The Local Guys Services
The Local Guys Services is an Adelaide-based, founder-led franchisor operating a multi-service home and commercial services platform — electrical test and tagging, pest control, and cleaning — across Australia and New Zealand through a two-tier unit and regional franchise model.
- Company typePrivate
- Founded2009
- HeadquartersAdelaide, Australia
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What The Local Guys Services does
The Local Guys Services is an Adelaide-based, founder-led franchisor that operates a multi-service home and commercial services platform across Australia and New Zealand. The company offers three core service lines: electrical test and tagging, pest control, and cleaning (including carpet and end-of-lease cleaning), each operated as a dedicated sub-brand with its own website and franchise network. Revenue is generated through a two-tier franchise model: unit franchisees deliver services within designated territories, while regional franchisees onboard and earn royalties from unit franchisees within their region. The franchisor additionally captures upfront franchise fees and ongoing royalties, supplemented by The Local Guys Pay finance options for prospective franchisees. Operations are governed by two legal entities — The Local Guys – Franchising Pty Ltd (ACN 638 000 325) and The Local Guys – Cleaning Pty Ltd (ACN 640 948 143) — both domiciled in South Australia.
The technology stack is conventional: a CRM platform supports franchise partner scheduling, invoicing, and lead management, with a national call centre and shared marketing fund providing operational support. The company runs a structured sales-led go-to-market targeting prospective franchisees through discovery calls, webinars, discovery days, and listings across franchise marketplaces, supported by Google AdWords, SEO, social media, and earned media including Channel 7 News coverage and podcast appearances. Customer segments span commercial businesses requiring test and tag compliance, residential and commercial property owners needing pest control, and property managers handling end-of-lease cleaning. The leadership team is anchored by CEO and Founder Jarrad Goulding, with no disclosed external private equity or venture capital backing, and no patents, certifications, or AI/ML capabilities are documented in the input data.
The Local Guys Services firmographics
Firmographics- Name
- The Local Guys Services
- Legal name
- The Local Guys – Franchising Pty Ltd
- Website
- https://thelocalguys.com.au
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Local Guys Services is an Adelaide-based, founder-led franchisor operating a multi-service home and commercial services platform — electrical test and tagging, pest control, and cleaning — across Australia and New Zealand through a two-tier unit and regional franchise model.
- Ownership category
- akta.pro rank
The Local Guys Services industry classification
Industry- Product category
- Home and Business Services Franchising
- SIC
- Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Residential & Small Business Uniform Rental Service (HSAJAMAA)
Keywords
Where The Local Guys Services is headquartered
LocationHeadquarters
- HQ city
- Adelaide
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
The Local Guys Services business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure
Revenue model
- Franchise Fees and Royalties: Revenue generated from franchise partners through initial franchise fees and ongoing royalties. Regional franchise partners earn income by onboarding and supporting unit franchise partners, receiving upfront sums per onboarding plus ongoing royalties.
- Service Operations Revenue: Revenue from direct service delivery including electrical test and tagging, pest control, house and commercial cleaning, and carpet cleaning services provided by franchise network.
- Franchise Partner Onboarding: Regional franchise partners generate income by onboarding, training, and supporting regional and unit franchise partners. Income includes upfront sums for each franchise partner onboarded plus ongoing royalties for supporting them.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based pricing for all service types |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels9 records
The Local Guys Services product offering
Product offeringCore offering
The Local Guys Services operates a multi-service franchise platform delivering electrical test and tagging, pest control, and house/commercial cleaning (including carpet and end of lease/bond cleaning) through unit and regional franchise partners across Australia and New Zealand. It also sells Unit and Regional franchise opportunities to individuals seeking business ownership, supported by training, CRM tools, a national call centre, and a first-year turnover guarantee.
Product overview
The Local Guys Services operates as a multi-service franchise platform offering Electrical Test & Tag, Pest Control, House & Commercial Cleaning, and Carpet Cleaning services through subsidiary sub-brands. The company operates under distinct sub-brands including The Local Guys Test and Tag, The Local Guys Pest Control, and The Local Guys Cleaning, each serving both Australian and New Zealand markets. Additionally, the company offers franchise opportunities through Unit Franchises (individual business opportunities with equipment and support) and Regional Franchises (territory-based opportunities to support unit franchisees).
Differentiator
Problem solved
Functional benefit
Brands
- The Local Guys Test and Tag: Electrical test and tagging franchise services for homes and businesses.
- The Local Guys Pest Control
- The Local Guys Cleaning
Products and services
- Electrical Test & Tag service Qualified technicians provide electrical test and tagging services for businesses to ensure workplace safety compliance with Australian standards.
- Pest Control service National pest control services including spider treatment, general pest treatment, German cockroach treatment, bedbug treatment, and termite management for residential and commercial properties.
- House & Commercial Cleaning service Professional cleaning services for both residential homes and commercial premises, including end of lease/bond cleaning, with the cleaning division in operation since 2009.
- Carpet Cleaning service Professional carpet cleaning services to restore and maintain carpets in residential homes and commercial premises.
- Unit Franchises Individual franchise opportunity allowing a franchisee to operate their own business under The Local Guys brand in test and tag, pest control, or cleaning, with start-up equipment, training, CRM tools, and ongoing support included.
- Regional Franchises Territory-based franchise opportunity where the franchisee oversees and supports Unit Franchise Partners within their region, providing training, onboarding, and ongoing mentorship in exchange for upfront and royalty payments.
Quantifiable outcome
- Franchise partners report securing lucrative clients within first year
- +2 more outcomes
Companies that use The Local Guys Services
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
The Local Guys Services technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Local Guys Services partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- World Vision AustraliaminorThe Local Guys is a proud supporter of World Vision Australia, a charity organization working across the world. This is a charitable giving/support relationship rather than a commercial partnership.
Scale indicators3 records
Recent moves6 records
Expansion highlights2 records
The Local Guys Services competitors and assessment
Company assessmentDirect peers
- Fantastic Cleaners: Melbourne-based cleaning franchise operating across Australia with residential and commercial cleaning, end-of-lease and carpet cleaning services. Directly competes with The Local Guys Cleaning division in overlapping service categories and Australian metros.
- Stanley Steemer: Established carpet and upholstery cleaning franchise system with national brand recognition and recurring residential/commercial contracts. Directly comparable to The Local Guys' carpet cleaning sub-brand on service category and franchise delivery model.
- Quickleen Cleaning Services: Australian franchise network specializing in commercial and office cleaning using a franchise-partner model. Comparable in distribution model and core cleaning offering to The Local Guys Cleaning sub-brand.
- Termitrust Pest Control: Australian pest management franchise providing termite inspection, general pest, and rodent services through franchisees. Directly comparable sub-vertical to The Local Guys Pest Control brand and competes in the same Australian residential/commercial segment.
- Chem-Dry: Global carpet and upholstery cleaning franchise with a strong recurring-customer program and territorial master franchisees. Comparable on service line (carpet cleaning) and franchise unit economics to The Local Guys' carpet cleaning offering.
Broad incumbents
- Molly Maid: Recognised residential cleaning franchise with a national brand and recurring customer program. Comparable on recurring household cleaning delivery and franchise unit economics to The Local Guys Cleaning sub-brand.
- ServiceMaster Clean: National and international commercial cleaning franchise with janitorial and specialty cleaning offerings, including disaster restoration. Comparable on a multi-vertical cleaning franchise platform and recurring commercial contracts.
- Jani-King: Global commercial cleaning franchise operating across many countries with regional master franchisees overseeing unit franchisees. Highly comparable two-tier (regional + unit) franchise structure to The Local Guys' regional and unit franchise model.
- Coverall North America: Large US-origin commercial cleaning franchise system with a multi-country franchise model and recurring contracted revenue. Comparable on franchisor economics and commercial cleaning sub-brand even though it operates primarily outside Australia/NZ.
- Jim's Group: Australia's largest home-services franchise network, offering mowing, cleaning, test and tag, pest control, and many other verticals through licensed franchisees. Operates an asset-light franchise model across Australia and New Zealand, making it the most direct multi-vertical franchise benchmark to The Local Guys Services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
The Local Guys Services social profiles
Digital presenceThe Local Guys Services financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Local Guys Services leadership team
Management profileNumber of profiles
Profiles1 record
The Local Guys Services subsidiaries and ownership
Company hierarchySubsidiaries7 records
The Local Guys Services funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Local Guys Services M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Local Guys Services
What does The Local Guys Services do?
The Local Guys Services operates a multi-service franchise platform delivering electrical test and tagging, pest control, and house/commercial cleaning (including carpet and end of lease/bond cleaning) through unit and regional franchise partners across Australia and New Zealand. It also sells Unit and Regional franchise opportunities to individuals seeking business ownership, supported by training, CRM tools, a national call centre, and a first-year turnover guarantee.
Is The Local Guys Services a public or private company?
The Local Guys Services is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was The Local Guys Services founded?
The Local Guys Services was founded in 2009. It employs 101 to 250 people.
Where is The Local Guys Services based?
The Local Guys Services is headquartered in Adelaide, Australia, in the Oceania region.
How does The Local Guys Services make money?
Three revenue lines are on record. Franchise Fees and Royalties are the primary driver. The others are service Operations Revenue and franchise Partner Onboarding.
Who are The Local Guys Services's main competitors?
Direct peers on record are Fantastic Cleaners, Stanley Steemer, Quickleen Cleaning Services, Termitrust Pest Control and Chem-Dry. Broad incumbents are Molly Maid, ServiceMaster Clean, Jani-King, Coverall North America and Jim's Group.
Does The Local Guys Services have an API?
No public API is recorded for The Local Guys Services.
What industry is The Local Guys Services in?
The Local Guys Services's product category is Home and Business Services Franchising. Its primary akta.pro industry code is HSAJAMAA, Residential & Small Business Uniform Rental Service. Its SIC code is 7340.