E-bike to go

What E-bike to go does

E-bike to go is a Dutch e-bike subscription operator founded in Amsterdam in 2015 and majority-owned by GreenMo Group since March 2021. The company rents proprietary EPAC-certified e-bikes (front-wheel motor, carbon-fiber belt drive, 7-speed hub, Schwalbe Marathon Plus anti-puncture tires, 500Wh/70km removable battery) to individual consumers and enterprises on a monthly-cancellable subscription that bundles maintenance, unlimited kilometers, a swap service, and configurable damage or theft coverage. Pricing spans roughly €21.50-€32.99 per week depending on model and coverage; the premium Noord sub-brand (launched June 2021) offers a mid-engine e-bike with up to 110km range, GPS tracking, and mechanical ABS, available via subscription or outright purchase at €3,500. Business lines include delivery bikes (for Deliveroo, Thuisbezorgd.nl, Uber Eats, and Gorillas riders), employee bikes with 7% Dutch bijtelling fiscal benefit, hotel guest bikes, and Smartlock-enabled shared/pool bikes for organizations.

The business operates across the Netherlands, Belgium, and Germany through Brand Stores in Amsterdam and Rotterdam, KwikFit service points, a workshop in Amsterdam Noord, and a field-sales team handling enterprise accounts. Go-to-market is multi-motion: direct-to-consumer self-service via the website with doorstep delivery (within one week) or pick-up; enterprise sales through dedicated account managers; channel partnerships with delivery platforms that refer riders; and GreenMo Group distribution for cross-border rollout. Revenue is generated through recurring weekly subscriptions, short-term rentals, and Noord outright sales. Reported turnover reached €7.1M in 2021 with 10,000+ riders and 600% sales volume growth over three years, earning top-20 placement in the Deloitte Technology Fast50 Netherlands. The company targets a 50,000-e-bike fleet and positions itself as the market leader in e-bike subscriptions across its three active markets.

Name

E-bike to go

Legal name

E-bike to go

Website

https://ebiketogo.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

51–100 employees

Short description

E-bike to go is a Dutch e-bike subscription platform offering monthly-cancellable rentals of proprietary EPAC e-bikes to consumers, enterprises, and delivery riders across the Netherlands, Belgium, and Germany, with bundles covering maintenance, insurance, and unlimited kilometers.

Ownership category

akta.pro rank

Headquarters

HQ city

Amsterdam

HQ country

Netherlands

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. E-bike Subscription (Consumer): Weekly subscription model for individual consumers. Includes e-bike, maintenance, damage insurance (optional), unlimited kilometers, fast charger. Subscription starts upon e-bike receipt. Monthly cancellable with one additional month payment after cancellation.
2. Business E-bike Subscription: Weekly subscription for businesses with various options: delivery bikes, employee bikes, pool bikes, hotel bikes. Includes maintenance, insurance, swap service. Flexible monthly cancellation. Split billing option for employee bikes.
3. Short-term Rental: Day, weekend, or week rental options available from Brand Store for customers wanting to try before subscribing or for vacation use.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels10 records

Core offering

E-bike to go operates a monthly-cancellable e-bike subscription platform offering flexible rental of in-house developed EPAC-certified electric bicycles for both individual consumers and businesses. Subscriptions bundle the e-bike, maintenance, swap service, damage and theft insurance, fast charger, and unlimited kilometers, with bikes delivered to the doorstep or picked up at Brand Stores and service points. Business offerings include delivery bikes for food couriers, employee bikes with fiscal benefits, pool/shared bikes for organizational fleets, and guest bikes for hotels.

Product overview

E-bike to go operates as a monthly-cancellable e-bike subscription platform built around its in-house developed e-bike model. The company offers two product lines: the original E-bike to go (front-wheel motor, belt drive, 7-gear, 70km range) and the premium Noord sub-brand (mid-engine, sleek design, up to 110km range). Business offerings include Delivery Bikes for food courier services, Employee Bikes with fiscal benefits, Hotel Bikes for guest mobility, and Shared/Pool Bikes for organizational fleet management. All subscriptions include maintenance, swap service, and configurable insurance coverage. The customer-facing MyBike portal enables self-service subscription management.

Differentiator

Problem solved

Functional benefit

Brands

• Noord: Premium e-bike sub-brand targeting young adults and young parents. Features a self-developed e-bike with Shimano Steps motor, up to 110km range, GPS tracking, and mechanical ABS brakes. Available through subscription starting at €21.50/week or purchase at €3,500.

Products and services

• E-bike to go Subscription (Consumer) Monthly-cancellable subscription for individual consumers to rent an in-house developed EPAC e-bike. Includes maintenance, swap service, damage insurance (optional), unlimited kilometers, and fast charger. E-bike delivered to doorstep within one week or picked up at Brand Stores or KwikFit service points.
• Noord e-bike Premium e-bike sub-brand for urban commuters and young parents, featuring a robust frame, belt drive, integrated battery up to 110km range, GPS anti-theft tracking, and mechanical ABS brakes. Offered via monthly subscription or one-time purchase.
• Delivery Bikes (Business) Subscription e-bike tailored for food and grocery delivery riders and restaurants, including XXL battery with 70km range, fast charger, fast swap service, configurable damage coverage, and unlimited kilometers at fixed weekly pricing.
• Employee Bikes (Business) Business subscription providing personal e-bikes for employees for commuting and private use, with 7% bijtelling tax addition on a €2,200 fiscal value, split billing option, and comprehensive insurance and maintenance coverage.
• Hotel Bikes (Business) E-bike fleet solution for hotels providing guests with electric bikes for exploring the area, including seasonal scaling options, custom storage units with integrated charging points, and full maintenance service.
• Shared/Pool Bikes (Business) Shared e-bike system for organizations where employees access fleet bikes via Smartlocks through mobile app, including reporting tools for usage analytics, custom branding options, and covered storage with charging points.
• Short-term E-bike Rental Day, weekend, or weekly e-bike rental option available from the Amsterdam Brand Store for tourists, visitors, and prospective subscribers wanting to try before subscribing or for short vacation use.

Quantifiable outcome

• 70 km range on single battery charge
• +9 more outcomes

Named customers15 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• KruitboschminorStrategic or Co-development Partner · 25 March 2021Bicycle wholesaler Kruitbosch held shares in e-bike to go during early growth stages and sold their stake to GreenMo Group. Kruitbosch played a major role in earlier stages of rapid growth.
• DeliveroocoreChannel Partner/ Reseller/ DistributorMajor food delivery platform whose riders extensively use e-bike to go e-bikes. Deliveroo offers €20 discount on first month subscription for new e-bike to go subscribers. Platform for self-employed riders who need their own delivery bikes.
• Thuisbezorgd.nl (Takeaway.com)coreChannel Partner/ Reseller/ DistributorLeading Dutch food delivery platform with large fleet of e-bike to go e-bikes. Takeaway.com employees work as company employees (not freelancers) and are provided with e-bikes. E-bikes delivered within 1-2 weeks.
• Uber EatscoreChannel Partner/ Reseller/ DistributorGlobal food delivery platform partner whose freelance riders use e-bike to go subscriptions. Riders must be 18+ and arrange their own equipment.
• GorillascoreChannel Partner/ Reseller/ DistributorQuick commerce grocery delivery service (10-minute delivery) expanding from Berlin across Europe. Gorillas focuses on sustainability and reducing CO2 emissions. Partnership supports riders navigating car/scooter-free streets for timely deliveries.
• GO SharingminorStrategic or Co-development PartnerE-scooter sharing service that is a partner of GreenMo Group. Related mobility service within GreenMo ecosystem.
• KwikFitminorChannel Partner/ Reseller/ DistributorService points located in KwikFit stores where customers can pick up, swap, or return e-bikes. Available 6 days per week by appointment.
• PantarminorImplementation/ SI/ Consulting PartnerSocial employment organization that unpacks and prepares e-bikes for delivery in Netherlands. Part of production process alongside Justitieel Complex Zaandam.
• Justitieel Complex ZaandamminorImplementation/ SI/ Consulting PartnerCorrectional facility that assists with final assembly and preparation of e-bikes for delivery. Part of social enterprise production model.
• StibatminorOthersBattery recycling organization that handles end-of-life recycling for e-bike batteries. Old batteries sent to Stibat for maintenance, refurbishment, and recycling.
• DeloitteminorOthersDeloitte Technology Fast50 ranking program where e-bike to go achieved top-20 position. Used for credibility and press mentions.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Swapfiets: Dutch-founded bike and e-bike subscription pioneer, operating across NL, BE, DE, UK, FR, IT, DK, and SE. Closest direct competitor — same subscription model with monthly fees, maintenance included, and pickup/swap service. Also serves delivery riders and corporate clients.
• Aovendo: German e-bike subscription service (originally 'Jobrad' competitor) offering monthly e-bike rentals to consumers and businesses. Direct competitor in the German-speaking DACH market with comparable subscription, insurance, and maintenance bundle.
• Bizbike: Belgian B2B e-bike leasing provider for employers offering employees tax-advantaged bike leasing with maintenance and insurance bundled. Direct overlap in the Belgian business e-bike subscription segment.

Broad incumbents

• Lease a Bike (Pon): Bike leasing platform owned by Pon Holdings, one of Europe's largest bike distributors. Offers employer-employee bike leasing across NL and BE with fiscal benefits — competes with E-bike to go's employee bike offering but is owned by a major bike distributor with broader brand portfolio.
• nextbike: Major European station-based and free-floating bikeshare operator present in 300+ cities. While primarily bikeshare rather than subscription, it competes for the same urban mobility and last-mile customer in DACH and broader Europe.
• Call a Bike (Deutsche Bahn): Deutsche Bahn's bikeshare and e-bike rental service operating across major German cities. Backed by the national rail operator, it competes for casual urban riders and tourists in the same German market E-bike to go is expanding into.
• Lime: Global shared micromobility operator (scooters and e-bikes) backed by major investors and operating across European cities. Comparable in last-mile urban mobility positioning though focused on shared rather than subscription.

Emerging players

• Cowboy: Belgian connected e-bike brand offering premium e-bikes via direct purchase and a Connected Care subscription add-on. Competes for the same design-conscious young urban/professional segment that the Noord sub-brand targets.
• Voi Technology: European micromobility operator with shared e-scooters and growing e-bike fleets across 100+ cities. Partial overlap in shared urban mobility and last-mile delivery use cases, especially in DE and NL markets.
• Stint Urban Mobility: Dutch e-cargo bike subscription/rental startup serving urban families and businesses in the Netherlands. Adjacent peer sharing the Dutch e-mobility subscription DNA and corporate/family target segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/ebiketogo
• LinkedInlinkedin.com/company/e-bike-to-go-noord
• Instagraminstagram.com/ebiketogo/?hl=nl

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about E-bike to go