Origin Storage
Origin Storage is a UK-based B2B and B2C IT hardware distributor and value-added reseller offering storage, memory, networking, security, gaming and accessory SKUs under own-brand Origin labels and third-party vendors such as QNAP, iStorage and DataLocker across European markets.
- Company typePrivate
- Founded2001
- HeadquartersBasingstoke, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What Origin Storage does
Origin Storage Limited is a UK-based private limited company founded in 2001 and headquartered in Basingstoke, Hampshire, operating as a value-added IT hardware distributor and reseller. The company runs a multi-language e-commerce platform (English, German, Dutch, French, Italian, Spanish) selling storage devices (SSDs, HDDs, external storage, NAS/SAN, LTO tapes), memory modules, networking equipment (cables, NICs, switches, transceivers, routers), security products (encrypted HDDs/SSDs and USB flash drives from iStorage and DataLocker), gaming components, complete systems and accessories. It serves both business customers (primary) and individual consumers through account-based pricing, with a call-centre channel for larger orders.
The product portfolio combines proprietary own-brand lines — Origin Inception SSDs, Origin memory modules, and Origin-branded networking cables, NICs and transceivers — with broad third-party distribution for vendors including QNAP, MSI, Nvidia, NETGEAR, Lexar, PNY, Inno3D, Memblaze, Seasonic, FSP, BTI, Fellowes, Ergotron, LocknCharge and MAXCases. Compatible replacement parts are offered for major OEMs such as Cisco, Dell, HPE, Lenovo, IBM, Juniper, Huawei and Arista. The company holds ISO27001 accreditation for information security management, supporting enterprise and public-sector procurement.
Revenue is generated primarily through direct B2B and B2C e-commerce sales of hardware, with account-based negotiated pricing rather than published list prices. No funding rounds, M&A activity, parent-company ownership or subsidiary structure are disclosed. Headcount is reported in the 11–50 range, and leadership comprises Managing Director and CEO Stuart Eling. The operating footprint is concentrated in the UK with multi-language European storefront support, and distribution is direct via the owned e-commerce site supplemented by inside-sales/call-centre coverage.
Origin Storage firmographics
Firmographics- Name
- Origin Storage
- Legal name
- Origin Storage Limited
- Website
- https://originstorage.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Origin Storage is a UK-based B2B and B2C IT hardware distributor and value-added reseller offering storage, memory, networking, security, gaming and accessory SKUs under own-brand Origin labels and third-party vendors such as QNAP, iStorage and DataLocker across European markets.
- Ownership category
- akta.pro rank
Origin Storage industry classification
Industry- Product category
- IT Hardware Distribution and Storage Devices
- NAICS
- Computer Storage Device Manufacturing (334112), Computer and Peripheral Equipment Manufacturing (3341), Electronics and Appliance Retailers (44921)
- SIC
- Computer Storage Devices (3572), Wholesale-Computers & Peripheral Equipment & Software (5045)
- akta.pro primary industry
- Storage & Backup Devices Retail (External Drives, NAS) (CRACABAG)
- akta.pro secondary industries
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD), Gaming Storage & Memory (SSDs, Memory Cards) (CRACAOAI)
Keywords
Where Origin Storage is headquartered
LocationHeadquarters
- HQ city
- Basingstoke
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Origin Storage business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- Product Sales: Direct B2B and B2C e-commerce sales of IT hardware and components including storage devices, memory, networking equipment, security products, and accessories. Customers purchase through the website with login-based business account pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Account-based B2B pricing |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Origin Storage product offering
Product offeringCore offering
Origin Storage designs, manufactures, and distributes IT hardware including own-brand Origin Inception SSDs, memory modules, networking cables, network interface cards, and transceivers, alongside third-party branded storage, networking, security, gaming, and computing products. The company operates a B2B-oriented e-commerce platform with login-based pricing, serving enterprise IT buyers and individual consumers across European markets.
Product overview
Origin Storage is a technology hardware distributor and value-added reseller offering a comprehensive portfolio of storage, memory, networking, security, and computing hardware. The company operates on a multi-brand distribution model, selling both proprietary Origin-branded products (including Inception SSDs, memory modules, networking cables, transceivers, and network cards) alongside established third-party vendor brands (QNAP, iStorage, DataLocker, HPE, Seagate, Western Digital, Samsung, Kingston, Crucial, Lexar, Kioxia, Memblaze, MSI, Nvidia, PNY, Inno3D, NETGEAR, and others). The product portfolio is organized across major categories: Storage (SSDs, HDDs, external storage, NAS/SAN, tape), Memory (DDR3-DDR5 modules), Security (encrypted drives, USB flash), Networking (cables, cards, switches, transceivers, routers), Gaming, Systems (desktops, laptops), and Accessories (power, carrying cases, peripherals). The company positions itself as a one-stop source for enterprise and consumer technology hardware with a focus on compatibility with major infrastructure vendors.
Differentiator
Problem solved
Functional benefit
Products and services
- Solid State Drives (SSDs)
Quantifiable outcome
- Free Delivery on orders
- +2 more outcomes
Companies that use Origin Storage
Customer profileSegments2 records
Ideal customer profiles2 records
Origin Storage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Origin Storage partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core and minor.
- QNAPcoreQNAP is a key vendor partner for NAS/SAN storage solutions. Origin Storage distributes QNAP products including NAS devices, switches, wireless routers, and networking accessories. QNAP products represent a significant portion of the NAS/SAN category catalog.
- iStoragecoreiStorage is a major vendor for encrypted storage and security products. Origin Storage distributes iStorage encrypted HDDs, SSDs, and USB flash drives. Products include diskAshur and datAshur security lines with hardware encryption.
- DataLockercoreDataLocker provides encrypted storage solutions. Origin Storage distributes DataLocker products including encrypted HDD/SSD and USB flash drives in the security category.
- MSIminorMSI gaming and computing products including graphics cards, laptops, and desktops are distributed through Origin Storage.
- NvidiaminorNvidia products including graphics cards and Mellanox networking components are distributed through Origin Storage.
- FellowesminorFellowes office products including laptop bags, privacy filters, and power solutions are distributed through Origin Storage.
- ErgotronminorErgotron monitor mounts and workstation solutions are distributed through Origin Storage.
- BTIminorBTI provides AC adapters, batteries, and laptop power solutions distributed through Origin Storage.
- LocknChargeminorLocknCharge device management and charging solutions are distributed through Origin Storage.
- MAXCasesminorMAXCases laptop cases and protective solutions are distributed through Origin Storage.
- MemblazeminorMemblaze enterprise SSDs are distributed through Origin Storage.
- PNYminorPNY graphics cards and memory products are distributed through Origin Storage.
- SeasonicminorSeasonic power supplies are distributed through Origin Storage.
- FSPminorFSP power supplies are distributed through Origin Storage.
- Inno3DminorInno3D graphics cards are distributed through Origin Storage.
- ValkyrieminorValkyrie graphics cards are distributed through Origin Storage.
- NETGEARminorNETGEAR networking switches are distributed through Origin Storage.
- LexarminorLexar memory and storage products are distributed through Origin Storage.
Scale indicators2 records
Recent moves6 records
Expansion highlights4 records
Origin Storage competitors and assessment
Company assessmentDirect peers
- Scan.co.uk: UK-based B2B and B2C IT hardware retailer selling components, storage, networking, and gaming systems. Directly comparable in geography, product mix (SSDs, HDDs, GPUs, memory, peripherals), and customer segments.
- Ebuyer: UK IT retailer offering storage, networking, memory, and computing hardware to both consumer and business customers. Comparable B2B/B2C hybrid model and broad component catalog similar to Origin Storage.
- Box Limited: UK IT retailer selling storage, networking, memory, and enterprise hardware to businesses and consumers. Overlaps directly with Origin in IT components distribution and account-based B2B service.
- Misco (Avent Computer Group): UK IT hardware reseller selling storage, networking, and computing components to business customers. Closely comparable B2B-focused distribution of overlapping SKUs in the UK market.
Broad incumbents
- CDW Corporation: Large multi-national IT hardware distributor and solutions provider serving enterprise, education, and government. Overlaps with Origin across storage, networking, and peripherals but at vastly greater scale and with deeper managed services.
- Insight Enterprises: Global IT solutions and distribution business serving enterprise and SMB. Competes with Origin in hardware distribution while also offering integration and managed services beyond Origin's scope.
- SHI International: Large IT hardware, software, and services provider with enterprise focus. Comparable distribution activity to Origin across storage and networking, but with far broader portfolio and customer base.
- Amazon Business: B2B procurement platform offering storage, networking, memory, and peripherals at scale. Increasingly competitive with Origin on commodity IT components through pricing power and logistics reach.
Regional players
- Bechtle AG: German-headquartered IT distributor serving DACH and broader European markets with storage, networking, and enterprise hardware. Comparable B2B distribution model with stronger German-language presence than Origin.
- Atea ASA: Nordic-headquartered IT infrastructure and services distributor operating across Northern Europe. Comparable enterprise IT hardware distribution activity, though focused on Nordics rather than UK.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks7 records
Key highlights7 records
Customer concentration
Origin Storage social profiles
Digital presenceOrigin Storage compliance and trust
Trust signalCompliance1 record
Origin Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Origin Storage leadership team
Management profileNumber of profiles
Profiles1 record
Origin Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Origin Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Origin Storage
What does Origin Storage do?
Origin Storage designs, manufactures, and distributes IT hardware including own-brand Origin Inception SSDs, memory modules, networking cables, network interface cards, and transceivers, alongside third-party branded storage, networking, security, gaming, and computing products. The company operates a B2B-oriented e-commerce platform with login-based pricing, serving enterprise IT buyers and individual consumers across European markets.
Is Origin Storage a public or private company?
Origin Storage is a private company. It is classified as unknown and is currently operating.
When was Origin Storage founded?
Origin Storage was founded in 2001. It employs 11 to 50 people.
Where is Origin Storage based?
Origin Storage is headquartered in Basingstoke, United Kingdom, in the Europe region.
How does Origin Storage make money?
One revenue line is on record: product Sales.
Who are Origin Storage's main competitors?
Direct peers on record are Scan.co.uk, Ebuyer, Box Limited and Misco (Avent Computer Group). Broad incumbents are CDW Corporation, Insight Enterprises, SHI International and Amazon Business. Regional players are Bechtle AG and Atea ASA.
Does Origin Storage have an API?
No public API is recorded for Origin Storage.
What industry is Origin Storage in?
Origin Storage's product category is IT Hardware Distribution and Storage Devices. Its primary akta.pro industry code is CRACABAG, Storage & Backup Devices Retail (External Drives, NAS), with a secondary code of BPAMAGAD, B2B Marketplaces & Wholesale Platforms. Its NAICS code is 334112 and its SIC code is 3572.