What Flexkeeping does

Flexkeeping is a hotel operations management platform that automates and coordinates housekeeping, maintenance, and guest service workflows for hotels and serviced-apartment operators. Founded in 2012 by Luka Berger (a former hotel housekeeper) and Aljaž Ketiš, the company is headquartered in London with operational entities in Ljubljana, Slovenia and Sydney, Australia. As of October 2025, Flexkeeping operates as a Mews company following Mews' acquisition of the business. The platform serves 814+ properties across 75+ countries, with named enterprise customers including Strawberry Hotels (245+ properties), Maistra Hospitality Group, WestCord, Palace Resorts, Valamar, and Clarion Hotel The Hub.

The product is organized around five integrated suites — Housekeeping, Maintenance, Collaboration, Automation, and Quality Assurance — supplemented by Flexie AI (multilingual voice-to-task assistant) and Auto Translation across 240+ languages. The underlying architecture is a cloud-based, mobile-first platform that integrates natively with 20+ Property Management Systems including Mews (now its parent), Cloudbeds, Oracle OPERA, Apaleo, Shiji, and RMS Cloud. Its differentiated "Automated Services" capability turns PMS reservation data into personalized service tasks automatically (e.g., baby cot for families, VIP amenities), described as an industry-first capability.

Flexkeeping monetizes via per-room recurring SaaS subscriptions with one-time onboarding fees and bundled implementation services. The go-to-market combines enterprise field sales (pilot-led motion targeting multi-property hotel groups) with product-led growth (self-serve demo booking, ROI calculators, PMS partner referrals). Marketing is content-driven, anchored by 20+ case studies documenting outcomes such as 716% ROI at REVO Munich and 570% ROI at Strawberry Hotels. The company has won three consecutive Hotel Tech Awards (Best Housekeeping Software 2026, Best Hotel Maintenance Software 2025, Best Staff Collaboration Tools 2024), and disclosed equity funding totals approximately $890K from Fil Rouge Capital (2019–2020) with subsequent ZAKA VC investment.

Name

Flexkeeping

Legal name

Flexkeeping

Website

https://flexkeeping.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Flexkeeping is a hotel operations platform offering mobile-first housekeeping, maintenance, and guest service automation with native PMS integration, AI-powered voice-to-task, and 240-language translation. It serves 800+ properties globally and operates as a Mews company since October 2025.

Ownership category

akta.pro rank

Product category

Hotel Operations Management Software

NAICS

Office Machinery and Equipment Rental and Leasing (532420), Office Machinery and Equipment Rental and Leasing (53242), Telephone Call Centers (56142)

SIC

Services-Prepackaged Software (7372), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Housekeeping, Maintenance & Staff Operations (THALACAH)

akta.pro secondary industry

Hotel CRS & Booking Engines (THALADAA)

Keywords

• Hotel operations software
• Housekeeping management software
• Hotel maintenance software
• Hospitality automation platform
• Hotel staff collaboration tools

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription - Room-based SaaS: Recurring SaaS subscription with per-room pricing. Implementation includes one-time onboarding fee followed by monthly room-based licensing.
2. Professional Services: Implementation, training, and customer success services bundled with subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Flexkeeping provides a cloud-based, mobile-first hotel operations management platform sold as five integrated software suites—Housekeeping, Maintenance, Collaboration, Automation, and Quality Assurance—augmented by the Flexie AI voice assistant. The platform connects to leading Property Management Systems to automate task creation, room status updates, cleaning schedules, maintenance workflows, guest service requests, and inter-departmental communication for hotel properties and groups worldwide. Pricing is a per-room monthly SaaS subscription with a one-time onboarding fee.

Product overview

Flexkeeping is a modular hotel operations platform organized around five integrated suites—Housekeeping Suite, Maintenance Suite, Collaboration Suite, Automation Suite, and Quality Assurance Suite—plus AI-powered Flexie AI capabilities and an upcoming Chat feature. The platform integrates with leading Property Management Systems (PMS) including Mews, Cloudbeds, RMS Cloud, Oracle OPERA, Apaleo, and Shiji to automate task creation, room status updates, cleaning schedules, guest services, and inter-departmental communication. Automated Services (within Automation Suite) is the industry-first feature that turns PMS reservation data into personalized service tasks automatically. Flexie AI provides multilingual voice-to-task functionality, while Auto Translation supports 240+ languages. The Collaboration Suite connects all departments through real-time task tracking and messaging. Capabilities span task management, checklists, SOPs, guest service management, guest feedback management, analytics, and lost & found. Pricing follows a one-time setup/onboarding fee plus monthly subscription based on room count.

Differentiator

Problem solved

Functional benefit

Products and services

• Housekeeping Suite Comprehensive housekeeping management solution that automates scheduling, real-time room status tracking, mobile task management, linen consumption tracking, and inspection/quality control. Built for complex cleaning schemas with smart auto-assignments based on staff availability, experience, and workload. Designed for hotel housekeeping departments and outsourced housekeeping providers.
• Maintenance Suite Hotel maintenance management solution that streamlines repair reporting, task prioritization, real-time tracking, contractor coordination, and preventative maintenance scheduling. Lets staff and guests report issues easily via mobile with AI-powered voice input and auto-translation. Aimed at hotel engineering, maintenance, and facilities teams.
• Collaboration Suite Team communication and task coordination platform providing real-time guest request tracking, live status updates, multilingual auto-translation across 240+ languages, and Flexie AI voice-to-task functionality that connects housekeeping, maintenance, and front-office teams through a single mobile app. Built for multilingual hotel staff in any department.
• Automation Suite Automation platform comprising Automated Services, which turns PMS reservation data into personalized service tasks automatically, and Automated Cleanings, which dynamically schedules cleanings based on guest needs and stay patterns. Designed to eliminate manual admin and deliver hyper-personalized guest experiences at scale across hotel departments.
• Quality Assurance Suite Standards management solution featuring custom SOPs with images and video tutorials, digital checklists, and in-depth completion tracking. Enables faster staff onboarding, consistent quality standards, and group-wide compliance monitoring across single properties and multi-property hotel groups.
• Flexie AI AI-powered voice assistant that lets hotel staff create and translate tasks by speaking into their phone in any language. Combines speech recognition, natural language processing, and real-time auto-translation to eliminate typing barriers for non-technical, multilingual housekeeping and maintenance staff.

Quantifiable outcome

• 40% higher productivity for hotel teams
• +9 more outcomes

Named customers20 records

Segments5 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration27 records

AI capability11 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core - parent company, flagship integration, strategic integration and integration.

• Mewscore - parent companyStrategic or Co-development Partner · 6 October 2025Mews, a Czech hospitality technology company, acquired Flexkeeping in September/October 2025. ZAKA VC became economic shareholder of Mews following the deal. The integration aims to enhance hotel operations through automation and collaboration tools, with Flexkeeping operating as a Mews company.
• Cloudbedsflagship integrationTechnology or IntegrationCloudbeds integration enables two-way sync of reservation data and room status between Cloudbeds PMS and Flexkeeping operations platform.
• RMS Cloudflagship integrationTechnology or IntegrationRMS Cloud integration connects property management data with Flexkeeping for automated task creation and real-time updates.
• Apaleoflagship integrationTechnology or IntegrationApaleo integration provides seamless data flow for Flexkeeping customers using Apaleo's platform.
• Shijiflagship integrationTechnology or IntegrationShiji integration connects Shiji PMS with Flexkeeping operations suite; customers report 45% fewer guest complaints, 90% less phone calls.
• Oracle (OPERA Cloud)flagship integrationTechnology or IntegrationOracle OPERA Cloud integration enables Flexkeeping customers to leverage OPERA data for automated operations.
• MARA Solutionsstrategic integrationTechnology or IntegrationIntegration launched April 2026 automatically converts guest feedback from online reviews into actionable tasks for housekeeping and maintenance teams, closing the gap between guest feedback and operational response.
• GuestyintegrationTechnology or IntegrationGuesty integration partner for short-term rental operations management.
• DuveintegrationTechnology or IntegrationDuve guest experience platform integration partner.
• ProtelintegrationTechnology or IntegrationProtel PMS integration partner.
• sihotintegrationTechnology or Integrationsihot PMS integration partner.
• HotezaintegrationTechnology or IntegrationHoteza guest-facing technology integration partner.
• Room MasterintegrationTechnology or IntegrationRoom Master PMS integration partner.
• AkiaintegrationTechnology or IntegrationAkia guest messaging and AI concierge integration partner.
• PlanetintegrationTechnology or IntegrationPlanet payment and guest technology integration partner.
• Beds24integrationTechnology or IntegrationBeds24 vacation rental PMS integration partner.

Scale indicators20 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Shiji Group: Large global hospitality technology platform spanning PMS, POS, and operations modules. A Flexkeeping integration partner (Shiji PMS) but also a broad incumbent competing indirectly through its ALICE operations platform and overall enterprise suite.
• Cloudbeds: Global hospitality management platform combining PMS, channel manager, and booking engine for hotels and hostels. A Flagship Integration partner of Flexkeeping but also a broad incumbent that could vertically integrate operations features via its Whistle guest messaging acquisition.
• Oracle OPERA Cloud: Oracle's cloud-based property management system for hotels and hospitality, with adjacent operations and housekeeping features. A Flagship Integration partner of Flexkeeping but also a broad incumbent that could expand its native operations capabilities to compete.

Direct peers

• Quore: U.S.-based hotel operations management platform serving housekeeping, maintenance, and engineering teams with mobile task and workflow management. Closely comparable in core use cases (housekeeping scheduling, work orders, staff communication) and target customer base (mid-market and enterprise hotels).
• Hotelkit: Austrian hotel operations and staff communication platform offering mobile task management, housekeeping, maintenance, and team collaboration for hotels. Direct competitor to Flexkeeping with overlapping target market (hotel groups and individual properties) and similar product surface area.
• Breezeway: Operations and property management platform for vacation rentals, serviced apartments, and boutique hotels, focused on cleaning, maintenance, and inspection workflows. Comparable to Flexkeeping in operations use cases but with stronger short-term-rental and multi-unit-property focus.
• Optii Solutions: Hotel operations platform providing housekeeping, maintenance, and guest service management with AI-driven scheduling and analytics. Directly competes with Flexkeeping in the same use cases and customer segments, with similar PMS-integrated architecture.
• ALICE (Shiji): Hotel operations platform for housekeeping, maintenance, and guest requests, now part of Shiji Group. Direct competitor to Flexkeeping with overlapping feature set and target hotels; the Shiji ownership creates a partnership-competition overlap given Shiji is also a Flexkeeping integration partner.
• HotSOS (Atelion): Long-standing hotel operations platform serving housekeeping, maintenance, and guest service work orders, now under Atelion. Direct competitor in the same vertical with comparable customer profile and similar enterprise property focus.

Emerging players

• Guesty: Property management platform for short-term rentals and vacation rental operators with operations, cleaning, and maintenance management features. Comparable to Flexkeeping's operations use cases but with a vacation rental and multi-unit focus; also a PMS integration partner.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@flexkeeping1959
• LinkedInlinkedin.com/company/flexkeeping
• Xx.com/flexkeeping
• Facebookfacebook.com/flexkeeping

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Flexkeeping