Mountain View Hearth Products

What Mountain View Hearth Products does

Mountain View Hearth Products is a privately held, direct-to-consumer e-commerce retailer founded in 2009 and based in Columbia Falls, Montana, that sells hard-to-find replacement parts for pellet stoves, wood stoves, gas stoves, gas and electric fireplaces, gas log sets, outdoor fireplaces, BBQs and gas grills, and adjacent pool and spa equipment. The company operates its storefront at stove-parts-unlimited.com on a BigCommerce platform, with interactive parts diagrams and a brand/model-based search that allows customers to identify compatible components across more than 50 hearth product brands including HHT, Napoleon, Vermont Castings, IHP, Heat N Glo, Quadra-Fire, Enviro, and Harman. Revenue is generated entirely through unit-priced hardware sales, with individual SKUs ranging from approximately $14 to $653+ and PayPal Buy Now Pay Later offered as a flexible payment option; there is no subscription, B2B contract, or wholesale channel indicated.

The business serves two primary customer segments in parallel: DIY homeowners seeking to repair their own hearth appliances, and professional service technicians sourcing parts for client work, with both audiences supported by a trained technical staff accessible via an "Ask an Expert" form that responds within 24-48 hours. Distribution is exclusively direct through the company's own website, supported by a content marketing program (troubleshooting blog, installation guides), an email newsletter, and organic social media presence on Facebook, YouTube, Instagram, and TikTok. Founded and owned by Michael Covey with Nicolette Covey as Vice President, the company operates with a 1-10 employee footprint and has no disclosed institutional backing, acquisitions, or expansion outside North America.

Name

Mountain View Hearth Products

Legal name

Mountain View Hearth Products

Website

https://stove-parts-unlimited.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

1–10 employees

Short description

Mountain View Hearth Products is a Columbia Falls, Montana-based D2C e-commerce retailer founded in 2009 that sells replacement parts for pellet, wood, and gas stoves, fireplaces, grills, and pool/spa equipment across 50+ brands to DIY homeowners and professional service technicians.

Ownership category

akta.pro rank

Product category

Hearth & Stove Replacement Parts

NAICS

Hardware Retailers (44414), Other Building Material Dealers (44418)

SIC

Retail-Lumber & Other Building Materials Dealers (5211)

akta.pro primary industry

Outdoor Heating, Fire Pits & Fireplaces Retail (CRAIAIAI)

Keywords

• Hearth replacement parts
• Stove repair parts
• Fireplace components
• Pellet stove parts
• Grill replacement parts

Headquarters

HQ city

Columbia Falls

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Product Sales: Revenue generated through direct sales of replacement parts for stoves, fireplaces, and grills. Individual product sales with per-transaction pricing. Also offers PayPal Buy Now Pay Later payment option.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels4 records

Core offering

Mountain View Hearth Products operates an e-commerce platform (stove-parts-unlimited.com) that stocks and sells thousands of replacement and repair parts for pellet stoves, wood stoves, coal stoves, gas fireplaces, electric fireplaces, gas log sets, outdoor fireplaces, BBQs and gas grills, and pool and spa equipment. The company carries parts across 50+ major hearth brands and supplements sales with an interactive parts-diagram lookup tool and an "Ask an Expert" technical support service.

Product overview

Mountain View Hearth Products operates an e-commerce platform at stove-parts-unlimited.com specializing in repair parts and replacement components for stoves, fireplaces, grills, and outdoor products. The company offers parts across multiple categories including Wood & Coal Stove Parts, Gas Fireplace Parts, Pellet Stove Parts, BBQ & Gas Grill Parts, Electric Fireplace Parts, Gas Log Sets, Outdoor Fireplace Parts, and Pool & Spa Parts. They provide an Interactive Parts Diagrams feature and expert technical support through their 'Ask an Expert' service. The business stocks parts for over 50 major brands including Harman, Enviro, Quadra-Fire, Napoleon, Vermont Castings, IHP, Heat N Glo, and many others, serving both DIY homeowners and professional service technicians since 2009.

Differentiator

Problem solved

Functional benefit

Products and services

• Wood & Coal Stove Parts

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves4 records

Expansion highlights5 records

Direct peers

• Northline Express: E-commerce specialist retailing wood stove, pellet stove, gas stove and hearth replacement parts to DIY and trade customers — direct overlap with Mountain View's catalog, target customers and parts-diagram-driven browsing experience.
• eFireplaceStore: Online retailer of fireplaces, stoves and replacement parts across multiple brands; comparable product mix, DTC e-commerce model and shared DIY/pro customer base.
• Repair Clinic: Large e-commerce retailer of appliance and home equipment replacement parts with brand/model part-finder and how-to content — same product-led e-commerce playbook applied to a broader home appliance category.
• PartSelect: DTC e-commerce specialist for appliance replacement parts with model-number search, troubleshooting content and installation guides — same SEO/content-led acquisition motion in an adjacent parts category.
• AppliancePartsPros: E-commerce parts retailer with model-based lookup and repair help content; comparable parts retail model targeting DIYers and technicians in home appliance categories.
• Woodland Direct: Online retailer of hearth, fireplace and stone products including replacement components; comparable hearth-focused e-commerce assortment and DIY/trade customer overlap.

Emerging players

• Hearth.com: Online hearth community with marketplace and product information resources; partial overlap with Mountain View's content-led customer acquisition in the same enthusiast audience.

Broad incumbents

• Amazon: Mass-market marketplace where Mountain View's brand-name SKUs are listed alongside competing third-party sellers; sets baseline on pricing, shipping speed and assortment expectations.
• The Home Depot: National home-improvement retailer carrying hearth, grill and fireplace parts — broad incumbent competing for the same DIY and pro trade customers with stronger logistics.
• Lowe's: National home-improvement retailer carrying hearth accessories and grill parts; broad incumbent competing for DIY traffic with significant brand and logistics advantages.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/c/StovepartsunlimitedMVHP
• Facebookfacebook.com/stoveparts
• Instagraminstagram.com/mountainviewhearth
• LinkedInlinkedin.com/company/mountain-view-hearth-products

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mountain View Hearth Products