SportyHQ

Name

SportyHQ

Legal name

SportyHQ, LLC

Website

https://sportyhq.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sports Management Software

NAICS

Fitness and Recreational Sports Centers (713940)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

National Governing Bodies (NGBs) (MPAKAFAC)

Keywords

• Sports management software
• Membership management platform
• Tournament management system
• Club management software
• Governing body software

Headquarters

HQ city

Redmond

HQ country

United States

HQ region

North America

Offices5 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Operations, Marketing or Sales

Revenue model

1. Facility & Club Subscriptions: Monthly subscription fees for facility and club management modules with tiered pricing based on membership size (0-50 members free, 51-150, 151-300, 301-500, 501-1000, 1001-2000+ members with increasing monthly fees). Includes optional Booking Module and Website Module add-ons.
2. League Management Fees: Team league fees at $14.99 flat rate per venue for single-venue leagues, or per division for multi-venue leagues. Solo league fees charged per season. Box leagues included in facility services.
3. Tournament Performance Module: $25/month for the Performance Module required to collect entry fees for tournaments. Governing bodies may have separate sanctioning fee structures. Payment processing fees of 2.9% + $0.30 per transaction.
4. Payment Processing: Transaction fees on all online payments through the platform including membership fees, tournament entries, court bookings, and league registrations. Fee structure is 2.9% + $0.30 per transaction.
5. Governing Body Subscriptions: Custom pricing for national and international governing bodies based on organization size and requirements. Organizations range from under 100 members to tens of thousands. Quotes provided after sales consultation.
6. Website Builder Add-on: Optional website module available as add-on to facility subscriptions for clubs wanting to build and host their website on SportyHQ's platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

SportyHQ is a cloud-based, web-accessible sports management SaaS platform that lets sports facilities, clubs, and national/regional governing bodies run tournaments, leagues, ladders, and box leagues; manage member databases, court/facility bookings, and rankings; and build websites — all from a single integrated system. It serves racket-sport organizations (squash, tennis, badminton, racquetball, handball, etc.) with tiered monthly subscriptions, optional performance and website add-on modules, transaction fees, and API-driven integrations.

Product overview

SportyHQ is a modular web-based sports competition and membership management platform serving facilities, clubs, governing bodies, and schools. The platform is organized around a core ecosystem where the foundational services (Tournament Management, Membership Management, Statistics & Reports, User Accounts & Profiles, Rankings & Sanctioning, Communication, and Photo & Document Sharing) work together with specialized modules including Court Bookings, Website Builder, Calendar, API, and multiple competition formats (Box Leagues, Team Leagues, Solo Leagues, and Ladders). Event Registration & Forms provides flexible registration for any event type. The platform also offers mobile apps for court bookings and live scoring (Score Squash for squash). The platform supports 30+ sports including squash, tennis, badminton, racketball, racquetball, handball, table tennis, and more.

Differentiator

Problem solved

Functional benefit

Brands

• Score Squash: Live scoring app for squash matches, allowing users to score point-by-point using their mobile phone

Products and services

• Tournament Management A comprehensive tournament management system for organizations running sporting events, supporting online entries, draw scheduling, payment collection, sponsor recognition, reporting, multiple draw types (knockout, MONRAD, round robins, Swiss, feed-in consolation), and live scoring for squash.
• Membership Management (CRM) CRM-style membership management for facilities and governing bodies, handling players, coaches, officials, and contacts with custom data fields, automatic membership ID generation, membership syncing across organizational hierarchies, automated recurring payments, and demographic analytics.
• Statistics and Reports Built-in reporting and analytics spanning all platform sections, including membership reports, booking statistics, transaction reports, ranking lists, and custom reporting capabilities for clubs, facilities, and governing bodies.
• Court Bookings Online court and facility booking system with 24/7 reservations, configurable courts, flexible booking increments, multiple booking types (solo practice, with others, looking for players), prime/non-prime time allocation, booking policies, payment processing, and a mobile app.
• Communication Mass emailer and SMS tools with intelligent grouping of recipients, personalization merge fields, in-platform announcements with open metrics, automated birthday greetings, and player-to-player messaging for clubs, facilities, and governing bodies.
• Photo and Document Sharing Centralized, unlimited storage for photos and documents organized into galleries and folders, with integration into the website builder for display on club or organization websites.
• User Accounts and Profiles Individual member login accounts with personalized dashboards, detailed match statistics, head-to-head analysis, family account linking, and privacy controls for profile information.
• Rankings and Sanctioning Proprietary multi-sport social ranking algorithm (covering squash, tennis, badminton, racquetball, handball, and more) with instant updates, configurable ranking criteria, custom points-based support for organizations with existing systems, and event sanctioning workflows from request through approval.
• Box Leagues Box league competition management in which players compete in round-robin divisions within set time periods and are automatically promoted or demoted based on results, with flexible scoring, player opt-in/opt-out, and player-entered results.
• Team Leagues Team league management platform for creating seasons, divisions, teams, and customized scoring systems, with scheduling, player-availability tracking, captain and administrator result entry, live scoring via the Score Squash app, sponsor recognition, and online team registration with payment.
• Solo Leagues Individual-format league management for sports with insufficient numbers for teams, with administrators setting line-ups each round, awarding points based on results, tracking player availability, and capping positions per round.
• Ladders Ladder competition management in which members challenge each other based on configurable rules, with challenge tracking (accepted, rejected, ignored), automated challenge rules, player opt-in/out, and historical progress tracking with demographics and analytics.
• Event Registration and Forms Event and class registration system supporting one-time events, recurring events, coaching clinics, club functions, and awards dinners, with optional pricing (early bird/late entry), custom data fields, entry limits, and deadline settings, plus general form creation for RSVPs and contact forms.
• Website Builder Custom website building platform for clubs and governing bodies using pre-designed content blocks, integrating court bookings, photo galleries, documents, calendars, rankings, personnel listings, and forms, with mobile-friendly design, SEO, DNS hosting, and custom domain support.
• Calendar Connected calendar that auto-updates from tournaments, leagues, and other events, with event categorization, facility linking, interactive map display, and event sharing across regional and national organizations through SportyHQ's hierarchical structure.
• SportyHQ API Application Program Interface enabling third-party platforms to extract data from the SportyHQ ecosystem (rankings, members, calendars, tournaments) and to integrate single sign-on, over encrypted connections with signed authentication.
• Score Squash (Live Scoring Mobile App) Mobile application for live scoring squash matches point-by-point from any modern phone, sending data directly to SportyHQ so live scores can be followed online and results flow into team standings automatically.
• Court Booking Mobile App Native iOS and Android application that lets members book, edit, and manage all court reservations from their phones, with push notifications for upcoming reservations.

Quantifiable outcome

• Squash Australia increased member database size by over 40% and consolidated from many systems to one
• +3 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability3 records

Feature7 records

Partnerships

Eleven partnerships are on record, tiered core, infrastructure and regional.

• Squash LevelscoreTechnology or IntegrationSquash Levels uses the SportyHQ API to rank squash players in Great Britain across numerous platforms. They extract sanctioned results from SportyHQ for inclusion in their platform, helping deliver rankings to over 200,000 British squash players.
• England SquashcoreTechnology or IntegrationEngland Squash uses a combination of SportyHQ APIs and England Squash's own API, enabling sanctioned events to check and validate membership numbers and expiry dates automatically during registration.
• Detroit Athletic ClubcoreTechnology or IntegrationDetroit Athletic Club uses the SportyHQ API to sync members from their club's membership management system into SportyHQ's court bookings application. They also use single sign-on (SSO) functionality to sign members into SportyHQ from their member portal.
• Scottish Squash and Racketball Association (SSRA)coreTechnology or IntegrationSSRA uses the SportyHQ API to help populate data on their website including calendar events, rankings, and tournament pages, creating a seamless experience for Scottish squash players.
• AdyeninfrastructureOthersPayment provider that gives SportyHQ sites credit card payment capabilities. Customer card data never touches SportyHQ servers, processed directly through Adyen under strict PCI compliance.
• StripeinfrastructureOthersPayment provider for credit card payment capabilities on the SportyHQ platform. Card details are never stored in SportyHQ databases, sent directly to Stripe for processing under strict PCI compliance security standards.
• PayPalinfrastructureOthersPayment option allowing customers to pay transactions using their PayPal account for added payment flexibility.
• PayFastregionalOthersSouth Africa-specific payment provider giving users ability to pay transactions using their bank or credit card details, handling regional payment requirements.
• Amazon AWSinfrastructureOthersAmazon Web Services provides SportyHQ's main server and database infrastructure, enabling the cloud platform's auto-scaling, load balancing, and redundancy features.
• ChargebeeinfrastructureOthersProvides SportyHQ with recurring billing services for client subscriptions and payment management.
• Amazon Web Services EcosysteminfrastructureTechnology or IntegrationSportyHQ is hosted on AWS infrastructure utilizing auto-scaling, load balancing, caching, and redundancy features. Service has 100% uptime most months with built-in redundancy minimizing risk of downtime.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• PlayMetrics: PlayMetrics is a club and sports organization management platform offering registration, member management, scheduling, and communication for youth and amateur clubs. It competes head-on with SportyHQ's facility and club SaaS modules.
• LeagueApps: LeagueApps provides sports league and club management software with registration, scheduling, payments, and website tools. It targets youth and amateur sports organizations with a similar SaaS model and feature set to SportyHQ.
• ClubSpark: ClubSpark is a club management platform widely used by tennis clubs in the UK and Australia, offering membership, court booking, website, and competition tools. It directly competes with SportyHQ in the tennis club segment, especially in markets where national bodies endorse it.
• TeamSnap: TeamSnap is a leading SaaS platform for managing sports teams, leagues, and clubs, including rosters, scheduling, payments, and communication. It directly competes with SportyHQ's club and team league management modules across multiple sports.
• CourtReserve: CourtReserve is a court and facility booking platform with membership management and payment features for racquet clubs, gyms, and similar venues. It directly overlaps with SportyHQ's Court Bookings, Membership Management, and member-facing modules.

Broad incumbents

• SportsEngine (NBC Sports): SportsEngine is a large, well-funded incumbent providing registration, league management, websites, and tournament tools for youth sports, owned by NBC Sports. It competes broadly with SportyHQ's facility and governing-body tier across multiple sports.
• Jonas Club Software: Jonas Club Software provides full-service club management for country clubs, athletic clubs, and racquet clubs - including member billing, court booking, POS, and accounting. It overlaps with SportyHQ's enterprise tier at private athletic clubs like Detroit Athletic Club.
• Active Network / CommunityPass: Active Network operates a large portfolio of sports, recreation, and registration SaaS products serving parks, recreation departments, and sports clubs. It overlaps with SportyHQ's facility booking, membership, and payment features at scale.
• DaySmart Software: DaySmart Software offers scheduling, booking, and membership management SaaS across recreation verticals including sports facilities. It competes with SportyHQ's court booking and member management modules at SMB facilities.

Emerging players

• Universal Tennis Rating (UTR): UTR is a tennis rating and tournament platform that SportyHQ already integrates with. It focuses narrowly on tennis ratings and tournament play, contrasting with SportyHQ's broader club-and-ecosystem platform play.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/mysportyhq

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SportyHQ