What Aquarius Supply does

Aquarius Supply is a B2B wholesale distributor of landscape, irrigation, hardscape, and outdoor living supplies serving professional contractors across the Northeast and Mid-Atlantic United States. Founded over 50 years ago and headquartered in Hawthorne, New Jersey, the company operates 13 physical branch locations supported by 11 fully stocked warehouses spanning Connecticut, Delaware, Maryland, New Jersey, Pennsylvania, and Virginia. Its assortment exceeds 100,000 SKUs sourced from hundreds of manufacturers across categories including irrigation equipment and controllers, outdoor lighting, hardscape stone and pavers, agronomics, drainage and stormwater management, water features, artificial turf, geotextiles, ice melt, and outdoor living products. Aquarius Supply is a regional member of Heritage Landscape Supply Group, a network of independent landscape supply distributors under SRS Distribution Inc., which also operates the Heritage Plus e-commerce platform used for online ordering.

The go-to-market motion is enterprise field sales targeting professional landscape and irrigation contractors, delivered through direct branch sales with in-person technical expertise, contractor loyalty and referral programs, and complementary contractor training, design takeoffs, and industry association partnerships. Pricing is quote-based with no public list pricing; the company positions on competitive contractor pricing, in-stock availability across 100,000+ items, and the convenience of a one-stop shop across multiple adjacent outdoor categories. Its institutional footprint includes large-scale projects such as Typar Grassprotecta installation at North Rockland Central School District, demonstrating capability beyond small contractor accounts.

The business generates revenue primarily through one-time wholesale product sales with a pay-as-you-go billing cadence. There is no disclosed subscription or recurring revenue stream, no proprietary software or AI/ML capabilities, and no public financials. Corporate identity and online presence are operated under SRS Distribution Inc. and Heritage Landscape Supply Group, with Aquarius Supply functioning as a regional operating brand within that umbrella rather than a standalone legal entity with public ownership data.

Name

Aquarius Supply

Legal name

SRS Distribution Inc.

Website

https://aquariussupply.com

Company type

Private

Founded year

1969

Operating status

Operating

Headcount range

101–250 employees

Short description

Aquarius Supply is a B2B wholesale distributor of landscape, irrigation, hardscape, and outdoor living supplies serving professional contractors through 13 branches and 11 warehouses across the Northeast and Mid-Atlantic, operating under Heritage Landscape Supply Group and SRS Distribution Inc.

Ownership category

akta.pro rank

Headquarters

HQ city

Hawthorne

HQ country

United States

HQ region

North America

Offices13 records

Markets served

GTM type

B2B

Offering type

Services

Revenue model

1. Product Sales - Wholesale/Supply: B2B wholesale distribution of landscaping, irrigation, agronomics, and hardscape supplies to professional contractors. The company carries over 100,000 items from hundreds of manufacturers across 11 fully stocked warehouses.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Aquarius Supply is a B2B wholesale distributor of landscaping, irrigation, hardscape, and outdoor living products. The company operates 13 branch locations across the Northeast and Mid-Atlantic United States (CT, DE, MD, NJ, PA, VA), serving professional contractors from 11 fully stocked warehouses with more than 100,000 SKUs from hundreds of manufacturers.

Product overview

Aquarius Supply is a landscape and irrigation supply distributor serving the Northeast and Mid-Atlantic regions for over 50 years. The company operates as a member of Heritage Landscape Supply Group and offers a comprehensive portfolio of landscaping and irrigation products through 13+ warehouse locations. Their core offerings span irrigation equipment and supplies, hardscape materials (natural stone, pavers, porcelain stone), agronomics (soil, compost, fertilizers, pest control), outdoor lighting, water features, artificial turf, drivable grass structures, geotextiles, ice melt, stormwater management, drainage solutions, and landscape tools. The company primarily serves landscape and irrigation professionals with professional-grade products from hundreds of manufacturers, complemented by contractor resources including training, design takeoffs, and technical references. Online purchasing is available through the Heritage Plus e-commerce platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Irrigation Equipment & Supplies Wholesale distribution of irrigation products including controllers, valves, sprinklers, drip systems, and pipes for professional irrigation contractors and landscape installers.
• Hardscape Materials Wholesale supply of hardscape products such as pavers, retaining wall systems, and stone for landscape contractors and outdoor living projects.
• Landscape Lighting Wholesale distribution of outdoor and landscape lighting fixtures and components for professional landscape installers.
• Water Features & Artificial Turf Wholesale supply of decorative water features, ponds, and artificial turf products for landscape and outdoor living installations.
• Agronomic & Drainage Supplies Wholesale distribution of agronomic products (fertilizers, seed, soil amendments) and drainage solutions for professional landscape contractors.

Quantifiable outcome

• Over 50 years serving Northeast & Mid-Atlantic landscape professionals
• +1 more outcomes

Named customers6 records

Segments2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• Heritage Landscape Supply GroupcoreStrategic or Co-development PartnerAquarius Supply is a member of Heritage Landscape Supply Group, the best network of independent landscape supply distributors in the US, united by a shared vision to provide exceptional customer service, carry the best products from top manufacturers, and help every customer grow their business.
• Heritage PluscoreChannel Partner/ Reseller/ DistributorOnline shopping platform operated by Heritage Landscape Supply Group. Aquarius Supply products are available through Heritage Plus at heritageplus.com, offering over 100,000 items from top manufacturers.

Scale indicators4 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• SiteOne Landscape Supply: The largest publicly traded distributor of landscape supplies in North America, serving professional landscape and irrigation contractors with a comparable product mix (irrigation, hardscape, lighting, drainage) across hundreds of branches. Closest like-for-like competitor to Aquarius at much larger scale.
• Ewing Irrigation & Landscape Supply: Private, family-owned wholesale distributor of irrigation, landscape, and hardscape products serving professional contractors across the western and central U.S. Directly comparable B2B distribution model, customer base, and product categories.
• Pool Corporation: Public wholesale distributor of pool, irrigation, and landscape products to professionals. Highly analogous specialty-distribution business model with similar end markets (contractor-led installations, recurring maintenance supplies).

Others

• Heritage Landscape Supply Group: Parent/co-member network of independent landscape supply distributors that Aquarius belongs to. Operates the Heritage Plus platform; sister companies under the same umbrella are closest functional comparables at the network level.
• Advanced Drainage Systems (ADS): Manufacturer of drainage products that Aquarius resells. As a key supplier partner, ADS is an upstream ecosystem participant whose product roadmap and pricing directly shape Aquarius's drainage category economics.
• Rain Bird Corporation: Manufacturer of irrigation products (drip systems, controllers) featured by Aquarius. A principal supplier whose brand pull-through supports demand for Aquarius's irrigation offering in residential and commercial projects.
• Hunter Industries: Manufacturer of irrigation and outdoor lighting products, including the Solar Sync ET sensor carried by Aquarius. A key strategic supplier whose smart-irrigation technology is central to Aquarius's higher-margin category.

Broad incumbents

• Ferguson Enterprises: Large publicly traded distributor of plumbing, HVAC, and water-management supplies. Comparable business model (B2B specialty distribution, branch network, contractor customers), though broader portfolio than landscape-only.
• The Home Depot Pro: Pro-services arm of The Home Depot targeting the same professional contractor customer with adjacent product categories. A meaningful competitive threat on price and SKU breadth for commoditized irrigation and hardscape supplies.
• Lowe's Pro: Pro-focused offering from Lowe's serving professional contractors across building, landscaping, and outdoor categories. Competes on convenience, financing, and national footprint versus Aquarius's regional specialization.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/aquariussupply
• YouTubeyoutube.com/channel/UCAtx2NKxjhgtgl_bdh2EyJw
• Facebookfacebook.com/AquariusSupply
• LinkedInlinkedin.com/company/aquarius-supply

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aquarius Supply