Finlane

What Finlane does

Finlane GmbH is a German private limited company headquartered in Dresden that provides white-label crowdfinancing technology and services to platform operators and organizations across Europe. The company's core offering is built on a proprietary software framework called myty, developed in-house since 2009 by its technology partner Tyclipso, and an enterprise collaboration add-on module called equify. Together these products enable partners to launch branded crowdfunding and Matchfunding (co-funding) campaigns without building the underlying infrastructure themselves.

Finlane monetizes this stack through a B2B model combining white-label software licensing, transaction processing fees on partner platforms, and ongoing support and development services. Its distribution is exclusively OEM/white-label: the company does not operate a consumer-facing crowdfunding site, but instead powers 30+ white-label deployments serving 200+ pages and mandants. Its flagship service, Matchfunding-Fonds, leverages its relationship with Startnext, Germany's leading crowdfunding platform, to enable organizations to create matching-fund campaigns. Service offerings include transaction settlement, identity verification (Legitimationsprüfung), software maintenance, platform development, and both user-facing and technical support.

The company was founded in 2009 and is led by Managing Director and Co-Founder Tino Kreißner, whose team is recognized as crowdfunding pioneers in Germany dating to the launch of Startnext in 2010. The team co-authored "Das Crowdfunding Handbuch" and organizes the "co:funding" industry conference. With 1-10 employees, a single small funding round on record ($30,509 in 2012), and full GDPR compliance, Finlane operates as a niche, founder-controlled infrastructure provider in the DACH crowdfunding ecosystem.

Name

Finlane

Legal name

Finlane GmbH

Website

https://finlane.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Finlane GmbH is a Dresden-based B2B provider of white-label crowdfinancing software and services, powering 30+ partner platforms and 200+ pages across Europe via its proprietary myty framework and equify module, with deep integration into Germany's Startnext ecosystem.

Ownership category

akta.pro rank

Product category

Crowdfunding Software Platform

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Finance Services (6199)

akta.pro primary industry

Payouts, Disbursements & Mass Payments Infrastructure (FSAGABAN)

akta.pro secondary industries

Digital Payments & Money Movement (ACH/SEPA/FPS, Bill Pay, P2P) (FSAGAAAF), Tokenization, Network Vaults & Credential Management (FSAGABAF)

Keywords

• Crowdfunding software
• White-label platform
• Crowdfinancing services
• Matchfunding campaigns
• Payment processing services

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. White-label Software Licensing: Revenue generated from licensing their proprietary crowdfinancing software platform (myty framework and equify module) to platform partners under white-label arrangements. Partners receive customized branded platforms with transaction processing, identity verification, and support services.
2. Transaction Processing Services: Transaction handling fees from processing crowdfunding contributions and funding flows on partner platforms. Includes payment processing, settlement, and reconciliation services.
3. Platform Support Services: Ongoing technical support, software maintenance, and platform development services provided to platform partners. Revenue from Anwender Support (user support) and Technischer Support (technical support) offerings.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Finlane provides white-label crowdfinancing software and associated services that enable organizations to launch their own branded crowdfunding and Matchfunding platforms. The offering is built on the proprietary myty software framework and the equify enterprise collaboration module, both developed in-house via tyclipso.net, and includes transaction processing, identity verification (Legitimationsprüfung), software maintenance, platform development, and user/technical support for platform partners.

Product overview

Finlane GmbH operates as a smart crowd solutions provider offering a unified crowdfunding platform. The core technology stack is built on Tyclipso's myty software framework (developed since 2009) combined with the equify Enterprise Collaboration Module. The company provides crowdfunding campaign services including Matchfunding/Cofunding partner programs, transaction processing, identity verification (Legitimationsprüfung), software maintenance, platform development, and both user and technical support. The platform supports over 30 whitelabel deployments and serves over 200 tenants and pages.

Differentiator

Problem solved

Functional benefit

Products and services

• myty A proprietary crowdfunding software framework developed by Tyclipso (tyclipso.net) since 2009, providing the underlying technology platform for Finlane's white-label crowdfinancing solutions and serving as the foundation for 30+ white-label deployments and 200+ mandant pages.
• equify An enterprise collaboration module offered alongside the myty framework, enabling advanced collaboration features for platform partners running crowdfunding operations, including complex funding campaigns and stakeholder interaction management.
• Matchfunding-Fonds (Cofunding) A crowdfinancing partnership campaign service that enables organizations to launch their own co-funding (Matchfunding) programs, allowing community contributions to be matched and turning the fundraising into a notable, shareable event. Delivered primarily through Finlane's partnership with Startnext.

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Two partnerships are on record, tiered core.

• StartnextcoreStrategic or Co-development PartnerStartnext is Germany's leading crowdfunding platform (launched 2010) and serves as a reference partner for Finlane. Finlane's team co-developed Startnext as early crowdfinancing pioneers and maintains an ongoing partnership. Finlane facilitates Matchfunding/co-funding campaigns through Startnext, enabling organizations to create matching fund programs on the Startnext platform.
• TyclipsocoreTechnology or IntegrationTyclipso (tyclipso.net) is the software development partner that has been developing crowdfunding solutions as a pioneer since 2009. The company developed the proprietary myty software framework and equify enterprise collaboration module that forms the core of Finlane's crowdfinancing platform technology. Tyclipso handles in-house software development for Finlane.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Funraise: US-based white-label fundraising/crowdfunding platform provider for nonprofits. Direct comparable as a B2B SaaS provider offering white-label crowdfunding/campaign infrastructure to organizations, though serving primarily the US nonprofit segment.
• Donorbox: White-label donation and crowdfunding software provider serving nonprofits and organizations globally. Directly comparable business model as a SaaS platform providing embedded fundraising infrastructure to partner organizations.
• Startnext: Germany's leading crowdfunding platform and Finlane's core reference partner since 2010. Operates as a direct customer/integrator of Finlane's white-label infrastructure and competes in the same German crowdfinancing market for project creators and fundseekers.

Regional players

• Companisto: Germany's largest equity-based crowdfunding platform. Operates a similar crowdfunding model in the same German market as Finlane's partner ecosystem and could be a customer or competitor for white-label crowdfunding infrastructure.
• bettervest: German crowdfunding platform focused on sustainable energy and impact projects. Operates in the same German crowdfunding market with a specialized vertical focus comparable to Finlane's Matchfunding/co-funding niche.
• Seedmatch: German equity crowdfunding platform operating in the same German startup/investor fundraising market. Comparable in market positioning as a domestic crowdfunding platform that may require white-label infrastructure or competing alternatives.

Broad incumbents

• Kickstarter: Global leader in reward-based crowdfunding with massive scale, brand recognition, and proprietary technology. Represents the broad incumbent benchmark and the kind of internal build-versus-buy threat that could erode demand for white-label infrastructure providers.
• Indiegogo: Major global crowdfunding platform with established enterprise offerings and white-label capabilities. Comparable as a broad incumbent in the same product category with overlapping customer segments and infrastructure philosophy.
• Bonterra (Network for Good): Large software provider for the social good sector including donation, crowdfunding, and CRM functionality. A broad incumbent offering integrated fundraising and donor management that competes with Finlane's specialized white-label offerings.

Others

• Stripe: Global payment infrastructure provider whose APIs could enable platform partners to build crowdfunding functionality in-house rather than license Finlane's stack. Represents an indirect competitive risk for white-label crowdfunding software as payments infrastructure commoditizes.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Finlane