Goelett
Goelett is a European B2B SaaS platform that enables corporations and Travel Management Companies to book, manage, and policy-comply business travel across hotels, flights, trains, and car rentals, operating under the S4BT group.
- Company typePrivate
- Founded2022
- HeadquartersSaint-cloud, France
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Goelett does
Goelett is a B2B SaaS online booking platform for corporate business travel, enabling travelers and travel managers to search, book, and manage hotels, flights, trains, and car rentals within a single interface while automatically enforcing company travel policy, supplier preferences, and approval workflows. The platform is built on a cloud-based, multi-tenant, multi-tier architecture hosted in Europe, aggregating travel content from GDS, NDC, aggregators, and direct hotel connections to deliver over one million bookable hotels; it is complemented by iOS and Android mobile applications with real-time notifications, an Agent Desktop module for TMCs, a developer portal with public APIs, and a sustainability module integrating CO2 emissions tracking through the SQUAKE partnership and rail content via Trainline. Goelett operates under the S4BT (Solutions for Business Travel) holding alongside seven sister brands including CDS, Corporate Rates Club, TMS, SIAP, Methodica, Trevium, and HotelHub, and earns revenue through enterprise SaaS licensing to corporations and Travel Management Companies combined with transaction-based fees on bookings processed through the platform. The legal entity Goelett Sp. z o.o. is incorporated in Warsaw, Poland, while commercial activity spans France and the broader European market through direct enterprise sales and channel partnerships with TMCs such as Havas Voyages and Notilus (Cegid).
Goelett firmographics
Firmographics- Name
- Goelett
- Legal name
- Goelett Sp. z o.o.
- Website
- https://goelett.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Goelett is a European B2B SaaS platform that enables corporations and Travel Management Companies to book, manage, and policy-comply business travel across hotels, flights, trains, and car rentals, operating under the S4BT group.
- Ownership category
- akta.pro rank
Goelett industry classification
Industry- Product category
- Business Travel Management Software
- NAICS
- Travel Arrangement and Reservation Services (5615), Travel Agencies (56151)
- SIC
- Transportation Services (4700)
- akta.pro primary industry
- Hybrid/Tech-Enabled TMCs (OBT-Integrated, Automation-First) (THACAAAI)
- akta.pro secondary industries
- Corporate Booking Platforms & Online TMCs (THAKAAAG), Managed Corporate Travel Programs (End-to-End TMC Services) (THAKAMAA), Identity, Profiles & Traveler Data Management (SSO, Preferences, GDPR) (THALAGAL)
Keywords
Where Goelett is headquartered
LocationHeadquarters
- HQ city
- Saint-cloud
- HQ country
- France
- HQ region
- Europe
Offices3 records
Markets served
Goelett business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Supply Chain
Revenue model
- Platform/SaaS Licensing: B2B SaaS platform licensing to Travel Management Companies and corporate clients. Revenue generated from subscription or per-user licensing fees for access to the online booking tool, travel policy management, and reporting features.
- Transaction Fees: Revenue from booking transactions (hotels, flights, trains, car rentals) processed through the platform. The platform enables users to book from over 1 million hotels and various transport providers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/B2B platform pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Goelett product offering
Product offeringCore offering
Goelett provides a cloud-based business travel management platform that enables companies and Travel Management Companies (TMCs) to search, book, and manage flights, trains, hotels, and rental cars from a single online interface. The platform applies configurable travel policies, approval workflows, supplier preferences, and sustainability tracking (CO2 emissions) to every booking, aggregating content from GDS, NDC, aggregators, and direct hotel connections. It is sold to enterprises, SMEs, public sector organizations, and TMCs across Europe with supporting mobile apps and an open developer API.
Product overview
Goelett is a unified business travel management platform built around a core Self-Booking Tool that enables businesses and travelers to book hotels, flights, trains, and car rentals with automated policy compliance. The platform integrates a Mobile App for on-the-go access, Go4Rail for European rail content via Trainline, and Sustainable Travel Features including CO₂ tracking integrated with SQUAKE. For TMCs, the Agent Desktop provides tools for revenue maximization and multi-entity support. An API (Developer Portal) enables partner integrations. The platform aggregates content from GDS, NDC, aggregators, and direct hotel connections, serving both end-user travelers and travel management companies.
Differentiator
Problem solved
Functional benefit
Products and services
- Goelett Self-Booking Tool A modern online booking tool (OBT) for business travel that enables users to search and book hotels, flights, trains, and car rentals in a single interface. Includes automated travel policy compliance, supplier preference configuration, approval workflows, and aggregated GDS, NDC, and aggregator content. Sold to corporations, SMEs, public sector bodies, and TMCs.
- Goelett Mobile App Native iOS and Android mobile application providing travelers and approvers with real-time booking tracking, itinerary access, push notifications for new reservations and approvals, offline ticket access, and on-the-go booking and modification.
- Go4Rail Rail Booking Module Rail content integration providing access to European train operators including SNCF, Trenitalia, and Renfe via Trainline. Includes CO2 emissions indicators, schedule and fare visibility, and prioritization of sustainable rail travel options for business travelers.
- Sustainable Travel / CO2 Reporting Module Sustainability module providing carbon emissions tracking across hotel, air, rail, and ground transportation. Includes CO2 dashboards, eco-certified accommodation highlighting, responsible transport promotion, and consolidated emissions reporting integrated with SQUAKE.
- Goelett Agent Desktop Platform module tailored for travel management companies, providing tools for revenue maximization through enriched content, multi-entity support, automated workflows, and dedicated account management to serve end-customer businesses.
- Goelett Developer Portal and API
Quantifiable outcome
- 30% of hotel bookings through Goelett are in eco-certified properties (up from 14%)
- +2 more outcomes
Companies that use Goelett
Customer profileNamed customers3 records
Segments5 records
Ideal customer profiles4 records
Goelett technology and API
TechnologyAPI detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability2 records
Feature8 records
Goelett partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- SQUAKEcoreStrategic partnership to support S4BT customers in measuring, reporting, and reducing CO2 emissions across business travel programs. The collaboration integrates SQUAKE's emissions calculation and visualization solution covering hotel, air, rail, and ground transportation. Partnership follows a phased approach: Measure, Analyze, Act, and Contribute to decarbonization.
- HotelHubcoreHotelHub was acquired by S4BT, bringing the group's hotel booking volume to over $5 billion annually. HotelHub is now part of the S4BT brand portfolio alongside Goelett, CDS, CRC, TMS, SIAP, Methodica, and Trevium.
- TrainlinecoreTrainline provides rail content aggregation for Goelett's platform through the Go4Rail initiative. Trainline aggregates European rail flows from multiple operators (SNCF, Trenitalia, Renfe, etc.) in a clear format for business travelers. The partnership enables CO2 emissions indicators and sustainability reporting for rail bookings.
- Booking.comcoreStrategic partnership combining Booking.com's extensive global hotel content with Goelett's platform and expertise in compliance and reporting. Integration via API v3 ensures real-time updates and seamless booking experience. Companies gain access to 18,000+ third-party-certified sustainable accommodations and Genius rates.
- AssureversupportingPartnership with France's leading travel insurance broker to add travel insurance directly within the booking experience. Assurever provides coverage including trip cancellation, medical expenses, lost luggage, repatriation, and on-site medical assistance. Integration provides seamless insurance offers at booking time.
- Havas VoyagescoreStrategic partnership where Havas Voyages leverages Goelett's cutting-edge technology combined with their service excellence. Havas Voyages serves as a TMC partner distributing Goelett's platform to end corporate customers.
- Notilus (Cegid Company)supportingPartnership with Notilus to develop a shared roadmap combining complementary expertise in the business travel market. Notilus is a TMC under the Cegid group.
- CDS GroupecoreCDS Groupe agents work together with Goelett teams on traveler support as part of the S4BT ecosystem. CDS is one of the 8 brands in the S4BT group.
- S4BT (Solutions for Business Travel)coreS4BT is the parent technology group dedicated to business travel, bringing together 8 specialist brands. Goelett operates as a brand under S4BT, benefiting from the group's expertise, shared roadmap, and cross-brand collaboration.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Goelett competitors and assessment
Company assessmentDirect peers
- SAP Concur: SAP Concur is the market-leading corporate travel and expense management platform, offering an online booking tool with policy controls, integrated expense and GDS/NDC content aggregation — directly competitive with Goelett's OBT across the same enterprise customer base.
- American Express Global Business Travel (Amex GBT): Amex GBT is a publicly listed global corporate travel management company combining TMC services with proprietary OBT technology and content aggregation, competing head-to-head with Goelett's hybrid TMC-plus-OBT model for large enterprise accounts.
- CWT (Carlson Wagonlit Travel): CWT is a long-standing global corporate TMC with its own booking platform and meetings/events capabilities, comparable to Goelett on enterprise managed-travel programs and global service coverage.
- BCD Travel: BCD Travel is a global corporate TMC with proprietary technology and content, providing full-service managed travel with online booking tooling — a direct competitor for large European enterprise accounts that Goelett targets.
- Navan: Navan (formerly TripActions) is a tech-first corporate travel and expense platform combining consumer-grade booking UX with policy controls and TMC services — a direct rival to Goelett's modern-UX, automation-first value proposition.
- TravelPerk: TravelPerk is a tech-enabled corporate TMC serving European mid-market and enterprise clients with a modern booking platform, sustainability filters and inventory aggregation — a close comparable to Goelett on segment, geography, and product positioning.
- Egencia (Expedia Group): Egencia is Expedia's corporate travel brand offering OBT technology with policy management, mobile tools and global inventory — directly comparable to Goelett's OBT-plus-TMC-distribution model; notably referenced in Goelett's own team bios.
- Amadeus Cytric Travel & Expense: Amadeus Cytric is the corporate travel and expense platform from Amadeus, a major GDS provider, competing in the same OBT space with deep content integration — comparable to Goelett's GDS/NDC aggregation strategy.
- HRS Group: HRS is a corporate hotel booking and procurement platform serving TMCs and enterprises with content aggregation, payment and sustainability tooling — directly comparable to Goelett on hotel-centric OBT functionality and European focus.
Broad incumbents
- Booking.com for Business: Booking.com for Business extends the consumer Booking.com platform (a Goelett content partner) into the corporate segment with negotiated rates and traveller management — a broader incumbent offering overlapping functionality to enterprise travel buyers.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
Goelett social profiles
Digital presenceGoelett compliance and trust
Trust signalCompliance4 records
Goelett financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goelett leadership team
Management profileNumber of profiles
Profiles12 records
Goelett funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goelett M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goelett
What does Goelett do?
Goelett provides a cloud-based business travel management platform that enables companies and Travel Management Companies (TMCs) to search, book, and manage flights, trains, hotels, and rental cars from a single online interface. The platform applies configurable travel policies, approval workflows, supplier preferences, and sustainability tracking (CO2 emissions) to every booking, aggregating content from GDS, NDC, aggregators, and direct hotel connections. It is sold to enterprises, SMEs, public sector organizations, and TMCs across Europe with supporting mobile apps and an open developer API.
Is Goelett a public or private company?
Goelett is a private company. It is classified as corporate owned and is currently operating.
When was Goelett founded?
Goelett was founded in 2022. It employs 101 to 250 people.
Where is Goelett based?
Goelett is headquartered in Saint-cloud, France, in the Europe region.
How does Goelett make money?
Two revenue lines are on record. Platform/SaaS Licensing is the primary driver. The others are transaction Fees.
Who are Goelett's main competitors?
Direct peers on record are SAP Concur, American Express Global Business Travel (Amex GBT), CWT (Carlson Wagonlit Travel), BCD Travel, Navan, TravelPerk, Egencia (Expedia Group), Amadeus Cytric Travel & Expense and HRS Group. Booking.com for Business is listed as a broad incumbent.
Does Goelett have an API?
Yes. Goelett exposes a public API. Developer documentation is at developers.goelett.com.
What industry is Goelett in?
Goelett's product category is Business Travel Management Software. Its primary akta.pro industry code is THACAAAI, Hybrid/Tech-Enabled TMCs (OBT-Integrated, Automation-First), with a secondary code of THAKAAAG, Corporate Booking Platforms & Online TMCs. Its NAICS code is 5615 and its SIC code is 4700.