Klean-Green

What Klean-Green does

KleanGreen India Sustainables Pvt. Ltd. (branded as Klean-Green) is a Bangalore-based, private direct-to-consumer e-commerce company founded in 2020 that designs, sources, and sells eco-friendly utility products made from renewable natural materials. The catalog spans three categories — Green Packaging (leaf-based takeaway boxes, soap boxes, hamper boxes, gift bags, envelopes, and decorative twines), Green Living (charcoal-activated and kids' bamboo toothbrushes, the self-claimed 'world's first' coconut-leaf pen, and Sambu grass yoga mats and Darbha grass puja/meditation mats), and Green Celebration (party bunting, banana-fiber toran garlands, boat-shaped leaf bowls, and gift bags). Manufacturing is fully handmade using Bauhinia vahlii (siali) leaves, banana fiber, coconut leaves, bamboo, and indigenous grasses, with the company claiming zero carbon emissions, no electricity or water input in production, and 100% compostable outputs that enrich soil when buried.

The business is run as a small team of 1-10 employees led by Founder & CEO Chetna Mukherjee (NIFT textile design, 15 years of experience), Director Pooja Arora (NIFT postgraduate, 10+ years in marketing/merchandising and 22K+ Instagram following as a digital creator), and Advisory Board President Achal Mehra (IIM Ahmedabad alumnus with 30 years at Fortune 500 firms including GE, Sony, and Pepsi). All products are handmade by women from marginalized tribal communities, notably the Baiga tribe of Madhya Pradesh, and social-impact storytelling is embedded in the brand narrative alongside environmental claims. Revenue is generated through one-time unit sales (packs of 4-30 items) priced between INR 50 and INR 1,499, with a INR 150 standard shipping fee below INR 1,000 and free shipping via the 'feelgood' coupon above INR 450; payment processing is handled by Cashfree. The company does not appear to use third-party marketplaces, wholesale distribution, or subscription contracts.

Klean-Green is incubated at NSRCEL (IIM Bangalore) and IIT Mandi Catalyst, and is recognized under India's Startup India initiative. It reports environmental impact aligned with UNFCCC methodologies and UN SDGs 11-15, and has collaboration relationships with Earth Focus Foundation (forest-buffer livelihood expansion near Kanha National Park), Greenway Grameen Infra, and The Eco Store. The company has 52 verified website reviews averaging 4.8/5, no disclosed external institutional funding beyond incubator support, and no disclosed revenue or ARR figures.

Name

Klean-Green

Legal name

KleanGreen India Sustainables Pvt. Ltd.

Website

https://kleangreenindia.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Short description

Klean-Green is a Bangalore-based D2C e-commerce company that designs and sells handmade, compostable packaging, gifting, and personal-care products from Bauhinia vahlii leaves, bamboo, banana fiber, coconut leaves, and indigenous grasses, serving eco-conscious consumers, artisanal SMBs, and event organizers across India.

Ownership category

akta.pro rank

Product category

Eco-Friendly Packaging & Sustainable Goods

NAICS

Building Material and Garden Equipment and Supplies Dealers (444), Lawn and Garden Equipment and Supplies Retailers (4442)

SIC

Perfumes, Cosmetics & Other Toilet Preparations (2844), Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro industry

PRIMARYCRAOAEAM

Natural, Organic & Clean Beauty Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Beauty & Personal Care Distribution

SECONDARYCRAOABAH

Natural & Organic Foods Distribution

Consumer Products & Retail/Wholesale, Distribution & Category Management/Grocery, Fresh & Specialty Foodservice Distribution

SECONDARYBPAGALAL

Fair Trade & Ethical Supply Chains (Certification, Traceability, Producer Support)

Business & Public Services/Nonprofit, NGO & Social Services/Social Enterprises & Impact Organizations

SECONDARYCRAIAIAB

Plants, Seeds & Nursery Retail (Garden Centers)

Consumer Products & Retail/Home & Furniture Retail/Gardening & Outdoor Living Retail (Patio, Grills, Lawn & Garden)

Keywords

• Eco-friendly packaging
• Natural leaf products
• Compostable containers
• Biodegradable gift boxes
• Sustainable lifestyle products

Headquarters

HQ city

Bengaluru

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Direct Product Sales (B2C E-commerce): Klean-Green generates revenue through direct online sales of eco-friendly products via its e-commerce website. Products include natural leaf packaging boxes, gift bags, bamboo toothbrushes, yoga mats, meditation mats, coconut leaf pens, and party decorations. Revenue is primarily one-time purchase based with no subscription model.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Klean-Green manufactures and sells handmade, 100% compostable eco-friendly utility products — including natural leaf-based packaging (takeaway containers, soap boxes, gift boxes, envelopes, gift bags), bamboo toothbrushes, Sambu grass yoga mats, Darbha grass puja/meditation mats, coconut leaf pens, and party decorations (bunting, garlands, boat bowls). Products are sold direct-to-consumer through the company's own e-commerce website across India, with the manufacturing base employing marginalized tribal women.

Product overview

Klean-Green is an eco-friendly products company offering a diversified portfolio of natural, compostable alternatives to single-use plastic. The core offering spans three main product lines: Green Packaging (leaf-based takeaway containers, gift boxes, hamper boxes, soap boxes, and envelopes in multiple sizes and styles), Green Living (bamboo toothbrushes for adults and kids, coconut leaf pens, yoga mats, and puja/meditation mats), and Green Celebration (party decorations including bunting flags, boat bowls, garlands, twines, and gift bags). Products are primarily made from renewable natural materials including Bauhinia vahlii leaves, banana fiber, coconut leaves, bamboo, and sacred grasses. The company operates as an e-commerce marketplace selling directly to consumers, with products handmade by women from marginalized communities. No unified platform or API offering exists; each product is sold as a standalone item through the company's WooCommerce store.

Differentiator

Problem solved

Functional benefit

Products and services

• Snacks / Popcorn / Plant / Hamper Container (natural leaf) Eco-friendly containers made from natural leaves — non-toxic, non-soggy, 100% compostable, washable, and waterproof — sold in packs of 20 in multiple sizes (3.5x4.5x4 to 5x6x5.5 inches) for use as snack holders, popcorn boxes, plant containers or hamper containers; 24-month shelf life.
• Charcoal Activated Bamboo Toothbrush (Adults) Ergonomically designed bamboo toothbrush with charcoal-infused bristles (19 x 2.5 x 2 cm) developed by dentists using sustainably sourced bamboo; handle and packaging are 100% biodegradable, vegan and cruelty-free.
• Bamboo Toothbrush (Kids, ages 1–12) Bamboo toothbrush with super-soft bristles designed for children aged 1–12 (14.5 x 2.5 x 2 cm), developed by dentists; handle and packaging 100% biodegradable using sustainably sourced bamboo.
• SAMBU Grass Yoga Mat Yoga mat made from Sambu tropical grass native to India, woven with cotton yarns and coated with natural rubber on the lower surface for skid-proof grip; natural cooling properties and fragrance; size 27x72 inches, weight 1 kg, available in natural beige; 100% compostable.
• Kusha / Darbha Grass Puja & Meditation Mat Sacred meditation mat woven from Darbha grass (Desmostachya bipinnata) — a holy material in Vedic scriptures — in size 20x30 inches, natural green, 0.3 kg; marketed for ritual use and to absorb radiation / correct magnetic-field issues.
• Birthday Bunting Wall Decor Ready-to-use birthday decoration kit with 2 happy-birthday banners that require no assembly; flag size 7x5 inches.
• Handmade Auspicious Bandhanwar / Toran (banana-fibre floral garland) Handmade door garland made from banana fibre extracted from banana stems post-harvest, dyed with natural plant-based colours; available in 40 and 48 inch sizes with marigold floral designs; sold in packs of 4 for celebrations.
• Decorative Natural-Leaf Twine 48" Decorative twine made from renewable climber-plant leaves and jute; sold in packs of 4, each twine 48 inches (~7.3 m); leaf size 1.5x3 inches; best before 18 months from manufacturing.
• Klean-Green Natural-Leaf Thank-You Gift Bags Durable gift bags made from sustainable forest creeper leaves; available in multiple sizes (Natural Green or Hand-painted variants), weight-carrying capacity up to 1.5 kg; storable for 1+ year indoors.
• Hamper / Gift / Food Takeaway Packaging Box Disposable takeaway leaf box with top-opening lid, made from food-grade natural leaves; non-toxic, non-soggy, 100% compostable and washable; available in plain or hand-painted designs in sizes from 6x4x2.5 to 8x8x1.75 inches.
• Goody Box 200–250 g 300 ml disposable takeaway leaf box with lid, made from food-grade natural leaves, washable, compostable, with jute string for tying; suitable for chocolates, candy, mithai, savoury snacks, gifts and souvenirs; available in 4 sizes.
• Soap Packaging Box (natural leaf) Waterproof soap packaging boxes made from natural leaf for 80–120 g handmade soaps; sold in packs of 30, available in 4 sizes, with shelf life exceeding 24 months.
• Gift / Cupcake / Doughnut Box 50–100 g Eco-friendly mini boxes made from natural leaves for packaging soaps, chocolates, mithai and small gifts; sold in packs of 24 with 24 jute strings; available in 3 sizes.
• Gift Container with Lid Gift favor boxes with lid and jute tie, sized 4.5x3.5x4 inches with 250–300 g capacity; sold in packs of 20 containers with lids.
• Special Packaging Box 1000 g Strong multi-layered natural-leaf packaging box with side or top opening; made from food-grade renewable green natural leaf; size 6.5x8x2.5 inches (side) or 6.5x8.5x2.5 inches (top), 1000 g capacity; available in hand-painted or natural-green variants.
• Green-Leaf Wrap Envelopes Natural-leaf wrap envelopes for gifting and money envelopes, available in hand-painted and natural-green variants and multiple sizes, sold with jute twine for tying; suitable for weddings, housewarmings, birthdays and festive occasions.
• Artisan Handpainted Gift Box Premium handpainted hamper box with multi-layered natural-leaf construction and elegant floral design; dimensions 7x7x3.5 or 9x9x2 inches; sold in packs of 5 with natural jute string.
• Elegant Gift Box with Compartments Premium multi-compartment green-leaf gift box — 4-partition variant (6x6x2.5 inches, four compartments of 2.5 inches each, 100–150 g per compartment) and 6-partition variant (6.5x8.5x2.5 inches); sold in packs of 6.
• Boat Bowl (floatable in water) Eco-friendly boat-shaped bowl made from natural leaves, waterproof and floatable on water; non-toxic, non-soggy, 100% compostable, with reported anti-inflammatory and antibacterial properties; made by women of the marginalized Baiga tribe; size 10x4x2 inches, sold in packs of 25.
• Coconut Leaf Pen (World's First) Pen made from dried fallen coconut leaves with a German pen refill, marketed by Klean-Green as the world's first natural-leaf packaging pen; splinter-free, lightweight, smooth-writing; 13.75 x 1 x 1 cm; sold in packs of 5.
• Klean-Green Natural-Leaf Gift Bags Stylish natural-leaf bags with comfortable soft natural jute handle; lightweight but spacious; suitable as multipurpose gift and shopping bags; available in 4 sizes in natural-green or hand-painted variants; sold in packs of 10.
• Bunting / Flags String (party decoration) Eco-friendly party-decoration bunting made from natural leaf and jute; set of 3 buntings, 1.5 m (5 ft) each with 27 natural-leaf flags and 3 jute twines; available in single natural-green or tricolour (orange, white, green); flag size 13x18 cm.
• Hamper Box (with outer carry bag & inner basket) Matchbox-style hamper box with outer carry bag and inner basket; robust, durable construction; 2 kg capacity; set of 3 carry bags (8.5x6.75x3 inches) and 3 inside baskets (7.5x6.6x3 inches); handpainted designs vary by availability.

Quantifiable outcome

• Zero carbon emissions in manufacturing - no trees cut, no electricity or water used
• +3 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Six partnerships are on record, tiered core, significant and minor.

• NSRCEL (NS Raghavan Centre for e-Learning)coreOthersNSRCEL at IIM Bangalore is one of India's leading startup incubators. Klean-Green was incubated at NSRCEL, indicating early-stage support and validation from a premier Indian business school incubator focused on social enterprises.
• IIT Mandi CatalystcoreOthersIIT Mandi Catalyst is a technology business incubator at IIT Mandi supporting deep-tech and social startups. Klean-Green was incubated at this incubator, gaining access to technical expertise and startup development resources from the prestigious IIT system.
• Startup IndiacoreOthersStartup India is the flagship initiative of the Government of India to build a robust startup ecosystem. Being supported by Startup India provides credibility, potential access to government schemes, and visibility as a recognized Indian startup.
• Earth Focus FoundationsignificantStrategic or Co-development PartnerEarth Focus Foundation is a non-profit working on environmental causes. Mr. Vipul Gupta, Executive Director of Earth Focus Foundation, provided a testimonial praising Klean-Green's Green Bag initiative, noting interest in collaborating to generate livelihood returns for women from forest-dwelling communities in buffer areas of Kanha National Park, Madhya Pradesh.
• Greenway Grameen InframinorGTM or Marketing PartnerGreenway Grameen Infra is a social enterprise working on clean cooking solutions. CEO Achal Mehra provided a testimonial supporting Klean-Green's products, suggesting potential GTM collaboration or endorsement relationship.
• The Eco StoreminorChannel Partner/ Reseller/ DistributorThe Eco Store is an eco-friendly products retailer. Mr. Seshu Maringanti, Coach & Founding partner of The Eco Store, provided a testimonial endorsement of Klean-Green's Green Bag product, suggesting potential reseller or referral relationship.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Beco: India-based sustainable home and personal care brand offering bamboo toothbrushes, kitchen care, and household alternatives. Overlaps with Klean-Green's bamboo toothbrushes and eco-living product lines.
• Ecoware: India-based manufacturer of compostable, disposable tableware and food packaging from natural agricultural residues. Direct overlap with Klean-Green's leaf-based food packaging and takeaway container SKUs.
• Chuk: Indian eco-friendly disposable tableware brand selling bagasse and natural-material plates, bowls, and containers to F&B and retail customers. Closely competes with Klean-Green in sustainable food packaging.
• Brown Living: Curated marketplace and brand for sustainable lifestyle products in India, covering home, gifting, and personal care. Overlaps with Klean-Green's gifting, packaging, and eco-living SKUs.
• Earth Rhythm: India-based clean beauty and sustainable personal care brand selling directly online. Comparable D2C eco-beauty model with overlapping bamboo and natural-material personal care items.
• Bare Necessities: Indian zero-waste home and personal care brand selling sustainable alternatives including bamboo toothbrushes and reusable products. Overlaps with Klean-Green on natural personal care and home goods.
• Avana: India-based eco-friendly products brand focused on natural and compostable alternatives for everyday use. Competes with Klean-Green across packaging and home lifestyle SKUs.

Broad incumbents

• Daily Dump: Established Indian brand for composting solutions and sustainable home products. Targets the same eco-conscious urban Indian consumer with complementary waste-reduction offerings.

Emerging players

• Plantic: Indian sustainable packaging startup developing plant-based alternatives for FMCG and food packaging. Adjacent competitor in the compostable-packaging segment Klean-Green serves.
• GreenSoul: India-origin sustainable furniture and lifestyle brand. Tangentially related through shared eco-conscious D2C positioning and natural-material sourcing.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@FeelGood_Impact
• Facebookfacebook.com/KleanGreenIndia
• LinkedInlinkedin.com/company/klean-green-india
• Instagraminstagram.com/kleangreenbharat
• Xx.com/klean_green

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Klean-Green