Uniek

What Uniek does

Uniek, Inc. is a privately held designer, manufacturer, and wholesale distributor of home décor products headquartered in Waunakee, Wisconsin. Founded in 1988, the company operates a portfolio of three lifestyle brands — Kate & Laurel (general home décor at accessible prices), Amanti Art (handcrafted custom framed art, mirrors, and organizers), and DesignOvation (on-trend value-tier basics, launched in 2012) — covering picture frames, mirrors, wall art, decorative accessories, furniture, and organizational boards.

The company operates USA-based assembly operations combined with imported components, and runs an in-house design organization that launches new products on a monthly cadence. Its proprietary capability mix is centered on handcrafted specialty framing, rapid product design turnaround, and brand-driven assortment curation rather than on proprietary software or platform technology.

Uniek's go-to-market is an omnichannel wholesale model: the company supplies more than 20 named retail partners across ecommerce (Amazon, Wayfair, Houzz, Bellacor, LampsUSA, Etsy, PersonalizationMall), big-box home improvement (Home Depot, Lowe's), mass-market (Target, Walmart), department stores (Macy's, Kohl's), home specialty (Kirkland's, Ashley), off-price (Ross, TJX), and office supply (Staples, Office Depot). It also sells direct through branded Amazon storefronts and brand websites. End customers are mass-market North American consumers seeking well-designed yet affordable home décor across both online and in-store channels, served across the United States and Canada.

Name

Uniek

Legal name

Uniek, Inc.

Website

https://uniekinc.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Uniek, Inc. is a Wisconsin-based designer, manufacturer, and wholesale distributor of picture frames, mirrors, and wall décor, sold through its Kate & Laurel, Amanti Art, and DesignOvation brands across 20-plus major retail partners throughout North America.

Ownership category

akta.pro rank

Headquarters

HQ city

Waunakee

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. B2B Wholesale to Retailers: Uniek supplies home décor products to major retail channel partners through wholesale relationships, selling to retailers who then sell to end consumers
2. Direct Ecommerce Sales: The company sells products directly through ecommerce channels including Amazon storefronts and their own Kate & Laurel brand website

Go-to-market motion1 record

Distribution channels11 records

Marketing channels3 records

Core offering

Uniek, Inc. designs, manufactures, and distributes home décor products including picture frames, framed art, decorative mirrors, wall décor, and organizational boards through a family of lifestyle brands (Kate & Laurel, Amanti Art, DesignOvation). The company supplies these products wholesale to 20+ major retail partners across ecommerce, big-box, department store, specialty, and off-price channels throughout North America, while also selling directly to consumers through Amazon brand stores and brand websites.

Product overview

Uniek operates as a single unified home décor company managing a portfolio of lifestyle brands. The parent company serves as the premier designer, manufacturer, and supplier of home décor products online and in-store throughout North America, with new products launching monthly. The portfolio includes: Kate & Laurel (well-designed yet affordable all-things décor), Amanti Art (handcrafted custom framed art and mirrors), and DesignOvation (on-trend basics at great value for framed art, mirrors, and organizational boards). The brands share manufacturing capabilities, ecommerce and omnichannel distribution, with products sold through major retail partners nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• Kate & Laurel All-things home décor brand offering expertly curated products designed to help consumers create a beautiful story. Features wall art, mirrors, decorative accessories, and furniture at affordable prices for end consumers and retail partners.
• Amanti Art Custom framed art, mirrors, and organizers featuring hand-crafted specialty framing that adds the finishing touch to liven up walls for consumers and retail partners seeking premium framed décor.
• DesignOvation On-trend basics delivering the right look at the right price. Premier supplier and manufacturer of handcrafted framed art, mirrors, and organizational boards. Founded in 2012 and based in Waunakee, Wisconsin, for retail partners and consumers seeking accessible value décor.

Named customers21 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

20 partnerships are on record, tiered core, major, notable and minor.

• AmazoncoreChannel Partner/ Reseller/ DistributorMajor ecommerce retail partner selling Uniek's home décor products including Kate & Laurel and DesignOvation brands through Amazon marketplace and brand stores
• Home DepotcoreChannel Partner/ Reseller/ DistributorMajor home improvement retail partner distributing Uniek's wall décor, mirrors, and organizational products through Home Depot's brick-and-mortar and ecommerce channels
• TargetcoreChannel Partner/ Reseller/ DistributorMass retail partner selling Uniek's home décor products through Target stores and Target.com
• WalmartcoreChannel Partner/ Reseller/ DistributorDiscount retail partner distributing Uniek's affordable home décor through Walmart stores and Walmart.com
• WayfaircoreChannel Partner/ Reseller/ DistributorMajor home furnishings ecommerce platform partner selling Uniek's home décor products including Kate & Laurel brand through Wayfair's online marketplace
• Lowe'scoreChannel Partner/ Reseller/ DistributorHome improvement retail partner distributing Uniek's wall décor, mirrors, and framed art products through Lowe's stores and ecommerce
• Macy'smajorChannel Partner/ Reseller/ DistributorDepartment store retail partner selling Uniek's home décor products through Macy's department stores and macys.com
• Kohl'smajorChannel Partner/ Reseller/ DistributorDepartment store retail partner distributing Uniek's home décor products through Kohl's stores and kohls.com
• Kirkland'smajorChannel Partner/ Reseller/ DistributorHome décor specialty retail partner selling Uniek's curated home décor products in Kirkland's stores and online
• RossmajorChannel Partner/ Reseller/ DistributorOff-price retail partner distributing Uniek's home décor products through Ross stores
• TJXmajorChannel Partner/ Reseller/ DistributorOff-price retail partner (TJ Maxx, Marshalls) distributing Uniek's home décor products through TJX off-price stores
• StaplesnotableChannel Partner/ Reseller/ DistributorOffice supplies retail partner selling Uniek's organizational boards and home office décor products through Staples stores and ecommerce
• Office DepotnotableChannel Partner/ Reseller/ DistributorOffice supplies retail partner distributing Uniek's home office décor and organizational products through Office Depot stores and ecommerce
• HouzznotableChannel Partner/ Reseller/ DistributorHome remodeling and décor ecommerce platform partner selling Uniek's home décor products through Houzz marketplace
• BellacornotableChannel Partner/ Reseller/ DistributorPremium home furnishings ecommerce platform partner distributing Uniek's wall décor and mirrors through Bellacor.com
• LampsUSAnotableChannel Partner/ Reseller/ DistributorLighting and home décor ecommerce partner selling Uniek's lamps, wall décor, and mirrors through LampsUSA
• AshleynotableChannel Partner/ Reseller/ DistributorFurniture retail partner distributing Uniek's home décor products through Ashley Furniture HomeStore locations and ecommerce
• Bed Bath & Beyond/OverstocknotableChannel Partner/ Reseller/ DistributorHome goods retail partners (formerly Bed Bath & Beyond and Overstock) selling Uniek's home décor products through their ecommerce platforms
• PersonalizationMallminorChannel Partner/ Reseller/ DistributorPersonalized gifts ecommerce platform partner selling Uniek's customizable home décor products
• EtsyminorChannel Partner/ Reseller/ DistributorHandmade and artisan marketplace partner selling select Uniek home décor products through Etsy

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Larson-Juhl: Largest North American manufacturer of picture frame mouldings and custom framing components, supplying frame shops and décor brands. Directly comparable as a supply-chain peer in the picture frame manufacturing category.
• Nielsen Bainbridge: Manufacturer of picture frame mouldings, mats, and framing supplies serving the décor and custom framing market. Directly competes with Uniek in framing components and finished wall décor.
• Framebridge: DTC custom framing brand offering hand-crafted frames with online configurability. Directly comparable to Uniek's Amanti Art brand on custom framed art and mirrors.
• Art.com: Online retailer and distributor of wall art, framed prints, posters, and mirrors. Directly competes with Kate & Laurel's wall décor assortment across ecommerce channels.
• Great Big Canvas: Specialty online retailer of canvas prints and wall art. Competes directly with Uniek's framed art and wall décor product lines on Amazon and direct ecommerce.

Broad incumbents

• West Elm: Premium home décor and furnishings retailer (Williams-Sonoma brand) offering overlapping wall art, mirrors, and decorative accessories. A broader incumbent that competes with Uniek at the consumer end of the channel.
• Pottery Barn: Williams-Sonoma-owned home furnishings retailer with significant wall art, mirror, and decorative accessory assortment. Broad incumbent competing with Uniek on shared retail shelves and direct ecommerce.
• Crate & Barrel: National home décor and furnishings retailer (Euromarket Designs) with wall art, mirrors, and accessory lines. Overlaps with Uniek's product range as both a potential customer and category competitor.
• At Home: Specialty home décor superstore carrying broad wall art, mirror, and decorative accessory assortments. Competes with Uniek across the value-to-mid-tier decorative category.
• Kirkland's: Specialty home décor retailer offering wall art, mirrors, and decorative accessories. Functions as both an Uniek retail partner and a category competitor in the consumer-facing décor space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/uniek-inc.

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniek