management-controlled, with a registered capital of €37,000 and a reported 1–10 employee headcount, suggesting an asset-light operating model that leans heavily on retail and marketplace partners for distribution and likely on third-party manufacturing. The entity holds EU Declarations of Conformity across the full Superdrive and controller lineup and operates an active D2C site with multi-language support (French, English, Spanish, German), a 24-month warranty, an affiliate program, and a refurbished-products channel at up to 50% off.
Subsonic firmographics
Firmographics- Name
- Subsonic
- Legal name
- SUBSONIC SAS
- Website
- https://subsonic.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Subsonic is a French gaming accessories and furniture company, founded in 2008, designing officially licensed gaming chairs, desks, steering wheels, and peripherals distributed in 30+ countries via its e-commerce site and major retailers including Amazon, Carrefour, and Fnac.
- Ownership category
- akta.pro rank
Subsonic industry classification
Industry- Product category
- Gaming Furniture & Accessories
- NAICS
- Office Furniture (including Fixtures) Manufacturing (33721)
- SIC
- Miscellaneous Furniture & Fixtures (2590)
- akta.pro primary industry
- Gaming Furniture & Ergonomics (Chairs, Desks, Mounts) (MPAFAGAJ)
- akta.pro secondary industries
- Gaming Controllers & Gamepads (HDACANAC), Game Controllers & Input Devices (Gamepads, Wheels, Flight Sticks) (CRACAOAD), Console/Handheld Accessories (Docks, Cases, Stands, Skins) (CRACAOAJ)
Keywords
Where Subsonic is headquartered
LocationHeadquarters
- HQ city
- Limonest
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Subsonic business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure
Revenue model
- Hardware Sales - Gaming Furniture: Primary revenue from selling gaming chairs, gaming desks, and related furniture accessories. Products are sold as one-time purchases with various licensed designs and collections.
- Hardware Sales - Gaming Peripherals: Revenue from steering wheels, gaming controllers, headsets, mouse pads, and other gaming accessories. Includes Superdrive steering wheel product line and Raiden eSports accessories.
- Licensing Royalties: Subsonic pays licensing fees to entertainment franchises (Harry Potter, Dragon Ball, Assassin's Creed, etc.) for the right to use their branded designs on gaming products. This represents a cost structure rather than direct revenue.
- Refurbished Products Sales: Subsonic offers refurbished products at discounted prices (up to 50% off) through a dedicated section. These are customer returns including open-box items and demo products that are inspected and resold.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Entry-level gaming chairs (Junior, Original) |
| Unit Pricing | Pay-as-you-go | Pro Gaming Collection |
| Unit Pricing | Pay-as-you-go | Iconic Premium Collection (Apollon) |
| Unit Pricing | Pay-as-you-go | Steering Wheels - Entry Level (SV Series) |
| Unit Pricing | Pay-as-you-go | Steering Wheels - Mid Range (GS Series) |
| Unit Pricing | Pay-as-you-go | Steering Wheels - Premium (GS850-X, Cockpits) |
| Unit Pricing | Pay-as-you-go | Gaming Accessories |
| Unit Pricing | Pay-as-you-go | Bundle Packs and Deals |
Go-to-market motion3 records
Distribution channels10 records
Marketing channels9 records
Subsonic product offering
Product offeringCore offering
Subsonic designs, manufactures, and distributes a portfolio of gaming furniture (chairs, desks) and gaming accessories (steering wheels, controllers, headsets, mice, mouse pads, floor mats) under the Subsonic, Superdrive, Iconic, and Raiden sub-brands. Products feature officially licensed designs from major entertainment franchises including Harry Potter, Dragon Ball, Assassin's Creed, AC/DC, Iron Maiden, Lord of the Rings, DC Comics, and Game of Thrones, and are compatible with PlayStation, Xbox, Nintendo Switch, and PC platforms.
Product overview
Subsonic is a French gaming, entertainment, and lifestyle company founded in 2008, designing and distributing a comprehensive portfolio of gaming furniture and accessories across multiple platforms (PlayStation, Xbox, Nintendo Switch, PC). The product portfolio centers on three main brands: (1) Subsonic for gaming chairs (available in Iconic premium, Pro Gaming, Original, Junior, and Office collections), gaming tables/desks, and officially licensed accessories including mouse pads, gaming mice, floor mats, wrist rests, headsets, and wireless controllers; (2) Superdrive for racing simulation equipment including multi-compatible steering wheels (SV, GS series) and DPZ racing cockpit; and (3) Raiden for eSports and streaming products including Stream Pack Pro. Subsonic differentiates through officially licensed designs spanning gaming (Assassin's Creed, Brawl Stars, Game of Thrones), music (AC/DC, Iron Maiden, Motörhead, Ghost), and pop culture (Harry Potter, DC Comics, Dragon Ball, Rick and Morty, Looney Tunes, Lord of the Rings) franchises. The company also offers a certified refurbished products line and recently launched Nintendo Switch 2 compatible accessories.
Differentiator
Problem solved
Functional benefit
Brands
- Superdrive: Steering wheels and cockpit products for racing simulation, launched in 2010. Offers multi-compatible wheels for PlayStation, Xbox, PC, and Nintendo platforms.
- Iconic
- Raiden
Products and services
- Gaming Chairs Ergonomic gaming chairs available across Iconic (premium), Pro Gaming, Original, Junior, and Office collections, featuring officially licensed designs from gaming, music, and pop culture franchises. Prices range from €149.99 (Junior) to €499.99 (Iconic Apollon Collector).
- Gaming Tables and Desks Gaming desks designed to combine design and functionality with wide surfaces, integrated cable grommets, and personalized carpets featuring officially licensed designs (e.g., Batman gaming desk on Amazon US).
- Superdrive Steering Wheels Multi-compatible racing simulation steering wheels under the Superdrive brand, compatible with PlayStation, Xbox, PC, and Nintendo Switch platforms. Range spans SV200, SV250, SV450, SV650, SV710, SV750, SV950, GS550, GS650-X, GS750, GS850-X, and GS950-X models.
- DPZ Racing Simulator Cockpit Racing simulation cockpit with adjustable seat depth, steering wheel support height, and pedal angle. Compatible with Superdrive steering wheels, priced at €279.99.
- Wireless LED Controller Wireless controllers with LED lighting for PS5, PS4, Switch, Switch 2, and PC platforms featuring programmable buttons, turbo function, and motion sensors, priced from €26.99.
- Raiden Stream Pack Pro Streaming equipment bundle for content creators including Stream Cam 1080p, Stream Mic USB, and Stream Box Full HD. Compatible with Streamlabs OBS, OBS Studio, X-Split, GameShow, vMix, and Telestream Wirecast.
- Switch 2 Accessories Collection Accessories designed for Nintendo Switch 2 including carrying case, protective screen, console charger, protective shell, 5-in-1 accessory pack, shoulder bag, and Joy-Con comfort grip, priced from €5.99 to €19.99.
- Refurbished Products Certified refurbished products available at up to 50% discount, sourced from customer returns including withdrawal periods, damaged packaging, and order errors.
- Gaming Headset Gaming audio headsets for immersive sound during gameplay, available in officially licensed designs and priced from €49.99.
- Official Licensed Collections Officially licensed gaming furniture and accessories featuring AC/DC, Assassin's Creed, Brawl Stars, DC Comics, Dragon Ball, Game of Thrones, Ghost, Harry Potter, Iron Maiden, Lord of the Rings, Looney Tunes, Motörhead, and Rick and Morty.
Companies that use Subsonic
Customer profileSegments5 records
Ideal customer profiles4 records
Subsonic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
Subsonic partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- LDLCcoreFrench specialty electronics and gaming retailer. Subsonic products including gaming chairs and steering wheels are available through LDLC's online and physical retail channels.
- CarrefourcoreMajor French hypermarket chain providing broad consumer distribution for Subsonic gaming products across France.
- FnaccoreFrench electronics and entertainment retailer. Subsonic gaming furniture and accessories available through Fnac stores and website.
- AmazoncoreGlobal online marketplace for Subsonic products including gaming desks and chairs. Available on amazon.com for US market.
- MicrominiaminorFrench gaming and IT products retailer distributing Subsonic products.
- AuchancoreMajor French retail chain with gaming product offerings and wide geographic coverage.
- ButminorFrench furniture and electronics retailer offering Subsonic gaming furniture products.
- CulturaminorFrench cultural and entertainment retailer with Subsonic gaming product offerings.
- StripecorePayment service provider (PCI Level 1 certified) handling secure credit card transactions for subsonic.com. Stripe processes payments including Visa, Mastercard, American Express, and other methods.
- KlarnacorePayment solution partner enabling buy now, pay later (3x/4x interest-free) functionality. Allows customers to split purchases into equal payments at no additional cost.
- PayPalcorePayment partner enabling secure checkout and PayPal's buy now, pay later (3x/4x interest-free) option. Includes PayPal Purchase Protection for eligible purchases.
- Assassin's Creed Experience (ACE)minorCollaboration with Assassin's Creed Experience, a group of video artists passionate about the Assassin's Creed license. Promotional partnership including promotional code 'ACE' for 10% discount and promised access to exciting content.
- Gamegend and AegisminorSubsonic entered the eSports space through partnerships with Gamegend and Aegis. These partnerships support Subsonic's Raiden eSports brand initiative.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Subsonic competitors and assessment
Company assessmentBroad incumbents
- Logitech G: Logitech's gaming sub-brand covering peripherals, racing wheels (G923/G29), and streaming gear. Direct competitor across steering wheels, headsets, and controllers with deeper R&D and first-party platform partnerships (PlayStation, Xbox).
- Razer: Global gaming hardware incumbent spanning mice, keyboards, controllers, headsets, chairs (Iskur), and streaming gear. Overlaps with Subsonic's Raiden streaming pack, controllers, and peripheral lines while commanding meaningfully higher brand premium and ecosystem integration.
- Corsair Gaming: Broad gaming peripherals and components incumbent (Keychron, Elgato streaming gear under parent) competing with Subsonic in gaming mice, headsets, controllers, and streaming equipment under the Raiden brand.
- HyperX: Gaming peripherals brand (HP-owned) with strong presence in headsets, mice, keyboards, and console accessories. Comparable to Subsonic in console accessory and headset categories through multi-platform product positioning.
Direct peers
- Sharkoon Technologies: German gaming peripherals and furniture brand with similar value-tier positioning across chairs, mice, keyboards, and PC cases. Comparable mid-market European focus and broad retail distribution model.
- Secretlab: Premium gaming chair brand (Titan, Evo, Titan Evo) competing head-to-head with Subsonic's Iconic and Pro Gaming collections, also leveraging entertainment-licensed designs (e.g., Batman, Game of Thrones) and operating direct-to-consumer e-commerce.
- Thrustmaster: Specialist racing-wheel and joystick manufacturer with strong multi-platform (PS, Xbox, PC) compatibility. Directly comparable to Subsonic's Superdrive steering wheel and DPZ cockpit product lines and the primary specialist competitor in the consumer racing-sim category.
- Arozzi: Swedish-origin gaming chair brand with mid-range positioning and EU retail presence; competes directly with Subsonic's Pro Gaming and Original gaming chair collections in the European channel.
- AKRacing: Established specialist in gaming and office chairs, including licensed collaborations. Direct competitor to Subsonic's gaming chair portfolio across price segments from entry to premium.
- Trust Gaming: Dutch-origin gaming accessories brand targeting the same European mass-market gamer with affordable gaming mice, keyboards, chairs, and consoles accessories. Closest comparable by geography, price positioning, and product breadth across chairs and peripherals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Subsonic social profiles
Digital presenceSubsonic compliance and trust
Trust signalCompliance1 record
Subsonic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Subsonic leadership team
Management profileNumber of profiles
Subsonic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Subsonic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Subsonic
What does Subsonic do?
Subsonic designs, manufactures, and distributes a portfolio of gaming furniture (chairs, desks) and gaming accessories (steering wheels, controllers, headsets, mice, mouse pads, floor mats) under the Subsonic, Superdrive, Iconic, and Raiden sub-brands. Products feature officially licensed designs from major entertainment franchises including Harry Potter, Dragon Ball, Assassin's Creed, AC/DC, Iron Maiden, Lord of the Rings, DC Comics, and Game of Thrones, and are compatible with PlayStation, Xbox, Nintendo Switch, and PC platforms.
Is Subsonic a public or private company?
Subsonic is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Subsonic founded?
Subsonic was founded in 2008. It employs 1 to 10 people.
Where is Subsonic based?
Subsonic is headquartered in Limonest, France, in the Europe region.
How does Subsonic make money?
Four revenue lines are on record. Hardware Sales - Gaming Furniture is the primary driver. The others are hardware Sales - Gaming Peripherals, licensing Royalties and refurbished Products Sales.
Who are Subsonic's main competitors?
Broad incumbents on record are Logitech G, Razer, Corsair Gaming and HyperX. Direct peers are Sharkoon Technologies, Secretlab, Thrustmaster, Arozzi, AKRacing and Trust Gaming.
Does Subsonic have an API?
No public API is recorded for Subsonic.
What industry is Subsonic in?
Subsonic's product category is Gaming Furniture & Accessories. Its primary akta.pro industry code is MPAFAGAJ, Gaming Furniture & Ergonomics (Chairs, Desks, Mounts), with a secondary code of HDACANAC, Gaming Controllers & Gamepads. Its NAICS code is 33721 and its SIC code is 2590.