AirLST

What AirLST does

AirLST GmbH is a Munich-based, privately held (GmbH) SaaS company that provides an all-in-one platform for digital participant and event management, founded approximately 2009 and operating with 11–50 employees without external venture or private-equity funding. Its core product, the AirLST Suite, covers the full event lifecycle — invitation management, online registration, digital guest lists, Event CRM, drag-and-drop webpage builder, ticketing, seating plans, QR-code check-in, analytics, and a REST API for enterprise integrations — delivered as cloud software with a Progressive Web App Event App and native iOS/Android check-in applications. The platform serves large enterprises (Mercedes-Benz, Volkswagen, BMW, Zalando, Telefonica, Munich Airport, Airbus, BASF), event agencies, and organizers of beer festivals (via its Festzelt OS subsidiary managing Oktoberfest tent reservations for 30 operators and ~2M participants annually), corporate conferences, AGMs, and driving experiences.

The company monetizes through tiered SaaS subscriptions (Basic €89/mo through Enterprise with custom pricing and dedicated CSM), per-event and annual Event App licensing (€109–€1,599/mo), a 4% platform transaction fee on paid events processed via integrated payment providers (Mollie, Stripe, PayPal), volume packages for guest/user capacity, premium add-ons (Push, Chat, Newsfeed, Quiz, Surveys), and professional services for design, implementation, and on-site support. GTM is hybrid: a free 50-guest self-serve trial feeds product-led acquisition for SMBs, while a direct enterprise sales motion (Executive Partnership Manager Aljoscha Herter, Calendly demos, multi-year contracts) secures DAX-class accounts. Trust signals include TISAX certification, ISO 27001 hosting in Germany, full DSGVO/GDPR compliance with Art. 28 DPA, and a cumulative footprint of 30,000+ events and 20M+ participants across 112 countries and 12 languages. Leadership consists of founder/Managing Director Arnold Brunner and Prokurist Michael Pointl; the firm is bootstrapped with no disclosed funding rounds and no parent company.

Name

AirLST

Legal name

AirLST GmbH

Website

https://airlst.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

AirLST GmbH is a Munich-based bootstrapped SaaS provider of all-in-one event and participant management software — invitation, registration, ticketing, check-in, seating, and analytics — serving 1,000+ corporate customers across DACH and 112 countries, with TISAX/ISO 27001/GDPR-certified infrastructure and an Oktoberfest tent-management subsidiary.

Ownership category

akta.pro rank

Headquarters

HQ city

Munich

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Revenue model

1. SaaS Subscription (Suite): Annual or monthly license fees for the core AirLST Suite platform. Tiers range from Basic (€89/month) to Professional (€549/month) with varying user counts, guest quotas, features, and support levels.
2. Event App Licensing: Annual or per-event licensing for the mobile Event App. Pricing tiers range from €219/event to €1,599/month, with premium features available as add-ons.
3. Platform Transaction Fees: 4% platform fee on gross merchandise value for paid events processed through the platform, excluding VAT.
4. Volume Packages: One-time purchases of guest packages (500 to 5,000 guests at €0.44-0.70/guest) and user packages (500 to 5,000 at €1.32-2.10/user) for expanding event capacity.
5. Premium Add-ons: Premium features for Event App including Push Notifications, Newsfeed, Quiz, Feedback/Survey, Chat, Photo Gallery, and additional languages - available per event or annually.
6. Professional Services: Implementation, design/templates, event setup, onboarding, and dedicated Customer Success Manager services. Pricing ranges from €699 to €4,499+ per service.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

No source content was provided in the input block; the core offering cannot be factually described.

Product overview

AirLST offers a modular SaaS platform for digital participant management spanning the full event lifecycle — from invitation and registration through ticketing, check-in, seating, and post-event analytics. The core product is the AirLST Suite (covering guest management, invitation management, digital guest lists, Event CRM, webpage builder, ticketing, seating plans, check-in, and reporting), which can be combined with the Event App PWA (providing mobile agenda, networking, push notifications, live interactions, and feedback) via a bundle discount. Individual add-on modules for push notifications, chat, newsfeed, surveys, quizzes, photo galleries, additional languages, helpdesk, hotel/transfer/catering workflows, and badge printing extend the platform. Professional services for design, implementation, and on-site support are available. The platform targets event managers, event agencies, and large enterprises across verticals including conferences, corporate events, seminars, driving experiences, film premieres, banking/financial events, TV productions, beer festivals, AGMs, and hybrid events.

Differentiator

Problem solved

Functional benefit

Brands

• Festzelt OS: A subsidiary brand focused on digital reservation and guest management specifically for festival tents at Oktoberfest in Munich.

Quantifiable outcome

• 70% increase in participant interaction with modern event app adoption
• +3 more outcomes

Named customers21 records

Segments9 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature7 records

Partnerships

One partnership is on record.

• Festzelt OS (subsidiary of AirLST GmbH)coreStrategic or Co-development PartnerSubsidiary company managing Oktoberfest tent reservations and guest management. Handles reservations and guests for most of the 30 tent operators at Munich's Oktoberfest, processing 2M+ participants annually across 8 festivals.

Scale indicators13 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• EventMobi: EventMobi provides event apps, registration, and engagement tools for conferences and corporate events. It is a direct competitor in the event app and mid-market registration layer where AirLST's PWA Event App and Suite compete.
• Bizzabo: Bizzabo offers an "Event Experience OS" combining registration, attendee networking, and event apps. It is one of the closest direct competitors to AirLST, targeting enterprise and mid-market event organizers with an end-to-end platform and similar GTM mix.
• RainFocus: RainFocus is an enterprise event management platform focused on large corporate events, conferences, and trade shows with deep CRM and marketing integrations. It directly competes with AirLST for marquee enterprise customers such as Mercedes-Benz-tier accounts.
• Aventri (Eventcore): Aventri (now part of Eventcore) is an enterprise event management platform covering registration, venue sourcing, and attendee management. It directly competes with AirLST Suite for enterprise and association event buyers globally.
• Swapcard: Swapcard offers an event platform combining registration, networking, and AI-powered matchmaking for trade shows and conferences. It is a direct peer to AirLST in enterprise and association event management, with similar AI/networking feature overlap.
• SpotMe: SpotMe delivers enterprise event apps and engagement platforms for large corporate meetings and events. It overlaps directly with AirLST's Event App PWA and enterprise Suite offerings, particularly for life sciences and financial-services customers.

Broad incumbents

• Cvent: Cvent is a large, established enterprise event management platform covering registration, venue sourcing, and attendee engagement. It directly competes with AirLST's Suite in the same enterprise and corporate-event category but operates at much broader global scale with deeper US presence.
• Eventbrite: Eventbrite is a public ticketing and event management platform with strong consumer and SMB positioning. It overlaps with AirLST's ticketing and registration offerings, especially as AirLST expands online ticketing in 2026, though it serves a more SMB-skewed customer base.
• Hopin: Hopin is a broader events and online experiences platform serving virtual, hybrid, and in-person events with a wider portfolio spanning streaming, community, and registration. It competes with AirLST's hybrid/virtual event capabilities at a larger, more diversified scale.

Emerging players

• Whova: Whova provides event management software and apps focused on conferences, community engagement, and networking. It competes with AirLST primarily in the mid-market event app and registration layer, with a growing enterprise presence.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/airlst-gmbh
• Instagraminstagram.com/air.lst
• Xx.com/AirLST
• Facebookfacebook.com/AirLSTApp

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AirLST