CoinJar
CoinJar is a cryptocurrency exchange founded in 2013 offering a multi-product platform — mobile wallet, professional exchange, custody, OTC desk, and AI portfolio assistant — serving retail consumers, professional traders, and institutional investors across the US, Australia, and the EU.
- Company typePrivate
- Founded2013
- HeadquartersMelbourne, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What CoinJar does
CoinJar is a cryptocurrency exchange and digital asset platform founded in 2013 in Australia, operating today as CoinJar, Inc., a Delaware-incorporated company headquartered in San Francisco, California. The company serves retail consumers, professional traders, and institutional investors across the United States, Australia, and — as of January 2026 — the European Union, offering an integrated suite of products: the CoinJar App (all-in-one mobile wallet and instant buy/sell), CoinJar Exchange (professional matching engine with 0% maker fees and taker fees as low as 0.02% on high-volume USD), CoinJar Bundles, Recurring Buy (DCA), CoinJar AI (portfolio assistant), CoinJar Card (Mastercard crypto spending), OTC Trading Desk, and institutional custody with insurance coverage. The platform supports 60+ cryptocurrencies and processes transactions via ACH bank transfers and wire funding. Underlying technology includes multi-signature wallets, multi-party computation (MPC), cold storage, proprietary CoinJar Indices, and a matching engine optimized for thin spreads and high liquidity, with full-reserve backing of customer assets.
The business model is predominantly transactional: CoinJar generates revenue from maker/taker trading fees on CoinJar Exchange and from spreads on instant buy/sell transactions through the CoinJar App. The company has positioned itself as a compliance-first operator, holding FinCEN Money Services Business registration and NMLS money transmitter licensing (NMLS #2492913) in the US, AUSTRAC registration in Australia, and full MiCA authorization from the Central Bank of Ireland. KYC is orchestrated through GBG's identity platform, achieving an 80% first-time customer pass rate with onboarding times measured in seconds. Go-to-market combines product-led growth via self-serve mobile apps with targeted enterprise sales for institutional OTC and custody services, supported by content marketing through the 150,000+ subscriber 'On/Offchain' newsletter and the CoinJar Learn educational platform. Recent product and geographic expansions (CoinJar AI, Travel Rule Address Book, USDC on Solana, MiCA-enabled EU entry) indicate active reinvestment of operating cash flow into platform and market broadening rather than reliance on external venture capital.
CoinJar firmographics
Firmographics- Name
- CoinJar
- Legal name
- CoinJar, Inc.
- Website
- https://coinjar.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CoinJar is a cryptocurrency exchange founded in 2013 offering a multi-product platform — mobile wallet, professional exchange, custody, OTC desk, and AI portfolio assistant — serving retail consumers, professional traders, and institutional investors across the US, Australia, and the EU.
- Ownership category
- akta.pro rank
CoinJar industry classification
Industry- Product category
- Cryptocurrency Exchange
- NAICS
- Securities and Commodity Exchanges (52321), Credit Card Issuing (52221)
- SIC
- Security & Commodity Brokers, Dealers, Exchanges & Services (6200)
- akta.pro primary industry
- On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks (FSADAIAE)
- akta.pro secondary industries
- Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid) (FSADAIAC), Crypto Payments & Stablecoin Settlement Platforms (BPAMAFAL)
Keywords
Where CoinJar is headquartered
LocationHeadquarters
- HQ city
- Melbourne
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
CoinJar business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Others, Infrastructure
Revenue model
- Trading/transaction fees: Commission-based revenue from cryptocurrency trading on the CoinJar Exchange and App. Maker fees at 0% for crypto pairs, with taker fees as low as 0.02% for high-volume USD trades. Revenue generated from the spread between buy and sell prices on the CoinJar App.
- Instant buy/sell spreads: Revenue from spreads on instant cryptocurrency purchases and sales through the CoinJar App using ACH bank transfers or wire funding
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | CoinJar Exchange - Maker fee tier |
| Transaction based/ take rate | Pay-as-you-go | CoinJar Exchange - High-volume USD taker fee |
| Transaction based/ take rate | Multi-year contract | New customer acquisition promotion |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels6 records
CoinJar product offering
Product offeringCore offering
CoinJar operates a cryptocurrency exchange and digital asset platform that enables individuals and institutions to buy, sell, and hold 60+ cryptocurrencies. It delivers self-serve retail trading through a mobile app with ACH bank transfer funding, professional-grade trading via CoinJar Exchange with 0% maker fees, institutional custody with insurance coverage, an OTC trading desk for large-volume transactions, and a Mastercard-linked spending card for crypto payments.
Product overview
CoinJar is a cryptocurrency exchange and all-in-one financial platform offering a modular product portfolio. The core product is the CoinJar App (all-in-one crypto wallet and trading platform) complemented by professional-grade tools including CoinJar Exchange for institutional/professional traders, CoinJar Bundles for diversified portfolio investing, and CoinJar Recurring Buy for automated dollar-cost averaging. Additional services include CoinJar AI (portfolio assistant), CoinJar Card (spending), CoinJar Payout (transfers), Custody & Insurance (institutional-grade storage), and an OTC Trading Desk for large trades. The platform supports 60+ cryptocurrencies and offers educational resources through CoinJar Learn.
Differentiator
Problem solved
Functional benefit
Brands
- CoinJar Exchange: Purpose-built exchange for institutions, market makers and professional traders featuring lightning-fast matching engine with 0% maker fees on crypto pairs and rates as low as 0.02% on high-volume USD trades
- CoinJar App
- CoinJar AI
- CoinJar Bundles
- CoinJar Recurring Buy (DCA)
- CoinJar for Institutions
- OTC Trading Desk
- CoinJar Custody
Products and services
- CoinJar App All-in-one cryptocurrency wallet and trading application that enables users to buy, sell, and hold Bitcoin and 60+ other cryptocurrencies with ACH bank transfers or wire funding. Designed for retail investors in the US and Australia seeking a simple mobile-first crypto trading experience.
- CoinJar Exchange
Quantifiable outcome
- First-time customer pass rate of 80% using GBG's KYC solution
- +3 more outcomes
Companies that use CoinJar
Customer profileSegments4 records
Ideal customer profiles3 records
CoinJar technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
AI capability2 records
Feature8 records
CoinJar partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Central Bank of IrelandcoreCoinJar received full MiCA (Markets in Crypto Assets Regulation) authorization from the Central Bank of Ireland, enabling the company to serve European clients as a licensed crypto asset service provider.
- GBGcoreCoinJar uses GBG's KYC orchestration platform (GBG Go) for automated identity verification, achieving 80% first-time customer pass rate and onboarding times measured in seconds. GBG provides identity verification, sanctions screening, and compliance operations across multiple jurisdictions.
Scale indicators4 records
Recent moves7 records
Expansion highlights6 records
CoinJar competitors and assessment
Company assessmentDirect peers
- BitPay: BitPay is a crypto payments processor offering a prepaid Mastercard and merchant crypto acceptance tools. It is comparable to CoinJar's CoinJar Card and CoinJar Payout products targeting crypto spending and merchant settlement.
- BTC Markets: BTC Markets is an Australian AUSTRAC-registered cryptocurrency exchange serving retail and institutional clients with AUD fiat rails. It is a direct peer competing for the same Australian retail and OTC customer base as CoinJar.
- Crypto.com: Crypto.com operates a crypto exchange plus a Visa card program and staking products, mirroring CoinJar's bundled retail app + card strategy. It is a direct peer due to identical product set (exchange, card, custodial wallet) and overlapping target retail customer.
- Swyftx: Swyftx is a leading Australian cryptocurrency exchange focused on retail consumers with low-fee AUD on-ramps and a mobile-first UX. It directly competes with CoinJar's Australian retail app offering and similar target customer.
- Independent Reserve: Independent Reserve is one of Australia's largest regulated cryptocurrency exchanges, offering retail trading, OTC desk, and SMSF services. It is a direct competitor to CoinJar in the Australian market with comparable regulatory positioning under AUSTRAC.
- Gemini: Gemini is a US-regulated cryptocurrency exchange and custodian founded by the Winklevoss twins, emphasizing compliance and institutional services. It is a direct peer to CoinJar in US institutional custody and retail trading, with similar regulatory-first positioning.
- Kraken: Kraken is a US-headquartered, regulated cryptocurrency exchange offering retail trading, staking, OTC desk, and institutional custody. It is a direct peer to CoinJar given its overlapping retail + institutional model and similar emphasis on regulatory compliance and security.
- Bitstamp: Bitstamp is a long-standing European-licensed cryptocurrency exchange (now owned by Robinhood) offering retail and institutional trading. It is a direct peer to CoinJar's regulated exchange and EU MiCA-authorized positioning.
Broad incumbents
- Coinbase: Coinbase is the largest publicly listed US crypto exchange, offering retail trading, staking, custody, and a card (Coinbase Card). It is a broad incumbent competitor to CoinJar across US retail and institutional segments, with significantly greater scale and capital.
Regional players
- Easy Crypto: Easy Crypto is a New Zealand-founded cryptocurrency brokerage operating across Australia and New Zealand with retail fiat-to-crypto on-ramps. It is a regional peer competing with CoinJar in Australasia for retail customer acquisition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
CoinJar social profiles
Digital presenceCoinJar compliance and trust
Trust signalCompliance4 records
CoinJar financial estimates
Financial estimateRevenue estimate
Valuation estimate
CoinJar leadership team
Management profileNumber of profiles
Profiles4 records
CoinJar funding detail
Funding detailFunding overview
Funding rounds4 records
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CoinJar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CoinJar
What does CoinJar do?
CoinJar operates a cryptocurrency exchange and digital asset platform that enables individuals and institutions to buy, sell, and hold 60+ cryptocurrencies. It delivers self-serve retail trading through a mobile app with ACH bank transfer funding, professional-grade trading via CoinJar Exchange with 0% maker fees, institutional custody with insurance coverage, an OTC trading desk for large-volume transactions, and a Mastercard-linked spending card for crypto payments.
Is CoinJar a public or private company?
CoinJar is a private company. It is classified as venture growth investor backed and is currently operating.
When was CoinJar founded?
CoinJar was founded in 2013. It employs 11 to 50 people.
Where is CoinJar based?
CoinJar is headquartered in Melbourne, Australia, in the Oceania region.
How does CoinJar make money?
Two revenue lines are on record. Trading/transaction fees are the primary driver. The others are instant buy/sell spreads.
Who are CoinJar's main competitors?
Direct peers on record are BitPay, BTC Markets, Crypto.com, Swyftx, Independent Reserve, Gemini, Kraken and Bitstamp. Coinbase is listed as a broad incumbent. Easy Crypto is listed as a regional player.
Does CoinJar have an API?
No public API is recorded for CoinJar.
What industry is CoinJar in?
CoinJar's product category is Cryptocurrency Exchange. Its primary akta.pro industry code is FSADAIAE, On/Off-Ramp Providers (Fiat↔Crypto) & Cash-In/Cash-Out Networks, with a secondary code of FSADAIAC, Crypto Card Issuing & Card Programs (Debit/Credit/Prepaid). Its NAICS code is 52321 and its SIC code is 6200.