LaGrange Grocery
LaGrange Grocery is a family-owned independent beverage distributor founded in 1906 that distributes beer, wine, spirits, and non-alcoholic beverages to roughly 700 retail customers across 8 counties in West Georgia and East Alabama from refrigerated warehouses in LaGrange and Lanett.
- Company typePrivate
- Founded1906
- HeadquartersLagrange, United States
- Headcount51–100
- GTM typeB2B
- OfferingServices
What LaGrange Grocery does
LaGrange Grocery Company is an independent, family-owned beverage distributor founded in 1906 in LaGrange, Georgia, with roots tracing to the 1899 establishment of West Point Wholesale Grocery Company. The company purchases beer, wine, spirits, and non-alcoholic beverages from suppliers including Anheuser-Busch (partner since 1917), DG Yuengling & Son (since 2008), and dozens of craft breweries and beverage brands, then resells and delivers them to approximately 700 retail customers across 8 counties and 3,557 square miles in West Georgia and East Alabama. Operations are supported by refrigerated warehouses in LaGrange and Lanett, a fleet of company trucks, and technology including VIP Cloud and iDig inventory and sales management, mobile order-writing tools, and shelf-set planogram software.
Revenue is generated almost entirely from the wholesale-to-retail margin on beverage distribution, operating as a B2B quote-based pricing model tied to individual retail relationships rather than publicly disclosed pricing. The go-to-market is sales-led: an experienced field sales force averaging 9 years of tenure and 100% Anheuser-Busch University trained places brands, runs merchandising, executes product sampling, and supports draught equipment. The company serves two primary segments — off-premise retail (convenience and grocery stores, including enterprise accounts such as Publix and Kroger) and on-premise foodservice (restaurants and bars such as Taco Mac) — and offers ancillary services including draught line cleaning every two weeks, draught trailers and serving carts for events, and custom point-of-sale production via an in-house print shop.
The business is privately held across four to five generations of family ownership, with no disclosed external institutional capital. Subsidiary Royal Beverage Company operates the Alabama portion of the territory under a separate trade name. The competitive position rests on long-tenured supplier relationships, a dense established route network in a regulated three-tier environment, and unusually stable workforce tenure relative to peers.
LaGrange Grocery firmographics
Firmographics- Name
- LaGrange Grocery
- Legal name
- LaGrange Grocery Company
- Website
- https://lagrangegrocery.com
- Company type
- Private
- Founded year
- 1906
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- LaGrange Grocery is a family-owned independent beverage distributor founded in 1906 that distributes beer, wine, spirits, and non-alcoholic beverages to roughly 700 retail customers across 8 counties in West Georgia and East Alabama from refrigerated warehouses in LaGrange and Lanett.
- Ownership category
- akta.pro rank
LaGrange Grocery industry classification
Industry- Product category
- Beverage Distribution Services
- NAICS
- Beer, Wine, and Distilled Alcoholic Beverage Merchant Wholesalers (4248), Beer and Ale Merchant Wholesalers (424810)
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Beverage Wholesale (Alcoholic & Non-Alcoholic) (AFAIABAH)
Keywords
Where LaGrange Grocery is headquartered
LocationHeadquarters
- HQ city
- Lagrange
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
LaGrange Grocery business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- Beverage Distribution: LaGrange Grocery generates revenue as an independent beverage distributor, purchasing products from suppliers (including Anheuser-Busch and craft breweries) and reselling to retail customers. Revenue comes from the margin between wholesale purchase and retail distribution prices.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
LaGrange Grocery product offering
Product offeringCore offering
LaGrange Grocery is an independent family-owned beverage distributor that purchases beer, wine, spirits, and non-alcoholic beverages from suppliers and resells them to approximately 700 retail customers across 8 counties in West Georgia and East Alabama. The company combines field sales, refrigerated warehousing, route delivery, merchandising, point-of-sale support, and draught equipment service to bring a full beverage portfolio to convenience stores, grocery stores, restaurants, and bars.
Product overview
LaGrange Grocery is an independent family-owned beverage distributor serving West Georgia and East Alabama since 1906. The company operates as a single unified distribution service that distributes Anheuser-Busch products along with an expanded portfolio of craft beer, wine, spirits, and non-alcoholic beverages. The core offering consists of beverage distribution services across multiple categories: a domestic and import beer portfolio (including Bud Light, Budweiser, Michelob Ultra), local craft beer from Georgia breweries (Abide Brewing, Monday Night Brewing, Wild Leap), out-of-state craft beer (Bell's, New Belgium, Southern Tier), wine brands (Bronco Wine Company, Chateau Diana, Scotto Cellars), spirits (Cutwater, Sazerac Company, Wild Leap Vodka), and non-alcoholic beverages (V8, Liquid Death, Sparkling Ice). The company services approximately 700 retail customers across 8 counties spanning 3,557 square miles.
Differentiator
Problem solved
Functional benefit
Products and services
- Beverage Distribution Services Independent family-owned beverage distribution service covering West Georgia and East Alabama, combining sales, service, merchandising, and logistical expertise to deliver quality beer, wine, spirits, and non-alcoholic products to approximately 700 retail customers.
- Domestic and Import Beer Portfolio Wholesale distribution of domestic and import beer brands including Bud Light, Budweiser, Busch, Michelob Ultra, Natural Light, Estrella Jalisco, Franziskaner, Kirin, and Spaten Brewery, sold to retail accounts in West Georgia and East Alabama.
- Local Craft Beer Portfolio Wholesale distribution of craft beer from local Georgia breweries including Abide Brewing, Beacon Brewing, Firemaker Brewing Co, Line Creek Brewing Company, Monday Night Brewing, Printer's Ale Manufacturing Company, Reformation Brewing, Towerhouse Farm Brewery, and Wild Leap Brewing Company.
- Out of State Craft Beer Portfolio Wholesale distribution of out-of-state craft brands including Bell's Brewing, Bold Rock Cider, Yuengling, Elysian Brewing, Golden Road Brewing Company, Goose Island Beer Company, Kona Brewery, Lazy Magnolia Brewing, Narragansett Brewing Co, New Belgium Brewing, Redhook Brewery, Southern Tier Brewing, Wicked Weed Brewing, and Widmer Brothers Brewing.
- Wine Portfolio Wholesale distribution of wine brands including Big Sipz, Bronco Wine Company, Chateau Diana, Oak Vineyards, Richland Rum, Rockbrook, Scotto Cellars, Stonewood, and Sunshine Bliss to retail accounts in the service area.
- Spirits Portfolio Wholesale distribution of spirits brands including Climax Moonshine, Cutwater, Durty Gurl Cocktail Company, John Emerald Distilling Company, Nutrl Vodka Soda, Sazerac Company, Second City Beverage Co, and Wild Leap Vodka to on- and off-premise retail accounts.
- Non-Alcoholic Beverage Portfolio Wholesale distribution of non-alcoholic beverages including 5 Hour Energy, Black Rifle Coffee Company, Callaway Blue Spring Water, Calypso Lemonade, Essentia Water, Good2Grow, Guayaki Yerba Mate, Hoist, Langers Juice, Liquid Death, Nesquik, Ryse Energy, Sparkling Ice, V8, and Zero FG Energy.
- Draught Equipment and Event Support Services Full-service draught equipment support including supply of draught trailers, boxes, and serving carts for festivals and special events, plus cleaning of 100% of draught lines every two weeks to ensure product quality for on-premise customers.
Quantifiable outcome
- Serves population of 432,970 people across 3,557 square miles
- +3 more outcomes
Companies that use LaGrange Grocery
Customer profileNamed customers6 records
Segments2 records
Ideal customer profiles3 records
LaGrange Grocery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature7 records
LaGrange Grocery partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and minor.
- DG Yuengling & SoncoreIn 2008, LaGrange Grocery partnered with DG Yuengling and Son as their first new supplier beyond Anheuser-Busch. This marked the beginning of the company's diversification into craft beer, wine, spirits, and soft drinks.
- Anheuser-BuschcoreFounded in 1917 when LaGrange Grocery began delivering Budweiser alongside grocery items. LaGrange became an Anheuser-Busch beer distributor and has maintained this relationship through over 100 years of business. The partnership expanded to full Anheuser-Busch product distribution in 1977 when LaGrange discontinued grocery sales to focus exclusively on beverage distribution.
- Abide BrewingminorLocal craft brewery partner featured in LaGrange Grocery's craft beer portfolio and marketing materials, including a feature in The Forc publication.
- Bell's BrewingminorOut of state craft brewery whose products are distributed through LaGrange Grocery in West Georgia and East Alabama.
- New Belgium BrewingminorOut of state craft brewery whose products are distributed through LaGrange Grocery in West Georgia and East Alabama.
- Southern Tier BrewingminorOut of state craft brewery whose products are distributed through LaGrange Grocery. Southern Tier won the USA Today Ultimate Craft Beer Championship.
- Sazerac CompanyminorSpirits supplier whose products are distributed through LaGrange Grocery's wine and spirits portfolio.
- Cutwater SpiritsminorSpirits supplier whose ready-to-drink cocktails are distributed through LaGrange Grocery.
- John Emerald Distilling CompanyminorCraft distillery partner from Alabama whose spirits are distributed through LaGrange Grocery.
- Liquid DeathminorNon-alcoholic beverage brand distributed through LaGrange Grocery's non-alcoholic portfolio.
- Guayaki Yerba MateminorNon-alcoholic beverage brand distributed through LaGrange Grocery's non-alcoholic portfolio.
- Black Rifle Coffee CompanyminorNon-alcoholic beverage brand distributed through LaGrange Grocery's non-alcoholic portfolio.
Scale indicators9 records
Recent moves12 records
Expansion highlights5 records
LaGrange Grocery competitors and assessment
Company assessmentRegional players
- Columbia Distributing: Large regional beverage distributor in the Pacific Northwest with a similar beer/wine/spirits/NA mix. Comparable as a multi-category regional wholesaler operating outside LaGrange Grocery's territory.
Direct peers
- L&F Distributors: Anheuser-Busch wholesaler operating in Texas with a comparable independent distributor model, AB exclusivity, and craft/portfolio diversification approach.
- Eagle Rock Distributing Company: Family-owned Anheuser-Busch wholesaler based in Georgia, operating across multiple Georgia counties. Direct comparable on supplier relationship, product mix (AB + craft + NA), and regional independent distributor model.
- Standard Beverage Distributors: Independent AB-aligned beverage distributor in the Midwest with overlapping product mix and on-premise draught service capabilities analogous to LaGrange Grocery's service model.
- National Distributing Company: Atlanta-based wine, spirits, beer, and non-alcoholic beverage distributor operating across Georgia and the Southeast. Direct comparable on multi-category beverage distribution and Southeastern territory overlap.
- Georgia Crown Distributing Company: Georgia-based beverage distributor handling wine, spirits, beer, and non-alcoholic beverages across the state. Comparable as a multi-category regional wholesaler with overlapping supplier and customer profiles.
- Atlanta Beverage Company: Anheuser-Busch beer wholesaler serving the Atlanta metro and surrounding Georgia counties. Closely comparable in business model, AB exclusivity, and retail + on-premise customer mix.
Broad incumbents
- Southern Glazer's Wine and Spirits: Largest wine and spirits distributor in the U.S. with national reach and growing beer portfolio. Comparable in wine/spirits distribution but operates at vastly greater scale and category breadth.
- Reyes Beverage Group: One of the largest Anheuser-Busch wholesalers in the U.S., operating across multiple states with significantly greater scale. Comparable on supplier relationship but vastly larger footprint and route density.
- Republic National Distributing Company: National beverage alcohol distributor covering wine, spirits, and beer across multiple U.S. markets. Comparable as a multi-category wholesaler but with significantly broader geographic and SKU coverage.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
LaGrange Grocery social profiles
Digital presenceLaGrange Grocery financial estimates
Financial estimateRevenue estimate
Valuation estimate
LaGrange Grocery leadership team
Management profileNumber of profiles
Profiles3 records
LaGrange Grocery subsidiaries and ownership
Company hierarchySubsidiaries1 record
LaGrange Grocery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LaGrange Grocery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LaGrange Grocery
What does LaGrange Grocery do?
LaGrange Grocery is an independent family-owned beverage distributor that purchases beer, wine, spirits, and non-alcoholic beverages from suppliers and resells them to approximately 700 retail customers across 8 counties in West Georgia and East Alabama. The company combines field sales, refrigerated warehousing, route delivery, merchandising, point-of-sale support, and draught equipment service to bring a full beverage portfolio to convenience stores, grocery stores, restaurants, and bars.
Is LaGrange Grocery a public or private company?
LaGrange Grocery is a private company. It is classified as family owned and is currently operating.
When was LaGrange Grocery founded?
LaGrange Grocery was founded in 1906. It employs 51 to 100 people.
Where is LaGrange Grocery based?
LaGrange Grocery is headquartered in Lagrange, United States, in the North America region.
How does LaGrange Grocery make money?
One revenue line is on record: beverage Distribution.
Who are LaGrange Grocery's main competitors?
Columbia Distributing is listed as a regional player. Direct peers are L&F Distributors, Eagle Rock Distributing Company, Standard Beverage Distributors, National Distributing Company, Georgia Crown Distributing Company and Atlanta Beverage Company. Broad incumbents are Southern Glazer's Wine and Spirits, Reyes Beverage Group and Republic National Distributing Company.
Does LaGrange Grocery have an API?
No public API is recorded for LaGrange Grocery.
What industry is LaGrange Grocery in?
LaGrange Grocery's product category is Beverage Distribution Services. Its primary akta.pro industry code is AFAIABAH, Beverage Wholesale (Alcoholic & Non-Alcoholic). Its NAICS code is 4248 and its SIC code is 5180.