Vtrina

What Vtrina does

Vtrina (legal entity VTRINA SERVIÇOS DIGITAIS LTDA) is a Brazilian SaaS company founded in 2018 and headquartered in Curitiba that operates an integration hub for online sales channels. The platform connects marketplaces (Amazon, Mercado Livre, Americanas, Camicado, and others), e-commerce storefronts, ERPs, freight gateways, and POS systems, giving B2B and B2C sellers centralized control over catalogs, inventory, pricing, orders, and fulfillment. The company states a customer base of 1,000+ companies and serves enterprise references including Hanes Brands Inc, Probel, and Grupo Morena Rosa.

The product portfolio rests on three layers: Hub de Integração (100% cloud SaaS for unified multi-channel sales), Middleware (integration orchestrator for high-complexity operations), and White Label (licensed stack for partners to resell under their own brand). Feature modules span Gestão de Estoque (multi-warehouse with infinite shelf), Gestão de Anúncios, Campanhas de Frete, Cálculo de Frete, Picking & Packing, Entregas & Rastreio, PDV integration, Dashboards e KPIs, and Gestão de Acessos. The platform claims 200+ integrations, 15+ marketplace certifications, and 99.9% uptime, with onboarding estimated at approximately 20 business days.

Revenue mechanics combine monthly SaaS subscriptions across Control, Business, and Custom tiers (with annual IPCA-indexed price adjustments and a free Start tier for evaluation), professional services including consulting and custom development, and White Label licensing to technology partners. Distribution runs through sales-led direct demos, WhatsApp-led consultations, content marketing, and a White Label partner channel. Despite a 1-10 employee footprint and no disclosed external funding or revenue figures, the company operates as an active, independent private limited under Brazilian jurisdiction.

Name

Vtrina

Legal name

VTRINA SERVIÇOS DIGITAIS LTDA

Website

https://vtrina.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Vtrina is a Brazilian SaaS integration hub that unifies e-commerce, marketplace, ERP, and logistics systems for over 1,000 B2B and B2C sellers, delivering subscription plans, professional services, and a White Label partner channel across 200+ pre-built integrations.

Ownership category

akta.pro rank

Product category

E-commerce Integration Software

NAICS

Computer Systems Design and Related Services (54151), Computer Systems Design Services (541512)

SIC

Services-Computer Integrated Systems Design (7373), Services-Prepackaged Software (7372)

akta.pro primary industry

API Analytics, Monetization & Developer Experience Tooling (HDAEAIAJ)

akta.pro secondary industry

Systems Integration & Implementation Services (BPAEAAAB)

Keywords

• Ecommerce integration platform
• Marketplace integration software
• Multichannel order management
• Inventory synchronization
• Saas middleware solutions

Headquarters

HQ city

Curitiba

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Subscription (Control Plan): Monthly subscription model for access to the Vtrina platform with specific features and connections. Subscription requires monthly payment with invoicing on the 20th and due date on the 25th of each month. Annual price adjustments occur on July 1st based on IPCA index.
2. SaaS Subscription (Business Plan): Monthly subscription model with differentiated service level agreements and support tiers for business customers requiring more comprehensive features and integrations.
3. SaaS Subscription (Custom Plan): Customized prepaid monthly plan defined according to each company's profile with features aligned to specific needs and scenarios. Tailored for clients with unique business requirements.
4. Professional Services (Consulting): Consulting services provided by Vtrina's team to support customers with product data validation, error troubleshooting, order monitoring, and direct communication with channels about non-conformities.
5. Custom Development: Custom system and complex integration development services for various systems, billed as additional services beyond standard subscription features.
6. White Label Licensing: Technology licensing model where partners can offer Vtrina's platform under their own brand, with customizable dashboards and their own billing model to end customers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Vtrina provides a 100% cloud-based SaaS integration hub that unifies the management of multi-channel digital sales operations. The platform connects e-commerce stores, marketplaces, ERPs, and logistics systems, enabling centralized control of products, inventory, orders, pricing, and fulfillment across all sales channels. Its offerings include a core integration hub, a middleware orchestrator for complex operations, and a white label solution for partners.

Product overview

Vtrina is an integration hub platform for e-commerce and marketplace operations, consisting of three core product layers: (1) Hub de Integração — a 100% cloud SaaS platform for unified multi-channel sales management; (2) Middleware — an integration orchestrator for high-complexity operations connecting ERPs, e-commerce systems, and sales channels; and (3) White Label — a software licensing solution for partners to offer branded integration hub services. The platform supports multiple business models including B2B, B2C, omnichannel, multi-origin (Ship From Store), and D2C. Key functional modules include inventory management, advertising management, shipping campaigns, freight calculation, picking and packing, delivery tracking, POS integration, dashboards/KPIs, and access management. The platform offers over 200 integrations with sales channels, ERPs, and freight gateways, with over 1,000 companies using the service and 99.9% uptime.

Differentiator

Problem solved

Functional benefit

Products and services

• Hub de Integração A 100% cloud SaaS platform for unified management of multi-channel sales across virtual stores and marketplaces. Enables centralized control of products, inventory, orders, and pricing across all sales channels for e-commerce businesses of all sizes.
• Middleware Integration orchestrator designed for high-complexity operations, managing data transfer and synchronization between e-commerce systems, ERPs, logistics platforms, and sales channels.
• White Label

Quantifiable outcome

• 200+ integrations available across sales channels, ERPs, and freight gateways
• +3 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

Feature9 records

Partnerships

One partnership is on record.

• White Label Technology PartnerscoreOEM/ Whitelabel/ Licensing PartnerVtrina licenses its technology platform to partners who can offer integration hub solutions under their own brand. Partners benefit from customizable dashboards (logo, avatars, color schemes), recurring revenue opportunities, exclusive Vtrina consultancy support, and access to 200+ market-leading integrations. Partners define their own pricing and support models for end customers.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Workato: Workato is a broader enterprise iPaaS platform that integrates business applications including e-commerce, ERP, and marketplace systems. Comparable as a general-purpose integration platform with overlapping app connectivity, but serves a much larger enterprise audience and does not specialize in the LATAM marketplace niche.
• VTEX: VTEX is a Brazilian-born commerce platform offering storefront, OMS, marketplace, and integration capabilities that overlap with Vtrina's stack. Comparable as a LATAM-based commerce technology provider, but operates as a broad commerce platform rather than a focused integration middleware.
• MuleSoft (Salesforce): MuleSoft is the leading enterprise iPaaS, now part of Salesforce, providing API-led integration across ERP, CRM, e-commerce, and commerce systems. Addresses similar integration use cases to Vtrina at the enterprise tier, with greater scale, global reach, and capital resources.

Direct peers

• AnyMarket: AnyMarket is a Brazilian marketplace integration and order management platform connecting merchants to dozens of marketplaces and e-commerce platforms across Latin America. Directly comparable to Vtrina in product category (marketplace/e-commerce hub), geography (Brazil/LATAM), and target customer (B2B/B2C merchants managing multi-channel sales).
• Shoppingfeed: Shoppingfeed is a marketplace and feed management platform that connects merchants to marketplaces and shopping engines. Offers similar product listing, order, and inventory synchronization features to Vtrina, primarily focused on European and North American merchants.
• ChannelEngine: ChannelEngine is a marketplace integration platform connecting brands and retailers to hundreds of marketplaces and digital channels globally. Directly comparable product offering (SaaS marketplace/e-commerce integration hub) with overlap on multi-channel catalog, order, and inventory automation.
• Plugg.to: Plugg.to is a Brazilian SaaS marketplace integration platform offering order, inventory, and product synchronization across marketplaces and e-commerce stores. Competes head-to-head with Vtrina in the multi-channel integration category in Brazil, serving overlapping B2B/B2C merchants.
• Celigo: Celigo is an iPaaS provider with a strong focus on e-commerce, ERP, and marketplace integrations, offering pre-built integration flows similar to Vtrina's connector approach. Comparable as a SaaS integration platform addressing multi-channel commerce use cases, though it operates at greater scale and broader global reach.

Regional players

• Wake Commerce: Wake Commerce is a Brazilian e-commerce platform with marketplace integration capabilities, serving retailers and brands operating multi-channel in Brazil. Overlaps with Vtrina in marketplace integration and order management use cases for Brazilian merchants.
• Linx (Stone Co.): Linx is a Brazilian retail and e-commerce technology provider, now part of Stone, offering ERP, OMS, and marketplace integration solutions to retailers in Brazil. Operates in adjacent retail-tech categories with overlap on multi-channel commerce use cases, primarily serving the Brazilian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/vtrinabr
• Facebookfacebook.com/vtrinabr
• LinkedInlinkedin.com/company/vtrina

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vtrina