Criterion Brock

What Criterion Brock does

Criterion Brock is referenced in firmographic data as a Portland-based building materials company founded in 1982 with 251-500 employees. The granular source material, however, pertains almost entirely to Impact Property Solutions (legally "Impact Floors of Texas LLC"), a Dallas-headquartered multifamily flooring services firm founded in 1988 with a West Coast regional headquarters at 4500 SE Criterion Court, Milwaukie, Oregon — which sits in the Portland metro and likely explains the Criterion Brock attribution. Impact Property Solutions installs carpet, vinyl plank, sheet vinyl, tile, engineered wood, and countertops for multifamily communities, offering same- and next-day replacement service alongside full renovation projects.

The business operates a direct sales-led go-to-market through 29 regional offices staffed by sales representatives with hundreds of years of combined tenure. Pricing is quote-based and project-driven (pay-as-you-go), with no public pricing disclosed. Products are sourced through close supplier relationships, and the company operates in-house training centers for installer and sales staff development. The customer base spans more than 8,000 multifamily communities nationwide, served through a customer portal (ImpactNow) and traditional phone/relationship channels. No AI/ML, proprietary software platform, or differentiated technology stack is disclosed; the value proposition rests on physical distribution density, labor expertise, and brand trust accumulated over 35+ years.

Name

Criterion Brock

Legal name

Impact Floors of Texas LLC

Website

https://criterionbrock.com

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

251–500 employees

Short description

Criterion Brock appears connected to Impact Property Solutions via its West Coast HQ at Criterion Court in Milwaukie, Oregon. Impact installs flooring and countertops for 8,000+ multifamily communities through 29 U.S. offices using a direct-sales, project-based model.

Ownership category

akta.pro rank

Product category

Commercial Flooring Installation Services

NAICS

Flooring Contractors (23833), Flooring Contractors (238330)

SIC

Services-Miscellaneous Repair Services (7600)

akta.pro primary industry

Flooring Installation & Finishing (Tile, Wood, Carpet, Resin) (IMAFANAH)

akta.pro secondary industries

Carpet Installation & Replacement (HSAPAGAF), Hardwood Floor Installation (HSAPAGAA), Vinyl (LVP/LVT/Sheet) Flooring Installation (HSAPAGAD)

Keywords

• Multifamily flooring installation
• Commercial flooring services
• Carpet and vinyl flooring
• Hard surface flooring
• Property renovation services

Headquarters

HQ city

Portland

HQ country

United States

HQ region

North America

Offices30 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Flooring Installation Services: The company generates revenue through installation services for flooring and countertops in multifamily communities. Services include same- and next-day replacement and full renovation projects. Revenue is project-based rather than subscription-based, driven by individual property needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Criterion Brock supplies and installs flooring and surface materials — carpet, vinyl plank, tile, sheet vinyl, engineered wood, and countertops — for multifamily residential properties across the United States. The company provides same-day and next-day replacement flooring service, full multifamily renovation work, and project management from product selection through installation, supported by a network of regional offices and trained installers.

Product overview

No product or service information available for Criterion Brock in the provided source data. The source content pertains to Impact Property Solutions, a multifamily flooring and surface services company, which does not contain information about Criterion Brock.

Differentiator

Problem solved

Functional benefit

Products and services

• Multifamily Replacement Flooring Service Same-day and next-day flooring replacement service for occupied multifamily units, covering carpet, vinyl plank, tile, sheet vinyl, and engineered wood, with product selection support and professional installation. Targeted at property managers and owners needing to minimize unit vacancy.
• Multifamily Renovation Service Full-service property revitalization for multifamily communities, including coordinated flooring and countertop installation across units, with project management from product selection through installation. Aimed at property owners undertaking larger renovation cycles.
• Carpet Flooring Products Carpet flooring products selected to fit unit requirements and budget, supplied and installed for multifamily properties as part of replacement or renovation projects.
• Vinyl Plank Flooring Products Vinyl plank flooring products supplied and installed for multifamily units, offered as part of replacement and renovation service lines.
• Tile Flooring Products Tile flooring products supplied and installed for multifamily properties through the company's replacement and renovation service offerings.
• Sheet Vinyl Flooring Products Sheet vinyl flooring products supplied and installed for multifamily units, available as part of the company's replacement and renovation services.
• Engineered Wood Flooring Products Engineered wood flooring products supplied and installed for multifamily communities through replacement and renovation projects.
• Countertop Installation Countertop supply and installation for multifamily units, delivered alongside the company's flooring services for replacement and renovation projects.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Product Suppliers and PartnersOthersImpact Property Solutions works closely with product partners to stay ahead of the curve on product trends, pricing, and benefits and risks. The company collaborates with suppliers to ensure customers and their tenants are satisfied with flooring and countertop products.

Scale indicators4 records

Recent moves1 record

Expansion highlights4 records

Broad incumbents

• Floor & Decor Holdings: National flooring retail superstore with pro/installer programs; relevant comparable as a scaled, multi-region flooring channel with exposure to contractor and property-management buyers.
• Mannington Mills: US flooring manufacturer with strong commercial and residential presence across carpet, sheet vinyl, LVT, and rubber—comparable as an established supplier whose products flow through the subject's installation business.
• Tarkett: Global flooring manufacturer across commercial and residential segments including LVT, vinyl, rubber, and carpet tile; comparable incumbent whose product set and multifamily programs overlap with the subject's offering.
• Interface: Modular carpet and resilient flooring manufacturer with deep commercial and multi-family-account focus; an incumbent comparator at the product and program level for the company's commercial-leaning accounts.
• Shaw Industries: Largest US carpet manufacturer (Berkshire Hathaway) with extensive multifamily and commercial flooring programs; comparable as a product-and-channel incumbent the subject partners with and competes against at the supply-and-service layer.
• Mohawk Industries: Diversified flooring manufacturer across carpet, tile, LVT, and wood with nationwide distribution; relevant incumbent comparable on product breadth, scale, and multifamily program reach.
• Flooring America / CCA Global Partners (Carpet One): Cooperative network of flooring retailers with significant multifamily exposure; comparable as a broad-channel flooring distribution and installation platform competing for many of the same property-management customers.

Direct peers

• 50 Floor: Specialty residential and multifamily flooring installation company offering carpet, hardwood, tile, and LVP via in-home sales reps—closely mirrors the subject's consultative sales-driven installation model.
• Empire Today: Nationwide flooring retailer and installation services provider with a direct-to-customer model; directly comparable to the company's project-based, sales-led installation business, although primarily serving single-family replacement rather than multifamily.

Others

• Home Depot Pro / HD Supply: Large pro-focused building products distributor serving maintenance and renovation buyers; adjacent peer that competes for multifamily maintenance spend and could supply or bundle installation services at scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Criterion Brock