Inlaze

What Inlaze does

Inlaze (legal entity Enlax Labs LLC) is a B2B performance marketing technology company operating across four Latin American markets — Colombia (headquarters and main operations in Bogotá), the United States (operations office in Miami), Brazil (growth market office in Balneário Camboriú), and Mexico (operations in Mexico City). The company was founded in 2020 and operates with 11–50 employees under a 100% remote culture. Its legal domicile is Colombia, governed by Colombian law per its terms and privacy policy.

The company builds and operates a cloud-native platform that processes millions of daily transactions across Latin America with claimed zero downtime. The platform is organized into three integrated modules: a Performance Marketing module providing multichannel campaign management with real-time optimization and automated stop-loss controls; a Tracking & Anti-Fraud module offering server-to-server attribution with fraud detection and bot filtering; and an AI & Automation module that layers machine-learning-driven predictive analytics and cloud-native auto-reporting. The technology stack is presented as proprietary IP rather than resold third-party tooling.

Inlaze monetizes through an enterprise B2B model with custom, quote-based pricing and a recurring/subscription orientation, targeting brands, creators, and partners that run performance marketing operations at scale. Go-to-market combines direct enterprise sales with a technology partner ecosystem (Google, Meta, Zendesk, Zoho). The company holds ISO 27001 (Information Security Management) and ISO 9001 (Quality Management) certifications, and is led by CEO and founder Nicolas Ossa.

Name

Inlaze

Legal name

Enlax Labs LLC

Website

https://inlaze.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Inlaze is a B2B performance marketing technology company that builds a cloud-native platform with campaign management, server-to-server anti-fraud attribution, and AI-powered predictive analytics, serving brands, creators, and partners across Colombia, the USA, Brazil, and Mexico.

Ownership category

akta.pro rank

Product category

Performance Marketing Technology

NAICS

Software Publishers (513210), Computer Systems Design Services (541512)

SIC

Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Performance Marketing Automation & Bid Management Services (MPAAACAM)

akta.pro secondary industries

Marketplace & Platform Trust & Safety (Buyer/Seller Abuse) (HDADALAI), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• Performance marketing platform
• Marketing attribution software
• Ad fraud detection
• Campaign management software
• Marketing analytics platform

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Performance Marketing Technology Platform: B2B platform services for marketing operations including campaign management, attribution, anti-fraud, and AI-powered analytics. Operates on a service/enterprise model targeting brands, creators, and partners.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

Inlaze designs, builds, and operates a cloud-native performance marketing technology platform that powers multichannel campaign management, server-to-server attribution with anti-fraud detection, and AI-driven predictive analytics for brands, creators, and partners across Latin America. The platform processes millions of daily transactions with zero downtime and is delivered as an enterprise B2B subscription service under the legal entity Enlax Labs LLC. It combines Performance Marketing, Tracking & Anti-Fraud, and AI & Automation modules under ISO 27001 and ISO 9001 certified operations.

Product overview

Inlaze is a Performance Technology Group offering a unified platform for high-performance marketing operations across Latin America. The core offering consists of a Performance Marketing Platform with integrated Tracking & Anti-Fraud and AI & Automation modules. The platform powers millions of daily transactions with zero downtime, combining multichannel campaign management, server-to-server attribution with fraud detection, and AI-driven predictive analytics with automated reporting.

Differentiator

Problem solved

Functional benefit

Products and services

• Performance Marketing Platform Cloud-native multichannel campaign management platform with real-time optimization and automated stop-loss controls for enterprise brands, creators, and partners running high-volume performance marketing operations in Latin America.
• Tracking & Anti-Fraud Module Server-to-server attribution system with advanced fraud detection and bot filtering capabilities, providing accurate marketing measurement and protection against fraudulent traffic for performance marketing operators.
• AI & Automation Module Machine learning-powered predictive analytics and cloud-native auto-reporting module delivering marketing performance intelligence and automated decision support for enterprise marketing teams.

Quantifiable outcome

• Zero downtime operations across millions of daily transactions

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature3 records

Partnerships

Four partnerships are on record, tiered core.

• GooglecoreTechnology or IntegrationTechnology partnership with Google. Google partner status indicated on website. Integration partnership for technology interoperability.
• MetacoreTechnology or IntegrationTechnology partnership with Meta. Meta partner status indicated on website. Integration partnership for technology interoperability.
• ZendeskcoreTechnology or IntegrationTechnology partnership with Zendesk. Zendesk partner status indicated on website. Integration partnership for customer service and support platform interoperability.
• ZohocoreTechnology or IntegrationTechnology partnership with Zoho. Zoho Partners status indicated on website. Integration partnership for business software interoperability.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Everflow: Everflow is a performance marketing tracking and analytics platform offering partner management, attribution, and fraud detection for brands and agencies. Directly comparable to Inlaze's integrated Performance Marketing + Tracking & Anti-Fraud offering.
• Voluum: Voluum is a cloud-based ad tracking, attribution, and optimization platform widely used in performance marketing. It directly mirrors Inlaze's multichannel campaign management, S2S attribution, and anti-fraud capabilities.
• Trackier: Trackier provides performance marketing software with ad tracking, affiliate management, and fraud detection for agencies and brands. It overlaps with Inlaze's core tracking and anti-fraud module and similarly serves emerging-market operators.
• Affise: Affise is a partner marketing platform with affiliate tracking, attribution, and anti-fraud tools targeted at advertisers and networks. Closely comparable to Inlaze's multichannel campaign management and S2S attribution capabilities.
• Tune (TUNE): Tune offers a performance marketing platform for attribution, partner management, and campaign analytics. It is a direct peer to Inlaze's integrated stack targeting brands, creators, and partners.
• Impact: Impact operates a partnership management and performance marketing platform covering affiliate, influencer, and B2B partner programs. Comparable to Inlaze in targeting brands, creators and partners with attribution-led measurement.
• PartnerStack: PartnerStack is a B2B partner ecosystem platform for managing affiliate, referral, and reseller programs. Overlaps with Inlaze's partner-facing performance marketing operations and analytics.

Emerging players

• Reditus: Reditus is a performance marketing and partner management platform with a focus on emerging-market operators. Closely aligned with Inlaze's regional LatAm positioning and creator/partner focus.

Broad incumbents

• Adjust: Adjust provides mobile measurement, attribution, and fraud prevention trusted by enterprise marketers. Comparable to Inlaze's attribution and bot-filtering functionality, though operating at a larger global scale.
• AppsFlyer: AppsFlyer is a leading mobile attribution and marketing analytics platform with deep anti-fraud capabilities. While focused on mobile and broader globally, it competes with Inlaze's anti-fraud and attribution module at the enterprise tier.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inlaze