Sweeply
Sweeply is an Iceland-based vertical SaaS provider of hospitality operations automation for hotels, serviced apartments, and rentals. Its Sweeply Engine integrates with 22+ PMS platforms to automatically convert standard operating procedures into daily housekeeping, maintenance, and guest service tasks.
- Company typePrivate
- Founded2015
- HeadquartersReykjavík, Iceland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sweeply does
Sweeply ehf. is an Iceland-based vertical SaaS company founded in 2015 that provides hospitality operations automation to hotels, serviced apartments, vacation rentals, and campgrounds. Its core product, the Sweeply Engine, is a rules-based workflow automation platform that integrates with more than 22 Property Management Systems (including Apaleo, Mews, VisBook, Cloudbeds, Oracle Hospitality, and SIHOT) to map room and public space layouts, connect standard operating procedures to those spaces, and automatically generate daily tasks for housekeeping, maintenance, and guest services staff. The platform is sold as modular per-room subscriptions: Housekeeping at €3 per room per month, Maintenance at €2 per room per month, and Guest Connect at €1 per room per month as an add-on, with a €99 monthly minimum and volume discounts.
The company's go-to-market combines a product-led free two-week trial, an Ambassador Program that pays hospitality consultants a 50% sales commission, direct Zoom-based demos for enterprise prospects, and distribution through PMS marketplace listings (Apaleo Store, Mews Stacks, VisBook integration flows). Notable customers include Blue Lagoon, Leonardo, Cityden, VolksHotel, The Views, Glück Auf Appartements, Excellence Hotels, THE FLAG, Keahotels, and Wander Camp. The company is venture-backed by Iceland's Frumtak Ventures and has an advisory board drawn from IHG Hotels & Resorts, citizenM, Icelandair Hotels, and Evoly. In March 2026, Sweeply introduced the Trace Agent, an AI agent built with Apaleo that autonomously reads guest reservation comments and creates tasks in Sweeply, representing the company's first agentic AI capability on top of its existing rules-based engine.
Sweeply firmographics
Firmographics- Name
- Sweeply
- Legal name
- Sweeply ehf.
- Website
- https://getsweeply.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sweeply is an Iceland-based vertical SaaS provider of hospitality operations automation for hotels, serviced apartments, and rentals. Its Sweeply Engine integrates with 22+ PMS platforms to automatically convert standard operating procedures into daily housekeeping, maintenance, and guest service tasks.
- Ownership category
- akta.pro rank
Sweeply industry classification
Industry- Product category
- Hospitality Operations Software
- NAICS
- Janitorial Services (561720), Services to Buildings and Dwellings (5617)
- SIC
- Services-Prepackaged Software (7372), Services-To Dwellings & Other Buildings (7340)
- akta.pro primary industry
- Landlord/Property Manager Turnover Cleaning (HSAEACAE)
- akta.pro secondary industry
- Move-In/Move-Out & Turnover Cleaning (Commercial) (BPABABAO)
Keywords
Where Sweeply is headquartered
LocationHeadquarters
- HQ city
- Reykjavík
- HQ country
- Iceland
- HQ region
- Europe
Offices2 records
Markets served
Sweeply business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Subscription Plans — Housekeeping: Core housekeeping and task management subscription billed per room per month. Includes unlimited units and users, housekeeping overview, reports, task assignment, user access control, and 2-way PMS syncing. Minimum fee of €99 applies with volume discounts.
- Subscription Plans — Maintenance: Add-on maintenance module covering issues management, maintenance reports, recurring tasks, planning insights, and issue assignment.
- Subscription Plans — Guest Connect: Add-on digital guest-facing module enabling guest housekeeping selection, live status updates, and integration with guest apps. Sold as an add-on to the Housekeeping plan.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Monthly | Housekeeping plan — €3 per room per month |
| Unit Pricing | Monthly | Maintenance plan — €2 per room per month |
| Unit Pricing | Monthly | Guest Connect — €1 per room per month (add-on) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Sweeply product offering
Product offeringCore offering
Sweeply is a SaaS hospitality operations platform that automates housekeeping, maintenance, and task management for hotels, serviced apartments, and vacation rentals. Its Sweeply Engine integrates with Property Management Systems to map properties, convert standard operating procedures into daily tasks, and provide real-time room and space status visibility. The platform is sold as modular subscriptions (Housekeeping, Maintenance, Guest Connect) priced per room per month, with an AI agent (Trace Agent) that autonomously creates tasks from guest reservation comments.
Product overview
Sweeply is a modular hospitality task management platform centered on the Sweeply Engine, which integrates with Property Management Systems to automate property operations. The core offering consists of three subscription modules: Housekeeping (€3/room/month), Maintenance (€2/room/month), and Guest Connect (€1/room/month as an add-on). Optional Housekeeping enables flexible guest service policies, while the Trace Agent provides AI-powered autonomous task creation. The platform aims to eliminate manual processes, reduce staff workload, and improve guest experience through real-time task management and workflow automation.
Differentiator
Problem solved
Functional benefit
Products and services
- Housekeeping Module Core housekeeping management subscription billed at €3 per room per month. Includes unlimited units, unlimited users, housekeeping overview, reports, task assignment, user access control, two-way PMS syncing, and the Optional Housekeeping (Green Stay) capability. Targets hotels, serviced apartments, and vacation rental operators replacing paper or WhatsApp-based housekeeping coordination.
- Maintenance Module Maintenance and issues management subscription billed at €2 per room per month as an add-on to the Housekeeping plan. Covers issues management with custom categories (maintenance, minibar, housekeeping, lost & found), recurring task creation, planning insights, maintenance reports, and issue assignment. Targets hotel operations teams handling maintenance and incident workflows.
- Guest Connect Digital guest-facing subscription add-on billed at €1 per room per month on top of the Housekeeping plan. Provides a digital guest page accessible pre-arrival via unique link and in-stay via QR codes, enabling guests to select housekeeping plans and make requests. Staff receive real-time notifications; integrates with guest apps and platforms such as AeroGuest and Duve.
- Trace Agent AI-powered autonomous agent built in partnership with Apaleo that reads guest reservation comments using natural language processing, identifies needs and preferences, and automatically creates actionable tasks directly in Sweeply. Runs inside the existing tech stack via Sweeply's open APIs. Targets hotel operations teams that want to close the gap between guest booking requests and on-the-ground execution without manual intervention.
- Hotels for Trees Integration Environmental sustainability add-on that plants trees when guests skip daily housekeeping. Sweeply's Optional Housekeeping feature automatically synchronizes with the Hotels for Trees platform, enabling properties to run a sustainability program without manual coordination. Targets eco-conscious hotels and serviced apartments looking to reduce workload, inventory use, and environmental impact while appealing to sustainability-minded travelers.
Quantifiable outcome
- Save up to one day per week per employee
- +7 more outcomes
Companies that use Sweeply
Customer profileNamed customers17 records
Segments3 records
Ideal customer profiles3 records
Sweeply technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration22 records
AI capability3 records
Feature8 records
Sweeply partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ApaleocoreApaleo is a cloud-native PMS platform that serves as Sweeply's primary technology integration partner. The two companies share a joint go-to-market relationship: Sweeply is listed in the Apaleo Store, and Apaleo integration is a flagship feature for Sweeply's automation capabilities. Together they co-developed the Trace Agent AI, which runs within the Apaleo ecosystem and uses Sweeply's open APIs to autonomously create tasks from guest reservation comments.
- Hotels for TreesminorHotels for Trees plants a tree when a guest opts to skip daily housekeeping. Sweeply's Optional Housekeeping feature automatically synchronizes with Hotels for Trees, enabling properties to offer a sustainability program without manual coordination. This partnership is positioned as a co-marketing relationship to redefine sustainability in hospitality.
- VisBookcoreVisBook PMS integration with Sweeply enables Excellence Hotels and other VisBook customers to automate room status updates, task distribution, and service requests directly from the PMS into Sweeply. The integration supports faster room allocation from supervisor to housekeeping team and real-time cleaning status sync back to VisBook.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
Sweeply competitors and assessment
Company assessmentDirect peers
- HotSOS (Amadeus): Hotel Service Optimization System from Amadeus is one of the most established hospitality operations platforms, offering housekeeping, maintenance, and task management for hotel chains. It is the closest enterprise-grade direct competitor to Sweeply, though HotSOS skews larger and more established.
- Optii Solutions: Hotel operations and housekeeping management platform with predictive analytics and mobile-first staff workflows. Directly comparable to Sweeply in targeting housekeeping automation and real-time task management for hotels and serviced apartments.
- ALICE (by Actabl): Hotel operations platform covering housekeeping, maintenance, guest experience, and team messaging. Acquired by Actabl to bundle with revenue management, making it a direct competitor with broader enterprise reach and more capital than Sweeply.
- Hotelkit: Austrian-based hotel operations management software providing housekeeping, maintenance, and internal communication. Highly comparable to Sweeply as a European-headquartered hospitality ops platform serving hotel groups.
- Flexkeeping: Hotel housekeeping and maintenance management platform with mobile staff app and PMS integrations. Direct competitor in the same niche (50-500 room properties), competing on simplicity and field usability similar to Sweeply.
- Quore: Cloud-based hotel housekeeping, engineering, and preventive maintenance management with strong US enterprise hotel chain presence. Direct peer competing for the same mid-market and large hotel operations deals.
Broad incumbents
- Mews: Cloud-native PMS platform and a Sweeply partner (Mews Stacks Partner UK & Ireland). Competes broadly in the same hospitality tech stack and could expand native operations modules, representing both a distribution channel and a potential disintermediation risk.
- Apaleo: Cloud-native PMS platform and Sweeply's primary technology partner (Apaleo Store, co-developed Trace Agent). As a PMS expanding into the operations layer, Apaleo is both Sweeply's most strategic partner and a natural competitive threat.
- Cloudbeds: Widely-used cloud PMS integrating with Sweeply and offering its own operations/guest experience features. Broad incumbent serving the same SMB and mid-market hospitality segment as Sweeply with a wider portfolio.
Regional players
- Guestline: UK-focused hospitality platform with PMS, booking engine, and operations modules. Comparable product scope to Sweeply but primarily serves UK and Irish hotels, making it more of a regional competitor than a direct US/global rival.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Sweeply social profiles
Digital presenceSweeply financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweeply leadership team
Management profileNumber of profiles
Profiles10 records
Sweeply funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweeply M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweeply
What does Sweeply do?
Sweeply is a SaaS hospitality operations platform that automates housekeeping, maintenance, and task management for hotels, serviced apartments, and vacation rentals. Its Sweeply Engine integrates with Property Management Systems to map properties, convert standard operating procedures into daily tasks, and provide real-time room and space status visibility. The platform is sold as modular subscriptions (Housekeeping, Maintenance, Guest Connect) priced per room per month, with an AI agent (Trace Agent) that autonomously creates tasks from guest reservation comments.
Is Sweeply a public or private company?
Sweeply is a private company. It is classified as venture growth investor backed and is currently operating.
When was Sweeply founded?
Sweeply was founded in 2015. It employs 11 to 50 people.
Where is Sweeply based?
Sweeply is headquartered in Reykjavík, Iceland, in the Europe region.
How does Sweeply make money?
Three revenue lines are on record. Subscription Plans — Housekeeping is the primary driver. The others are subscription Plans — Maintenance and subscription Plans — Guest Connect.
Who are Sweeply's main competitors?
Direct peers on record are HotSOS (Amadeus), Optii Solutions, ALICE (by Actabl), Hotelkit, Flexkeeping and Quore. Broad incumbents are Mews, Apaleo and Cloudbeds. Guestline is listed as a regional player.
Does Sweeply have an API?
Yes. Sweeply provides open APIs that enable external AI agents and autonomous systems to connect with the platform. The APIs allow agents to read reservation comments, create tasks, and integrate with the existing tech stack. Built in partnership with Apaleo, the APIs enable the Trace Agent to operate within the Apaleo ecosystem without requiring new infrastructure.
What industry is Sweeply in?
Sweeply's product category is Hospitality Operations Software. Its primary akta.pro industry code is HSAEACAE, Landlord/Property Manager Turnover Cleaning, with a secondary code of BPABABAO, Move-In/Move-Out & Turnover Cleaning (Commercial). Its NAICS code is 561720 and its SIC code is 7372.