Tobe Agency

What Tobe Agency does

Tobe Agency is a privately held, Utah-based digital marketing agency founded circa 2014-2015, headquartered in Lehi, UT with a stated 1-10 employee headcount. The firm sells integrated digital marketing services — Local SEO (including Google Business Profile optimization), Paid Social advertising across Meta, TikTok and YouTube, Paid Search PPC, Content Marketing, Website Design & Content, and Branding — to small and mid-sized businesses. Its core go-to-market targets healthcare and wellness providers, luxury real estate agents and brokerages, education and membership organizations, and professional services firms, with named customers spanning Beatsource, Popsockets, Victrola, REALM-1, Atlas Premier Health, Union Dental, 5 Iron Golf, Law Tigers, and Vast Bank. The agency distributes services via direct sales through its website (tobeagency.co) with both a la carte subscriptions and a bundled membership model, supplemented by free lead-generation tools (Marketing Efficiency Audit, Go-to-Market Strategy Template) and an owned content hub plus YouTube channel.

The technology stack is an "AI-assisted hybrid" delivery model: third-party platforms (HubSpot, GoHighLevel, Google, Meta, BrightLocal, MailChimp, Circle, Onramp) handle CRM, automation, paid media execution, and analytics, while the agency layers proprietary methodologies — the "Grow Smarter Method" for onboarding, the "Recycle & Remix" content approach, and the "Pillar Content Method" — over commodity AI tools to compress cost and turnaround. Pricing is subscription-based and transparent, starting at $1,250/month per location for Local SEO, $399/month for Paid Social, $599/month for Paid Search, and $1,250/month for Content Marketing, each with a modest on-boarding fee and month-to-month terms (no long contracts). Revenue mechanics are primarily recurring subscription, with one-time on-boarding component. The company has no disclosed funding, no parent entity, no patents, and no public certifications, consistent with a bootstrapped, founder-led services business rather than a venture-backed technology company.

Name

Tobe Agency

Legal name

Tobe Agency

Website

https://tobeagency.co

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Tobe Agency is a Utah-based, privately held digital marketing agency (1-10 employees) selling subscription-based Local SEO, paid media, content marketing, web design, and branding services to small and mid-sized businesses across healthcare, real estate, professional services, and consumer verticals, using an AI-assisted delivery model with month-to-month contracts.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Media Buying Agencies (54183)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)

Keywords

• Digital marketing agency
• Local SEO services
• Paid search advertising
• Content marketing
• Small business marketing

Headquarters

HQ city

El Segundo

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Subscription Services: Monthly recurring subscription services for Local SEO, Paid Social, Paid Search, and Content Marketing. Offered both a la carte and as a bundled membership. Requires on-boarding fees per service. Revenue is primarily recurring with some one-time on-boarding component.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Tobe Agency is a Utah-based digital marketing agency that delivers integrated marketing services to small and mid-sized businesses, including Local SEO, Paid Social Advertising, PPC/Paid Search, Content Marketing, Website Design & Content, and Branding. Services are delivered via a hybrid AI-assisted and human-driven model called the Grow Smarter Method, offered both as a la carte monthly subscriptions and bundled membership plans.

Product overview

Tobe Agency offers a unified digital marketing platform combining six core services: Local SEO (including GBP Optimization), Paid Social Advertising, Paid Search PPC, Content Marketing, Website Design & Content, and Branding. The platform also provides free tools including a Marketing Efficiency Audit and Go-to-Market Strategy Template. Services are delivered through the agency's 'Grow Smarter Method' methodology that combines AI-assisted efficiency with human expertise. Pricing is available both a la carte and through membership plans, with services including Local SEO starting at $1,250/location/month, Paid Social starting at $399/month, and Paid Search starting at $599/month.

Differentiator

Problem solved

Functional benefit

Products and services

• Local SEO Subscription service boosting local visibility through strategy, optimization, and content for local search presence, including Google Business Profile management, directory optimization, and localized SEO content creation. Includes local SEO audit and setup, GBP management, localized SEO content, monthly performance reports, and directory profile optimization. Starting at $1,250/month per location with $999 on-boarding fee.
• Paid Social Advertising Subscription service reaching target audiences and achieving Awareness, Leads, or Sales goals across Meta, TikTok, and YouTube with expert strategy, advanced audience targeting, ad creative development, and transparent reporting. Starting at $399/month with $449 on-boarding fee; does not include ad spend.
• PPC Advertising (Paid Search) Subscription service driving qualified local leads or e-commerce sales through targeted search campaigns with local keyword strategy, expert campaign management, text ad copy and optimization, bid and budget management, and ROAS/CPL-focused reporting. Starting at $599/month with $599 on-boarding fee; does not include ad spend.
• Content Marketing Subscription service maximizing content output by transforming video interviews into short-form videos, social posts, and multi-channel content using a Recycle & Remix approach. Includes monthly video interview production, social post creation, short-form video clips, cross-channel distribution, and content performance tracking. Starting at $1,250/month with $499 on-boarding fee.
• Website Design & Content Service building fast, mobile-friendly websites designed to convert visitors into customers, with clear content optimized for both humans and AI-powered search.
• Branding Brand strategy and visual identity services for small businesses to build recognition and differentiate in competitive markets.
• GBP Optimization Google Business Profile optimization service to improve visibility in local searches and maps.
• Grow Smarter Method Tobe's streamlined onboarding and communication methodology that reduces meetings, accelerates progress, and delivers enterprise-level expertise to small businesses by combining AI efficiency tools with human strategy and accountability.

Quantifiable outcome

• Improved Google Search visibility by 175% and increased Google Business Profile calls by 125% for aesthetics practice
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Eight partnerships are on record, tiered core and supporting.

• HubSpotcoreTechnology or IntegrationHubSpot is listed as a technology partner and tool. Used for CRM, marketing automation, and inbound marketing execution. Tobe Agency utilizes HubSpot for client campaign management and the platform powers their content marketing and analytics capabilities.
• GoHighLevelcoreTechnology or IntegrationGoHighLevel is listed as a technology partner. Used as a marketing automation and CRM platform for managing client campaigns and workflows.
• GooglecoreTechnology or IntegrationGoogle is listed as a technology partner and tool. Used for Google Analytics, Google Business Profile management, Google Ads (PPC), and search advertising campaigns on behalf of clients.
• Bright LocalsupportingTechnology or IntegrationBright Local is listed as a technology partner. Used for local SEO tracking, local citation management, and Google Business Profile optimization and reporting.
• Meta (Facebook / Instagram)coreTechnology or IntegrationMeta platforms are listed as technology partners. Used for paid social advertising campaigns on Facebook and Instagram targeting audiences for client brands.
• MailChimpsupportingTechnology or IntegrationMailChimp is listed as a technology partner. Used for email marketing automation, newsletter campaigns, and audience email nurture sequences for clients.
• CirclesupportingTechnology or IntegrationCircle is listed as a technology partner. Used as a community platform for hosting and engaging client audiences and community-based content distribution.
• OnrampsupportingTechnology or IntegrationOnramp is listed as a technology partner. Used as part of the technology stack for client campaign management and marketing infrastructure.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Disruptive Advertising: Utah-based digital marketing agency offering PPC, SEO, and CRO services to SMB and mid-market clients; nearly identical geography and SMB service mix as Tobe Agency, making it the closest direct competitor.
• SmartSites: Full-service digital marketing agency offering SEO, PPC, social media, and web design primarily to SMBs; comparable service breadth and SMB target customer to Tobe.
• Titan Growth: Digital marketing agency providing SEO, PPC, and content services with a focus on measurable ROI; similar performance-driven value proposition and mid-market customer profile.
• Sure Oak: SEO and digital marketing agency offering local SEO, content marketing, and PPC; closely aligned with Tobe's local-SEO-led service offering and SMB/mid-market customer mix.
• WebFX: Larger SMB-focused digital marketing agency offering SEO, PPC, social media, content, and web design; broader in scale than Tobe but with the same SMB-centric, all-in-one agency model.
• LYFE Marketing: Atlanta-based digital marketing agency specializing in social media management, PPC, and SEO for small businesses; aligns with Tobe's SMB-focused subscription-style service model.
• Ignite Visibility: San Diego-based digital marketing agency offering SEO, paid media, social media, and content services; comparable mid-market/SMB focus with similar service breadth.
• Thrive Internet Marketing Agency: Full-service digital marketing agency serving SMB and mid-market clients across SEO, PPC, social media, and content; closely comparable service portfolio and customer base.

Broad incumbents

• HubSpot: Large inbound marketing, CRM, and martech platform that Tobe explicitly lists as a technology partner; not a direct SMB-services competitor, but its expanding agency and AI tools compete with Tobe's integrated offering.
• GoHighLevel: All-in-one marketing automation and CRM platform for SMBs and agencies, also listed as a Tobe technology partner; its agency/SMB tooling could disintermediate agencies like Tobe by enabling SMBs to execute in-house.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@tobemarketingmedia
• Facebookfacebook.com/runwithtobe
• LinkedInlinkedin.com/company/tobe-agency
• Instagraminstagram.com/tobemarketingmedia
• Xx.com/runwithtobe

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tobe Agency