Green Matters

What Green Matters does

Green Matters is a sustainability-focused digital media company operating under the legal entity Engrost, Inc., founded in 2017 and headquartered at 826 Broadway, Floor 5, New York City. The company publishes editorial content covering environmental topics — including climate action, renewable energy, sustainable living, zero-waste lifestyle, eco-friendly travel, and wellness — through its owned website at greenmatters.com. It serves eco-conscious consumers and general news readers seeking practical guidance on sustainable lifestyle choices as well as current coverage of climate policy, conservation, and environmental justice.

The core product is the Green Matters website, organized into multiple editorial sections including Small Changes (practical eco-tips spanning home, parenting, food, style, and pets), Big Impact (environmental news, politics and policy, renewables, technology), Climate Action (environmental leaders, environmental justice, green influencers), Greenovation (green innovation), and Green City Guides (location-based eco-travel content for cities such as Washington D.C., Burlington, Eugene, and Greensboro). The company also operates the 'Green Matters Approved' editorial award program that recognizes sustainable products in categories including zero-waste cleaning brands, solar companies, sustainable travel gear, eco-friendly pet products, and green home solutions. Distribution is exclusively digital — the owned website, organic social media presence on Facebook, Instagram, and X, plus an email newsletter — with SEO-driven content acting as the primary top-of-funnel acquisition channel.

Green Matters generates revenue exclusively through third-party advertising; its Privacy Policy explicitly references the use of third-party advertising companies serving behaviorally targeted ads via cookies and pixel tags across devices. The publication is free to readers with no pricing model, and the company operates as a privately held business with 11-50 employees and no disclosed parent company, institutional investors, or external funding rounds of meaningful size. The company is incorporated in the State of New York with an additional Boca Raton, Florida address listed in its DMCA policy for copyright agent purposes, and remains actively publishing as indicated by a 2026 website copyright notice.

Name

Green Matters

Legal name

Engrost, Inc.

Website

https://greenmatters.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Green Matters is a sustainability-focused digital media company publishing environmental news, sustainable living guides, and eco-friendly product reviews through its website, social channels, and newsletter. It serves eco-conscious consumers and monetizes via third-party advertising.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Advertising: The company generates revenue through third-party advertising. The Privacy Policy explicitly states use of third-party advertising companies to serve advertisements regarding goods and services that may be of interest to users. This includes the use of cookies, pixel tags, and behavioral targeting across devices.

Distribution channels1 record

Marketing channels4 records

Core offering

Green Matters operates a sustainability-focused online editorial media platform that publishes news, guides, and product recommendations on environmental topics, sustainable living, zero-waste practices, climate action, renewable energy, and eco-friendly travel. Its core offering is free, ad-supported editorial content delivered through its website, complemented by the Green Matters Approved editorial award program that curates and recognizes sustainable consumer products.

Product overview

Green Matters is a sustainability-focused online media platform offering a unified content ecosystem centered around environmental news and sustainable living guidance. The core product is the Green Matters Website, which publishes staff-authored articles across multiple content sections including Small Changes (practical eco-tips), Big Impact (climate news), and Climate Action (environmental justice). The platform operates the Green Matters Approved award program that recognizes sustainable products in categories spanning home, travel, pets, and lifestyle. Content covers topics from zero-waste living and composting to renewable energy and climate policy, delivered through articles, city guides, and product roundups.

Differentiator

Problem solved

Functional benefit

Products and services

• Green Matters Website A sustainability-focused online media platform providing free editorial articles covering environmental topics including climate action, renewable energy, sustainable living, zero-waste lifestyle, eco-friendly travel, environmental justice, and wellness. Available to general consumers seeking sustainability information and news.
• Green Matters Approved An editorial award and recognition program that curates and recommends sustainable, eco-friendly products across categories including zero-waste cleaning brands, solar companies, sustainable travel gear, eco-friendly pet products, and green home solutions. Targeted at eco-conscious consumers looking for vetted sustainable product recommendations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• Care2: An established online community and media platform focused on social and environmental causes. Comparable in audience (eco-conscious and cause-driven consumers) and digital advertising model, though broader in scope.
• HuffPost Green (Yahoo / HuffPost): The environmental and sustainability vertical of a major general-interest digital publisher. Comparable in covering green news and lifestyle content, though operated as part of a much larger media portfolio with broader audiences.

Direct peers

• EcoWatch: An environmental news and analysis publication focused on climate, energy, and sustainability policy. Closely matches Green Matters' 'Big Impact' news and policy editorial pillar and advertiser-supported business model.
• Grist: A nonprofit environmental news publication covering climate, justice, and sustainability. Comparable editorial mission and audience to Green Matters' climate action and environmental justice coverage.
• Treehugger: A long-established sustainability and environmental media outlet covering green living, climate, and eco-friendly products. Directly comparable to Green Matters in audience (eco-conscious consumers) and editorial scope (news + practical sustainable living guidance).
• One Green Planet: A digital publication covering plant-based living, sustainability, and animal welfare. Comparable to Green Matters in editorial mix of lifestyle + environmental advocacy content and advertising-supported model.
• The Good Trade: A digital media brand covering sustainable fashion, wellness, and ethical living. Highly comparable to Green Matters' sustainable living, style, and wellness content verticals.
• Earth911: A sustainability media site focused on recycling, zero-waste living, and eco-friendly product discovery. Highly comparable to Green Matters' zero-waste and sustainable product content categories.
• Mother Nature Network (MNN): A digital media outlet covering environmental news, green living, and nature. Comparable in its hybrid news + lifestyle sustainability editorial approach and its reliance on digital advertising revenue.

Others

• Distractify: A digital media publisher referenced in Green Matters' legal disclosures ([email protected]), suggesting a shared operating or affiliate network. Comparable in digital media publishing model, though Distractify focuses on entertainment/lifestyle rather than sustainability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/greenmatters
• Facebookfacebook.com/greenmattersmedia
• Instagraminstagram.com/greenmatters

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Matters