What J&F Alliance Group does

J&F Alliance Group, Inc. is a Hampton, Virginia-based private technology firm founded in 2013 by U.S. Army veterans Falana L. Dula-King and JarMarcus King. The company designs, develops, and implements Virtual, Augmented, and Mixed Reality (VR/AR/MR) software applications integrated with Machine Learning, AI, motion capture, 3D modeling, photogrammetry, LiDAR scanning, and IoT sensor capabilities. Its solution architecture supports device-independent training and procedural applications delivered through mobile devices, head-mounted displays, and wearables, with an internal R&D focus on multimodal data inputs (visual + biometric) for training and simulation use cases.

The company's portfolio sits in two layers. The proprietary product layer includes ViTAL (Virtual Training Augmentation Layer), a wearable-biometric-driven VR training platform primarily applied in law enforcement; VRB (Virtual Roundballers), an immersive VR basketball experience launched in Cleveland in February 2023; Memik, an AR social dance platform built on 3D motion capture; and No Plateau, a VR fitness and cycling application. The professional services layer encompasses custom VR/AR/MR development, 3D modeling and scanning, motion capture animation, ML/AI integration, IoT integrations, and a construction/design-build/facilities management practice that operates in Virginia, North Carolina, and DC.

J&F Alliance Group generates revenue primarily through project-based custom software development contracts rather than tiered SaaS pricing, with no publicly disclosed price points. Distribution is enterprise field sales targeting U.S. military and federal agencies through SBA 8(a), EDWOSB, and SDVOSB set-aside channels, complemented by direct commercial engagements with medical, law enforcement, enterprise operations, and consumer entertainment customers. Strategic partnerships with VMASC, NASA Langley, AWS, and Microsoft provide research, infrastructure, and ecosystem reach. Certifications include 8(a), EDWOSB, SDVOSB, DBE, Virginia SWAM, and Micro-business status, and the firm has been recognized with the 2017 Minority Technology Firm of the Year award and a U.S. Chamber of Commerce honor.

Name

J&F Alliance Group

Legal name

J&F Alliance Group, Inc.

Website

https://jfalliancegroup.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

J&F Alliance Group is a Hampton, Virginia-based XR technology firm founded in 2013 by U.S. Army veterans, building custom VR/AR/MR, AI, motion capture, and IoT applications plus proprietary products (ViTAL, VRB, Memik, No Plateau) for U.S. military, federal agencies, law enforcement, healthcare, and consumer clients through 8(a) set-aside channels.

Ownership category

akta.pro rank

Product category

Extended Reality Software Development

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

VR-Based Skills Training Simulations (Soft Skills, Customer Service, Leadership) (EDAFAJAA)

akta.pro secondary industries

Serious Games & Simulation Studios (Training, Defense, Enterprise) (MPAFAAAH), VR/AR/XR Game Studios (MPAFAAAE), VR/AR Gaming Platforms (BPAMAKAG)

Keywords

• Extended reality development
• Virtual reality training
• Augmented reality applications
• Motion capture services
• 3D modeling services

Headquarters

HQ city

Hampton

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Supply Chain

Revenue model

1. Custom Software Development: J&F Alliance Group generates revenue through custom software development services, including XR development (VR, AR, MR), machine learning and AI integration, 3D modeling and animation, motion capture, and IoT integrations. Revenue is project-based with services provided to government and commercial clients.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

J&F Alliance Group is an award-winning technology firm that designs, develops, and implements extended reality (VR/AR/MR) software applications, integrating machine learning, AI, 3D modeling, motion capture, and IoT capabilities. The company sells proprietary products (ViTAL virtual training platform, VRB VR basketball, Memik AR social platform, No Plateau VR fitness) and provides custom development services to government, military, healthcare, and commercial clients.

Product overview

J&F Alliance Group is an award-winning technology firm that develops an integrated portfolio of extended reality (XR) products and professional services. Their product suite includes ViTAL (a wearable biometrics-driven VR training platform for law enforcement and professional training), VRB (an immersive VR basketball game), Memik (an AR social dance platform), and No Plateau (a VR fitness cycling application). These are complemented by professional services including VR/AR/MR development, 3D modeling and photogrammetry scanning, motion capture animation, machine learning and AI integration, and IoT sensor integrations. The company also offers construction and project management services. Their technology stack supports training simulation, healthcare, data management, and process improvement across military, medical, and commercial sectors.

Differentiator

Problem solved

Functional benefit

Brands

• ViTAL: Virtual Training Augmentation Layer - an innovative product that allows users to experience virtual training applications guided by their body signals measured from wearable interfaces.
• VRB
• Memik
• No Plateau

Products and services

• ViTAL (Virtual Training Augmentation Layer) An innovative virtual training product that allows users to experience training applications guided by body signals measured from wearable interfaces, providing accurate quantifications of physiological responses during simulations (VR/AR) or real-life training. Primary application is in law-enforcement training.
• VRB (Virtual Roundballers) The first interactive and immersive virtual reality basketball experience allowing fans to play one-on-one against other players in realistic arenas against NBA-caliber NPC players.
• Memik An augmented-reality social media platform where users can share and discover new dances, music, fashion, and more using 3D motion capture technology to create avatars with unique skins, outfits, and dances.
• No Plateau A VR exercise and cycling application featuring multiple immersive virtual reality environments, multiplayer functionality with competitive leaderboards, and various exercise classes including cycling, meditation, bootcamp, and yoga with training lessons and schedules.
• VR/AR/MR Development Services Custom virtual, augmented, and mixed reality development services including step-by-step procedure applications, educational AR/VR development for medical organizations, and immersive training solutions for various industries.
• 3D Modeling and Scanning Services High-quality 3D asset generation using traditional modeling, photogrammetry, and LiDAR scanning technology for both pre-rendered and real-time applications in virtual and augmented reality.
• Motion Capture Services MOCAP suit and recording systems to record, clean, and animate motion capture into applications requiring realistic human-like movement, with AI systems capable of analyzing video footage to produce motion capture assets.
• IoT Integrations Services Integration of sensors into field operations or utilizing existing sensors for workplace efficiency, enabling monitoring of equipment from a single dashboard and enhancing applications and simulations with IoT-driven automation.
• Construction Services Complex renovations, large design-build projects, and facilities management services for federal, state, local, and commercial organizations in Virginia, North Carolina, and DC areas.

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• VMASCcoreStrategic or Co-development PartnerVirginia Modeling, Analysis and Simulation Center (VMASC) appears as an industry partner, suggesting a research and development collaboration for modeling and simulation technologies.
• NASA LangleycoreStrategic or Co-development PartnerCollaboration with NASA Langley Research Center on VR technology development for training applications, including police training technology development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Talespin: Talespin builds an XR-based platform for enterprise soft-skills, leadership, and customer-service training — the most direct overlap with J&F's ViTAL training product. Both target immersive, measurement-driven workforce training for enterprise and public-sector buyers.
• Mursion: Mursion provides VR-based simulation for soft-skills training (sales, leadership, customer service), closely comparable to J&F's ViTAL offering for professional-skills training. Both compete for the same corporate, government, and education training budgets.
• STRIVR: STRIVR is an enterprise VR training and operations platform used across sports, retail, and defense — overlapping J&F's VR training use cases for government and commercial clients. Both sell immersive training as a measurable enterprise capability.
• Bohemia Interactive Simulations (BISim): BISim develops high-fidelity military simulation and training software, with VBS and similar products used across the U.S. DoD. J&F's military simulation, combat-skills, and safety-awareness VR work is directly adjacent — both deliver immersive defense training.
• Engage (Immersive VR Education): Engage is a VR collaboration and education platform used for training and virtual classrooms. Comparable to J&F's VR/AR/MR step-by-step procedural and educational applications for enterprise and medical organizations.
• AppliedVR: AppliedVR develops FDA-cleared VR therapeutics and clinical training applications. Overlaps directly with J&F's healthcare segment (educational AR/VR for medical procedures) and ViTAL's clinical-skills training use case.
• Labster: Labster builds VR-based science and medical laboratory simulations for education and training. Same target buyer (medical/healthcare training) as J&F, and similar product mechanic of immersive procedural practice with measurable outcomes.
• TransfrVR: Transfr creates VR-based career and workforce training simulations for skilled trades and frontline roles. Overlaps with J&F's enterprise operations segment (step-by-step procedures, workforce training) and overall immersive-training thesis.
• Health Scholars: Health Scholars delivers VR clinical training for hospitals and first responders, with a focus on skills assessment and team response. Directly comparable to J&F ViTAL's law-enforcement/medical training positioning.

Emerging players

• Spatial: Spatial is an XR collaboration and meeting platform using AR/VR/MR for enterprise communication. Overlaps with J&F's broader immersive collaboration and training capability, though centered on meetings rather than skills training.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/j&falliancegroupinc.
• Xx.com/jfalliancegroup
• Facebookfacebook.com/jfalliancegroup

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about J&F Alliance Group