What Sharp New Zealand does

Sharp New Zealand is a wholly-owned subsidiary of Sharp Corporation (TYO: 6753), the Japanese multinational technology company founded in 1912. Established in New Zealand in 1963 and headquartered in Auckland with a forthcoming Newmarket head office plus Ellerslie service location (opening December 2025), the company delivers a multi-category workplace technology portfolio spanning multifunction printers (A4 desktop, A3 mid-range, light production), commercial visual solutions (digital signage, touch and collaboration displays, AQUOS 4K Android TVs), managed WAN and network security services, 3CX cloud-hosted VoIP phone systems, visitor management systems with facial recognition, document management software (M-Files, PaperCut, Umango), and Dynabook business laptops. The product stack integrates proprietary technologies (Sharp CR5 multi-layered printer security platform validated by Keypoint Intelligence, Dynabook's in-house BIOS, IGZO display tech, Plasmacluster air purification) with third-party platforms (Fortinet FortiGate firewalls, Juniper Mist AI networking, Radware DDoS protection, NEC NeoFace facial recognition, Microsoft 365/Entra ID/Teams, AWS Direct Connect, Azure ExpressRoute).

The technology architecture combines on-premise hardware with cloud-delivered services. Sharp built a 3CX Cloud distributed across New Zealand data centres, integrates with nine NZ network providers (Chorus, Spark, One NZ, Kordia, Feenix, Vector, Enable, Vital, Unison, Network Tasman, Northpower) for multi-carrier fibre redundancy, and offers end-to-end cybersecurity via Fortinet NGFWs, Radware DDoS scrubbing at Australian/US handovers, Bitdefender on MFPs, and M-Files compliance automation aligned to GDPR and the NZ Privacy Act. AI/ML capabilities are layered through partner platforms — Juniper Mist for network optimization and anomaly detection, M-Files Aino for NLP-driven document retrieval, NEC NeoFace for computer-vision-based biometric authentication, and Umango for AI-driven document capture — rather than developed in-house.

Sharp NZ generates revenue across hardware sales (printers, displays, Dynabook laptops, visitor kiosks, consumer microwaves, air purifiers, calculators), managed services (managed print services with SLA-backed national coverage, managed WAN with 24/7 NOC, managed IT post-Securecom), and recurring subscriptions (3CX VoIP starting at NZ$295/month, M-Files/PaperCut/Umango software subscriptions) with in-house financing facilitating acquisition without upfront capex. Go-to-market combines direct national sales across enterprise and mid-market, an authorised service centre network, a partner/reseller portal, and in-house financing. The company targets Education, Healthcare, Legal, Real Estate, Retail, Government, and Corporate verticals with industry-specific solution bundles, claiming relationships with thousands of Kiwi businesses.

Name

Sharp New Zealand

Legal name

Sharp Corporation of New Zealand

Website

https://sharp.net.nz

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

51–100 employees

Short description

Sharp New Zealand is a subsidiary of Sharp Corporation providing integrated workplace technology — multifunction printers, managed WAN and cybersecurity, 3CX VoIP phone systems, commercial visual solutions, document management software, and Dynabook laptops — to enterprises and mid-market customers across New Zealand.

Ownership category

akta.pro rank

Product category

Workplace Technology Solutions

NAICS

Office Equipment Merchant Wholesalers (42342), Office Machinery and Equipment Rental and Leasing (53242), Computer Systems Design and Related Services (54151), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Computer & Office Equipment (3570), Office Machines, Nec (3579), Computer Communications Equipment (3576)

akta.pro primary industry

Workplace Migration & Refresh Programs (Win11/M365 migrations, device refresh/IMAC) (BPAEAIAL)

akta.pro secondary industry

Work Management & Collaboration Suites (BPAMAMAG)

Keywords

• Managed print services
• Multifunction printers
• Voip phone systems
• Managed wan services
• Commercial display solutions

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Hardware Sales (Printers & MFPs): Sale of multifunction printers (MFPs), business printers (A4 and A3), and light production print systems. Available through purchase or leasing. Devices range from small office desktop models to enterprise production systems with print speeds up to 80 ppm.
2. Visual Solutions & Displays: Commercial-grade displays including interactive touch screens, digital signage, video walls, Android TVs, and large-format 4K screens. Offered with flexible lease or buy options.
3. Managed WAN & Network Services: Fully managed enterprise-grade connectivity with Fortinet NGFWs, Juniper Mist networking, DDoS protection, and nationwide fibre backbone integration. Includes 24/7 network operation centre monitoring.
4. 3CX VoIP Phone System: Cloud-hosted business phone system with monthly flat-rate pricing starting from $295 per month for up to 16 users. Includes unlimited extensions, soft phones, mobility apps, and managed installation.
5. Managed Print Services (MPS): Fleet monitoring, maintenance, secure printing, automated consumable supply, usage reporting, and fleet optimisation. Supports print volumes from 1,000 to 50,000+ pages per month depending on device class.
6. Managed IT Services: Technical support, cybersecurity solutions, network security, and IT infrastructure management for hybrid workplaces.
7. Software Solutions: Document management via M-Files, print management via PaperCut, document capture via Umango, and workflow automation. Includes subscriptions for cloud-based intelligent document processing.
8. Home Appliances: Consumer microwaves with inverter and sensor technology, air purifiers with Plasmacluster technology, and calculators sold through retail channels.
9. Dynabook Laptops: Enterprise-grade business laptops including Classic Range, Premium Range, and Portégé Convertible models. Features proprietary BIOS, TPM, biometric authentication, and Microsoft Secured-core PC compatibility.
10. Virtual Workforce Services: Outsourced administration and bookkeeping services including data entry, content creation, payroll processing, accounts payable/receivable, GST preparation, and IRD liaison.
11. Visitor Management Systems: Welcome Kiosk (free-standing) and Welcome Desktop products combining NEC facial recognition with configurable software for secure visitor registration and access control.
12. In-House Financing: Financing solutions for office technology enabling organisations to access devices without upfront capital investment through fixed monthly payments with upgrade flexibility.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels6 records

Core offering

Sharp NZ provides integrated workplace technology solutions for New Zealand businesses, combining hardware (Sharp-branded multifunction printers, commercial displays, Dynabook laptops), managed services (managed print, managed WAN, managed IT, virtual workforce), and third-party software (3CX VoIP, M-Files, PaperCut, Umango). The company bundles equipment, installation, training, and ongoing support into predictable monthly costs, with in-house financing and nationwide SLA-backed service coverage.

Product overview

Sharp New Zealand is a multi-category workplace technology provider offering an integrated ecosystem of print, visual, IT, communications, and business software solutions. The core portfolio includes multifunction printers (MFPs) in A4, A3, and light production formats; commercial visual solutions encompassing digital signage displays, touch and collaboration displays, and Sharp AQUOS 4K Android TVs; 3CX VoIP business phone systems delivered via Sharp's New Zealand-based cloud; managed WAN and internet services powered by Fortinet FortiGate firewalls and Juniper Mist AI networking; and comprehensive cybersecurity solutions including printer security (CR5 series), M-Files document management, and PaperCut integration. Complementary offerings include visitor management systems (Welcome Kiosk and Welcome Desktop) with NEC NeoFace facial recognition, Dynabook laptops in Classic, Premium, and Portégé Convertible ranges, and consumer home appliances (microwaves with inverter/convection technology, air purifiers with Plasmacluster Ion Technology, and calculators). Sharp NZ also delivers industry-specific solutions for Education, Healthcare, Legal, Real Estate, Retail, and Government sectors, backed by managed print services, virtual workforce outsourcing, and SLA-backed nationwide service coverage.

Differentiator

Problem solved

Functional benefit

Brands

• Dynabook: Business laptops and mobile computing devices designed and manufactured in-house with proprietary BIOS, featuring enterprise-level security, lightweight durable design, and seamless connectivity for kiwi businesses.

Products and services

• Multifunction Printers Sharp-branded A4 desktop, A3 departmental, and light production multifunction printers covering print speeds of 20-80 ppm and monthly duty cycles from 1,000 to 50,000+ pages. Designed for small offices through enterprise production environments, with Sharp CR5 controller security features including secure boot, encryption, user authentication, and threat detection.
• Commercial Signage Displays Professional-grade commercial digital signage displays ranging from 32 to 86 inches designed for retail, corporate, hospitality, and public-space environments. Available with Sharp IGZO display technology for high brightness, energy efficiency, and 24/7 operation in demanding commercial settings.
• Touch and Collaboration Displays Interactive large-format touch displays (BIG PAD range) sized 50 to 86 inches designed for meeting rooms, boardrooms, huddle spaces, and collaborative working environments. Built-in multi-touch capability, integrated whiteboard software, and wireless screen sharing for enterprise meeting room deployment.
• Sharp AQUOS 4K Android TVs Sharp-branded AQUOS 4K Ultra HD Android TVs available in 50, 55, 65, and 75-inch screen sizes with built-in Google Play Store, Chromecast, and Google Assistant. Designed for commercial display, hospitality, and consumer home use.
• 3CX VoIP Business Phone System Hosted 3CX cloud-based VoIP and Unified Communications phone system running on Sharp-operated New Zealand data centres with subscription pricing from $295/month. Provides business call routing, video conferencing, live chat, mobile apps, and integration with CRM platforms for SMBs and mid-market customers.
• Managed WAN and Internet Services Fully managed enterprise-grade connectivity including nationwide 4G failover, dedicated fibre circuits, WAN links, and managed network monitoring across New Zealand. Backed by a Network Operations Centre providing 24/7 support with priority SLAs for enterprise and multi-site customers.
• Managed Print Services Outsourced print fleet management including proactive monitoring, automated consumables replenishment, preventative maintenance, and on-site service engineering. Customers receive a single monthly cost per device with usage-based billing and continuous optimization reporting.
• Managed IT Services Outsourced IT support including helpdesk, technical support, cybersecurity, network security, and end-user device management. Targeted at New Zealand SMBs and mid-market organisations seeking to consolidate IT operations with a single managed service provider.
• Sharp Cybersecurity Solutions End-to-end cybersecurity offering combining Sharp CR5 printer security (secure boot, encryption, user authentication, threat detection), Fortinet FortiGate next-generation firewall deployment, Radware DDoS protection, and M-Files document management with compliance automation. Includes Bitdefender integration for MFP malware protection.
• Welcome Kiosk Visitor Management Floor-standing interactive self-service kiosk for visitor sign-in, badge printing, host notification, and contractor compliance at corporate receptions and lobbies. Integrates NEC NeoFace facial recognition for contactless visitor verification.
• Welcome Desktop Visitor Management Reception-based desktop visitor management application enabling staff to register visitors, print badges, capture signatures, and notify hosts from a workstation. Designed for smaller reception areas without a dedicated kiosk footprint.
• Dynabook Laptops Enterprise-grade Dynabook-branded business laptops spanning the Classic Range, Premium Range, and Portégé Convertible X30W models. Built on Dynabook proprietary BIOS with enterprise security features, long battery life, and magnesium chassis durability for mobile business users.
• Sharp Microwaves Sharp-branded consumer and commercial microwaves ranging from compact benchtop units to commercial-grade models for foodservice and hospitality. Sold through retail channels and supported by Sharp NZ home appliance repair service.
• Sharp Air Purifiers Sharp-branded air purifiers featuring proprietary Plasmacluster Ion Technology for consumer home and commercial office use. Marketed for allergen reduction, virus inactivation, and air quality management.
• Sharp Calculators Sharp-branded calculators including desktop, handheld, scientific, and printing calculator models sold through retail and education channels.
• M-Files Document Management Intelligent metadata-driven document management platform resold and integrated by Sharp NZ. Includes M-Files Aino AI-enhanced capabilities for automated metadata tagging, compliance automation, version control, and workflow management for legal, healthcare, finance, and professional services customers.
• Umango Document Processing

Quantifiable outcome

• Up to 30% reduction in print waste and operational inefficiencies in optimised environments
• +4 more outcomes

Named customers3 records

Segments8 records

Ideal customer profiles7 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability9 records

Feature10 records

Partnerships

13 partnerships are on record, tiered core.

• IMS Racing (International Motorsport Limited)coreStrategic or Co-development Partner · 1 June 2026Sharp Corporation of New Zealand partnered with IMS Racing forming a strategic technology alliance that merges cutting-edge technology with the thrill of motorsport. This high-octane partnership represents Sharp's commitment to innovation through motorsport engagement.
• SecurecomcoreStrategic or Co-development PartnerSharp Corporation NZ made a major investment in the NZ tech sector with Securecom acquisition. The acquisition expands managed IT capabilities, sets Sharp's future direction, and strengthens commitment to helping Kiwi businesses navigate the rapidly evolving tech landscape.
• 3CXcoreTechnology or IntegrationSharp is one of the largest vendor partners of 3CX in New Zealand. Sharp uses 3CX in-house and has designed and built a 3CX Cloud across New Zealand data centres. 3CX is one of the world's most recognised IP phone systems used by major brands including PwC, Harley Davidson, Pepsi Cola, and Hugo Boss.
• NEC (for NeoFace Facial Recognition)coreTechnology or IntegrationSharp partnered with NEC to introduce intelligent visitor management systems featuring NEC's industry-leading NeoFace facial recognition technology. This partnership combines NEC's biometric authentication with Sharp's kiosk solutions for secure visitor registration and access control.
• Fortinet (FortiGate)coreTechnology or IntegrationSharp uses Fortinet FortiGate Next-Generation Firewalls to deliver advanced all-in-one network security. FortiGate combines SSL inspection, intrusion prevention, antivirus, anti-malware, and web filtering with centralised management via FortiManager.
• Juniper MistcoreTechnology or IntegrationSharp integrates Juniper Mist AI-powered networking platform for intelligent SD-WAN and cloud networking. Juniper Mist provides real-time network performance monitoring, self-healing capabilities, and cloud-based management controls.
• RadwarecoreTechnology or IntegrationSharp utilises Radware technology for DDoS protection and mitigation. Radware provides international DDoS scrubbing monitoring all international internet traffic at Australian and US handovers before entering the New Zealand market.
• Microsoft AzurecoreTechnology or IntegrationSharp offers Azure ExpressRoute letting customers extend on-premises networks into Microsoft cloud over a private connection via Sharp's managed network services. High-speed symmetrical internet services connect to Azure cloud environments.
• AWS (Amazon Web Services)coreTechnology or IntegrationSharp offers AWS Direct Connect increasing bandwidth throughput and providing consistent network experience. Sharp's managed network services create resilient scenarios for differentiated workloads connecting to AWS.
• M-FilescoreTechnology or IntegrationSharp partners with M-Files to deliver intelligent document management solutions. M-Files provides metadata-driven document management that automates compliance, access control, and reduces risk for regulated industries including integration with GDPR and NZ Privacy Act requirements.
• PaperCutcoreTechnology or IntegrationSharp integrates PaperCut print management software providing secure print release, user authentication, cost control, and audit logging. PaperCut is compliant with local legislation and GDPR requirements.
• BitdefendercoreTechnology or IntegrationSharp partnered with Bitdefender for Bitdefender-powered security on multifunction printers, protecting MFPs from malware, ransomware, and unauthorized access as part of Complete Print Security.
• Network Providers (Chorus, TFF, Vector, Enable, Spark, Vital, Unison, Network Tasman, Northpower)coreTechnology or IntegrationSharp integrates with all major network providers in New Zealand including Chorus, TFF, Vector, Enable, Spark, Vital, Unison, Network Tasman, and Northpower for UFB Connect and comprehensive national network coverage.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Regional players

• The Instillery / Vocus NZ: New Zealand managed network, connectivity and cybersecurity providers competing with Sharp NZ's managed WAN and voice/data services in the domestic market.
• Datacom: Leading New Zealand IT services and managed services provider; competes with Sharp NZ's managed IT, cybersecurity and digital workplace offerings in the same territory.
• Spark New Zealand: NZ telecommunications and business ICT provider offering connectivity, cloud and managed services, overlapping with Sharp NZ's WAN/internet and VoIP businesses.

Direct peers

• Konica Minolta: Global MFP/print maker with managed print, IT services and displays sold through country subsidiaries; directly competes with Sharp NZ across print and workplace technology.
• Ricoh: Provides MFPs, managed print, IT services and workplace solutions to businesses; overlaps almost entirely with Sharp NZ's core office technology and services portfolio.
• Canon Business Services / Canon NZ: Sells office MFPs, production print, displays and managed services in New Zealand, competing directly with Sharp NZ for the same print and document-management customers.
• Xerox: Print hardware, managed print services and digital workplace/document software vendor; a core competitor in the same category as Sharp's MFP and MPS business.
• Kyocera Document Solutions: Manufactures MFPs and offers managed document/print services and content management, overlapping with Sharp NZ's print and workflow automation offerings.
• Fujifilm Business Innovation: Formerly Fuji Xerox; provides MFPs, managed print and digital workplace services across Asia-Pacific, competing with Sharp NZ in print and document solutions.

Broad incumbents

• Brother: Printer and office equipment manufacturer serving SMB and enterprise; overlaps on hardware but with a narrower managed-services footprint than Sharp NZ.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/sharp-new-zealand
• Xx.com/sharpnewzealand
• Facebookfacebook.com/sharpelectronicsnz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sharp New Zealand