Atlanta Beverage
Atlanta Beverage is a family-owned Georgia beverage distributor founded in 1930 that serves as the local marketing and distribution partner for over 120 national and international beer, wine, spirits, and non-alcoholic beverage suppliers, delivering daily via a 370+ vehicle fleet to retailers statewide.
- Company typePrivate
- Founded1930
- HeadquartersAtlanta, United States
- Headcount501–1,000
- GTM typeB2B
- OfferingServices
What Atlanta Beverage does
Atlanta Beverage Company is a privately held, family-owned beverage distribution business founded in 1930 and headquartered in Atlanta, Georgia. The company operates as the local marketing and distribution partner for over 120 national and international beverage suppliers, distributing beer, wine, spirits, ready-to-drink cocktails, hard seltzers, hard ciders, hard teas, and non-alcoholic beverages to chain, independent, on-premise, venue, and event retailers across the state of Georgia. Its physical footprint includes five Georgia locations (Fulton, Marietta, Griffin, Columbus, Albany) with nearly 250,000 square feet of climate-controlled warehouse space and a daily-delivery fleet of more than 370 vehicles.
The business is operationally technology-enabled but not AI-driven: warehouses use date-monitoring technology for freshness; an in-house sign shop produces merchandising collateral; and the company operates an interactive brand-finder portal powered by Encompass for retailer ordering and product browsing. Specialized sales capabilities include dedicated wine & spirits teams (with over 210 years of combined experience), dedicated venue and airport teams serving major sporting/entertainment venues and Hartsfield-Jackson Atlanta, and a draft line-cleaning service for draught accounts.
Atlanta Beverage generates revenue primarily through transactional distribution margins on beverage products sold to Georgia retailers, supplemented by supplier-paid marketing and merchandising services, new product review/intake fees, and value-added services such as cooler stocking, promotional display setup, and POS material placement. GTM motion is predominantly enterprise field sales, with a complementary channel-partner motion onboarding new suppliers via online inquiry and new-product request forms. Notable brand introductions led by the company include Bud Light, Yuengling, Wicked Weed, Michelob Ultra, and On the Rocks, alongside incubation-to-leadership growth with Monday Night Brewing, Sparkling Ice, Bold Rock, Wild Leap, Dry County, Jekyll, and Red Hare.
Atlanta Beverage firmographics
Firmographics- Name
- Atlanta Beverage
- Legal name
- Atlanta Beverage Company
- Website
- https://atlantabev.com
- Company type
- Private
- Founded year
- 1930
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Atlanta Beverage is a family-owned Georgia beverage distributor founded in 1930 that serves as the local marketing and distribution partner for over 120 national and international beer, wine, spirits, and non-alcoholic beverage suppliers, delivering daily via a 370+ vehicle fleet to retailers statewide.
- Ownership category
- akta.pro rank
Atlanta Beverage industry classification
Industry- Product category
- Beverage Distribution
- NAICS
- Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH)
- akta.pro secondary industries
- Alcoholic Beverage Wholesale (Beer, Wine, Spirits) (AFAIAGAA), Bar, Restaurant & On-Premise Beverage Supply Wholesale (AFAIAGAI), Beverage Wholesale Distribution (Non-Alcoholic) (CRAOAAAH)
Keywords
Where Atlanta Beverage is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
Atlanta Beverage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales
Revenue model
- Beverage Distribution: Atlanta Beverage generates revenue as a local marketing and distribution partner for over 120 national and international suppliers of beverages including beer, wine, spirits, and soft drinks. They distribute to retail partners throughout Georgia, earning margins on product distribution.
- New Product Review Services: The company reviews new product submissions from suppliers seeking distribution, with suppliers submitting projected volumes and pricing (FOB and PTR) for evaluation.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | CDL Driver/Salesman compensation range |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels6 records
Atlanta Beverage product offering
Product offeringCore offering
Atlanta Beverage Company is a family-owned beverage distributor founded in 1930 that operates as the local marketing and distribution partner for over 120 national and international suppliers of beer, wine, spirits, ready-to-drink cocktails, and non-alcoholic beverages. The company delivers daily to retail partners across Georgia via a fleet of more than 370 vehicles from four climate-controlled warehouses, and provides supplementary services including merchandising, draft line cleaning, and a dedicated wine & spirits sales team.
Product overview
Atlanta Beverage Company is a family-owned beverage distribution company founded in 1930, operating as a local marketing and distribution partner for over 120 national and international suppliers throughout Georgia. The company offers a comprehensive portfolio of beer, wine, spirits, ready-to-drink cocktails, hard seltzers, hard teas, ciders, and non-alcoholic beverages. Their core service includes the Brand Finder e-commerce platform powered by Encompass for product ordering, climate-controlled warehousing across four locations, daily route delivery via a fleet of 370+ vehicles, professional merchandising, and draft line cleaning services. The company also provides wine & spirits expertise with a dedicated team of over 210 years combined experience, serving restaurants, bars, convenience stores, grocery stores, and package stores across Georgia.
Differentiator
Problem solved
Functional benefit
Products and services
- Beverage Distribution Services
Quantifiable outcome
- Successful brand introductions including Bud Light, Yuengling, Wicked Weed, Michelob Ultra, On the Rocks to Atlanta and Georgia markets
- +2 more outcomes
Companies that use Atlanta Beverage
Customer profileNamed customers14 records
Segments4 records
Ideal customer profiles2 records
Atlanta Beverage technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature3 records
Atlanta Beverage partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered core and minor.
- Monday Night BrewingcoreSlapsgiving charitable partnership: Month-long campaign where a portion of proceeds from Slap Fight pints and six-packs are donated to Atlanta Community Food Bank. For each case sold through grocery partners, $2 donated; for each pint sold through restaurant partners on Mondays, $3 donated. Also presented in partnership with Eagle Rock, LaGrange Grocery, and Leon Farmer distributors.
- Atlanta Community Food BankcoreNon-profit partner in Slapsgiving campaign with Monday Night Brewing. $1 donated provides up to 4 meals for families with food insecurity. Also partner in Wild Leap taproom donations.
- Sparkling IceminorPartnered with Sparkling Ice to donate 250 cases of variety packs to the Atlanta Food Bank as part of community giving initiatives.
- Essentia WaterminorDuring pandemic height (April-August 2020), donated over 4,000 cases of water to emergency responders and frontline workers in Georgia. Partnership focused on community support during COVID-19 crisis.
- GCAPP (Georgia Campaign for Adolescent Pregnancy Prevention)minorLong-standing supporter of GCAPP, founded by Jane Fonda. GCAPP works to ensure young people have knowledge and skills to make healthy choices. Teen births have declined 71% in Georgia since GCAPP founding.
- Wild Leap Brew Co.coreAtlanta Beverage distributes Wild Leap products including their RTD vodka cocktails (Strawberry Mango, Creamsicle Mojito, Grapefruit Peach). Breaking into Atlanta market is exceptionally difficult; Atlanta Beverage helped build lasting relationships with sales team and retailers fueling Wild Leap's growth.
- Bud LightcoreOne of many successful brand introductions led by Atlanta Beverage to both Atlanta and Georgia markets.
- YuenglingcoreSuccessful brand introduction to Atlanta and Georgia markets managed by Atlanta Beverage.
- Wicked WeedcoreBrand introduction to Atlanta and Georgia markets, now available through Atlanta Beverage distribution.
- Michelob UltracoreSuccessful brand introduction to Atlanta and Georgia markets.
- On the RockscoreBrand introduced to Atlanta and Georgia markets through Atlanta Beverage partnership.
- Monday Night BrewingcoreGrew from smaller brand through incubation to become leader in category. Atlanta Beverage helped build relationships with sales team and retailers.
- Sparkling IcecoreGrew from smaller brand through incubation to become leader in non-alcoholic sparkling water category in Georgia.
- Bold RockcoreCider brand that grew from incubation to category leader with Atlanta Beverage support.
- Dry CountycoreBrand grown from incubation to category leadership with Atlanta Beverage partnership.
- JekyllcoreCraft brand developed from incubation to category leader through Atlanta Beverage distribution.
- Red HarecoreBrand grown from incubation to category leader with Atlanta Beverage support.
- Eagle Rock Distributing CompanyminorCo-presenting partner in Slapsgiving campaign alongside Atlanta Beverage.
- LaGrange GroceryminorCo-presenting partner in Slapsgiving campaign.
- Leon Farmer & Co.minorCo-presenting partner in Slapsgiving campaign.
- KrogercoreGrocery partner in Slapsgiving campaign where $2 per case of Slap Fight sold is donated to Atlanta Community Food Bank.
- PublixcoreGrocery partner in Slapsgiving campaign where $2 per case of Slap Fight sold is donated to Atlanta Community Food Bank.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Atlanta Beverage competitors and assessment
Company assessmentDirect peers
- Eagle Rock Distributing Company: Atlanta-based beverage distributor serving the Georgia market with beer, wine, and spirits — Atlanta Beverage's most direct local head-to-head competitor; co-presented the Slapsgiving campaign alongside Atlanta Beverage.
- Leon Farmer & Co. Georgia-based beverage distributor and Atlanta Beverage co-presenting partner in the Slapsgiving campaign, operating as a competing regional distributor in overlapping Georgia territories.
- Admiral Beverage Corporation: Multi-state beverage distributor operating across several U.S. regions with similar route-based distribution and warehouse infrastructure; comparable in business model to Atlanta Beverage.
- Standard Beverage Corporation: Mid-sized beverage distributor operating across several U.S. states with route-based delivery to retail and on-premise; comparable in scale, model, and customer mix to Atlanta Beverage.
Broad incumbents
- Southern Glazer's Wine and Spirits: Largest wine and spirits distributor in the U.S., operating across all 50 states. Competes for the same national supplier relationships Atlanta Beverage holds and offers suppliers multi-state distribution reach Atlanta Beverage cannot match.
- Republic National Distributing Company: One of the largest beer, wine, and spirits distributors in the U.S. with multi-state operations; competes for high-volume national supplier contracts and offers scale-driven service capabilities.
- Breakthru Beverage Group: Large multi-state beverage alcohol distributor formed through the merger of Southern Wine and Spirits off-premise and Republic National off-premise units; competes for national and regional supplier portfolios.
- Winebow Group: Large U.S. wine and spirits distributor with broad multi-state coverage; competes for the same wine and spirits supplier accounts Atlanta Beverage cultivates in Georgia.
Regional players
- Crescent Crown Distributing: Regional beverage distributor with concentrated U.S. distribution footprint offering beer and other alcohol categories to retail and on-premise accounts; similar mid-market regional scale to Atlanta Beverage.
- Hand Family Companies: Family-owned regional beverage alcohol distributor based in Texas with comparable family ownership, route-based distribution, and warehouse operations.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Atlanta Beverage social profiles
Digital presenceAtlanta Beverage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Atlanta Beverage leadership team
Management profileNumber of profiles
Profiles5 records
Atlanta Beverage subsidiaries and ownership
Company hierarchySubsidiaries1 record
Atlanta Beverage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Atlanta Beverage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Atlanta Beverage
What does Atlanta Beverage do?
Atlanta Beverage Company is a family-owned beverage distributor founded in 1930 that operates as the local marketing and distribution partner for over 120 national and international suppliers of beer, wine, spirits, ready-to-drink cocktails, and non-alcoholic beverages. The company delivers daily to retail partners across Georgia via a fleet of more than 370 vehicles from four climate-controlled warehouses, and provides supplementary services including merchandising, draft line cleaning, and a dedicated wine & spirits sales team.
Is Atlanta Beverage a public or private company?
Atlanta Beverage is a private company. It is classified as family owned and is currently operating.
When was Atlanta Beverage founded?
Atlanta Beverage was founded in 1930. It employs 501 to 1,000 people.
Where is Atlanta Beverage based?
Atlanta Beverage is headquartered in Atlanta, United States, in the North America region.
How does Atlanta Beverage make money?
Two revenue lines are on record. Beverage Distribution is the primary driver. The others are new Product Review Services.
Who are Atlanta Beverage's main competitors?
Direct peers on record are Eagle Rock Distributing Company, Leon Farmer & Co., Admiral Beverage Corporation and Standard Beverage Corporation. Broad incumbents are Southern Glazer's Wine and Spirits, Republic National Distributing Company, Breakthru Beverage Group and Winebow Group. Regional players are Crescent Crown Distributing and Hand Family Companies.
Does Atlanta Beverage have an API?
No public API is recorded for Atlanta Beverage.
What industry is Atlanta Beverage in?
Atlanta Beverage's product category is Beverage Distribution. Its primary akta.pro industry code is AFAIABAH, Beverage Wholesale (Alcoholic & Non-Alcoholic), with a secondary code of AFAIAGAA, Alcoholic Beverage Wholesale (Beer, Wine, Spirits). Its NAICS code is 42482 and its SIC code is 5180.