Taloon.com

Name

Taloon.com

Legal name

Bygghemma Finland Oy

Website

https://taloon.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Home Improvement Retail

NAICS

Hardware Retailers (44414), Home Centers (444110), Outdoor Power Equipment Retailers (444230)

akta.pro industry

PRIMARYCRAIADAH

Outdoor Power Equipment Parts & Service Retail

Consumer Products & Retail/Home & Furniture Retail/Home Improvement & Hardware Retail

Keywords

• Building supplies retail
• Home improvement
• Hardware store
• Renovation materials
• DIY supplies

Headquarters

HQ city

Häme

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Product Sales: Taloon.com generates revenue through direct product sales of building materials, hardware, garden equipment, tools, plumbing/electrical supplies, lighting, interior products, bathroom fixtures, sauna products, and home/kitchen items. The company sells over 250,000 products from hundreds of quality suppliers. Revenue comes from one-time product transactions with various payment options including installment plans.
2. Installation and Professional Services: The company offers installation services and small machine maintenance (Husqvarna service center), generating additional revenue through service fees.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels4 records

Core offering

Taloon.com is an online hardware store (rautakauppa) operating in Finland that sells over 250,000 building materials, renovation supplies, tools, garden equipment, lighting, bathroom, sauna, and home improvement products from hundreds of suppliers. The company complements product sales with value-added services including professional installation (Asennuspalvelu), a Husqvarna service center for small machine maintenance, and a dedicated B2B sales service (Yritysmyynti) for contractors and builders.

Product overview

Taloon.com is a comprehensive Finnish online hardware store and e-commerce platform operated by Bygghemma Finland Oy. The platform offers over 250,000 building materials, renovation supplies, and home improvement products through multiple interconnected categories. The core product is the Taloon.com Verkkokauppa (online store), which serves as the unified e-commerce platform. The portfolio is organized into product categories including Rakennustarvikkeet (Building Supplies), Piha (Garden/Outdoor), Piharakennukset (Garden Buildings), Pihakoneet (Yard Machines), Työkalut (Tools), LVI (HVAC), Sähkö (Electrical), Valaisimet (Lighting), Sisustus (Interior), Kylpyhuone (Bathroom), Sauna, and Koti ja keittiö (Home and Kitchen). Complementing the product offering are value-added services including Asennuspalvelu (Installation Service), Husqvarna-huoltokorjaamo (Husqvarna Service Center), Yritysmyynti (B2B Sales), Myyntipalvelu (Sales Service), and the Rakentajan tietopankki (Builder's Knowledge Bank) educational resource. The company also operates an OUTLET clearance section for discounted products.

Differentiator

Problem solved

Functional benefit

Products and services

• Taloon.com Online Store (Verkkokauppa) Online retail platform offering over 250,000 building materials, renovation supplies, and home improvement products across categories including building supplies, garden, yard machines, tools, HVAC, electrical, lighting, interiors, bathrooms, saunas, and home goods, available to Finnish consumers and businesses 24/7.
• Asennuspalvelu (Installation Service)

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core and minor.

• HusqvarnacoreStrategic or Co-development PartnerTaloon.com operates a Husqvarna service center for small machine maintenance and repairs. This partnership provides added value to customers who purchase Husqvarna garden equipment, ensuring proper service and maintenance support.
• SveaminorGTM or Marketing PartnerSvea provides installment payment solutions for Taloon.com customers. 'Buy now, pay in 4 months' campaign is offered through Svea, enabling flexible payment options for customers.

Scale indicators3 records

Recent moves1 record

Expansion highlights5 records

Direct peers

• Jula: Nordic home-improvement, tools, and garden retailer with Finnish operations. Competes across overlapping categories (tools, garden machines, building supplies) with comparable DIY/professional customer base.
• Byggmax: Nordic low-price DIY/home-improvement retailer with strong e-commerce. Shares the 'Nordic online hardware' model with Taloon.com and is particularly notable because Taloon.com's legal entity 'Bygghemma Finland Oy' suggests group-level ties.
• K-Rauta: Finland's leading traditional hardware/home-improvement chain (part of K-Group) with strong nationwide store footprint and growing e-commerce. Directly competes with Taloon.com across building supplies, tools, garden, and renovation categories for Finnish consumers and professional builders.
• Bygghemma: Swedish Nordic online DIY/home-improvement retailer; the legal name 'Bygghemma Finland Oy' for Taloon.com suggests a group-level relationship, making it the most structurally comparable Nordic peer.
• Motonet: Finnish retail chain selling tools, hardware, automotive, and yard/garden equipment with strong store and online presence. Closely comparable in tools, garden machines, and DIY/professional customer segments.
• Bauhaus Suomi: Pan-European DIY/home-improvement retailer with a strong Finnish presence offering building supplies, tools, garden, and home categories. Directly comparable assortment and customer overlap with Taloon.com.
• Clas Ohlson: Nordic multi-category retailer focused on home improvement, tools, and household products. Overlaps with Taloon.com in tools, lighting, electrical, and home categories for DIY consumers.

Broad incumbents

• Amazon: Global e-commerce incumbent increasingly active in DIY/tools/home-improvement categories across Europe. Represents the structural ceiling on assortment and pricing that any Nordic specialist like Taloon.com must defend against.
• Hornbach: Large European DIY/home-improvement retailer with broad assortment and strong project-customer positioning. Larger scale and broader geographic footprint than Taloon.com, but overlapping assortment and target customer.

Regional players

• Tokmanni: Finland's largest general discount retailer with a growing assortment of tools, garden, and home-improvement products. Adjacent Finnish price-positioned competitor with overlapping customer base but broader discount-general-merchandise mix.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/TaloonCom

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Taloon.com