What Jackson Group Peterbilt does

Jackson Group Peterbilt is an authorized Peterbilt truck dealership headquartered in Salt Lake City, Utah, operating as a private company since 2003. The firm provides sales, service, parts, and operational support for Peterbilt's commercial heavy-duty truck lineup, serving primarily trucking fleet operators and commercial trucking companies that need to procure, maintain, and service heavy-duty vehicles. The dealership operates as a regional channel partner within Peterbilt's authorized dealer network, distributing trucks and after-sales services to enterprise and commercial customers across a defined regional geography.

Its product surface is centered on the Jackson Group Peterbilt Truck Dealership offering, which encompasses the full Peterbilt truck portfolio backed by service facilities, parts inventory, and operational support functions. The company was recognized by Peterbilt in February 2025 for its 2024 performance as Best-in-Class Dealer Group of the Year, an award based on Standard of Excellence scores and financial performance metrics across sales, service, parts, and operational categories. This recognition signals OEM validation of the dealership's commercial and operational standing within the Peterbilt dealer network.

With 251-500 employees, Jackson Group Peterbilt is a mid-sized commercial vehicle retail and service operation. The firm runs a horizontal segmentation approach, serving the broad trucking fleet operator segment, with use cases centered on heavy-duty truck acquisition, fleet maintenance, and parts procurement. Its business model is consistent with traditional authorized dealership economics — margin on new and used truck sales, service labor, and parts — though specific pricing, revenue mix, and unit economics are not disclosed in the source data. The leadership team includes CFO Bryan Coats; broader management detail and headcount trends over time are not documented in the available sources.

Name

Jackson Group Peterbilt

Website

https://jgpete.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

251–500 employees

Short description

Jackson Group Peterbilt is a Salt Lake City-based authorized Peterbilt truck dealership founded in 2003, providing sales, service, parts, and operational support to commercial trucking fleet operators across a regional market.

Ownership category

akta.pro rank

Product category

Commercial Truck Dealership

NAICS

Automobile and Other Motor Vehicle Merchant Wholesalers (42311), Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Hydraulic & Pneumatic Systems Service (Liftgates, Air Systems) (TLAKABAJ)

Keywords

• Commercial truck dealership
• Peterbilt dealer services
• Heavy-duty truck sales
• Truck service and parts
• Fleet maintenance support

Headquarters

HQ city

Salt Lake City

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Distribution channels1 record

Core offering

Jackson Group Peterbilt is an authorized Peterbilt truck dealership that sells commercial heavy-duty Peterbilt trucks and provides after-sales service, parts, and operational support to commercial trucking customers. The dealership operates as a single-location dealer entity focused on truck sales, maintenance, and parts supply for fleet and commercial operators.

Product overview

Jackson Group Peterbilt is an authorized Peterbilt truck dealership offering a comprehensive range of commercial truck sales, service, parts, and related operational support. As a Best-in-Class Dealer Group of the Year award recipient, the dealership provides Peterbilt's full lineup of trucks to commercial customers, supported by service facilities and parts operations. The company operates as a single-location dealer entity focused on truck sales and after-sales support services.

Differentiator

Problem solved

Functional benefit

Products and services

• Jackson Group Peterbilt Truck Dealership Authorized Peterbilt truck dealer offering sales of new commercial Peterbilt trucks, service and maintenance support, and parts supply to commercial trucking companies and fleet operators.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• PeterbiltcoreChannel Partner/ Reseller/ DistributorJackson Group Peterbilt is an authorized dealer group for Peterbilt trucks, providing sales, service, parts, and other operational support for Peterbilt's commercial truck products.

Recent moves1 record

Direct peers

• Rush Enterprises: The largest Peterbilt dealer network in North America and the publicly traded benchmark for the commercial truck dealership model. Rush is the most directly comparable peer, operating multi-location Peterbilt (and other OEM) dealerships with sales, service, and parts operations.
• Premier Truck Group: Large multi-location Peterbilt dealer group with full-line sales, service, and parts operations across multiple US regions. Directly comparable on OEM alignment, scale, and integrated dealer business model.
• MHC Kenworth: Authorized Kenworth dealer (PACCAR's sister brand to Peterbilt) operating a multi-location commercial truck dealership network. Closely comparable business model with a sister OEM relationship, providing a near-perfect structural analog.
• Velocity Vehicle Group: Multi-location commercial truck dealership group offering sales, service, and parts across several heavy-duty brands. Comparable on integrated dealer model, regional multi-store operations, and customer base of commercial fleets.
• Bergey's Truck Centers: Family-owned commercial truck dealer group operating multiple locations across the Eastern US with full-line sales, service, and parts. Comparable on integrated dealer model, multi-location scale, and commercial fleet customer focus.
• TEC Equipment: Large multi-location commercial truck dealership group operating Volvo, Mack, and Hino franchises across the Western US. Comparable on regional multi-store footprint, full-line service model, and overlap in Western US markets with Jackson Group.
• Worldwide Equipment: Commercial truck dealership group with multiple US locations offering sales, service, and parts. Comparable on multi-store dealer business model and heavy-duty commercial truck customer base.
• The Pete Store: Authorized Peterbilt dealer group operating multiple locations on the US East Coast. Directly comparable on OEM authorization, full-line truck sales/service/parts model, and multi-location dealer group scale.

Broad incumbents

• Stoops Freightliner: Large multi-location Freightliner (Daimler) dealer group in the Midwest US with full-line commercial truck operations. Comparable on business model and integrated dealer economics, though serving a different OEM and regional footprint.
• SelecTrucks: Daimler Truck's official used commercial vehicle retail network with multiple US locations. Comparable on commercial truck retail/service model and OEM alignment, though focused on the used-truck segment rather than new truck sales.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/jacksongrouppeterbilt
• LinkedInlinkedin.com/company/jackson-group-peterbilt

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jackson Group Peterbilt