What Code49 does

Code49 (operating as CODE 49 LLC, incorporated in Florida) is a privately held, bootstrapped vertical SaaS company founded in 2004 that builds an integrated CRM and website platform for individual real estate agents and small brokerages. Its core products are CRM 49 (a real estate CRM covering lead management, lead-to-property matching, agenda automation, configurable team permissions, and email marketing in English, Spanish, and Portuguese) and a paired responsive real estate website product that includes map-based property search, automatic translation into 50+ languages, and SEO-optimized templates. The platform is distributed through a self-serve product-led growth motion: prospective agents sign up online, receive a generated website and CRM account in seconds, and convert via a 30-day free trial or freemium tier to a $49/month subscription, with regional pricing at $29/month in Paraguay and discounts via a referral program.

The underlying technology is a cloud-based multi-tenant platform that synchronizes the CRM with the agent's public website in real time and distributes listings to multiple property portals (OLX Propiedades, Goplaceit, Locanto, Bienes Online, Properstar) and the exclusive Real 49 portal. Mobile access is provided through dedicated iOS and Android applications. A distinctive feature is the partnership network module connecting 7,500 real estate agents across 20 countries, enabling agents to request joint-sale collaborations when a client in one market is matched with a property held by another agent, particularly relevant for cross-border US-Latin American transactions. The company maintains offices in Orlando, Florida (US headquarters) and Bauru, São Paulo, Brazil, with localized websites for each country in its served footprint spanning North America, Latin America, the Caribbean, the Iberian Peninsula, and the UK.

The business model is pure subscription SaaS at the individual-agent level, with no setup fees and no disclosed enterprise tier. Additional products include a Social Media Post Generator and Landing Page builder, positioning the platform as an end-to-end marketing and lead management stack for non-technical real estate professionals. The company is founder-led by André Luiz Lyra Pontes and Luiza Navarro Pontes (with Rafael Pontes as design director), is privately held without venture capital backing, and does not publicly disclose revenue or financial metrics.

Name

Code49

Legal name

CODE 49 LLC

Website

https://code49.net

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Code49 is a privately held vertical SaaS company founded in 2004 that provides an integrated real estate CRM (CRM 49) and responsive website platform for individual real estate agents and small brokerages, serving 7,500 agents across 20 countries on a $49/month subscription model.

Ownership category

akta.pro rank

Product category

Real Estate CRM Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Customer Journey Orchestration & Campaign Management (BPAFAFAF), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• Real estate CRM software
• Real estate websites
• Lead management platform
• Property listing distribution
• Real estate marketing automation

Headquarters

HQ city

Bauru

HQ country

Brazil

HQ region

Latin America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - CRM + Website Platform: Monthly subscription providing access to CRM 49 software, real estate website hosting, email marketing automation, SEO tools, portal integrations, and community partnership features. No setup/joining fee. Domain registration renewal is the only additional charge. Cancel anytime with no penalty.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Code49 sells a recurring monthly SaaS subscription that bundles its proprietary CRM 49 software with a fully generated, responsive real estate website that synchronizes with the CRM in real time. The platform also provides automated email marketing in English/Spanish/Portuguese, one-click distribution of property listings to multiple classifieds portals, and a built-in partnership network of 7,500+ real estate agents across 20 countries for cross-border joint-sale collaboration. A 30-day free trial, a freemium tier and a complete-solution plan (USD 49/month) are sold directly to individual agents and small brokerages.

Product overview

CODE 49 offers a unified real estate platform consisting of two core products: CRM 49 (the Real Estate CRM Software) and Real Estate Websites, which are fully integrated with each other. The platform includes built-in email marketing automation in English, Spanish, and Portuguese. Additional add-on modules include a mobile application (CRM 49 Mobile App), the exclusive Real 49 portal, a social media post generator, landing page builder, and a partnership network connecting agents across 20 countries. The platform also integrates with multiple real estate portals (OLX, Goplaceit, Locanto, Bienes Online, Properstar) and social networks (Facebook, Twitter, WhatsApp, Facebook Messenger) for property marketing.

Differentiator

Problem solved

Functional benefit

Products and services

• CRM 49 (Real Estate CRM Software) A complete, easy-to-use real estate CRM software designed to help real estate agents and brokers scale growth via lead generation, team development and business management. Includes lead tracking that matches property registrations against client desired profiles and notifies agents by email, real-time team dashboards, configurable user access permissions, automated agenda and contract-expiry alerts, and is fully integrated with Code49's real estate websites.
• Real Estate Websites Complete, objective, fast and functional real estate websites developed by Code49 that allow visitors to find properties in just a few clicks. Features responsive design across desktop/tablet/smartphone, map-based property search, SEO best-practice implementation (meta tags, friendly URLs), free development with multiple templates and themes, customization options, and automatic translation of all site content (including broker-typed descriptions) to 50+ languages.
• CRM 49 Mobile Application Native iOS and Android mobile application providing quick and easy access to all CRM 49 functions, real-time system notifications and full functionality from smartphones and tablets, with real-time synchronization to the CRM and website.
• Real 49 Portal An exclusive real estate portal for the Code49 ecosystem. Properties listed by Code49 users are automatically distributed through the Real 49 portal network, providing additional listing visibility exclusively for Code49 customers.

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature8 records

Partnerships

One partnership is on record.

• Real 49coreTechnology or IntegrationExclusive client-to-portal network for CODE 49 customers. Properties listed by CODE 49 users are distributed through the Real 49 portal network, providing additional visibility for agents within the CODE 49 ecosystem.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Zillow Premier Agent: Zillow is the dominant US real estate marketplace offering agent CRM, advertising, and lead-generation tools through its Premier Agent program. An incumbent competing for the same agent marketing budget as Code49, but with vastly greater scale, brand recognition, and traffic.
• Chime: Chime is an AI-driven real estate CRM, lead generation, and marketing platform for agents, teams, and brokerages. Overlaps with Code49 on CRM + marketing automation, but operates at a larger scale with broader enterprise-brokerage features and venture backing.

Regional players

• Wasi: Wasi is a Latin American real estate platform providing property listing, CRM, and website tools for agents and brokerages across the region. A direct regional competitor in the same LatAm geographies Code49 serves, with comparable product mix (CRM + websites + portal).

Direct peers

• BoomTown: BoomTown provides a real estate CRM, lead generation, and customer acquisition platform for agents and brokerages. Directly comparable in combining CRM, websites, and lead nurturing, with a similar self-serve plus concierge model for SMBs.
• Sierra Interactive: Sierra Interactive offers a real estate CRM, IDX websites, and lead nurturing tools for agents and small brokerages. Closely comparable as a vertical-SaaS bundle of CRM + website + marketing automation targeting independent real estate professionals.
• iHomefinder: iHomefinder provides IDX property search, lead capture, and CRM functionality for real estate websites. Directly comparable in agent-targeted website + lead management, though more focused on the IDX layer than the broader CRM/marketing automation suite.
• Follow Up Boss: Follow Up Boss is a real estate CRM focused on lead management, pipeline tracking, and integrations with lead sources. It serves individual agents through large teams, with a comparable SaaS delivery model and emphasis on actionable lead routing — a feature Code49 also highlights.
• kvCORE (Inside Real Estate): kvCORE/Inside Real Estate is a leading real estate CRM, website, and marketing automation platform primarily serving US-based agents, teams, and brokerages. Comparable in offering breadth (CRM + websites + lead routing) though typically focused on larger enterprise brokerages.
• Real Geeks: Real Geeks offers an integrated real estate CRM, IDX websites, and lead-generation platform targeting individual agents and small brokerages globally, including Latin America. Closely comparable in product (CRM + website bundle), target customer (real estate agents), and self-serve SaaS delivery model.
• Propertybase (SFR3): Propertybase is a Salesforce-based real estate CRM and marketing platform serving brokerages and teams worldwide. Comparable in core CRM functionality and real estate vertical focus, though it tends to compete at the team/brokerage tier rather than individual agent.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/code49br
• Facebookfacebook.com/code49
• LinkedInlinkedin.com/company/code49-sistemas-online

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Code49